Percepto

Please describe your company and your position there.

Owner of a Financial service company

For what projects/services did your company hire Percepto?

Needed to build a much wider online presence, which would overcome some negative news that was planned to come up regarding our company. We met Percepto 6 or 7 months before the results of a court case were to be decided and we had time to plan ahead.

How did you select this vendor and what were the deciding factors?

I found them online. I also saw a few companies in the USA, but i reached out to Percepto because we are in the same country. They were very professional in their initial discussion with me.

Describe the project in detail and walk through the stages of the project.

The project entailed a plan and required us to come up with the subject matter of what content or subjects they would fill the internet with.

How many resources from the vendor's team worked with you, and what were their positions?

There was 1 guy in charge of my project. I believe all in all there were 3 people working, some external. A customer liaison - who oversaw the infrastructure build and planning of how to target A external writer that wrote the articles I think someone else also, not sure, I met different people, but don't remember other than the CEO and the customer liaison.

Can you share any outcomes from the project that demonstrate progress or success?

The project was 100% SUCCESS. We lost the court case, the negative news came out and was published in multiple newspapers internationally. As much google ranking as the major global newspapers achieve - such as the Wall Street Journal, The Financial Times, Percepto's planning, creation of mulitple online assets, with much content worked. The result was the negative news was initially filled up the entire google search on the first and second pages.

In about 2 weeks, the good web sites that Percepto launched started to get back to the first page on google (when searching for our company name) After a month , almost all the negative news was on page 2, and after about 3 months everthing was on page 3 and further down the pages. We kept the program with Percepto going for more than 2 years after the one negative court case news came out.

How effective was the workflow between your team and theirs?

Very good. In the planning phase we had maybe two , one hour meetings. After that we met once every 3 months for an update and presentation on the new assets and the ranking and planning ahead

What did you find most impressive or unique about this company?

Everything they said they would do they did.

Are there any areas for improvement or something they could have done differently?

Since I understand a little how google and seo works, i understood what they were doing. But otherwise, it would be nice to get more of an explanation, first it's interesting and second you like to know

Introduce your business and what you do there.

I’m the co-founder & CEO of a public relations firm. I specialize in crisis management.

What challenge were you trying to address with Percepto?

We needed a partner to do digital marketing for some of our clients.

What was the scope of their involvement?

Percepto has done two projects with us. The first one was a crisis management project. They helped improve a client’s image through digital media, including social media. 

The current project is doing digital media for a client in the field of science. They work on Twitter, Facebook, and other social media platforms to increase their digital management.

For both projects, they first analyze the client to assess where improvements are needed digitally, and they then create a strategic plan and execute it.

What is the team composition?

I interact with the CEO, a manager, and an advisor.

How did you come to work with Percepto?

They were professionally mature, which meant I could observe and let them do the work instead of having to be overly involved. They also had expertise in French, English, and Hebrew, which was something my client needed.

How much have you invested with them?

We’ve spent $75,000.

What is the status of this engagement?

We began working together around August 2017, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our clients are satisfied with the deliverables, and they’ve given us positive feedback. My colleagues have noticed their work and are interested in hiring them as well. We’ve seen an increase in engagements for our clients on social media thanks to their quick and clever delivery.

How did Percepto perform from a project management standpoint?

Project management is perfect, professional, and creative. We communicate through WhatsApp and have meetings at the beginning and end of each week. Throughout the engagement, they’ve been available and responsive.

What did you find most impressive about them?

They know our target audience and how to reach them quickly, which was something unique and not offered by other companies we experienced.

Are there any areas they could improve?

They’re pricey but worth it. In our current project, they could engage with the client more.

Do you have any advice for potential customers?

Listen to them. You may think their ideas are too clever or creative to work, but if you let them do what they know, you’ll see that it works.

Introduce your business and what you do there.

I’m the business development VP at Legacy Technologies, a German company focusing on cyber defense.

What challenge were you trying to address with Percepto?

There were a few points —mainly in the digital area— that we wanted to address to better position ourselves on social media.

What was the scope of their involvement?

First, we provided context and technical documentation about our products so that they could understand them better. Percepto put together a strategic plan about our digital awareness and position. This included market analysis and recommendations. We then had the implementation phase, during which they worked on a few topics. For our website, they rewrote the content and redesigned it — they dealt with the logo, messages, and the whole design.

They’ve also crafted our message to deliver it in a more effective way on our social media platforms, whether it’s LinkedIn, Facebook, or MySpace. From time to time, we put together articles; they help us to write and publish them.

What is the team composition?

There is an account manager and about four people dealing with different aspects, such as design, content, and digital marketing.

How did you come to work with Percepto?

I keep in touch with some people from my country who had already worked with Percepto on different projects. We chose to work with them because we thought they brought good value in comparison to others.

How much have you invested with them?

On average, it’s been about $6,000 per month, so we’ve spent about $50,000 in total.

What is the status of this engagement?

We began our partnership in July 2020, and we’re still working together.

What evidence can you share that demonstrates the impact of the engagement?

Our company and product awareness have increased. We’ve had a few good articles in technical and technological newspapers, as well as on social media. Before, not many people knew about us. Now, when we speak to clients, they already know about us.

How did Percepto perform from a project management standpoint?

Their project management is really professional. They follow up on a weekly basis, and we have biweekly conference calls when they bring up ideas on how to improve things. We mostly talk over the phone, but we also use Zoom and emails.

What did you find most impressive about them?

They’ve really helped us to put out a better message for our product and communicate it in a much better way. It isn’t a simple process since we’re in a very competitive market, so they’ve done a good job at creating the message and the strategy around it.

Are there any areas they could improve?

If they were stronger on the economic press side and could push more articles in economic newspapers, that would serve us more.

Any advice for potential customers?

I would really emphasize the importance of preparation work. Put time and effort into it — mention whatever you can about the company, its market, its competitors, and anything relevant to the business. That way, they will come to you with the best plan.

Introduce your business and what you do there.

My company is a public affairs company. I’m the managing director of the Israel office.

What challenge were you trying to address with Percepto?

We hired Percepto to assist with the online reputation challenges we were having with a client.

What was the scope of their involvement?

Their team strategized on types of content that would highlight our client’s strengths in the philanthropic area. We had a lot of back and forth that included face to face meetings, phone calls, and conversations with the client. We discussed different angles regarding the client’s work and their engagement in different areas. Overall, it was a mix of strategy and content creation.

What is the team composition?

At the time, we worked with three staff members.

How did you come to work with Percepto?

I knew the previous CEO through my former boss, who put me in touch with them.

How much have you invested with them?

We invested between $25,000–$30,000.

What is the status of this engagement?

Our engagement with Percepto took place in 2015.

What evidence can you share that demonstrates the impact of the engagement?

We looked at online engagements through the content that they developed. Their team tracks things efficiently, and over time, we saw a growing and positive engagement. It was well-received by the client.

How did Percepto perform from a project management standpoint?

From a project management standpoint, it was efficient. We had regular reporting and calls. They were very clear on what was and wasn’t achievable. Their team also provided various options to choose from, while being receptive to comments promptly.

What did you find most impressive about them?

I appreciate how nimble the team at Percepto.

Are there any areas they could improve?

There’s nothing for them to improve on. They provided good options for the client and did everything they could to make it a successful project.

Do you have any advice for potential customers?

They’re a good group of people that try their best. Along with being hardworking, their team understands the global environment and builds creative solutions.

Introduce your business and what you do there.

I’m a managing partner of a political and strategic communications consultancy.

What challenge were you trying to address with Percepto?

We hired Percepto to change our client’s online reputation.

What was the scope of their involvement?

Percepto provided a range of services to change our client’s digital profile. They did some website development based on consultations and technical suggestions. They worked on different reviews on crowdsourced websites, too. Percepto created and implemented the strategy for our client, which included SEO efforts that were iterative based on dynamic search engines. 

What is the team composition?

We worked with eight people from their team. 

How did you come to work with Percepto?

We followed a recommendation from a friend who has worked with them in the past. 

What is the status of this engagement?

We worked together in 2018.

What evidence can you share that demonstrates the impact of the engagement? 

We track the search result rankings for our client and look at how their online presence changes, and we’ve received positive feedback from our client on those things.  

How did Percepto perform from a project management standpoint?

They were good from a project management standpoint. We primarily used email, phone, and in-person discussions to communicate. 

What did you find most impressive about them?

Their strong technical background and decade-long experience in the field make them stand out. 

Are there any areas they could improve?

Nothing immediately comes to mind for them to improve on. 

Do you have any advice for potential customers?

The industry of online reputation and SEO requires a broad range of tools and services. It’s important to discuss and engage with the company about these tools to ensure success. 

Please describe your company and your position there.

Executive Director

For what projects/services did your company hire Percepto?

Creating balance in a non-balanced searches online and spreading our agenda to the world.

How did you select Percepto and what were the deciding factors?

The communication manager we had knew them.

Describe the project in detail and walk through the stages of the project.

We gave the team the background of our field and then after their own research, they showed us the strategy they believed will work. They created the online assets, wrote the content and we approved it. They would also join us on our team meetings once a month to update on the progress and to give their ideas about the ongoing activity we had.

How many resources from the Percepto's team worked with you, and what were their positions?

There was a client manager that was in touch with us all the time. head of content, content editor and content writer who helped us with all the complicated content aspects of the activity (it's a specific niche). A web designer who built and designed the websites we had.

Can you share any outcomes from the project that demonstrate progress or success?

The blog they created for us got a lot of quality traffic and ranked well on some important search results. There were also 3rd party articles that were promoted and ranked on several of our important search results.

How effective was the workflow between your team and theirs?

They were very professionals, giving us updates on an ongoing basis, and in the beginning of each month we got a written report. We were working mainly with our client manager that managed all the other team work.

What did you find most impressive or unique about this company?

How they learned our field and understood our needs.

Are there any areas for improvement or something they could have done differently?

They did everything to help us get the results we wanted.

Introduce your business and what you do there.

I was the VP of business development and marketing at a consultancy company that works across different sectors, mainly in homeland security. Their clients range from the government to private entities, critical infrastructure, and government agencies.

What challenge were you trying to address with Percepto?

We had a client who required specific and unique help with online reputation management and SEO, which we couldn’t directly provide.

What was the scope of their involvement?

We presented our client’s pain points to Percepto and what they wanted to achieve. Then, they presented us with a thorough plan on how to cater to their needs while presenting a basket of complimentary services. They were organized and thorough in their approach to the client, maintaining a high level of professionalism while offering creativity and out-of-the-box ideas for their unique needs.

This project entailed everything, from classic SEO to brand positioning management. Percepto compiled blogs, media posts, and international press articles on behalf of the client’s organization in a very professional and authentic manner.

What is the team composition?

I often dealt with Percepto’s CEO whenever necessary, and I had a project manager assigned, who touched base with me on a daily basis. I also interacted with the head of content and the head of media. In total, I worked with five people from their team, and they all were very hands-on.

How did you come to work with Percepto?

We found Percepto through word of mouth from different partners of ours. We vetted a lot of companies, but we chose them because we found out that they were the most transparent, trustworthy, and professional company.

What is the status of this engagement?

We started working together in 2020, and I believe that their engagement with my former company is still ongoing, but I recently left. However, they’ve been so good that they’ve already renewed their contract, and they’re planning other projects as well.

What evidence can you share that demonstrates the impact of the engagement? 

Percepto offered really outstanding services and a very outstanding team. They were a totally international company, with the ability to cater to international clients and tailor their services. The quality of their writing was unmatchable, and their reach in terms of outlets and journalists globally and regionally was really, really strong.

How did Percepto perform from a project management standpoint?

Percepto not only hit the deadlines, but they were also always ahead of them, which was very impressive.

What did you find most impressive about them?

Even though Percepto is out of Israel, they were very international, and they managed to cater to our client in Africa specifically. I was also very impressed by their approach. Even when our project wasn’t very big, they took it very seriously and offered a hands-on approach.

Are there any areas they could improve?

I can’t think of anything that Percepto could have improved on.

Do you have any advice for potential customers?

Get them into your project as early as possible to maximize their creative potential. Percepto is very creative and diverse, so having them early on will give you a competitive advantage.