Prohibition

BACKGROUND

Please describe your company and position.

I am the Communications Manager of Black Sheep Brewery

Describe what your company does in a single sentence.

Family-run brewery producing a range of iconic Yorkshire beers, sold nationally and internationally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Prohibition to accomplish?

• Public Relations
• Video project support
• Activation planning and execution

SOLUTION

How did you find Prohibition?

long-term supplier

Why did you select Prohibition over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Prohibition were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Prohibition have supported the day-to-day public relations for BSB, highlighting key opportunities with press releases and digital strategies across multiple channels.

They undertook a mass of video work to redevelop Black Sheep and sister brand videos, adapting as necessary to suit different requirements within each business.

They developed multi-channel activities during key campaigns (i.e. Christmas campaign), which worked well alongside internal digital marketing activity. This included press for on/off-trade channels, a new influencer marketing strategy and e-commerce e-alerts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We didn't set specific KPIs, but we're always looking to see strong press uptake that matches the target publications proposed for each release, reaching large readerships. Video work has been well recieved, and is being used across all business functions applicable already. E-alerts and influencer strategies generated income and awareness through our e-commerce channel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always appreciate quick and precise comms from the team, always willing to support and they understand what we're looking for even if we're not specific - testament to our working relationship over the last couple of years/teams experience in the industry.

What was your primary form of communication with Prohibition?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're a bunch of friendly people who feel like a natural extension of the marketing team.

Are there any areas for improvement or something Prohibition could have done differently?

No, it's for us to make sure we're briefing in projects with plenty of time and setting clear targets - we're always safe in the knowledge that Prohibition will deliver what we want in time.

BACKGROUND

Introduce your business and what you do there.

I’m the PR and communications manager for Camira Fabrics, a textile manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prohibition?

We needed help with our social media strategy. We struggled with Instagram and our paid campaigns to ensure we reached the right audience and created the right content. We were active on many social media platforms, and we wanted to understand where we were going wrong and what we needed to be better at.

SOLUTION

What was the scope of their involvement?

Prohibition did a full audit of everything we were doing on Instagram and LinkedIn. It was a strategic overview and a one-off project to give insight into what we were doing on social media. They also gave us tips and suggestions for making them work and what they could do for us.

What is the team composition?

We worked with Chris (Founder), Emily (Senior Account Manager), and Tyler (Public Relations Apprentice).

How did you come to work with Prohibition?

They ran a lot of webinars and seminars covering different PR topics, and I attended quite a few of those in the past. When we needed help with our social, they were at the top of our minds.

How much have you invested in them?

The cost was £1,500 (approximately $1,800 USD).

What is the status of this engagement?

We started the project in April 2022, and they delivered it in June 2022. We’ll work with them again in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was more of a strategy recommendation than an activity, so we don’t track it in metrics. Overall, the internal team responded well to their work. They did a brilliant job, and everything they recommended was helpful. We will put many of the things they suggested into action. It was an excellent experience.

How did Prohibition perform from a project management standpoint?

Project management was brilliant. They met every deadline and stayed on budget — there were no issues. We used Microsoft Teams and emails to communicate.

What did you find most impressive about them?

They were very knowledgeable, particularly in the area of social media. Also, they were accommodating and easy to work with. Prohibition did an excellent job at taking a comprehensive look at our social media activity; they were strong in that field.

Are there any areas they could improve?

No, they hit the nail on the head with everything they did for us. In general, I don’t think there was anything they could do better or improve on.

Do you have any advice for potential customers?

Be clear about what you want to achieve.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Saïd Business School at the University of Oxford. The school is 25 years old.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prohibition?

This academic year we wanted to produce a range of thought leadership articles for the next 25 years. We had another agency working on the project, but we had to let them go because they weren’t performing as we needed.

SOLUTION

What was the scope of their involvement?

Prohibition has produced social media image assets and animations for us. Our faculty wrote a series of 20 thought leadership articles, and we needed accompanying images and animations to go with them for social media. They’ve also created seven pillar assets. We initially briefed them and explained we wanted to step away slightly from our brand guidelines to be a bit more interesting since it was a new and exciting project and a big milestone. We told them we wanted to veer towards a specific style of imagery where different images are stitched together.

For the animated video, we’ve provided them with a line of text. The content contractor that we brought in wanted to pick the sentences herself. She took them over to the agency, and they used them to develop the animations for each article. They’ve created all of them with the words from the brief.

Additionally, they’ve produced two launch animations between 1-1.5 minutes. The animations take people on a journey of where we are as a school and where we’re coming from. Over the next few months, we’ll be releasing all of these articles. On the other hand, the individual assets are a mixture of images and animations; there are eight animations, and the rest are images.

We have a specific thought leadership social channel, which we use to promote each article. The main channel is more focused on brand awareness. We’ve done Instagram, LinkedIn, Facebook, and Twitter. Also, we’ve used it internally on our intranet, our external website, and the screens around the building.

What is the team composition?

We mainly deal with the owner. We have a project manager, and three team members are popping in and out. In addition, we have meetings with their graphic designer and creative director, and a few people check in to ensure everything is running smoothly.

How did you come to work with Prohibition?

A few people on our team had been to some webinars they ran during the pandemic lockdown. When this project came to us, another agency was booked for it, but we weren’t happy with their first draft. We remembered Prohibition from the webinars and contacted them. They were happy to help and jumped on it really quickly.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We started working together in December 2021, and our relationship is ongoing. Currently, they’ve started working on another project. We chose them because they did well on the first one.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We contacted them knowing that they’re specialists in higher education marketing. We gave them a quick deadline and turnaround time, and they jumped in and produced something extraordinary. They’ve delivered perfectly on everything. The feedback from everyone around the school has been great — they say it’s creative and nice to look at. It’s a great change from the usual corporate stuff we produce.

All in all, we’ve seen an increase in engagement in the posts. Also, we have more followers, and the website's thought leadership section has increased in followers as well.

How did Prohibition perform from a project management standpoint?

They’re excellent. Everything runs on time; we have a spreadsheet to see what they’re working towards. If there are issues, we have a lot of two-way communication. We use email and a Teams channel.

What did you find most impressive about them?

Working with people you get along with is key, and they’re really nice people. The team is creative, and they understand higher education and how to reach its audience, which is vital. Moreover, their work is fantastic. Everyone loves it.

Are there any areas they could improve?

No, they’re doing a great job.

Do you have any advice for potential customers?

If you’re considering working with them, go for it. It’ll be the best decision you ever make. Also, be open with communication and make sure you set your primary goals. They’ll do everything they can to meet them.

BACKGROUND

Introduce your business and what you do there.

We’re a further education college in England called Calderdale College. The department I work in is the commercial side of the fence. We deliver a lot of government-funded and EU-funded skills development and workforce development programs, and my job title is the sector relationship manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prohibition?

We’re seen locally within our district as just a further education college. We needed to be able to communicate what our full offer is to businesses. This is because we work a lot in other districts and within other local authorities throughout England with businesses, but not a lot within our own area.

We tasked Prohibition with spreading the word in regard to who we are, what we’re all about, and our expertise. A lot of the people I work with all come from the government so we’re very good at policy and strategy. We understand economic regeneration through skills.

SOLUTION

What was the scope of their involvement?

We asked Prohibition to come up with a strategy for us for an integrated marketing campaign. We had never done anything like this before so we were being guided by their expertise.

For example, we wanted to set up, what we eventually called, a resilience hub. It’s almost like a repository of support, toolkits, and information for local businesses to be able to dip in and out of by way of establishing us within the district so people didn’t see us as just being about sales and training packages. We wanted to communicate that we are here to help and here to support.

Additionally, the purpose of the resilience hub was to teach us how to best approach an integrated marketing campaign. Prohibition came up with a suite of assets for us including social media ads, strategy, and monthly planners; they came up with everything from a starting standstill point.

Prohibition phased the whole engagement. Their team did an audit as to what they saw when it came to our visibility, social media presence, and what we were. They came back to us after the audit and showed us what they found. Prohibition found that X amount of people were coming to our website but were leaving really quickly. They compared us to our competitors as well as what our competitors were doing. Then their team did phase two which was like a test and learn.

They tested out different methodologies, different ways of communicating, different ways of speaking, different visuals, and different social media platforms. Again, they did a lot of analytics at the end of that stage. Their team came back and presented us with various different methodologies as to what we could go forward with for our actual campaign. Then they launched a campaign for us.

Prohibition ran Google ads and did a lot on all the social media platforms, but not Instagram because we don’t really have an Instagram presence. They produced a video for us as well in addition to infographics and stills. We also did mail campaigns.

We have an in-house marketing team, but they’re very much about student recruitment and apprenticeships, and not necessarily so hot on B2B. Prohibition upskilled us and our marketing team to be able to have a handover and transition period. This helped us to be able to move forward without having to have an external marketing agency do it for us.

What is the team composition?

We worked with Will (Director), who headed it all up, and Ella (B2B Lead & Account Director). Our team also worked with Victoria (Senior Account Director) and a couple of other team members.

How did you come to work with Prohibition?

We were given a pot of money to do this piece of work under another project. It was a government EU-funded program. I put a tender out to commission an external marketing agency and Prohibition bid into that. What really stuck out for us was their professionalism, honesty, and the way they communicated what their skill set was. As part of the procurement exercise, I asked each of the people who were tendering to come up with a solution for us and the shortlist of people had to make a pitch.

From the outset, Prohibition completely and totally got what our problem was and what the potential range of solutions could be for us. With anything, people buy people, and they were lovely people. They were warm, genuine, and down to earth. A couple of the other marketing agencies that pitched weren’t the right fit for us, but Prohibition was engaging.

How much have you invested in them?

It was roughly £89,000 (approximately $123,000 USD).

What is the status of this engagement?

Our ongoing engagement started in July 2020 and was supposed to finish in December 2020, but we extended it for an additional month because we enjoyed working with them and what they were doing. Prohibition is still engaged with us even though the contract has run out. They’re still helping us out now on little bits and bats.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Prohibition took a baseline in the audit as to how many people were visiting our website; for example, how many people were viewing and engaging with any social media that we ran. Then, their team looked at what those figures were at the end of December 2020 and January 2021, and it was blinding. It was exponentially huge. We got so many hits it was ridiculous, as did the different social media platforms.

They were generating a heck of a lot of hits to our website. The number of hits was phenomenal and well above industry standards, but they weren’t converting. We needed to understand why they weren’t converting. Ella said she didn’t feel like they had done their job properly. They had hit all of the targets but needed people to convert. They stayed on for another month while they tried to unpick it all for us by looking at lots of different analytics and things like that.

I shared one video they produced for us on my LinkedIn and within the space of a day, I had something like 400 views. That was me cobbling together my own little post, whereas before I’d get about two people looking at my content. When Prohibition was doing it through the company's LinkedIn and Facebook profiles, they discovered we were getting more hits via Facebook.

That’s probably reflective of the fact that a lot of the business landscape in Calderdale and Yorkshire is based predominantly on small companies, with 1–9 employees. Obviously, that demographic of a company is predominantly still using Facebook as a means of engaging and promoting their business as opposed to using things like LinkedIn which we found quite interesting as well.

What I really like about Prohibition is that they took the time to understand who we are. Prohibition almost became part of the team, and we saw them as an extension of our team whilst. They’re supportive and really bought into what we are trying to do and who we are.

How did Prohibition perform from a project management standpoint?

During our contracted time, we had fortnightly catchups, and they produced a monthly planner for us which was always updated. Prohibition uploaded all of the drafts which they sent us a link. We then went on to look at all the social aspects and videos to give our approval, and ask if they could tweak things so it didn’t overwhelm all of our inboxes.

Prohibition used that a lot as well as Teams, and they were very good and on it. If we emailed them, they emailed back straight away and were great at communicating. If they couldn’t come back with an answer right then, they’d get back to us.

What did you find most impressive about them?

As a team, they gel. They work brilliantly together and have a heck of a lot of fun together. They like each other and that absolutely shines through. That’s exactly what we’d want and what we need. It feels like there wasn’t any hierarchy within their structure and team. Will was on the calls and was managing the project but we could tell with the interactions between them that it wasn’t hierarchical. What really impressed me more than anything is them as people, a team, and as a company.

Are there any areas they could improve?

No, not from my perspective. We are really happy, and my director was really happy with them too. Prohibition produced their final report as well which was exceedingly helpful and gave us all of the stats and analytics. They put into context what is the industry standard and what’s not, and where we fit within all of that. It was extremely helpful.

Do you have any advice for potential customers?

Trust them. They know what they’re doing. Take them on board as well because they’ll fly. Different people have different ways of working. Be open and honest because we really liked that they were like part of our team. Other businesses may not like that and may want them more at arm's length. Trust them because they’re really good. I wouldn’t be doing this if I didn’t think that. 

BACKGROUND

Introduce your business and what you do there.

I’m the UK marketing manager for Lansinoh Laboratories UK. We specialize in products for breastfeeding moms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prohibition?

They manage our PR efforts in the UK. Trying to capture media support, they help us position ourselves as an industry-leading breastfeeding brand.

SOLUTION

What was the scope of their involvement?

Over time, their objective was to increase awareness and coverage in key trade and consumer media. They organize product placements, support hub campaign development and activation, and secure comment opportunities.

What is the team composition?

We worked with an account director and two account executives.  

How did you come to work with Prohibition?

We found them through a Google search of local PR agencies. They pitched several ideas and their suggestions were much better than any other agency that pitched us.

How much have you invested with them?

We’ve spent about £50,000 (approximately $70,000 USD).

What is the status of this engagement?

We started working with them in May 2020 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, we’re happy with their services. We tracked their performance by measuring the amount of press coverage we received. They generated seven pages of coverage for us, which is the best result we've seen from any PR agency.  

How did Prohibition perform from a project management standpoint?

They were very good at meeting deadlines. They also responded quickly to emails. We have very open conversations with them, so they’re very responsive to feedback. Generally, we’re really happy with their work, but if something wasn’t working properly, we would tell them and they would rectify the situation to make sure we have a smooth working relationship.

What did you find most impressive about them?

They understood our brief and our business needs.

Are there any areas they could improve?

They don’t need to change anything to improve our partnership.

Do you have any advice for potential customers?

If you’re looking for a new partner, make sure you find a PR agency that understands what you’re trying to achieve.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Search Laboratory, a digital marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prohibition?

We do social media and have in-house PR capabilities, but we needed more of a dedicated specialist to come in and help the profile of the business across a few different areas.

SOLUTION

What was the scope of their involvement?

We went to them with a top-level brief of what we wanted to achieve, and they came back to us with a plan. Prohibition is getting us coverage and media opportunities across a range of publications including local, industry, and national media. 

What is the team composition?

We have an account manager. We also work with some junior teammates and the managing director.

How did you come to work with Prohibition?

They’re a local company and I’d heard good things about them. One of their founders is active in social media and blogging.

How much have you invested with them?

The retainer is £3,400 per month (approximately $4,500 USD)

What is the status of this engagement?

We began working with them in about November 2018, and our engagement is ongoing. It’s in the process of wrapping up.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The measure of success for me is the quality and frequency of placements, which has been exceptional. We’ve worked with other PR agencies in the past, and Prohibition has secured more national and radio coverage than anyone we’ve worked with previously.

How did Prohibition perform from a project management standpoint?

I get nothing but glowing reviews from our marketing team who deals with Prohibition directly. I’ve never heard anything bad said about them. We went to their office initially when we were discussing the opportunity, and they’ve also been to our office. 

What did you find most impressive about them?

They always have good ideas. They’re constantly coming to us with different ways of doing things, within the scope of our brief, which we wouldn’t have thought of doing ourselves.

It was a pretty difficult brief and it could’ve led to confrontation, but Prohibition has handled the whole thing impeccably. I haven’t heard any grumblings from anyone, and they’ve gone above and beyond what we could’ve done ourselves.

Are there any areas they could improve?

No, I have no suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Exemplar Health Care. We have 32 nursing homes across England and support adults living with complex needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prohibition?

We needed to boost our profile on a local level and also within the health and social care sectors. We wanted to position ourselves as a specialist provider with in-house expertise.

SOLUTION

What was the scope of their involvement?

We have a monthly retainer with them. They do our PR when we open a new home and are recruiting for jobs. They also do some stakeholder mapping so that we can start to build those contacts. 

Prohibition does some features in the sector press with any kind of social care and health market themes. They help us to identify and secure those opportunities, and then they work with our in-house teams to write them. 

They also do some local and national stories about what we’re doing as an organization and in our homes as well. For example, one of our residents recently did a challenge fundraising for the NHS, and we did a bit of local PR around that.

What is the team composition?

There are a couple of people we’re in contact with: Fiona (PR Account Director), who is our account manager, and then Marta (Senior Account Executive), who does the more day-to-day writing and communicating with us.

How did you come to work with Prohibition?

I started in this role at the beginning of March, and we’ve obviously been on lockdown, so I wasn’t really involved in how my company chose Prohibition.

How much have you invested with them?

We spend just over £3,000 (approximately $3,700 USD) per month.

What is the status of this engagement?

My company began working with Prohibition in January 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been really positive. Compared to the PR agency that we used last time, we've gotten a lot more coverage, especially in the sector press. We’re getting approached to write features for a wide range of magazines and titles. Also, due to the local PR, newspapers are coming to us now and asking for stories. 

For example, in March, we had around 22 pieces of coverage; in April, we had 10, and May, 11. Obviously, it’s been tinted a bit with COVID-19, so it’s been a bit more reactive than we would like it to be. However, we’ve seen a lot of positive things coming out of our work with Prohibition.

How did Prohibition perform from a project management standpoint?

They’re really efficient at getting back to us and keeping open communication. We have a call with them every two weeks to go through our plans for the next couple of months, and we then agree to timescales between us. They’re always efficient at sticking to those and coming back to us as needed. We communicate via email and phone calls.

What did you find most impressive about them?

From my perspective, the account management is really proactive in finding new opportunities. They seem to have really good contacts with the media. They also provide advice; we’ve had a few crisis communications that they support us with.

Are there any areas they could improve?

The only thing is that we’re still working together around our writing style guide. Obviously, we want our writing to be person-centered and fit with our style. They’ve pretty much nailed it, so that’s something we’re still working through. 

Any advice for potential customers?

Be really clear about who your audience is and what your goals and outcomes need to be from the partnership.

BACKGROUND

Introduce your business and what you do there.

I’m the head of partnerships for Yorkshire Water. We’re a water utility company that supplies water to 5 million customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prohibition?

We needed an innovative and exciting way to conduct upcoming presentations for an external party. We wanted to bring our business to life in a warm, colorful way.

SOLUTION

What was the scope of their involvement?

Prohibition pulled together a team that listened to our ideas. Their team not only facilitated discussions but also built on our ideas. They then reflected on the ideas and brought back a baseline for us to review. Their team produced a storyboard that allows us to conceptualize our ideas and bring them to life in a couple of short films.

What is the team composition?

We had a primary contact and a backup contact. We also met some of their other team members.

How did you come to work with Prohibition?

A different part of our business recommended them. We met and decided to work together on this project.

What is the status of this engagement?

We worked together between March – June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We received positive feedback internally for the quality of the films and how they brought our ideas to life. We asked people who weren't involved in the project to watch our presentation rehearsals and critique them. One of those people said the films were world-class and asked to work with Prohibition on a future project.

How did Prohibition perform from a project management standpoint?

We had formal and informal meetings regularly. They were very clear on what they required from us, such as feedback, as well as on timelines and cost estimates. Prohibition did well with governance.

What did you find most impressive about them?

We felt supported throughout the process. It was clear what they needed from us and what we expected from them.

They had technical knowledge and skills. Their team was professional, friendly, and listened to us.

They weren’t afraid to challenge us and add different ideas. Prohibition provided excellent customer service, and we connected well with them. 

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

The best way to approach any project is to be proactive and plan as thoroughly as possible.

BACKGROUND

Introduce your business and what you do there.

I am the brand marketing manager at a specialist printing company. We provide personalized photo products such as photo books, one-off-calendars, and that sort of thing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prohibition?

For the year before I joined, the company had actually made the marketing team into a digital marketing team, so there wasn’t really any in-house PR campaign support. We brought prohibition in to fill that skill gap on our own team.

SOLUTION

What was the scope of their involvement?

They helped us to conduct a brand campaign, which started out with a thorough ideation process based on a brief that we gave them. They did research from there, working with a photographer and videographer, and then guided us through using paid social and provided content for our website, landing pages, email, and blog.

What is the team composition?

I’m not completely sure how many people they have on the project across their different teams, but I would guess between 5–6 teammates based on who I’ve interacted with.

How did you come to work with Prohibition?

They were brought on before I joined the team, but it’s my impression that they just gave a really compelling presentation about the value that they could offer our company and we were convinced to at least give their services a try from there.

How much have you invested with them?

In total, we spent somewhere between $25,000–$50,000.

What is the status of this engagement?

I believe the project ran from about August–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From a PR point of view, we had 57 pieces of press coverage during the time we were working with them. Seven of those pieces were national coverage, and six of those were high-quality coverage including photography media and backing from high authority media websites. We were thrilled with that result because it got us in front of over 120 million people.

In terms of a more specific part of the campaign, we were encouraging people to enter into our European photo competition, and as a result of that, we gained an additional 640 entries, which for the UK is quite a successful number. It actually positioned as one of the largest, fastest-growing countries within the European group for that contest.

It was a little bit hard to compare the results because we had almost done nothing prior to this campaign, but the biggest sign of the success the campaign had was that our brand search increased by around 4000 searches between October and November, which was really telling in terms of the payout this kind of work could have.

How did Prohibition perform from a project management standpoint?

There wasn’t a lot of time for us to get to know their agency, but despite that, they did a really good job of communicating with us and making sure that we were always informed about what was going on. Whenever any challenges arose, they made sure they got all the information from us that they needed in order to tackle that successfully as well. Everything was very organized and professional throughout the process.

What did you find most impressive about them?

They are so much more than just a PR agency. Their whole team has a really sound understanding of content and how content works, which for us was really key because it was exactly the particular expertise we were missing in our team.

That knowledge base allowed them to not only complete the work but to educate myself and my team by showing us examples of how different elements of the campaign worked and how they had used them in the past.

Are there any areas they could improve?

Nothing sticks out to me as something they need to improve.

Do you have any advice for potential customers?

Don’t be afraid to admit that you don’t know everything. Stay open-minded, because these agencies tend to have way more experience in these operations than you do and they can usually bring up ideas that you wouldn’t have been able to come up with yourself otherwise.

BACKGROUND

Introduce your business and what you do there.

I’m the digital and communications manager for British Wool. We grade, sort, and auction to market British wool from British sheep farmers. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prohibition?

We hired them to provide paid social advertising over Facebook.

SOLUTION

What was the scope of their involvement?

Prohibition manages our ad campaigns. They set up custom audiences and versions of different adverts, optimizing the ones that perform the best for us. We’re considering hiring their PR services as well.

What is the team composition?

We work with three people: an account executive who looks after the day to day, an account director who makes sure that we’re achieving what we set out to achieve, and another director who set up our relationships.

How did you come to work with Prohibition?

They were recommended to us by another agency that we work with.

How much have you invested with them?

We’ve spent about £6,000 (approximately $7,800 USD).

What is the status of this engagement?

The partnership started in September 2019 and is ongoing We just started a second campaign.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We tracked their progress in real-time and detail. They also provide regular reporting for us. 

How did Prohibition perform from a project management standpoint?

They’ve been fantastic. We get regular updates so that we always know how things are progressing and if we’re achieving our KPIs. Whenever there are any issues, Prohibition either identifies them themselves or fixes them really quickly.

What did you find most impressive about them?

Their ability to deliver what they say has really stood out. It’s really easy to work with Prohibition, too. I never have to chase them for a deadline or an action because it’s already been done.

Are there any areas they could improve?

For the work we’ve done so far, I don’t think anything could be done differently.

Any advice for potential customers?

Give Prohibition an effective, detailed brief and let them run with it. They’re experts in the field and know their stuff.