OBA PR

BACKGROUND

Please describe your company and position.

I am the Founder of a digital marketing agency

Describe what your company does in a single sentence.

We are a digital marketing agency with a team of crazy yet industrious digital marketers and web developers with more than 10 years of experience, who stay ahead of the digital marketing trends to help your business thrive. Our expertise lies in SEO, Local SEO, Guest Posting & Link Building, PPC and Web Development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• To secure placements in Tier 1 publications

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OBA PR were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR has been a fantastic partner for securing placements in Tier 1 publications. Their team was professional and took the time to understand our brand, crafting pitches that truly resonated. The quality of the articles was exceptional—well-researched and engaging. We’ve seen a significant boost in online visibility and website traffic since working with them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a notable rise in organic or referral traffic following the publication of articles in Tier 1 publications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was top-notch, making the entire process smooth.

What was your primary form of communication with OBA PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This level of customization, combined with their deep media connections, made them stand out from other PR agencies.

Are there any areas for improvement or something OBA PR could have done differently?

OBA PR met all of our expectations with professionalism and efficiency

BACKGROUND

Please describe your company and position.

I am the HR&Event manager of an it services company

Describe what your company does in a single sentence.

A leading IT firm of Ukrainian origin, we provide information resources for affiliate marketing services in the iGaming sector. We serve clients across Europe, the USA, Canada, Japan, Brazil, and beyond. Additionally, our company is a proud member of the IT Ukraine Association, the largest IT community in Ukraine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Establishing a Ukrainian tech brand and forming information partnerships within the international IT industry.
• BA Content & PR

SOLUTION

How did you find OBA PR?

Clutch Site

Why did you select OBA PR over others?

• Close to my geographic location
• Great culture fit

How many teammates from OBA PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company delivered a series of articles covering our brand and conducted founder's interviews in both European and US press, resulting in a 30% increase in our website traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After our recent campaign, website traffic spiked by 30%. Not only did we see more visitors, but the reliable sources of our features ensured the traffic was high-quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vicky provided outstanding management and was available 24/7, even on weekends

What was your primary form of communication with OBA PR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their exceptional ability to craft high-quality content based on our outlines is truly commendable. Couple that with their vast connections to media outlets around the world, and it's evident they're a dynamic force in the industry!

Are there any areas for improvement or something OBA PR could have done differently?

no

BACKGROUND

Please describe your company and position.

I am an executive at (a/an) Advertising & marketing

Describe what your company does in a single sentence.

It's a video production company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BA Content & PR to accomplish?

• We needed a high-quality content writing service for our website.

SOLUTION

How did you find BA Content & PR?

• Referral

Why did you select BA Content & PR over others?

• Good value for cost
• Company values aligned

What was the size of BA Content & PR’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main task was to connect our business with the audience, enrich and transform our brand for the better and increase engagement on the Internet. I gave them an outline and discussed the content that I wanted to include and they used that information to create an overall content writing concept.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Metric 1. Their advice gave us a great organic boost and convinced us to overhaul our whole website. Metric 2. We've since doubled our leads and signed a few major clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They communicated well and making sure that I was updated on their progress. Whenever I had a question, I’d shoot them an email or a text or call them via Zoom. They didn't harass me every day with questions. They got a good feel for what we were looking for and just implemented it. I really liked that.

What was your primary form of communication with BA Content & PR?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

BA Content has really helped us grow and build our capabilities — their team understands our business, and now they’re making plans to help us further our goals as a company via PR. The team elevates our story and ties it back to our core values and messaging.

Are there any areas for improvement or something BA Content & PR could have done differently?

In my case, everything was fine. Our team was satisfied with the cooperation with BA Content & PR.

BACKGROUND

Please describe your company and position.

I am the Regional Manager

Describe what your company does in a single sentence.

Online service that connects students from various age groups with on-demand private tutors for over 200+ subjects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BA Content & PR to accomplish?

• Increase Brand Awareness
• Increase Website Traffic
• Penetrate the US Market

SOLUTION

How did you find BA Content & PR?

Online Search, Clutch Site

Why did you select BA Content & PR over others?

High ratings, Close to my geographic location, Good value for cost, Company values aligned

What was the size of BA Content & PR’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The objective of our project was to increase the exposure of our company by securing as many news publications, interviews, and other public-facing articles as possible. There were two streams of activity: reactive and proactive. The reactive stream involved responding to requests from news organizations for content, while the proactive stream focused on establishing our company as a thought leader by publishing articles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in website traffic and sales attributed to the news publications, interviews, and other public-facing articles
• Industry awards received as a result of the campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In my experience working with Vicky and their team, I found their project management to be very effective. They consistently delivered items on time. Whenever I had any needs or concerns, they were quick to respond and address them in a timely manner. Overall, I was impressed with their level of communication and attention to detail throughout the project.

What was your primary form of communication with BA Content & PR?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their solid understanding of our business and their ability to communicate quickly and clearly.

Are there any areas for improvement or something BA Content & PR could have done differently?

Based on my experience, I don't think there were any areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the owner of the company that is dealing with the affiliate marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BA Content & PR , and what were your goals?

We retained BA Content to gain us more exposure and develop us as a leader in the digital industry.

SOLUTION

How did you select this vendor?

A friend of mine is a company CEO and I knew they had already worked successfully with BA Content before. Once we felt the need to push our revenue growth and gain additional media coverage, we decided to turn to BA Content agency.

Describe the scope of their work in detail, including any steps and the final deliverables.

We hired BA Content for a one-off PR run with a top-ranked site that aligns with our audience. We were prompted to fill out an intake form and then go through the process of answering questions. After entering personal details, we outlined what we were looking to have written up (and it’s worth mentioning that the more information you can give the better) and once that was done, it was just a question of waiting until the article was published.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with a number of people on the team, but mostly Vicky and Ohad.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped us to appear on several outlets and achieve our goal of boosting our online visibility.

Describe their project management style, including communication tools and timeliness.

After an initial introductory call, we met in person to agree on a plan. After that, it was mainly via email and messaging back and forth throughout the week. I have to say, they are very flexible, timely, and diligent in their craft, so it all went smoothly.

What did you find most impressive or unique about this company?

I am a business owner, but rather than treat me as a customer, they act more like a partner who is just as enthusiastic about finding new opportunities as I am.

Are there any areas for improvement or something they could have done differently?

I don’t think so. They are doing an absolutely amazing job with their services.

BACKGROUND

Please describe your company and position.

I am the Managing Director of The Brand Edge

Describe what your company does in a single sentence.

We specialize in marketing and brand development services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?
We hired OBA PR to boost our visibility in the MENA region by securing placements in leading publications and enhancing our brand’s credibility.

SOLUTION

How did you find OBA PR?

Referral

Why did you select OBA PR over others?

• Great culture fit
• Company values aligned
• MENA market

How many teammates from OBA PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR was responsible for creating PR content, securing high-quality placements in MENA publications, and managing media outreach. Key deliverables included press releases and ensuring coverage in top-tier media outlets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved significant media coverage in top MENA publications, increased brand recognition, and notable engagement from our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They delivered everything on time and were very responsive to our needs throughout the process.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Their in-depth knowledge of the MENA market and adaptability to our needs were the most impressive aspects.

Are there any areas for improvement or something OBA PR could have done differently?

Honestly, we were highly impressed with the overall experience. If anything, providing even more detailed insights into the long-term results of the campaign could be an added bonus, but they exceeded our expectations in every other aspect.

BACKGROUND

Please describe your company and position.

I am the Head of Operations of NetZexpertise

Describe what your company does in a single sentence.

We are selling high quality watches to the people them.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• We hired this provider to run our marketing campaign.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with OBA PR, appeared to be quite good, and I must admit that their work plan was broad and their key deliverables are in sync with my expectation. Their team is professional, experienced and that can commit to the breadth of PR services for their clients. Their domain of work consisted in media relations, marketing to key opinion leaders, and social media management services, among others. 

Specially the firm carried out media relationship, media list, and media monitoring; also they handled press conference, TV interview, radio interview, press release, press kit, press conference, and press statement, managed social media strategy, which was content creation and community management. 

Another thing that I loved about their firm was that their team was highly knowledgeable about the changing digital dynamics, and also helped me remain updated on the latest trends and techs that had a bearing on my business. The remarkable deliverables that caught my attention were the type and amount of media coverage that were secured for my business, the level of social media engagement that was achieved within that span, and the overall positive impact that was generated to my business. 

How they used their team, who was really good at what they were doing, and how they created a very valuable and useful PR package which was exactly what I was looking for.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It is with great pleasure that I write to say that the OBA PR was an incredible gig, and the outcome cannot be denied by virtue of the fact that their efforts have delivered both measurable progress and success. Consequently, the PR campaign developed by OBA-PR transformed the brand into a major traffic hub, which resulted in greater brand awareness and an increase in social media shares. 

Thanks to the OBA PR's team, our brand was mentioned several times in leading publications including leading to a doubled amount of website traffic; the result came as a result of their impressive media relations and comprehensive media strategy Besides, their effort in influencer outreach resulted in many of our products and brand being recommended by others and mentioned positively in numerous reviews, which in turn transformed into a huge increase in sales. 

Our social media engagement levels also flew up, and we got a great number of both fans and shares of our digital content that brought a 20% rise in our online sales figures. Additionally, they had analytics and reporting, which we used to come up with the relevant insights and data that could be used to decide which of our strategies needed a change. As a whole, the synergy effect of OBA PR firm, innovation, and professionality propelled us to attain maximum success. 

If you need a capable strategic PR partner that can deliver quantifiable results and clear-cut business goals, OBA PR will be an excellent choice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I cannot find right words to describe the spectacular skills of OBA PR in the project management. Their team has proved to be excellent communicators, prompt to respond, and display attention to detail from the very beginning of our project. They mapped out for us a very clear project schedule and kept us updated on their progress at any given time. They always shipped all things on time and often even exceeded our expectations concerning their excellence. 

Moreover, our partnership with them proved to be timely, efficient, and also flexible enough to take on any changes made along the way. The OBA PR team was available anytime in case we have any questions or issues; anything ranging from a big to a small query was attended to. They expected us to notify them regularly and update them on the progress of our project, informing us on any changes or new information that they had. 

They were the best we have seen, working together with their highest level of collaboration. Our utmost satisfaction was their primary goal. Overall I was very pleased with OBA PR's ability to manage the projects effectively whilst delivering nothing but the best quality work that comes in on time and on budget. 

Their customer service was superb, I couldn't have asked for more, and I knew they wanted the best for me. I can certainly say that their PR services are first-class, so don’t hesitate to contact them if you need a professional and reliable partner.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

The firm OBA PR's distinguishing feature is their unique technique and methodology. Their team is imaginative, very innovative, and smart, and they treat every task separately, using a particular approach suited to it. What impressed me most about their company is that they traverse and also capture the heart of our brand’s messages, values, and goals, which is no cake walk. 

They spent time to listen, learn and embrace our business, so eventually they came up with a comprehensive PR brand package that matched our brand and also worked. They are hands-on, proactive and results-oriented firm whose strategies are set aside to the competition. They are conversant with the fact that every client has varying needs, and therefore they readily accept to do more just to make sure that they are felt. 

Their collective forces never fell short of a radical approach and were ready to be risky to gain exceptional outcomes. All in all, OBA PR's different perspective, professionalism, and hard work for their clients provided me a perspective that I highly enjoyed. Searching for a PR team that will offer you customized and innovative solutions, then OPB PR is the right one to talk to.

Are there any areas for improvement or something OBA PR could have done differently?

My overall experience at OBA PR was positive; however, I would advise them to work on their report generation, and analytics tools. Although their campaign results were undensible, it would still be nice to be updated on their progress in achieving these goals, more frequently and that in more details. Plus, I would like to see them use more advanced communication methods such as face-to-face communication. 

Emails also played a role but we all could have used a call or a quick chat instead of e-mails for time-to-time. These are just a couple of points to illustrate that even though the overall quality was very high, their work still had some minor shortcomings. Nevertheless, I think these areas should be considered as the focus points for improvement for OBA PR, and then they could better serve their clients.

UPDATED REVIEW

This review was published on 2/22/2024.

Kevin Hauk

Relations Manager, Cosmetics Company

Beauty & Cosmetics

1,001-5,000 Employees

New York City, New York, United States (26002)

Less than $10,000

Jan 2024 - Feb 2024

Project summary

OBA PR developed an online reputation management strategy for a cosmetics company. Tasks included online reputation assessment, crafting and publishing favorable articles and press releases, and monitoring.

Feedback summary

Thanks to OBA PR's efforts, negative content about the client got buried in Google searches in favor of good news, and site traffic increased. OBA PR delivered on time, communicated effectively, and adapted their strategies as needed. They handled challenges well, focusing on making good news shine.

BACKGROUND

Please describe your company and position.

I am the Relations Manager of a beauty and cosmetics company

Describe what your company does in a single sentence.

Providing high quality cosmetics for consumers around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• We hired OBA PR to help us clean up our online look.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

For this project, OBA PR was tasked with enhancing our digital presence through a comprehensive reputation management strategy. Their scope of work included several key deliverables: 

1. Online reputation assessment: Initially, they conducted a thorough evaluation of our current online image, identifying negative articles and content affecting our reputation.
2. Positive content promotion: Alongside suppression efforts, they focused on amplifying positive narratives about our company. This included crafting and publishing favorable articles and press releases across various platforms to improve our online image. 
3. Monitoring and reporting: Continuous monitoring of our online reputation was carried out to track the progress of the suppression and promotion strategies. Regular reports were provided, detailing shifts in our online presence and the effectiveness of their efforts. 

The combination of these efforts aimed to reshape our online narrative, ensuring that anyone searching for our company would encounter positive information, thereby enhancing our overall brand perception.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw some real wins from the project: 

• Negative stuff about us got buried deep in Google searches, while the good news started showing up front and center. 
• Traffic to our site went up, and so did the positive buzz around our brand. 
• Basically, we looked a lot better online, and the numbers proved it

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OBA PR showcased exemplary project management, delivering all items on schedule and maintaining open communication throughout. They were highly responsive to our needs, adapting strategies as required, and ensuring that our reputation management efforts progressed smoothly. Their proactive approach and guidance significantly contributed to the project's success.

What was your primary form of communication with OBA PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about OBA PR was how they handled the tough stuff with style. They didn't just push down the bad news; they made our good news shine brighter. Plus, their team felt more like partners than just another service provider. They really threw themselves into understanding our brand and goals, which made all the difference.

Are there any areas for improvement or something OBA PR could have done differently?

OBA PR was almost spot-on with everything they did. If there's one thing they could maybe do differently, it would be to involve us a bit more in the brainstorming sessions. Getting more insight into their creative process could have been a cool opportunity for collaboration. But really, that's just looking for ways to enhance an already strong partnership.
STAR RATINGS:
Overall rating:    5

Quality:    5

Cost:    4.5

Schedule:    5

Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Marketing manager of a consulting company

Describe what your company does in a single sentence.

Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Raise Brand Awareness

SOLUTION

How did you find OBA PR?

• Online Search
• Referral

Why did you select OBA PR over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from OBA PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a startup and were looking for a reliable partner who can raise brand awareness of our company and the services we provide. First and foremost, we want to demonstrate our ambitious and long-term goals and highlight the value our company can bring to our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We noticed an increase in website traffic, and we also added links to the articles published on our social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We referred to the company and were sure about the results they delivered. Also, they were very communicative and kept us in the loop with every step they took

What was your primary form of communication with OBA PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by the fast turnaround time.

Are there any areas for improvement or something OBA PR could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Editor of a consulting company

Describe what your company does in a single sentence.

A leading scientific consulting firm in Eastern Europe and Central Asia, boasting a global client base from over 45 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BA Content & PR to accomplish?

• Raise brand awareness about the company

SOLUTION

How did you find BA Content & PR?

Clutch Site

Why did you select BA Content & PR over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from BA Content & PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BA Content created a series of articles about our company and placed them in well-known media outlets. We sought coverage not only in the scientific press but also in the business sector, and BA delivered excellently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Articles that appear on the 1st page of Google search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vicky provided excellent management, being available 24/7, even during the weekend.

What was your primary form of communication with BA Content & PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep research and thorough understanding of the brand's needs impressed us.

Are there any areas for improvement or something BA Content & PR could have done differently?

No

BACKGROUND

Please describe your company and position.

I am a Manager of an advertising & marketing company

Describe what your company does in a single sentence.

UK's top Crisis Management & Reputation Management agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BA Content & PR to accomplish?

• Reputation Management
• Removal of negative links from Google search results

SOLUTION

How did you find BA Content & PR?

• Online Search

Why did you select BA Content & PR over others?

• High ratings
• Good value for cost

How many teammates from BA Content & PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company successfully assisted in removing a number of negative links and strategically presented favorable articles on the first page of Google search results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The removal of negative links from Google search results helped to minimize the visibility and impact of unfavorable content associated with the brand. This reduction in negative exposure allowed for a more positive and accurate representation of the image online.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their proactive approach and effective communication made the reputation management process smooth and successful.

What was your primary form of communication with BA Content & PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique combination of technical skills and personalized approach set them apart from others in the industry.

Are there any areas for improvement or something BA Content & PR could have done differently?

No