Percepto

BACKGROUND

Please describe your company and position.

I am the CEO of a consulting company

Describe what your company does in a single sentence.

International advisory for HNWI, Family Office, Funds and International Businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Percepto to accomplish?

• Online Presence Control and Management
• Positive Narrative Building
• Negative Results Mitigation

SOLUTION

How did you find Percepto?

Referral

Why did you select Percepto over others?

• High ratings
• Referred to me

How many teammates from Percepto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

• Digital Audit:
  • Comprehensive analysis of the current online reputation.
  • Identify strengths, weaknesses, opportunities, and threats. Monitor and report on current sentiment, mentions, and feedback across platforms.
• Personal Branding:
  • Creation and/or revamping of a personal website.
  • Design and content alignment with the professional journey, achievements, testimonials, and portfolio.
• Content Strategy & Management:
  • Establish a content calendar for blogs, articles, and social media posts.
  • Content creation tailored to target audiences. SEO optimization for all content.
• Social Media Management:
  • Consistent branding across LinkedIn, Instagram, Facebook, Twitter, and other identified platforms.
• Engagement strategy:
  • Regular posts, stories, interactive sessions, and more.
  • Responding to comments, messages, and mentions in a timely and professional manner.
• Publication on Prestigious Platforms:
  • Create, pitch, and publish articles on platforms like Forbes, Entrepreneur, and other industry-relevant sites.
  • Engage with editors and influencers for collaborations and guest posting opportunities.
• Monitoring & Reporting:
  • Employ tools and software to monitor mentions, feedback, and reviews in real-time.
  • Monthly reporting on sentiment analysis, engagement rates, and other relevant metrics.
  • Recommend actionable insights based on monitored data.
• Crisis Management:
  • Develop a strategy for handling negative feedback or any online crises that might arise.
  • Swift and efficient responses to mitigate any potential damages.
• Engagement with High Ranking Platforms:
  • Identify top 10 high ranking platforms relevant to the industry.
  • Establish and maintain a regular presence through updates, articles, or interactive sessions.
• Feedback & Review Management:
  • Encourage satisfied clients/customers to leave positive reviews.
  • Strategically address negative reviews, ensuring resolution and satisfaction.

Key Deliverables:

• Personal and work/blog website fully optimized for online reputation.
• Monthly content calendar with a schedule for blogs, articles, and social media posts.
• Monthly reports detailing online sentiment, engagement metrics, and progress towards established KPIs.
• Published articles on prestigious platforms.
• Comprehensive crisis management plan.
• List and strategy for engagement on identified high-ranking platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded significant measurable outcomes that underscore its success. Web traffic to our personal and work/blog sites increased by 45%, indicating heightened brand visibility. Engagement rates across all social platforms rose by 30%, reflecting stronger audience interaction.

We secured six publications on esteemed platforms, amplifying our thought leadership. Furthermore, positive reviews outnumbered negative ones by 8:1, manifesting enhanced stakeholder trust. Overall, these metrics robustly validate our strategic approach to online reputation management.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach was commendable. They employed a structured and transparent methodology, using digital tools to track tasks, milestones, and progress. Regular status update meetings were scheduled to ensure all stakeholders were aligned. Impressively, all deliverables were met within the stipulated timelines, even with some tight deadlines in the mix.

Their responsiveness to our needs was proactive. Whenever there were concerns or changes required, the team adapted swiftly and ensured our requirements were prioritized. The seamless communication and dedication to the project’s objectives made the collaboration both effective and pleasant.

What was your primary form of communication with Percepto?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company was their holistic approach to problem-solving. Instead of offering cookie-cutter solutions, they took the time to understand the unique intricacies of our business and tailored strategies accordingly. Their team displayed a rare blend of technical expertise and creative flair, enabling them to come up with innovative solutions that were both effective and aligned with our brand ethos.

Furthermore, their commitment to open communication fostered a sense of partnership rather than a mere client-vendor relationship. Their proactive approach, combined with their genuine passion for our project's success, truly set them apart in the industry.

Are there any areas for improvement or something Percepto could have done differently?

While Percepto displayed exceptional expertise in their domain, there were moments when the influx of technical jargon made the communication slightly challenging for our non-technical stakeholders. It would have been beneficial if they provided more user-friendly explanations during some discussions.

Additionally, setting up more regular check-ins or progress updates could have further streamlined the project's flow, ensuring all parties were consistently aligned. While these are minor areas for refinement, addressing them could further enhance the client experience.

BACKGROUND

Please describe your company and your position there.

EXCLUSIVE Worldwide is specialising in corporate housing services for business clients. My role is to expand company's presence around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percepto?

Build a comms strategy and execute in regard to the new market presence.

SOLUTION

How did you select this vendor and what were the deciding factors?

Mini tender, after briefing companies I met with them and from the very first meeting I could tell Percepto proved the best listening and understanding challenges of my company.

Describe the project in detail and walk through the stages of the project.

Since Exclusive Worldwide wanted to get in the Israeli market, the first thing Percepto did is go over the Hebrew version we had on our main website, edit it add new texts and fixing it from design perspective. Then we decided to create a website that is mainly for the Israeli market, with specific case studies and well targeted texts. Percepto created the texts in Hebrew and English and then implemented the Hebrew version in the new website.

Percepto also created a brochure which I can send to my potential clients and partners. The process with the brochure and the mini site was the same – first, they heard in details about our needs, then they came out with content and design strategy, and after we approved it, they implemented it. The results were brilliant!

After this phase started the phase of writing press releases and articles about Exclusive, in order to raise awareness about our company. They are thinking of ideas for this articles, brainstorm internally and with our team and also they think about the right websites and ways to promote them.

How many resources from the vendor's team worked with you, and what were their positions?

All started with Ran Blayer, CEO, who first responded to my brief. Our meeting and discussions led us to signing the contract. From then my key contacts are: Revital - head of clients' success, Paul – head of content , Shani – webmaster & designer looking after Percepto's writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Revised content on the company's website, created new digital content, published articles - all to bring us closer to the target audience. In addition, Paul acting as the company's spokesperson.

How effective was the workflow between your team and theirs?

5*****

What did you find most impressive or unique about this company?

The same ethics and values among the team, deep understanding of clients' needs, expertise.

Are there any areas for improvement or something they could have done differently?

Small things which we improve and forget about, so can't recall any.

BACKGROUND

Please describe your company and your position there.

Invescap is a Swiss-based investment company that provides innovative investment solutions to an approved client base. Invescap develops and distributes high-yielding investment options that help investors achieve financial objectives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percepto?

We hired Percepto to increase our online presence on different websites. Many of our investors like what we do but often ask that we communicate more about ourselves. In collaboration with Percepto, Invescap now publishes frequent articles on blogs and professional social networks.

SOLUTION

How did you select this vendor?

Percepto was highly recommend to us by company we closely work with.

Describe the scope of their work in detail.

After explaining the goal our we wished to achieve, Percepto developed a strategy to increase online marketing. First, they suggested how content should be structured and presented online. They did an analysis of the websites where content should be made available to optimize visibility to our target audience. Percepto then created content based in information provided by our company. On an ongoing basis, Percepto monitored how the articles were performing online and compiled statistics. They provided us frequently with a summary of how the marketing strategy is doing.

What was the team composition?

We have been in touch with the Percepto's CEO as well as other members of the executive management. They are our point of contact at Percepto.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The ongoing work is proving to be effective. Our online presence has grown considerably and potential investors have now a better understanding of what we do and why we do it.

How effective was the workflow between your team and theirs?

We have frequent contact with Percepto. In some instances, our company receives a list of questions from which an article or post will be created. Otherwise, they contact us either to know which topic should be covered by their content or provide us a list of themes to choose from. Once an article is ready to be published they send us the draft for approval.

What did you find most impressive about this company?

The quality of Percepto's work is outstanding. The articles they publish on our behalf are always relevant to what we do. Percepto has a very well understood our business activity and are able to create content independently. Moreover, the outlets for the content are well curated. Hence, articles or blog posts are usually seen by our target public. In addition, new solutions based on their review of the marketing strategy are constantly brought up and prove to be relevant.

Is there any area for improvement or anything that could have been done differently?

None whatsoever. Up to now, Percepto has suggested us improvements which we would not have thought up. Since Invescap focuses on providing best-in-class investment solutions to investors, marketing knowledge is pretty basic. With Percepto, we not only have excellent work but also an expert in digital marketing who can advise us.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an oil and gas manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Percepto?

We needed someone to build our website.

SOLUTION

What was the scope of their involvement?

Percepto has designed and developed our website from scratch using Wix. We initially sent them some pictures, logos, and videos. Then, they described the process and wording. After we reviewed it, we published the website. Currently, they’re translating the site from English to Hebrew.

How did you come to work with Percepto?

One of our colleagues had worked with them in the past.

How much have you invested with them?

We’ve spent $5,000.

What is the status of this engagement?

We started working together in July 2022, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re happy with the website.

How did Percepto perform from a project management standpoint?

They meet deadlines and are responsive. We communicate via phone calls and text messages.

What did you find most impressive about them?

The communication and speed of the project are outstanding.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

My advice is to be as cooperative as you can.

BACKGROUND

Please describe your company and your position there.

We are an Israeli startup company which revolutionises the tax-free shopping process for non-EU tourists visiting the EU. In a market which is worth over 20B Euro yearly, and is dominated by a single giant monopoly, and is characterised by a high and hidden commission structure, our company set out to bring the power of choice to the travellers, fighting the dominant monopoly, and lowering commissions by as much as 90%. Our company was founded in June 2017, and I have been its COO as of June of 2018 and until the present.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percepto, and what were your goals?

As our market is highly regulated, being a financial-related industry, we need to engage each EU government separately, as tax-free shopping is managed on the country level and not dictated from Brussels.

With our first post-COVID launch being Greece, we turned to Percepto to assist us with making our brand known to the relevant stakeholders and decision makers in the Greek market, with the aim of being known within the Greek political circles and establishing ourselves as the experts on digital tax-free shopping, and establishing our reputation with other relevant stakeholders.

SOLUTION

How did you select this vendor?

We were referred to Percepto through connections we have in the industry a few years ago, and were impressed by the experience they bring, but that didn't materialise as the project we were involved in didn't happen due to COVID, so when we needed a company with their abilities mid-2021, we approached them.

Describe the scope of their work in detail, including any steps and the final deliverables.

As the project went on for almost a year, as well as for commercial reasons, I cannot describe in detail the entire project and deliverables, but as an overall they both handled our direct PR activity, creating objectives, media strategy, reaching various tier 1 & 2 media outlets etc. As well as the above, they were responsible for our indirect stakeholder outreach through various tools and services.

How many people from the vendor's team worked with you, and what were their positions?

On a daily basis we worked directly with their customer success manager, who was our account manager, as well as with their CEO on the one hand, and their PR expert on the other.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with them, we managed to up our presence in the relevant markets, to appear in tier 1 media outlets, and to create better marketing and PR tools which we continue to use today. Due to the early stage our startup is in, we didn't look for quantitative KPIs, and were very pleased with the qualitative KPIs, which we mostly based on how familiar the governments we wanted to work with are with our solution.

Describe their project management style, including communication tools and timeliness.

From our side they were spot-on. Most of the communication was by email, but when things called for an immediate reaction, we had a WhatsApp group with them which made things seamless and easy. They were very approachable.

What did you find most impressive or unique about this company?

Their willingness to succeed and to think outside the box to achieve that. Everyone was impressed with their "can do" attitude and their ability to work flexible hours and to bring great results.

Are there any areas for improvement or something they could have done differently?

From our side they performed exactly as expected.

BACKGROUND

Please describe your company and your position there.

Executive Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percepto?

Creating balance in a non-balanced searches online and spreading our agenda to the world.

SOLUTION

How did you select Percepto and what were the deciding factors?

The communication manager we had knew them.

Describe the project in detail and walk through the stages of the project.

We gave the team the background of our field and then after their own research, they showed us the strategy they believed will work. They created the online assets, wrote the content and we approved it. They would also join us on our team meetings once a month to update on the progress and to give their ideas about the ongoing activity we had.

How many resources from the Percepto's team worked with you, and what were their positions?

There was a client manager that was in touch with us all the time. head of content, content editor and content writer who helped us with all the complicated content aspects of the activity (it's a specific niche). A web designer who built and designed the websites we had.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The blog they created for us got a lot of quality traffic and ranked well on some important search results. There were also 3rd party articles that were promoted and ranked on several of our important search results.

How effective was the workflow between your team and theirs?

They were very professionals, giving us updates on an ongoing basis, and in the beginning of each month we got a written report. We were working mainly with our client manager that managed all the other team work.

What did you find most impressive or unique about this company?

How they learned our field and understood our needs.

Are there any areas for improvement or something they could have done differently?

They did everything to help us get the results we wanted.

BACKGROUND

Please describe your company and your position there.

Owner of a Financial service company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percepto?

Needed to build a much wider online presence, which would overcome some negative news that was planned to come up regarding our company. We met Percepto 6 or 7 months before the results of a court case were to be decided and we had time to plan ahead.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them online. I also saw a few companies in the USA, but i reached out to Percepto because we are in the same country. They were very professional in their initial discussion with me.

Describe the project in detail and walk through the stages of the project.

The project entailed a plan and required us to come up with the subject matter of what content or subjects they would fill the internet with.

How many resources from the vendor's team worked with you, and what were their positions?

There was 1 guy in charge of my project. I believe all in all there were 3 people working, some external. A customer liaison - who oversaw the infrastructure build and planning of how to target A external writer that wrote the articles I think someone else also, not sure, I met different people, but don't remember other than the CEO and the customer liaison.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was 100% SUCCESS. We lost the court case, the negative news came out and was published in multiple newspapers internationally. As much google ranking as the major global newspapers achieve - such as the Wall Street Journal, The Financial Times, Percepto's planning, creation of mulitple online assets, with much content worked. The result was the negative news was initially filled up the entire google search on the first and second pages.

In about 2 weeks, the good web sites that Percepto launched started to get back to the first page on google (when searching for our company name) After a month , almost all the negative news was on page 2, and after about 3 months everthing was on page 3 and further down the pages. We kept the program with Percepto going for more than 2 years after the one negative court case news came out.

How effective was the workflow between your team and theirs?

Very good. In the planning phase we had maybe two , one hour meetings. After that we met once every 3 months for an update and presentation on the new assets and the ranking and planning ahead

What did you find most impressive or unique about this company?

Everything they said they would do they did.

Are there any areas for improvement or something they could have done differently?

Since I understand a little how google and seo works, i understood what they were doing. But otherwise, it would be nice to get more of an explanation, first it's interesting and second you like to know

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder & CEO of a public relations firm. I specialize in crisis management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Percepto?

We needed a partner to do digital marketing for some of our clients.

SOLUTION

What was the scope of their involvement?

Percepto has done two projects with us. The first one was a crisis management project. They helped improve a client’s image through digital media, including social media. 

The current project is doing digital media for a client in the field of science. They work on Twitter, Facebook, and other social media platforms to increase their digital management.

For both projects, they first analyze the client to assess where improvements are needed digitally, and they then create a strategic plan and execute it.

What is the team composition?

I interact with the CEO, a manager, and an advisor.

How did you come to work with Percepto?

They were professionally mature, which meant I could observe and let them do the work instead of having to be overly involved. They also had expertise in French, English, and Hebrew, which was something my client needed.

How much have you invested with them?

We’ve spent $75,000.

What is the status of this engagement?

We began working together around August 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients are satisfied with the deliverables, and they’ve given us positive feedback. My colleagues have noticed their work and are interested in hiring them as well. We’ve seen an increase in engagements for our clients on social media thanks to their quick and clever delivery.

How did Percepto perform from a project management standpoint?

Project management is perfect, professional, and creative. We communicate through WhatsApp and have meetings at the beginning and end of each week. Throughout the engagement, they’ve been available and responsive.

What did you find most impressive about them?

They know our target audience and how to reach them quickly, which was something unique and not offered by other companies we experienced.

Are there any areas they could improve?

They’re pricey but worth it. In our current project, they could engage with the client more.

Do you have any advice for potential customers?

Listen to them. You may think their ideas are too clever or creative to work, but if you let them do what they know, you’ll see that it works.

BACKGROUND

Introduce your business and what you do there.

I’m the business development VP at Legacy Technologies, a German company focusing on cyber defense.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Percepto?

There were a few points —mainly in the digital area— that we wanted to address to better position ourselves on social media.

SOLUTION

What was the scope of their involvement?

First, we provided context and technical documentation about our products so that they could understand them better. Percepto put together a strategic plan about our digital awareness and position. This included market analysis and recommendations. We then had the implementation phase, during which they worked on a few topics. For our website, they rewrote the content and redesigned it — they dealt with the logo, messages, and the whole design.

They’ve also crafted our message to deliver it in a more effective way on our social media platforms, whether it’s LinkedIn, Facebook, or MySpace. From time to time, we put together articles; they help us to write and publish them.

What is the team composition?

There is an account manager and about four people dealing with different aspects, such as design, content, and digital marketing.

How did you come to work with Percepto?

I keep in touch with some people from my country who had already worked with Percepto on different projects. We chose to work with them because we thought they brought good value in comparison to others.

How much have you invested with them?

On average, it’s been about $6,000 per month, so we’ve spent about $50,000 in total.

What is the status of this engagement?

We began our partnership in July 2020, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our company and product awareness have increased. We’ve had a few good articles in technical and technological newspapers, as well as on social media. Before, not many people knew about us. Now, when we speak to clients, they already know about us.

How did Percepto perform from a project management standpoint?

Their project management is really professional. They follow up on a weekly basis, and we have biweekly conference calls when they bring up ideas on how to improve things. We mostly talk over the phone, but we also use Zoom and emails.

What did you find most impressive about them?

They’ve really helped us to put out a better message for our product and communicate it in a much better way. It isn’t a simple process since we’re in a very competitive market, so they’ve done a good job at creating the message and the strategy around it.

Are there any areas they could improve?

If they were stronger on the economic press side and could push more articles in economic newspapers, that would serve us more.

Any advice for potential customers?

I would really emphasize the importance of preparation work. Put time and effort into it — mention whatever you can about the company, its market, its competitors, and anything relevant to the business. That way, they will come to you with the best plan.

BACKGROUND

Introduce your business and what you do there.

My company is a public affairs company. I’m the managing director of the Israel office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Percepto?

We hired Percepto to assist with the online reputation challenges we were having with a client.

SOLUTION

What was the scope of their involvement?

Their team strategized on types of content that would highlight our client’s strengths in the philanthropic area. We had a lot of back and forth that included face to face meetings, phone calls, and conversations with the client. We discussed different angles regarding the client’s work and their engagement in different areas. Overall, it was a mix of strategy and content creation.

What is the team composition?

At the time, we worked with three staff members.

How did you come to work with Percepto?

I knew the previous CEO through my former boss, who put me in touch with them.

How much have you invested with them?

We invested between $25,000–$30,000.

What is the status of this engagement?

Our engagement with Percepto took place in 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We looked at online engagements through the content that they developed. Their team tracks things efficiently, and over time, we saw a growing and positive engagement. It was well-received by the client.

How did Percepto perform from a project management standpoint?

From a project management standpoint, it was efficient. We had regular reporting and calls. They were very clear on what was and wasn’t achievable. Their team also provided various options to choose from, while being receptive to comments promptly.

What did you find most impressive about them?

I appreciate how nimble the team at Percepto.

Are there any areas they could improve?

There’s nothing for them to improve on. They provided good options for the client and did everything they could to make it a successful project.

Do you have any advice for potential customers?

They’re a good group of people that try their best. Along with being hardworking, their team understands the global environment and builds creative solutions.