NoFortune

BACKGROUND

Please describe your company and position.

I am the Individual and Family Services Officer of Modern Concierge Inc.

Describe what your company does in a single sentence.

We are a Toronto-based boutique luxury concierge service that makes your life easier + a whole lot finer. What is a personal concierge? Well, with today’s competitive business environment and demanding family schedule we are left with very little time to do important, but time consuming tasks. Our Personal Concierge service allows you to enjoy all the benefits of having a Personal Assistant without the commitment of a full time employee. Delegate your “to do” list and trust us to organize the aspects of your life that you don’t have the time, energy or even the inclination to tackle. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NoFortune to accomplish?

• We hired NoFortune to strengthen our public image and build a more positive brand presence across digital and traditional media channels.

SOLUTION

How did you find NoFortune?

Clutch Site

Why did you select NoFortune over others?

• Pricing fit our budget
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

NoFortune handled a full spectrum of PR activities for our brand. Their scope of work included developing a tailored PR strategy, drafting and distributing press releases, securing high-quality media placements, and managing our brand’s communication across multiple platforms.

Key deliverables included: regular media coverage reports, well-crafted content for press and online platforms, and strategic messaging that aligned with our brand’s values and goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With NoFortune’s PR efforts, our brand visibility and credibility improved significantly. We secured multiple media features in reputable outlets, increased positive mentions online

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NoFortune’s project management was highly organized and efficient. They delivered every task on or before the agreed deadlines

What was your primary form of communication with NoFortune?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about NoFortune was their ability to combine creativity with data-driven PR strategies.

Are there any areas for improvement or something NoFortune could have done differently?

Honestly, there’s little to criticize about NoFortune. If anything, providing more in-depth post-campaign analytics and insights would make their already excellent service even more valuable.

BACKGROUND

Please describe your company and position.

I am the Hospitals and Health Care of Foundation Health

Describe what your company does in a single sentence.

Foundation Health operates in many healthcare verticals, including medical supply retail/wholesale, staffing services, virtual mental health, and private referral services for home care and Allied Health. In addition, we procure and operate primary care clinics in established and greenfield settings. Our primary care clinics are staffed with CPSO-certified family doctors, administrative staff, and nursing and care coordinators, offering multidisciplinary care in a team-based setting. Many of our clinics are located in or attached to pharmacies to round out our comprehensive care model with our pharmacist partners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NoFortune to accomplish?

• We hired NoFortune to strengthen our public image and expand our media presence.

SOLUTION

How did you find NoFortune?

Clutch Site

Why did you select NoFortune over others?

• Pricing fit our budget
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered every aspect of our PR strategy, from planning to execution. NoFortune began by auditing our existing brand presence and identifying opportunities to enhance our visibility. They developed a tailored communication strategy, 

Deliverables Point: 

A comprehensive PR strategy aligned with our goals
Professionally written press releases and media kits
Targeted outreach to secure media features and interviews
Reputation monitoring and sentiment analysis
Regular reports with actionable insights for improvement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

NoFortune helped us secure multiple media features and mentions in reputable outlets, significantly increasing our brand visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NoFortune’s project management was seamless. They delivered every press release, campaign update, and performance report on schedule. And they respond to our need

What was your primary form of communication with NoFortune?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about NoFortune was their ability to craft compelling stories that truly captured our brand’s voice

Are there any areas for improvement or something NoFortune could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Content Manager, Zensurance of Zensurance

Describe what your company does in a single sentence.

Zensurance is a Toronto-based technology company and leading source for small business insurance in Canada. We make it easy, quick, and affordable for startups, self-employed professionals, contractors, and small businesses to get insured. Through our highly regarded client support team and network of over 50 insurance providers, Zensurance provides customers with industry-leading premium savings and the confidence to thrive in today’s market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NoFortune to accomplish?

• We hired NoFortune to strengthen our public relations strategy and enhance our brand visibility. Our main goals were to secure quality media coverage, build a stronger online reputation, and create consistent messaging that would position our brand as a trusted voice in our industry.

SOLUTION

How did you find NoFortune?

Clutch Site

Why did you select NoFortune over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered a comprehensive PR strategy tailored to our goals. NoFortune began with a full audit of our brand presence, then developed a targeted plan to strengthen our public image. They handled everything from crafting compelling press releases and coordinating media outreach to managing influencer partnerships and monitoring online sentiment.

Key deliverables included:

A customized PR and brand messaging strategy
Professionally written press releases and media kits
Secured media placements and interviews in relevant outlets
Strategic influencer collaborations to boost brand credibility
Detailed performance and sentiment reports to measure impact

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months, NoFortune helped us secure multiple media features and industry mentions, significantly boosting our brand visibility. We also saw a noticeable increase in positive sentiment online and stronger engagement from our target audience, which led to new partnership opportunities and higher client inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NoFortune’s project management was excellent. They delivered every press release, media update, and performance report on schedule and maintained clear, consistent communication throughout the process.

What was your primary form of communication with NoFortune?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about NoFortune was their ability to craft stories that truly resonated with our audience.

Are there any areas for improvement or something NoFortune could have done differently?

The only area for improvement would be providing more real-time analytics for PR performance tracking. However, their detailed reports and regular updates still gave us clear visibility into the progress and results of each campaign.

BACKGROUND

Please describe your company and position.

I am the HR of BambooHR

Describe what your company does in a single sentence.

For 16 years, BambooHR has embarked on a mission to help organizations and their employees build better workplaces and achieve their unique missions. We call it “setting people free to do great work.” We believe one of the best ways to do this is by transforming workplace friction into workplace freedom by replacing tedious processes with intuitive experiences and turning dispersed data into strategic insights that inform better decisions. Serving more than 34,000 customers and 3 million employees across 190 countries, BambooHR is more than just HR software—it’s a complete HR ecosystem designed to manage, protect, enrich, report on, extend, and benchmark people data in a way that drives business goals and smarter decision making.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NoFortune to accomplish?

• We hired NoFortune to completely revamp our social media presence. Our primary goals were to build a consistent brand voice, grow our audience, and drive more engagement

SOLUTION

How did you find NoFortune?

Clutch Site

Why did you select NoFortune over others?

• Pricing fit our budget
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

NoFortune handled our social media management from strategy to execution. They created a tailored content plan, produced high-quality graphics and videos, managed daily posting schedules, and optimized our ads for better reach and conversions.

Key deliverables: included monthly performance reports, platform-specific growth strategies, and timely content calendars to keep our brand consistently visible and engaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

NoFortune’s strategies were not only boosting visibility but also driving real business results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NoFortune’s project management was exceptional. They maintained clear communication, delivered every content calendar and report on time, and quickly adapted to our feedback or changes.

What was your primary form of communication with NoFortune?

Email or Messaging App

What did you find most impressive or unique about this company?

Effective Communication

Are there any areas for improvement or something NoFortune could have done differently?

NO

BACKGROUND

Please describe your company and position.

 I am an employee at a food company

Describe what your company does in a single sentence.

Our company offers unique gifts for him to help you win the occasion. Our marquee products include: Bacon Roses, Beef Jerky Flowers, the Meat Card, and Man Card Bottle Opener.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NoFortune to accomplish?

• We hired NoFortune to enhance our social media presence and drive measurable growth across key platforms.

SOLUTION

How did you find NoFortune?

Clutch Site

Why did you select NoFortune over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved a complete overhaul of our social media strategy. NoFortune began with a thorough audit of our platforms and audience insights, then created a tailored plan to drive growth and engagement. Their team managed everything from creative content design and copywriting to scheduling, targeted ad campaigns, and performance tracking.

Key deliverables:

A customized social media growth and engagement strategy
Consistent, high-quality content across all major platforms
Paid advertising campaigns optimized for reach and conversions
Monthly performance reports with actionable insights
Strategic recommendations for sustained growth

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months, we saw significant improvements across all platforms. Our follower base grew by over 50%, engagement nearly doubled, and our targeted campaigns generated a steady flow of qualified leads. These results not only boosted our visibility but also translated into measurable business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NoFortune’s project management was outstanding. They delivered every piece of content and campaign update on schedule, maintained clear and consistent communication, and quickly adapted to our feedback.

What was your primary form of communication with NoFortune?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about NoFortune was their ability to combine creative content with data-driven strategy. They didn’t just post for visibility; every campaign was carefully planned to drive measurable engagement and growth.

Are there any areas for improvement or something NoFortune could have done differently?

Not at all.

BACKGROUND

Please describe your company and position.

I am the Financial Services of Acrisure

Describe what your company does in a single sentence.

As a global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, it connects clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, real estate services – and beyond. In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in 23 countries. And this is just the beginning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NoFortune to accomplish?

• We hired NoFortune to strengthen our public relations strategy and improve our brand visibility. Our main objectives were to secure meaningful media coverage, build a stronger brand reputation, and create a consistent message across digital platforms to connect more effectively with our target audience

SOLUTION

How did you find NoFortune?

• Online Search
• Clutch Site

Why did you select NoFortune over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered every aspect of building and maintaining a strong public presence. NoFortune began by developing a tailored PR strategy to align with our brand goals. They handled media outreach, crafted press releases, and secured valuable placements in industry-relevant publications.

They also worked on refining our brand messaging, ensuring consistency across platforms, and strengthening relationships with key influencers and stakeholders.

Key deliverables included:

A customized PR and brand communication strategy
Professionally written press releases and media kits
Secured media features and mentions in targeted publications
Influencer and industry partnerships for wider visibility
Monthly performance and sentiment analysis reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months, we saw a significant boost in our brand visibility. NoFortune secured multiple media features, increased positive mentions across digital platforms, and improved our overall online reputation. Their efforts also helped us build stronger industry credibility, which directly supported new client inquiries and partnerships.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NoFortune’s project management was outstanding. They maintained clear communication, delivered every press release and campaign update on schedule, and were quick to adapt whenever we needed adjustments. Their responsiveness and proactive approach made the entire process smooth and efficient.

What was your primary form of communication with NoFortune?

Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most about NoFortune is their ability to blend creativity with strategic communication.

Are there any areas for improvement or something NoFortune could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Program Manager of the National Park Service

Describe what your company does in a single sentence.

Most people know that the National Park Service cares for national parks, a network of over 420 natural, cultural and recreational sites across the nation. The treasures in this system – the first of its kind in the world – have been set aside by the American people to preserve, protect, and share the legacies of this land. People from all around the world visit national parks to experience America's story, marvel at the natural wonders, and have fun. Places like the Grand Canyon, the Statue of Liberty, and Gettysburg are popular destinations, but so too are the hundreds of lesser known yet equally meaningful gems like Rosie the Riveter in California, Boston Harbor Islands in Massachusetts, and Russell Cave in Alabama. The American system of national parks was the first of its kind in the world, and provides a living model for other nations wishing to establish and manage their own protected areas. The park service actively consults with these Nations, sharing what we've learned, and gaining knowledge from the experience of others. Beyond national parks, the National Park Service helps communities across America preserve and enhance important local heritage and close-to-home recreational opportunities. Grants and assistance are offered to register, record and save historic places; create community parks and local recreation facilities; conserve rivers and streams, and develop trails and greenways.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NoFortune to accomplish?

• We hired NoFortune to help us build a stronger social media presence and run data-driven campaigns that could increase both engagement and conversions. Our primary objectives were to expand our reach, connect with the right audience, and generate consistent, high-quality leads through strategic social media marketing.

SOLUTION

How did you find NoFortune?

• Online Search
• Referral
• Clutch Site

Why did you select NoFortune over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from NoFortune were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved a full social media overhaul and performance-driven campaign strategy. NoFortune started by analyzing our existing platforms and audience data, then built a tailored strategy to align with our goals.

Their team handled everything — from content planning and creative design to ad management and performance tracking. They also introduced advanced growth hacking techniques that helped us quickly scale our reach.

Key deliverables included:

A customized social media marketing strategy
Consistent, high-quality creative content across platforms
Targeted ad campaigns optimized for conversions
Monthly performance reports with actionable insights
Strategic recommendations for sustained growth

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first quarter, our engagement grew by over 50%, and our follower base expanded significantly. Their targeted campaigns brought in high-quality leads and boosted our brand visibility, driving measurable growth in both reach and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NoFortune’s project management was excellent. They delivered every milestone on time, communicated clearly, and quickly adapted to our feedback. Their responsiveness and proactive approach made the collaboration smooth and efficient.

What was your primary form of communication with NoFortune?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to combine creativity with data-driven strategies. They don’t just run campaigns; they craft strategies that deliver real, measurable results while keeping the content fresh and engaging.

Are there any areas for improvement or something NoFortune could have done differently?

Our experience was overwhelmingly positive. The only area for improvement might be offering more real-time performance tracking, but their detailed reports and regular updates kept us well-informed throughout the project.