CIENCE Technologies

What evidence can you share that demonstrates the impact of the engagement?

CIENCE Technologies spurred a noticeable, significant increase in the number of attendees who visited our booths. Based on these results, we used them at six different conferences. Having them set up meetings kept everyone from our company very busy at conferences. Our improved brand awareness is also apparent. More people are definitely starting to know about our business.

The amount of research CIENCE Technologies conducted was huge. Even when we told them we needed 1,000 emails, they had a high success rate. Showing us how they ran email campaigns was educational for our team. Now, we can replicate this success.

How did CIENCE Technologies perform from a project management standpoint?

I give CIENCE Technologies an A+. We used email and Zoom to stay in touch. Their working hours ended at 11:00 AM for us on the west coast, so we usually emailed them in the morning, and they’d respond at night. Our point of contact held a weekly phone call or Skype meeting to go over progress and answer our questions. 

What did you find most impressive about them?

CIENCE Technologies conducted successful, highly accurate research on a very fast turnaround. It would have taken us a considerable amount of time to find all of those emails. They were always willing to work with us. Whenever we asked them for something, they’d figure out how to make it work to the best of their abilities before returning with a solution. It was a very collaborative experience. 

Are there any areas they could improve?

The only issue we had was the staff turnover, which wasn’t a huge deal but slowed things down occasionally. We went through three liaisons, three email campaign people, and two copywriters.

Our work is technical and niche. It felt like as soon as we got accustomed to somebody and they figured out our business, we’d lose them to another project or they’d move companies. That being said, CIENCE Technologies was very good at getting the next person up to speed. We never experienced too much of a lag. 

Do you have any advice for potential customers?

CIENCE Technologies was very open to the ideas we came up with. Even when we decided to end our engagement, they came back to us with proposals for services we hadn’t known to ask for. Continually pushing them and asking what else they could do would have been useful in the beginning.

What evidence can you share that demonstrates the impact of the engagement?

We currently have very little brand awareness among our U.S. prospects, but CIENCE Technologies is generating a lot of activity. They’ve helped us promote specific events and achieve a high response rate. We’ve been inundated with responses, and I’ve seen enough results in the first three months to invest more in their services.

How did CIENCE Technologies perform from a project management standpoint?

They’re fantastically responsive, often getting back to me within minutes of sending an email, even if it’s after hours. I speak to the manager once a week, and we email regularly. 

What did you find most impressive about them?

Their copy is excellent.

Are there any areas they could improve?

We’ve had a few project management concerns as we’ve started the partnership, and they could probably conduct research a bit faster. There have been a few times when they’ve sent out emails that aren’t filled out correctly, and that didn’t reflect well on us.

Do you have any advice for future clients of theirs?

Just because you’re outsourcing doesn’t mean you have no responsibility. Invest time in the partnership, especially in the beginning, and build a good relationship with their team. Make sure they understand your goals and expectations and you understand their process. Follow up on your plans, keeping a clear objective in mind.

What evidence can you share that demonstrates the impact of the engagement?

In terms of the part of the project that CIENCE Technologies was specifically responsible for, their performance was excellent and generated notable results for our company. Initially, we were hoping to set up appointments with potential clients about once or twice a month, but CIENCE Technologies was able to secure two or three meetings a week. In our industry, this is phenomenal. We’re pleased with the results of the engagement and we plan to work with them again.

How did CIENCE Technologies perform from a project management standpoint?

We had a standing video conference once a week, with others added into the schedule as necessary. All other communication was done via phone and email. They adapted their communication styles to accommodate the needs of the project. They were extremely efficient in tracking the project and prioritizing their work. They were receptive to our feedback and consistently provided alternate suggestions and solutions to benefit the project.

What did you find most impressive about them?

I really appreciated their flexibility. We could’ve found CRM-like technologies or other structured teams to do this project, but none of them would’ve been able to promote our unique product and target our specific clients. With CIENCE Technologies, we were able to collaborate on a customized solution rather than being restricted by an established platform or strategy.

Are there any areas they could improve?

At one point in the project, we asked CIENCE Technologies to do some technical writing, but it didn’t work out that well. We can’t fault them for that though because that’s not what we hired them for.

Additionally, I think the team could be a bit more consistent in terms of their internal documentation processes. Their methods vary from person to person, which could result in miscommunication. In the end, it wasn’t really a problem for us, but I could see it being an issue on a different project.

Any advice for potential customers?

Clients should listen to their suggestions. They have a lot of expertise in the marketing and communication space and can provide additional insight. It can be beneficial to give them room to be creative and come up with new solutions.

What evidence can you share that demonstrates the impact of the engagement?

Although we have not yet closed any deals, they have provided other great results. Every week, I'll have multiple calls scheduled with companies that I wouldn't have known anything about without their input. All of the calls save for one have been qualified leads, and that’s a testament to their research skill and ability to find appropriate companies.

How did CIENCE Technologies perform from a project management standpoint?

They have been very responsive. We have worked well together via phone calls and emails.

What did you find most impressive about them?

I don't have experience with other providers, but they're very good at hearing us. We work with such different sectors that it can be confusing who our best clients are, but they've done an excellent job of being creative and working with us to mine the best sectors to reach out to. They also appear to be well-versed in the latest strategies of their industry.

Are there any areas they could improve?

I still don’t have a sense of how much experience they have working with marketing agencies. They have worked well with us, but it would be a benefit if they had a more clearly defined sense of the sectors that they worked with.

Any advice for potential customers?

The more a company knows about its own business goals, the more CIENCE can help them. We had a slow start because we weren’t sure which industries to go after, but if a company has a good sense of that, I’d imagine they’d have valuable results. CIENCE is also open to answering any questions about their process, so I would recommend other clients to be transparent about any concerns they have.