PR & Communications Agency | Authentic Thought Leadership | AI Search Visibility | Media Coverage | Digital Reputation
Profile Media Communications helps experts, leaders and purpose-driven organisations become credible, visible and trusted, through strategic PR, media coverage and high-authority content.
Founded by former journalist Sue Papadoulis, we bring decades of newsroom and communications experience to the table. Our team of ex-journalists are known for being highly professional, deeply curious, and relentless in getting results. We work with a "do whatever it takes" attitude to position our clients where it matters most - in the media, online, and in the minds of decision-makers.
We believe authority content and earned media coverage are the most powerful ways to be discovered and recommended, by both people and search engines.
We specialise in:
Media relations and coverage across TV, radio, print, digital and podcasts
Thought leadership positioning for CEOs, founders, and experts
Authority-building content including capability statements, whitepapers, articles, blogs and opinion pieces
Issues management and crisis communications to protect reputation
Media training to prepare leaders for confident and credible interviews
Authentic social media content that builds trust and influence
Everything we create is designed to strengthen your digital footprint, clarify your public identity, and ensure your voice is positioned for both AI discoverability and human relevance. Whether you're launching a bold idea, building influence in your sector, or ready to become a sought-after voice, we'll help you lead the conversation with clarity and credibility.
📍 Based in Perth, Western Australia | 🌏 Working with clients across Australia and globally
Content Writing ServicesPublic RelationsSocial Media Marketing
Confidential
Oct. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Profile Media is very project-driven, so their timely delivery has been great."
Dec 8, 2025
CEO, Phillip Securities Australia Limited
Craig Semmens
Verified
Financial services
Melbourne, Australia
11-50 Employees
Online Review
Verified
Profile Media creates and executes a media strategy for a financial institution. They manage the client's LinkedIn profile, liaise with media outlets, and create press releases and social media posts.
Profile Media has helped the client gain media exposure, securing five publications in national and local newspapers. The team is very project-driven, and their timely delivery has impressed the client. Profile Media's knowledge, contacts, and proactiveness have stood out.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Phillip Securities Australia Limited, a global financial institution offering wealth management, stockbroking, trading, corporate finance, investment research, and funds management services to private, corporate, and institutional clients.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Profile Media?
We needed help setting our media strategy and growing our business profile.
SOLUTION
What was the scope of their involvement?
Profile Media has helped us set our media strategy, create content, manage our LinkedIn profiles, engage digital marketing expertise, and liaise with media outlets. The team has created press releases and social media posts.
What is the team composition?
We’ve worked with 2–5 teammates from Profile Media.
How did you come to work with Profile Media?
Someone referred Profile Media to me.
How much have you invested with them?
We’ve spent an undisclosed amount.
What is the status of this engagement?
We started working with Profile Media in October 2025, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Profile Media's work has resulted in media penetration, including five publications in national and local newspapers.
How did Profile Media perform from a project management standpoint?
Profile Media is very project-driven, so their timely delivery has been great. We communicate via virtual meetings, emails, and messaging apps.
What did you find most impressive about them?
I'm impressed with Profile Media's knowledge and contacts. They’ve helped us develop a clear media strategy to grow our business and expand our client base. The team is incredibly proactive, consistently getting stories published.
Are there any areas they could improve?
There's nothing I can come up with at this point.
RATINGS
5.0
"Working with the team at Profile Media has been easy, straightforward, and an excellent learning experience for our business."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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1 Reviews
Our Story
Profile Media Communications helps experts, leaders and purpose-driven organisations become credible, visible and trusted, through strategic PR, media coverage and high-authority content. Our team of ex-journalists are known for being highly professional, deeply curious, and relentless in getting results. We work with a "do whatever it takes" attitude to position our clients where it matters most - in the media, online, and in the minds of decision-makers. We believe authority content.
What Sets Us Apart
Media Relations & Media Training
Coverage across TV, radio, print, digital and podcasts.
Prepare leaders for confident and credible interviews.
Thought leadership & Authority-building content
Positioning for CEOs, founders, and experts and including capability statements, whitepapers, articles, blogs and opinion pieces.
Issues management and crisis communications
to protect reputation.
Contact Profile Media
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