Mekky Media Relations

BACKGROUND

Please describe your company and your position there.

My son is a popular YouTuber and creates Halloween content related to Halloween products and our own home haunt event we hold every year. I help manage his social media and help market him and his brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mekky Media Relations, and what were your goals?

We had a compelling story to tell regarding our event, but we needed help reaching outlets. Our goal was to get featured on at least one TV news station.

SOLUTION

How did you select this vendor?

I had worked with Mekky for my marketing business in the past and had a great experience with that previous engagement.

Describe the scope of their work in detail, including any steps and the final deliverables.

The Media Relations Director, David, helped us compile the necessary documentation, honed our story, and gave insights into what types of information would be compelling to the networks. He consulted with me (us) directly to make sure we were provided more than enough content to make it easy for the network teams to use without having to do a ton of work.

I would not have known what or how to do the things he recommended. Having never been in the news industry, I was completely out of my element. David walked us through it, holding our hands the entire way... He even came on-site (which was not in scope) very early in the morning to make sure everything went smoothly. Which it did.

How many people from the vendor's team worked with you, and what were their positions?

Primarily David, Media Relations Manager, but Michelle (CEO) was our initial contact and she kept checking in on us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

AMAZING RESULTS!!! We had ABC, NBC, and Fox all come on-site to interview and run stories. Then, we had a recap 2 days later on Zoom. At the end of the engagement, we had over 50 outlets pick up our story from all over the US (including Alaska!). The return was incredible... the publicity value they got us was over $200,000!

Describe their project management style, including communication tools and timeliness.

Most of our communication was via email, but we were also able to share files via Dropbox, and David even gave me his cell phone so that we could communicate in real-time while things were happening. They seemed very flexible and willing to adjust to whatever worked for us.

What did you find most impressive or unique about this company?

Their willingness to go above and beyond for us. They pushed for confirmations from the networks, they presented our story to radio and newspapers which was beyond my initial request, and the fact that David was at my house before 4:00a just to be here when the reporters came.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of... it was an amazing experience.