Finch Media

BACKGROUND

Please describe your company and your position there.

I’m the principal of Maven Collective Marketing, a boutique B2B marketing agency. We work exclusively with B2B software and software service companies to distinguish them in the oversaturated market.   

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Finch Media?

My company engaged Finch Media for PR strategy, communications support, and media relations and monitoring.

What were your goals for this project?

We strive to be a thought leader and influencer in the B2B digital marketing space in the Canadian and US markets. Therefore, we must generate media coverage on Maven Collective Marketing and our principal. Ultimately, we want our company to be in an expertise or experience article in a national newspaper.

SOLUTION

How did you select this vendor?

A highly respected professional in my network referred Finish Media.

Describe the project in detail.

Currently, Finch Media is working on media materials. Once they are approved, the first round of media pitching will commence.

What was the team composition?

We work with Kylie (Principal, Finch Media), Julia (Managing Director, Finch Media), and other supporting staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within the first month of our engagement with Finch Media, a very credible source on B2B social media marketing highlighted our company as a leading expert. The results of our partnership have been quick and impactful.

How effective was the workflow between your team and theirs?

The workflow has been seamless. Their team is resourceful, and all of our interactions with them are pleasant.

What did you find most impressive about this company?

Finch Media is experienced, well-versed, and capable. We have a lot of work to do, and Finch Media is helping us excel and succeed at every step.

Are there any areas for improvement?

No, I haven’t seen any so far. We are excited to see continued success and to work toward our bigger goal.

BACKGROUND

Please describe your company and your position there.

Small production company - co-president/treasurer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Finch Media ?

A comedy video series.

What were your goals for this project?

Promote digital series with ties to comedy and music.

SOLUTION

How did you select this vendor?

Pre-existing relationship

Describe the scope of their work in detail.

All PR - digital, print, and billboard strategy, planning, and buying

What was the team composition?

I've worked primarily with the principles at the firm.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All our successful media coverage came as a result of Finch Media.

How effective was the workflow between your team and theirs?

Finch Media is very easy to work with, able to identify our needs and work with our small team.

What did you find most impressive about this company?

They understand that each project is going to be different, with a different identity and set of targets.

Are there any areas for improvement?

We got fantastic value, I can't think of what else we could expect for a small budget.