What evidence can you share that demonstrates the impact of the engagement?
Through our partnership with Demonstrate PR, Cool Effect has been featured in top-tier media outlets, including: CNN, Fast Company, Forbes, ABC News, CBS News, Yahoo!, HuffPo, Quartz, Us Weekly, Grist, People, Bustle, SF Gate, San Francisco Chronicle, LA Times, Triple Pundit, AdWeek, TechCrunch, Mercury News, Vogue, and more. Through a mix of traditional media outreach around organizational news as well as consumer experiences, the earned media efforts have resulted in over 4.8 billion media impressions to date. We've also activated the organization at over 25 events.
The earned media impressions of every campaign and new product launch we do with Demonstrate PR are phenomenal.
How did Demonstrate PR perform from a project management standpoint?
We’re not their only client, but they make us feel like we are. They keep us on schedule which is appreciated because we're a small team. They're also able to coordinate with multiple partners and vendors.
What did you find most impressive about them?
They’re more to us than just a PR firm. They’re some of the most creative thinkers I've worked with and are truly devoted to our mission. What makes them unique is the broader set of services they offer, including their knowledge of social media and contacts in the advocacy world, in addition to the standard PR skill set. They have a passion for the environmental space, building brands, marketing, and media which a lot of PR agencies don't have. We’ve developed a sense of camaraderie with them along the journey as they’ve helped to refine our story. That’s been incredibly vital to our success.
Are there any areas they could improve?
We’ve never had a problem due to their size, but I can only imagine they’d be stronger with a bigger team.