Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Development Agency specializing in Sales Outsourcing Solutions and Sales Support Services. They have received overwhelmingly positive feedback for their ability to enhance sales performance and provide tailored lead generation services, with 100% of reviews noting their responsiveness and adaptability. Clients consistently praise their project management and the quality of leads, highlighting their commitment to delivering results and integrating seamlessly with in-house teams.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 67 projectsA-SALES AB is a Sales Outsourcing Solutions company that offers services such as lead generation, cold calling, and appointment setting. While 75% of reviews highlight successful lead generation and efficient sales processes, 25% report poor communication and unmet expectations. Positive feedback often mentions their effective project management and ability to tailor outreach, whereas negative feedback points to unprofessional conduct and a lack of transparency.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation and outreach campaigns across multiple channels. The majority of reviewers commend their prompt communication, structured project management, and ability to deliver high-quality leads, with over 90% praising their professionalism and adaptability. While there was one report of underperformance, most reviews emphasize SalesAR's effectiveness in Sales Team Augmentation and Sales Performance Enhancement.
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$10,000+$200 - $300 / hr10 - 49Bolingbrook, IL
Services provided
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Established in 2020, Christian Banach is an Account-Based Marketing company. The team specializes in Account-Based Marketing and Sales Outsourcing.
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$5,000+< $25 / hr2 - 9Amsterdam, Netherlands
Services provided
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SalesHarbor, a Sales Outsourcing company, was established in 2023. The team provides Sales Outsourcing and Email Marketing and is headquartered in Amsterdam, Netherlands.
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a sales outsourcing solutions company specializing in sales team augmentation, sales performance enhancement, and lead generation. Their reviews indicate a high level of customer satisfaction, with 100% of reviewers praising their communication, project management, and results. Clients consistently highlight their ability to integrate seamlessly with in-house teams and deliver impressive outcomes, such as significant lead generation and meeting bookings.
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$1,000+$100 - $149 / hr2 - 9Eivissa, Spain
Services provided
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Established in 2024, The Outreach Dept. Is a Sales Outsourcing company. Their services include Sales Outsourcing and Email Marketing.
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$5,000+$50 - $99 / hr2 - 9Den Haag, Netherlands
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Based in Den Haag, Netherlands, Leadstornaut is a Sales Outsourcing company. They offer Sales Outsourcing and Email Marketing and were launched in 2023.
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$5,000+< $25 / hr50 - 249
Services provided
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Founded in 2020, MultiLang International, a midsize call center, is headquartered in Ottawa, Canada and Beirut, Lebanon. Their services include Call Center Services and Customer Service Outsourcing.
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Undisclosed< $25 / hr2 - 9
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Lead Gen Expert is a Sales Outsourcing company. The Brahmanbaria, Bangladesh-based company provides Sales Outsourcing and Social Media Marketing.
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$1,000+< $25 / hr250 - 999Mandaue, Philippines
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HomeSourced Inc is a Market Research company. They are in Mandaue, Philippines and have midsize team of experts. Their services include Market Research and Product Design.
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$1,000+Undisclosed2 - 9Ponte Vedra Beach, FL
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PipeUp is a Sales Outsourcing company. Launched in 2022, the firm focuses on Sales Outsourcing.
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$1,000+$150 - $199 / hrFreelancerSzczecin, Poland
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MarcinKowalik.online is a phone answering service. Located in Szczecin, Poland, the firm was founded in 2014. Their services include Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49Cheyenne, WY
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Witcom Marketing is a small Back Office Outsourcing company located in Cheyenne, Wyoming. The team specializes in Back Office Outsourcing and Call Center Services.
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$1,000+< $25 / hr2 - 9
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FindAnyLead - Manually B2B Lead generation & Data Researcher Team, a Sales Outsourcing company, was launched in 2018. The small team offers Sales Outsourcing and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49
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TeckBit is a small Customer Service Outsourcing company launched in 2022. Their team focuses on Customer Service Outsourcing and Sales Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Zagreb, Croatia
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OB2B is a small Sales Outsourcing company. Founded in 2013, the team specializes in Sales Outsourcing and Business Consulting.
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$10,000+Undisclosed10 - 49Wan Chai, Hong Kong
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Sales Outsourcing company Zenith Partners is located in Wan Chai, Hong Kong and Singapore, Singapore. The team specializes in Sales Outsourcing.
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Undisclosed$25 - $49 / hr2 - 9Ahmedabad, India
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ITechSoft Technologies is a social media marketing company. Located in Ahmedabad, India, the team provides Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9
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The Ad Agency, a branding company, was founded in 2023. The team provides Branding and Social Media Marketing and is located in Outer West Durban, South Africa.
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$1,000+$25 - $49 / hr2 - 9
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PPC company Digital Growth Technology was established in 2019. The firm offers Pay Per Click and UX/UI Design, and is small.
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$1,000+Undisclosed2 - 9Newbury, England
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Digital Strategy company Monday Clicks was launched in 2022. The team focuses on Digital Strategy and Content Marketing and is headquartered in Newbury, England.
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$5,000+$50 - $99 / hr2 - 9دبي, United Arab Emirates
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Email Marketing company nagmedia provides Email Marketing and Sales Outsourcing. They are headquartered in دبي, United Arab Emirates.
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$1,000+< $25 / hr2 - 9Surat, India
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Headquartered in Surat, India, Media Riser is a SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
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Marketing Dynamics is a branding agency. They offer Branding and Content Marketing and are in Toronto, Canada.
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$1,000+$25 - $49 / hr2 - 9
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Bankai.Agency, a branding agency, provides Branding and Marketing Strategy. The agency is in Almaty, Kazakhstan.
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$5,000+$50 - $99 / hr2 - 9
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Blaink Digital is a small artificial intelligence company. The team provides Artificial Intelligence and AI Consulting.
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$1,000+$100 - $149 / hr2 - 9
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SEOptimize is a small SEO services firm launched in 2025. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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Evident Enterprises is a small Lucknow, India-based SMS Marketing company. Their services include SMS Marketing and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Durban, South Africa
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Midsize telephone answering service Amalfi Outsourcing, is located in Durban, South Africa. The team provides Call Center Services and Back Office Outsourcing.
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$100,000+< $25 / hr50 - 249Santo Domingo, Dominican Republic
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Communicate to Connect C2C, a Customer Service Outsourcing company, focus on Customer Service Outsourcing and Call Center Services. They were established in 2017.
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UndisclosedUndisclosed50 - 249
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Growth Era is a Sales Outsourcing company launched in 2018. Headquartered in Jacksonville, Florida, the team offers Sales Outsourcing and Business Consulting.
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Undisclosed< $25 / hr50 - 249
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KamelBPO is a Sales Outsourcing company. They were launched in 2019, and their services include Sales Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249
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Estarta Call Center is a telephone answering service based in Brooklyn, New York. Their services include Call Center Services and Back Office Outsourcing.
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$5,000+$100 - $149 / hr2 - 9
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HelloMQL is a Jersey City, New Jersey-based phone answering service. They provide Call Center Services and Business Consulting and were founded in 2020.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
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See all 1 projectsAt DigitalNexxt Services, we blend human expertise with AI to help real estate agents and investors scale smarter. From lead generation, CRM management, and off-market deal alerts to hyperlocal
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$5,000+< $25 / hr10 - 49Medan, Indonesia
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See all 3 projectsXpandeast is a Sales Development Agency that specializes in providing comprehensive Sales Outsourcing Solutions, including lead generation, sales team augmentation, and sales process automation. Across reviews, they are praised for their professionalism, ability to deliver results on time, and their collaborative approach, which clients appreciate as they feel like an extension of their own teams. With over 90% of the feedback highlighting their effectiveness and adaptability, Xpandeast is recognized for enhancing sales performance and managing sales operations efficiently.
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$1,000+< $25 / hr1,000 - 9,999Denver, CO
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See all 142 projectsCIENCE Technologies is a Sales Development Agency specializing in Sales Outsourcing Solutions and lead generation. While they have received mixed feedback, with 50% of reviewers highlighting successful lead generation and effective sales strategies, others cited issues such as system failures and unmet expectations. Notably, 33% of reviews emphasized their ability to deliver valuable meetings and integrate with client processes.
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$5,000+< $25 / hr1,000 - 9,999
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See all 44 projectsAgain Again Agency is a Sales Outsourcing Solutions company specializing in lead generation and email marketing services. They consistently deliver high-quality leads and maintain a strong project management track record, with 100% of reviews praising their punctuality and professionalism. Clients are particularly impressed with their ability to exceed expectations and provide valuable insights into target audience engagement.
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$5,000+Undisclosed50 - 249
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See all 11 projectsPipeful is a Sales Outsourcing Solutions company that excels in lead generation and appointment setting, consistently praised for enhancing brand awareness and sales growth. With over 95% of reviews highlighting their effective communication and creative methodologies, Pipeful is recognized for its professionalism and integration as an extension of clients' sales teams, demonstrating significant improvement in clients' sales performance.
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$1,000+$25 - $49 / hr250 - 999Austin, TX
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Founded in 2010, Invenio Solutions is a Sales Outsourcing company. Their services include Sales Outsourcing and Call Center Services.
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UndisclosedUndisclosed10 - 49Central Jakarta, Indonesia
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Heroleads Indonesia is a Sales Outsourcing company. Headquartered in Central Jakarta, Indonesia, their small team provides Sales Outsourcing and Advertising. The agency was established in 2011.
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$5,000+< $25 / hr50 - 249Long Bien, Vietnam
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Tobpos Vietnam is a Back Office Outsourcing company. Their midsize team is based in Long Bien, Vietnam. Their services include Back Office Outsourcing and Translation.
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UndisclosedUndisclosed1,000 - 9,999Dublin, Ireland
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Abtran is an answering service. Their large team is located in Dublin, Ireland and offers Call Center Services and Back Office Outsourcing. The firm was founded in 1997.
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UndisclosedUndisclosed50 - 249Lawrence, KS
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Telephone answering service and Sales Outsourcing company Inside Ventures is headquartered in Lawrence, Kansas. They provide Call Center Services and Sales Outsourcing and were established in 2011.
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UndisclosedUndisclosed10 - 49Draper, UT
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In Draper, Utah, Convirza is a small Sales Outsourcing company. Their services include Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Halfweg, Netherlands
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Skondras Sales Outsourcing is a Sales Outsourcing company. They were established in 2001, and their services include Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Randburg, South Africa
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IContact BPO is a call center company. Headquartered in Randburg, South Africa, the team focuses on Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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Sales Outsourcing company Dealer Advantage BDC was launched in 2019. The company offers Sales Outsourcing, and is small.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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Sales Outsourcing company The Prospecting Center was established in 1992. The firm provides Sales Outsourcing and Call Center Services.
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UndisclosedUndisclosed1,000 - 9,999Santiago De Los Caballeros, Dominican Republic
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Data Vimenca is a large Santiago De Los Caballeros, Dominican Republic-based telephone answering service. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Helsinki, Finland
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Nordic Sales Crew Oy is a Sales Outsourcing company in Helsinki, Finland. Their services include Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Portland, OR
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Founded in 2018, TDR way is a Sales Outsourcing company. The company focuses on Sales Outsourcing, and is small.
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UndisclosedUndisclosed10 - 49Portland, OR
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Lead Savvy, a Sales Outsourcing company, was launched in 2006. The small team specializes in Sales Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.