Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$5,000+Undisclosed50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 59 projectsLevelUp Leads is a Sales Outsourcing Solutions provider specializing in sales team augmentation and sales performance enhancement. Their services include sales development, lead generation, and outbound sales processes. With 100% positive feedback, clients commend their ability to tailor messaging, enhance sales pipelines, and maintain efficient project management. Approximately 50% of reviewers highlight their adaptability and the human element in communication, emphasizing collaboration over transactional interactions.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49
Services provided
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Sales Generation Services is a call center. The team is headquartered in Rochester Hills, Michigan, and their services include Call Center Services and Sales Outsourcing.
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$1,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Focus Areas
Heisler Solutions LLC, a Business Consulting company, specializes in Business Consulting and Marketing Strategy. The agency is based in New York, New York and Raleigh, North Carolina.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 22 projectsVirtual Sales Limited is a professional sales outsourcing solutions provider, specializing in sales team augmentation and business development. They consistently receive positive feedback, with approximately 95% of reviewers praising their ability to integrate seamlessly with client teams and their strong communication skills. Clients highlight their impressive project management and ability to enhance sales performance effectively.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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$1,000+< $25 / hr10 - 49Coimbatore, India
Services provided
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Prozeon, a small answering service, is located in Coimbatore, India. Their services include Call Center Services and Back Office Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Focus Areas
Pekaabo is a social media marketing agency based in Mumbai, India. The team offers Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Boulder, CO
Services provided
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Branding firm Digital Mandee is located in Boulder, Colorado and Lahore, Pakistan. They focus on Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Focus Areas
Clever Algorithm LLC is a small Odenton, Maryland-based web development firm. The team focuses on Web Development and Mobile App Development.
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$1,000+$25 - $49 / hr10 - 49Austin, TX
Services provided
Focus Areas
Social media marketing firm Marktonix LLC specializes in Social Media Marketing and Content Marketing. They are in Austin, Texas and Al Madam, United Arab Emirates.
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UndisclosedUndisclosed10 - 49Boston, MA
Services provided
Focus Areas
Branding agency CS Brand Group was launched in 2007. The company provides Branding and Public Relations.
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UndisclosedUndisclosed10 - 49
Services provided
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Friggastechsol is a website development firm. The team specializes in Web Development and Branding, and the company is in Noida, India.
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UndisclosedUndisclosed10 - 49
Services provided
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Ranking Guru is a PR agency. The team offers Public Relations and Social Media Marketing, and the firm is based in Ahmedabad, India.
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Undisclosed< $25 / hr10 - 49
Services provided
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B3AITS - Bow & 3 Arrows IT Solutions is a branding company established in 2023. The firm focuses on Branding and Marketing Strategy, and is small.
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$1,000+Undisclosed10 - 49
Services provided
Focus Areas
Social media marketing agency Fazz Marketing was launched in 2020. The company provides Social Media Marketing and Email Marketing, and is small.
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$1,000+$25 - $49 / hr50 - 249Bengaluru, India
Services provided
Focus Areas
See all 1 projectsB2B Growth Force - Top B2B Marketing, Revenue Operations & ABM Agency offers marketing strategy development and revenue operations services, focusing on enhancing business growth. Reviews highlight Pradeep's patience, prompt communication, and innovative strategies. Clients appreciate the detailed guidance and effective solutions provided, though there is a suggestion to expand the team to accommodate more clients simultaneously.
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$5,000+$200 - $300 / hr10 - 49Kyiv, Ukraine
Services provided
Focus Areas
Sales Outsourcing company Content Chameleon is headquartered in Kyiv, Ukraine. Founded in 2020, the team focuses on Sales Outsourcing and Content Writing Services.
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$10,000+$50 - $99 / hr10 - 49
Services provided
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EVOLVE IQ TECH is a Navi Mumbai, India-based SEO company. Launched in 2025, the team provides Search Engine Optimization and Call Center Services.
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UndisclosedUndisclosed10 - 49Sacramento, CA
Services provided
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See all 2 projectsThe talent you can’t find. The standard they can’t match. We build elite global teams that drive efficiency and cut costs - without compromising on quality. Businesses today are under
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$1,000+Undisclosed250 - 999Santa Tecla, El Salvador
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EBC - Elite Business Connect, a Back Office Outsourcing company, was founded in 2021. The team offers Back Office Outsourcing and Sales Outsourcing.
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$50,000+$25 - $49 / hr250 - 999
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Global Com is a Market Research company. Founded in 2014, the agency is headquartered in. Their services include Market Research and Call Center Services.
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$5,000+$50 - $99 / hr50 - 249
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Pearl Lemon Leads Canada is a call center service based in Ottawa, Canada. They specialize in Call Center Services and Sales Outsourcing.
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$10,000+Undisclosed2 - 9
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Fireworks IT, a Sales Outsourcing company, is headquartered in Aurora, Colorado. They offer Sales Outsourcing.
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$1,000+Undisclosed10 - 49
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Focus Areas
In Alexandria, Kentucky and Tanger, Morocco, Fitencia Solutions is a Sales Outsourcing company. They focus on Sales Outsourcing and Call Center Services.
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$1,000+$25 - $49 / hr250 - 999Beograd, Serbia
Services provided
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Trizma, a call center service, specializes in Call Center Services and Back Office Outsourcing. The firm is headquartered in Beograd, Serbia.
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UndisclosedUndisclosed2 - 9San Juan, Puerto Rico
Services provided
Focus Areas
Telecontacto, an answering service, is headquartered in San Juan, Puerto Rico. Launched in 1995, the team offers Call Center Services and Translation.
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$5,000+$150 - $199 / hr2 - 9Sarasota, FL
Services provided
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Headquartered in Sarasota, Florida, Eclipzdigital. Is a social media marketing firm. They specialize in Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Pune, India
Services provided
Focus Areas
DigiMark Global is a social media marketing agency. Based in Pune, India, the team offers Social Media Marketing and Conversion Optimization.
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Undisclosed< $25 / hr2 - 9
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Lab Darshi is a social media marketing firm established in 2023. The small team focuses on Social Media Marketing and Video Marketing.
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UndisclosedUndisclosed2 - 9
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LosEvolution, LLC, a Content Marketing company, was founded in 2014. The company focuses on Content Marketing and Content Writing Services, and is small.
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$1,000+$50 - $99 / hr2 - 9Saugus, MA
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Lex Marketing Agency is a social media marketing agency established in 2022. The small team provides Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9Monroe, WA
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Sell in Seattle is a SEO agency. The firm is based in Monroe, Washington. Their team focuses on Search Engine Optimization and Web Development.
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$1,000+$50 - $99 / hr2 - 9
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Branding company Search Media Group offers Branding and Social Media Marketing. They were founded in 2024.
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UndisclosedUndisclosed2 - 9Ratoath, Ireland
Services provided
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Headquartered in Ratoath, Ireland, Anndan Media is a web design agency. The team focuses on Web Design and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9
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Focus Areas
Black Nova is a website development company. They are in Navi Mumbai, India and have small team of experts. Their services include Web Development and Branding.
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$1,000+$50 - $99 / hr2 - 9
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We Are Paid Search is an Advertising company. They were established in 2017 and specialize in Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
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Focus Areas
Headquartered in Panvel, India, SPARKSNAP ADVERTISING is a small Advertising company. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
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ANSI Services is a Back Office Outsourcing company established in 2024. Their services include Back Office Outsourcing and Finance & Accounting Outsourcing (FAO).
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$25,000+$25 - $49 / hr2 - 9
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Launched in 2022, Adpartnerz is a small social media marketing company based in Santa Fe, New Mexico. Their team focuses on Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr50 - 249Lahore, Pakistan
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Phone answering service i Concepts / I Possible /Goraya Consultant & Traders is located in Lahore, Pakistan. Launched in 2008, the team offers Call Center Services and Back Office Outsourcing.
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$50,000+$25 - $49 / hr10 - 49Rawalpindi, Pakistan
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INFINITO, a small call center company, is headquartered in Rawalpindi, Pakistan and Rawalpindi, Pakistan. Their services include Call Center Services and Back Office Outsourcing.
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$10,000+$200 - $300 / hr10 - 49Bolingbrook, IL
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Established in 2020, Christian Banach is an Account-Based Marketing company. The team specializes in Account-Based Marketing and Sales Outsourcing.
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$5,000+< $25 / hr2 - 9Amsterdam, Netherlands
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SalesHarbor, a Sales Outsourcing company, was established in 2023. The team provides Sales Outsourcing and Email Marketing and is headquartered in Amsterdam, Netherlands.
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$1,000+$100 - $149 / hr2 - 9Eivissa, Spain
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Established in 2024, The Outreach Dept. Is a Sales Outsourcing company. Their services include Sales Outsourcing and Email Marketing.
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$5,000+$50 - $99 / hr2 - 9Den Haag, Netherlands
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Based in Den Haag, Netherlands, Leadstornaut is a Sales Outsourcing company. They offer Sales Outsourcing and Email Marketing and were launched in 2023.
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$10,000+$300+ / hr2 - 9
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Seqnced is a Sales Outsourcing company. They are in mclean, Virginia. Their team focuses on Sales Outsourcing and Demand Generation Marketing.
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$5,000+< $25 / hr50 - 249
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Founded in 2020, MultiLang International, a midsize call center, is headquartered in Ottawa, Canada and Beirut, Lebanon. Their services include Call Center Services and Customer Service Outsourcing.
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Undisclosed< $25 / hr2 - 9
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Lead Gen Expert is a Sales Outsourcing company. The Brahmanbaria, Bangladesh-based company provides Sales Outsourcing and Social Media Marketing.
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$1,000+< $25 / hr250 - 999Mandaue, Philippines
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Focus Areas
HomeSourced Inc is a Market Research company. They are in Mandaue, Philippines and have midsize team of experts. Their services include Market Research and Product Design.
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$1,000+Undisclosed2 - 9Ponte Vedra Beach, FL
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Focus Areas
PipeUp is a Sales Outsourcing company. Launched in 2022, the firm focuses on Sales Outsourcing.
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$1,000+$150 - $199 / hrFreelancerSzczecin, Poland
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Focus Areas
MarcinKowalik.online is a phone answering service. Located in Szczecin, Poland, the firm was founded in 2014. Their services include Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49Cheyenne, WY
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Focus Areas
Witcom Marketing is a small Back Office Outsourcing company located in Cheyenne, Wyoming. The team specializes in Back Office Outsourcing and Call Center Services.
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$1,000+< $25 / hr2 - 9
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FindAnyLead - Manually B2B Lead generation & Data Researcher Team, a Sales Outsourcing company, was launched in 2018. The small team offers Sales Outsourcing and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$5,000+Undisclosed50 - 249Laguna Beach, CA
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
37.1/40.019.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.1/40.019.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$10,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.3/40.019.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.2/40.016.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
UndisclosedUndisclosed250 - 999
Ability to deliver
36/40.019.4/20 Reviews8.3/10 Clients & Experience8.2/10 Market PresenceService focus
10% Sales Outsourcing100% B2B Lead Generation90% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34/40.016/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.6/40.016.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Sales Outsourcing20% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999
Ability to deliver
31.9/40.017.4/20 Reviews8.9/10 Clients & Experience5.6/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+Undisclosed250 - 999Austin, TX
Ability to deliver
34.1/40.017.8/20 Reviews8.4/10 Clients & Experience7.9/10 Market PresenceService focus
40% Sales Outsourcing30% B2B Lead Generation60% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
34.5/40.018/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other
Latest Lead Generation Articles
See all articles
Answering Services: Professionalism in Customer Service
Professionalism in customer service is essential to retaining customers, building your brand image, and increasing sales.
![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.