Human-driven & Machine-powered

CIENCE offers human-driven and machine-powered solutions for lead generation.

The CIENCE Outbound process starts with highly-accurate, bespoke research on target audiences. It then continues through multi-channel outreach and engagement in order to maximize qualified appointments set.

Customers benefit from more targeted leads, predictable pipeline, and greater revenue. Our people-as-a-service (PaaS) model offers maximum results as cost-effectively as possible. 

 

 
$1,000+
 
< $25 / hr
 
250 - 999
 Founded
2015
Show all +
Los Angeles, CA
headquarters
  • CIENCE Technologies Los Angeles, CA 90001
    United States
other locations
  • CIENCE Technologies
    Ukraine
  • CIENCE Technologies Metro Manila
    Philippines

Portfolio

Key clients: 

SAP

Microsoft

Okta

Bambora

iGenomx

Fivestars

Grow

Events.com

Qualia

Key Clients

CIENCE Technologies offers managed services for lead generation.

Our outbound campaigns succeed thanks to human-curated, highly-targeted sales research and expertly executed multi-channel outreach. 

Campaign Analytics

Direct Outbound Campaigns - Real-Time Analytics

*Activity Tracking

*Calls, Emails, Web

*Success Metrics

*Qualified Appointments Booked

Dedicated Landing Page

Closed Loop Marketing - Direct Outbound Campaign

*Client Landing Page Creation 

*Includes Live Chat, Meetings, Forms

*Branded Message, Benefits

*Professional Design and Development

*Call-to-Action

Turnkey outreach combines best of outbound approach with inbound methodologies.

Reviews

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Research & Outbound Sales for Language Services Provider

"They were diligent in their project management and data collection."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - June 2018
Project summary: 

CIENCE Technologies conducted research and provided outbound sales services to generate more leads. They collaborated to create targeted campaigns for certain industries and then orchestrated those plans.

The Reviewer
 
1,001-5,000 Employees
 
Philadelphia Metro Area
Sales Operations Manager, Language Services Provider
 
Verified
The Review
Feedback summary: 

CIENCE sent between 500–1,000 emails per week, generating a few new leads per week. They were meticulous in their data gathering and research. CIENCE required some oversight to determine the correct tone for certain materials, but they performed well on the whole.

BACKGROUND

Introduce your business and what you do there.

I am the sales operations manager for a full-service language services provider. We offer a suite of different support solutions, including telephone interpreting, document translation, chat and email translation, and multilingual support.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We have a small sales team, and we were struggling with achieving the outbound sales velocity we were looking for to generate more leads. We were quite good at closing deals, but we had a shortage at the top of our funnel.

SOLUTION

What was the scope of their involvement?

We primarily use them for research and outbound marketing. We gave them sample titles or people within industries that we would like to target, and they created a list of similar prospects. We’d work together to create a campaign for each prospect.

What is the team composition?

We had access to their researchers and marketing team, but we primarily met with our account manager and a sales development representative. The project manager would oversee our account from a high level, but the sales representative did the outreach on our behalf.

How did you come to work with CIENCE Technologies?

Our vice president of sales and strategy found CIENCE, and we interviewed them and a few other agencies. We found them to be innovative and data-focused, which we appreciated. They seemed to discuss sales the same way we did, and that made us comfortable with hiring them.

How much have you invested with them?

The total investment was less than $20,000.

What is the status of this engagement?

We began working together in March 2018. We ended our engagement with them in June 2018, but that decision was made due to a number of in-house factors and was not representative of their work. We went through a three-month trial period and then worked with them for an additional month, and they performed well during that time.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There was a bit of an onboarding process, during which we had to introduce them to our company, how we sell things, and getting them the necessary content. But once they were adjusted, they were sending out an average of 500–1,000 emails a week, which produced two or three leads a week. We thought that was valuable production because we didn’t feel like we gave them as much support as we should have.

How did CIENCE Technologies perform from a project management standpoint?

They were extremely diligent in their data gathering process, and we had access to all conversations they had with any prospects or any research they’ve done. They were transparent and accessible in that regard. We exchanged short messages daily on Slack or through email. We would sometimes take phone calls, but they also used Basecamp and HubSpot.

What did you find most impressive about them?

They were very careful and pointed in their data collection.

Are there any areas they could improve?

Our only struggle was finding the right tone for our message and how we describe ourselves in their materials. Their content required some editing to make their pitches align more with what we do.

Any advice for potential customers?

We have a small, but well-established, sales department, but for somebody that doesn’t, CIENCE can be a great option because they can assist with everything—the marketing, the research, and the content creation.

And when the engagement starts, it’s best to give them as much assistance as you can at the start so that their work reflects your values.

4.0
Overall Score Our overall experience was great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They excel at project management. Any delays were on our end, not theirs.
  • 4.0 Cost
    Value / within estimates
    They more support you give, the higher quality those leads will be, and the ROI will be evident.
  • 4.0 Quality
    Service & deliverables
    They were diligent in their project management and data collection.
  • 5.0 NPS
    Willing to refer
    We were really pleased with how they conducted business.

Lead Gen & Sales for Digital Marketing & Dev Company

“They worked incredibly well with our team, and the project leads were extremely professional.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2017 - June 2018
Project summary: 

CIENCE Technologies conducted market research and worked on lead gen and sales. They crafted email templates and identified prospective clients. Their goal was to increase engagement and sales meetings.

The Reviewer
 
11-50 Employees
 
Minnesota
Sales & Marketing Director, Digital Marketing & Dev Firm
 
Verified
The Review
Feedback summary: 

CIENCE Technologies was responsive and clearly communicated project goals and progress. Although they didn’t generate the expected hard ROI, their findings helped shape marketing strategy. They could benefit from SDR training and improved lead presentations, but overall, they were a great partner.

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing director for a digital marketing and web design and development company. I oversee our sales, marketing, and account management teams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We needed a partner to do three things: build a scalable and predictable pipeline, determine how to fit Sales Development Reps (SDRs) into our total sales and marketing system, and test email-driven sales messaging in our marketplace.

SOLUTION

What was the scope of their involvement?

CIENCE Technologies began our partnership by conducting research and planning/exploratory work to help us better understand our ideal client profiles, the different industries we were targeting, and how to make our message resonate with those groups.

After that initial phase, they began creating sales email templates for prospecting and lead research and generation. They identified both companies and individuals that would be a good fit based on our ideal client profiles and buyer personas. The other SDR activities included outreach and sales email campaigns with the goal of scheduling meetings or at least starting conversations.

What is the team composition?

I mainly worked with five people from CIENCE Technologies.

How did you come to work with CIENCE Technologies?

We looked at 6–7 sales enablement resources, but my calls with CIENCE Technologies’ sales rep and CMO set them apart from the others. They approached sales exactly how our company did (using data to drive decisions), so we partnered with them.

How much have you invested with them?

We spent about $4,400 a month, so around $25,000–$30,000 in total.

What is the status of this engagement?

We worked together from September 2017–June 2018. We realized we needed to develop more content on our side in order to fully optimize the relationship with CIENCE Technologies, so we’ve put the partnership on hold for now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We would’ve like to see hard ROI, meaning engagement that led to sales meetings and actual dollar amounts, but we realized we had to do more work on our end. CIENCE Technologies did, however, provide market research to inform our own strategies and how to create better engagement. The results were more of a soft ROI.

We still have a variety of market qualified leads currently sitting in our nurturing system that we anticipate will eventually turn into actual opportunities. We also have some sales qualified leads in our pipeline and a lot of prospects that CIENCE Technologies helped us gather.

How did CIENCE Technologies perform from a project management standpoint?

We interfaced on a weekly basis to discuss progress, updates, and feedback. They sent a report out at the end of every week to review where we were at with lead generation.

They worked incredibly well with our team, and the project leads were extremely professional. They had open and honest communication and felt like an extension of our team—not just a vendor.

What did you find most impressive about them?

They take a highly scientific approach to building pipelines that align with known methodologies. They’re able to build pipelines from a scalable and predictable revenue standpoint.

Are there any areas they could improve?

We appreciated the SDRs assertiveness and aggressiveness, but they sometimes didn’t interact well with the prospects. They would benefit from training the SDRs to understand the nuances of the replies they get and how to customize responses instead of just firing off a standardized reply.

They could also improve the way they present leads. Sometimes, it was difficult to sift through all of the sheets and understand what everything meant. They need to evolve the lead generation and lead enrichment presentations to make more sense.

Do you have any advice for future clients of theirs?

Figure out your marketing strategy and tactics before partnering with them. You need to know how you’re going to support your total sales effort with content, validation, proof, case studies, etc. It’ll help you more effectively bring people into your funnel.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The rare time when they’d miss a deadline, they always took responsibility and let us know beforehand.
  • 4.0 Cost
    Value / within estimates
    They’re definitely a good value for money and an average price compared to their competitors.
  • 5.0 Quality
    Service & deliverables
    They overdelivered on a variety of project details.
  • 5.0 NPS
    Willing to refer
    They’re a great team to work with. They bring a lot of added value and insight.

Lead Gen for Digital Marketing Agency

“They generated more leads and meetings than we had initially anticipated.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Mar. 2018
Project summary: 

CIENCE Technologies provided lead generation services. They built contact lists, implemented a drip email campaign, and scheduled client meetings.

The Reviewer
 
11-50 Employees
 
California
Chief Strategy Officer, Digital Marketing Agency
 
Verified
The Review
Feedback summary: 

CIENCE Technologies delivered a surplus of leads and facilitated the start of many new client relationships. Their work started a long-term outreach effort. The email campaign effectively entices potential customers without being overbearing. The team is communicative and open to criticism.

BACKGROUND

Introduce your business and what you do there.

I’m the chief strategy officer for a digital marketing agency. We specialize in working with highly regulated industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We wanted to create more awareness of our company and get new prospects into our sales funnel.

SOLUTION

What was the scope of their involvement?

CIENCE was tasked with improving our lead generation efforts. To do this, they identified our target client profile and found decision-makers within companies that fit within that outline. They built contact lists and came up with appropriate ways to reach those potential clients. They started a drip campaign with the goal of creating awareness of who we are and how venture clients could benefit from working with us. CIENCE made sure the campaign was assertive but also respectful of the privacy and communication policies of the companies that were contacted. They conducted outreach using our voice and politely accommodated those who didn’t want our services and no longer wished to be contacted.

What is the team composition?

They allocated three people to work on this project. One person was responsible for building the contact lists, while two other people managed the outreach emails and coordinated with me to issue responses and schedule meetings.

How did you come to work with CIENCE Technologies?

My partner found them through a colleague’s referral. We liked their ability to build contact lists because successful outreach takes time and we’d be able to use those lists for future marketing efforts. We saw a couple of benefits, but the creation of any new prospects was valuable to us.

How much have you invested with them?

We spent $24,000 for their services.

What is the status of this engagement?

We worked with them from Nov. 2017–Mar. 2018. We’re currently improving our internal infrastructure and will be engaging them again soon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They generated more leads and meetings than we had initially anticipated. They put a lot of new prospects in the top of our sales funnel and we’re currently in the process of closing with 2–3 clients. We haven’t seen a financial return on their services, but we know it’s a long-term process. We can easily cover the investment by closing at least one of the leads.

How did CIENCE Technologies perform from a project management standpoint?

They're incredibly responsive communicators and always hold to the meetings they set. Project management is one of their biggest strengths, and they've represented our brand positively. We interact via phone, email, screen share, and video conferences.

What did you find most impressive about them?

The number of new client meetings they were able to schedule was remarkable. I’m happy to refer them considering those numbers alone. They’re also open to feedback and are always looking for ways to improve.

Are there any areas they could improve?

It took them a while to understand our business and we’ve noticed some minor errors in the marketing emails. Their attention to detail could be improved. However, once they found a rhythm, they performed excellently.

Do you have any advice for potential customers?

Expect them to generate leads and make sure your internal processes can handle the influx of clients. Manage yourself properly and CIENCE will help you experience success.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    We’d like to see the implementation of a performance-based pricing model.
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Lead Gen & Marketing for Online Registration Company

 “The service is more than paying for itself.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2017 - Ongoing
Project summary: 

CIENCE researched industry standards and a target audience to produce multiple email campaigns and increase lead generation. They adhere to feedback and continually refine campaign messaging.

The Reviewer
 
51-200 Employees
 
San Diego, California
Jim Vaughan
CRO, Events.com
 
Verified
The Review
Feedback summary: 

CIENCE’s marketing efforts and lead generation have improved sales. Next quarter projections indicate their work yielding a further increase in revenue. Their responsiveness creates an open and communicative engagement. They’re personally invested in the projects they accept and aim for perfection.

BACKGROUND

Introduce your business and what you do there.

I’m the chief revenue officer of Events.com. We’re an online registration software provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We needed to increase lead generation and research but didn’t have the resources to hire full-time sales development representatives.

SOLUTION

What was the scope of their involvement?

CIENCE provided one full-time researcher to find the contact information of potential clients. Then, they assigned an inside salesperson to send marketing emails and other correspondence to prospective clients. We’re running multiple email campaigns to see which ones are more effective than others. They used an Events.com email address for this process. In addition to providing leads, they go into my sales team’s calendars and schedule appointments with customers.

What is the team composition?

We’re in constant contact with three different people from CIENCE, and there’s an account executive who oversees the whole project.

How did you come to work with CIENCE Technologies?

Our engagement speaks to the effectiveness of their process. I get bombarded daily by all sorts of vendors, but I thought CIENCE’s emails were fairly clever. They caught my attention, so I talked to their account executive and agreed to a 90-day trial of their services. They accomplished the objectives we set out and we’re now engaged for another 90 days.

How much have you invested with them?

They cost about $12,000 per fiscal quarter.

What is the status of this engagement?

We started working together in September 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t want to give out specific data, but there’s been a decent increase in the number of leads coming into our sales team. I track the response rate based on how many leads and appointments result in revenue generation. At this point, CIENCE’s services are self-funded. We’re recouping the cost with the results they’re providing. Based on what’s in the pipeline, that return should increase exponentially next quarter.

How did CIENCE Technologies perform from a project management standpoint?

We mostly communicate via email or phone but also use Zoom to have live meetings once a week. That’s where we go through all the results and strategies for the upcoming weeks. The CIENCE team responds to every email my staff sends them. They’re probably the most attentive firm we’ve worked with. For example, they recommended we provide a list of people we didn’t get to talk to while attending a large trade show. They followed up with me for multiple days to provide that list. Thanks to their tenacity, an outbound campaign to those contacts begins today. Their responsiveness has always been spot-on.

What did you find most impressive about them?

Their enthusiasm to provide a service and get results is evident. They take a personal interest in our company and want to do their best. That’s always important to me as an employer. The results up to this point indicate that the model works. They’re unique in that their program is scalable. As we expand into new business areas, we can increase our relationship with CIENCE to continually generate new leads and appointments.

They take the time to understand our business and offer advice based on what has been successful for their previous clients. They also receive feedback well and flexibly make changes to produce the most effective messaging possible. So far, it’s been a positive experience.

Are there any areas they could improve?

They’ve done everything we’ve asked them to do and there’s nothing I see as a negative. Obviously, if they could improve their researching tools to provide even more leads, then that would be helpful. However, I don’t have insight into their exact process.

Do you have any advice for future clients of theirs?

Spend as much time as possible in the first 30 days to ensure they have a good understanding what your product is and what specific markets you’re targeting. They rely on the customer to know their customer base. I’d also suggest testing 2–4 different messages and take note of the response rate you get from each. We’ve tried different approaches over the last 3–4 months and we’re still trying to find the perfect copy. Doing that upfront will likely save time and get results faster.

5.0
Overall Score It’s been fine.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They always follow up if we haven’t given them a deliverable.
  • 5.0 Cost
    Value / within estimates
    The service is more than paying for itself.
  • 4.5 Quality
    Service & deliverables
    They’re willing to listen and produce quality work.
  • 5.0 NPS
    Willing to refer
    I’ve had nothing but positive experiences with them.

Marketing Strategy for Vendor Management Software Company

“If we needed something, we were able to collaborate with the team on it.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Jan. 2017 - Mar. 2018
Project summary: 

CIENCE Technologies worked on marketing strategy, identifying leads that met certain criteria, marketing the leads, and then continuing to manage them.

The Reviewer
 
11-50 Employees
 
Atlanta Metro Area
VP, Vendor Management Software Company
 
Verified
The Review
Feedback summary: 

Their marketing was successful, returning a 10% success rate for 2000 identified leads. Despite some issues with content writing, they were able to collaborate well throughout the project and brought talented resources into the work.  

BACKGROUND

Introduce your business and what you do there.

We’re a startup company that sells vendor management software. I’m the VP.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We were trying to build ourselves and our marketing processes. We needed help with creating the marketing content and launching marketing campaigns and managing them. We needed it done in a high-volume capacity that we couldn’t do internally.

SOLUTION

What was the scope of their involvement?

They found us qualified leads that met our target prospect criteria, marketed those leads, and managed them.

What is the team composition?

They assigned us a sales development rep (SDR) to manage the email campaigns, a research analyst that found the lead information, and an account manager that we had a weekly call with.

How did you come to work with CIENCE Technologies?

We were signed up with a different company at the end of 2016, but we weren’t getting results. However, during that time, they rebranded and became CIENCE Technologies under new management. I followed up with my contact there because they owed us a free month of services. The CMO got in touch with me and said he wanted to make things right, which I felt was admirable. He gave us a free month this year. It was a completely different experience with CIENCE Technologies than it was with the prior company. We were willing to give them a shot.

How much have you invested with them?

We spent about $9,000.

What is the status of this engagement?

We worked together from January 2018 until March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a 10% response rate. We contacted about 2,000 leads and ended up with a solid 20 prospects over the period of two months.

How did CIENCE Technologies perform from a project management standpoint?

They did excellently. If we needed something, we were able to collaborate with the team on it. The research analyst would send us weekly emails with the lead information. If there was anything we needed to collaborate on or a lead on the list that wasn’t a good match, we’d talk that through with our SDR. She was fantastic, and persistent in following up with the leads.

Our account manager was someone that we met with weekly and he also made sure that the project was on track. If there was anything additional we needed, he would be the liaison between our company and CIENCE technologies. He was always helpful, responsive, and would do anything he could to help us. From a customer service standpoint, I’d give them an excellent rating. We communicated via email, while they used Zoom.

What did you find most impressive about them?

They identify people that are really good at what they do and their team is talented. They make themselves available. They’re based offshore, but they worked on our schedule.

Are there any areas they could improve?

The one area they struggled initially with was content writing. When we signed up with them, we gave them our ideas of who we are as a company, which they used to position content writing for the campaign. However, their writer was really struggling with it at first. We gave their content writer our information and when we got it back, it wasn’t even the same concept that we were talking about. There seemed to be something lost in translation between our ideas and how they were pulling them together to create the content of the campaign.

They’re also a bit expensive. If you don’t have an internal sales team, that expense could be justified, but we got to the point where we were building processes internally ourselves too. It didn’t make sense to continue to run parallel with our internal team and with them.

Do you have any advice for potential customers?

It’s worth the investment to try them. Be very clear about who your target audience and be sure that they can capture that market for you. Initially, when we tried we were trying to sell a different model we have and it was very hard for them to identify prospects for us because of how we sell our software to that industry. The second time we tried it, we decided to prospect staffing companies, and those types of companies were easier for the research analyst to identify.

Make sure that they can to identify your target audience in their research. If they can do that piece of it, then take the chance, make the investment, and see if it works for a couple of months.

5.0
Overall Score It was a great experience to work with them this time around.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
    There has not been a return on the investment yet.
  • 4.5 Quality
    Service & deliverables
    I marked it down only because the content writing was an issue.
  • 4.0 NPS
    Willing to refer

Outbound Lead Gen for Marketing & Sales Consulting Company

“It’s great that they have good project management, but the results are what make the difference.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Ongoing
Project summary: 

CIENCE researched a multitude of service providers to create a contact information database. They assist email-based lead generation and provide reports detailing the effectiveness of the effort.

The Reviewer
 
11-50 Employees
 
Kansas City, Missouri
Chris Barnett
Founder, Barnett Strategies
 
Verified
The Review
Feedback summary: 

CIENCE’s approach to lead generation reliably yields scheduled appointments and easily managed sales data. They’re committed to reliable research and delivering results. Their process is unified across clients and widely applicable. As a result, they’re uncompromising when confronted with new ideas.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Barnett Strategies. We’re a marketing and sales consulting firm that focuses on small and mid-sized software companies. We help companies take actions to get results instead of just providing a report to read.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

Finding reliable and capable vendors is difficult when they’re unknown or offer a large portfolio of services. This task is difficult even with a big budget available. We needed to improve the outbound lead generation of new opportunities and prospects. I share this challenge with seven of my clients.

SOLUTION

What was the scope of their involvement?

CIENCE conducted in-depth research to establish ideal customer profiles for various vendors. They investigated relevant factors like geography, industry sector, company size, functional area, and title. This established what contacts need to be made aware of specific services. They built a database of contact information and gave us access. As a result, they’d create appointments for us with companies we wouldn’t have met otherwise. This allows the exploration of new opportunities without having to weed through thousands of ad emails from potentially illegitimate or subpar service providers. They also deliver reports that illustrate the number of emails sent, the subscription rate, and the number of confirmed appointments.

What is the team composition?

Kelly Kenworthy (Regional Sales Manager, CIENCE Technologies) was my primary point of contact.

How did you come to work with CIENCE Technologies?

We’re both HubSpot partners. I saw their posting on LinkedIn and a mutual contact suggested them.

How much have you invested with them?

We spend $4,000 a month with them.

What is the status of this engagement?

We started working with them in October 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re aware of hundreds of prospective companies across multiple categories. Having an expansive database of contact information is valuable. LinkedIn is great, but having accurate email addresses and phone numbers effectively streamline the process of reaching out to vendors.

I use this process with my clients and we’ve had success getting appointments. They’ve varied in quality and quantity, but we always get a response from someone. Some responders don’t want to sit through a sales presentation but still request more information. We capture all that information and build the sales funnel to close in on those interested, nurture the preliminary ones, and not waste a lot of time on those that ignored the inquiries.

How did CIENCE Technologies perform from a project management standpoint?

They’ve held up their part of project management. We have weekly meetings on Zoom, a Slack channel with contributors from both teams, and also communicate via email. They have other project management tools like Basecamp, but my team didn’t utilize that.

What did you find most impressive about them?

CIENCE does the research and is focused on results. It’s great that they have good project management, but the results are what make the difference. Anybody can send out an email, but if it’s not with the right message or to the right company, then it’s a waste of time and money. They make sure to have the information necessary to generate the most leads. The inquiries are seen as relevant information and not random spam.

Are there any areas they could improve?

They have a very specific, structured, and repeatable method. This enables clients to coordinate with them and use it correctly. However, the standardized process is often inflexible. They’re unable to adapt when presented with new ideas or approaches. That’s a challenge that needs management intervention.

Do you have any advice for potential customers?

You have to be willing to invest the time and contributions necessary for the process to be successful. If you don’t give them the input, you won’t get good results. It’s also important to understand the process. I’ve integrated this with three or four of my clients. The first one didn’t go as well because I didn’t know what was coming next.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They’re organized and structured.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Their research was thorough and the appointment setting was efficient.
  • 4.5 NPS
    Willing to refer
    I recommend this process to all my clients.

Lead Gen & Email Marketing for Trade Show Exhibit Company

“They're much more effective than any account executive we could’ve hired and probably around the same price, too.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

CIENCE performs B2B email-based lead generation. Responsibilities include data mining, weekly reports, and template creation. Each email design is unique to the different trade shows.

The Reviewer
 
51-200 Employees
 
Austin, Texas
Steve Bailey
Director of Marketing, ImageCraft Exhibits
 
Verified
The Review
Feedback summary: 

CIENCE is responsive and reliable, working on nearly any project assigned to them. Their work has increased sales meetings and is on track to reach its established goals. The beginning of the partnership was quite difficult, but CIENCE remedied the problem and began producing results.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing for Imagecraft Exhibits. We mainly create custom and rental exhibits for companies that are attending trade shows. We also build portable exhibits, museum displays, and permanent installations for residential homebuilders, sales officers, and design centers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We wanted to increase sales, so we needed a way to generate more leads for our sales team to follow up on.

SOLUTION

What was the scope of their involvement?

We hired Leadware for an email-based lead generation service. CIENCE recently acquired them, but they still work specifically on outbound email campaigns. We provide them with the trade shows we want to target, and CIENCE then does data mining and crafts the outbound emails. Once they get a response from a potential client, they send it to our business development director who takes it from there.

What is the team composition?

We have a team manager, a data miner, and someone who creates the outbound emails. The team manager handles the whole process for me.

How did you come to work with CIENCE Technologies?

They sent an email at the same time I was looking at expanding our lead generation efforts. I reached out to them, they pitched their methods and success metrics, and we started on a trial basis.

How much have you invested with them?

We spend about $4,400 a month.

What is the status of this engagement?

We started working together in March 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we first started, we weren’t getting the response that CIENCE had promised. We considered ending the relationship, but they discovered that the outbound email templates weren’t being managed properly by the team lead. Instead of being customized for each trade show, the emails were all exactly the same. CIENCE let the individual go who was in charge of that, and results started improving. We’re now at double-digit meetings per month, and I’m hoping for continued improvement.

They're much more effective than any account executive we could’ve hired and probably around the same price, too.

How did CIENCE Technologies perform from a project management standpoint?

We have weekly phone calls with the team manager and sometimes the others. The manager and I maintain regular email communication, too. CIENCE is extremely responsive—I know exactly what’s going on at any given time.

I get a weekly list of all the leads they’ve mined, which I can review and provide feedback for. They also send an update on all the results from the previous week, including open rates and positive and negative responses. I’m able to monitor which trade shows are more appropriate for this type of marketing.

Once we got over the issue at the beginning of the relationship, it's been as good as you could expect. They're intent on delivering on and executing any requests.

What did you find most impressive about them?

The free trial they offered at the beginning gave us confidence in their skills. We didn’t look for a different company after seeing how effective they were.

Are there any areas they could improve?

During their pitch, they said they could generate 20–30 meetings per month. That’s probably possible in other industries, but our clients have to make a large investment, so we were hoping for 15–18. We haven’t reached that yet, but we’re on track to get there.

Do you have any advice for future clients of theirs?

Closely monitor their work in the beginning. It will ensure you’re all on the same page and prevent any problems like what we had. After a while, you won’t need to watch as much.

4.5
Overall Score Our partnership started off pretty rough, but it's great now.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    There's nothing lacking in their reporting and communication.
  • 3.5 Cost
    Value / within estimates
    They charge an average price, but I believe we'll eventually recoup our investment.
  • 4.5 Quality
    Service & deliverables
    Once we got on track, they're responsiveness and transparency became great.
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend them. Once you get things running, they're certainly worth the conversation.

Lead Gen for Display, Branding, & Packaging Corporation

"I haven’t quite gotten my money’s worth yet, but I’m still optimistic."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Nov. 2015 - Ongoing
Project summary: 

CIENCE heads an email campaign to increase lead generation. Analytics and prospecting focus on broadening the new customer base.  

The Reviewer
 
51-200 Employees
 
New York, New York
Ken Golden
President, Tri-Plex OSI
 
Verified
The Review
Feedback summary: 

The email strategy required a more personalized approach than expected, but these changes are moving the campaign in the desired direction. New ownership brought on industrious team members that helped revitalize the process after its slow start.

BACKGROUND

Introduce your business and what you do there.

Tri-Plex OSI is a small company that designs and produces point of purchase display signage, specialty packaging, and digital retailing tools. We are part of the larger company, One Source Industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

I wanted to create a lead generation program to develop a new customer base.

SOLUTION

What was the scope of their involvement?

CIENCE developed a prospect list for an email campaign, which would generate appointments from the replies. However, weren’t get getting the initial results I wanted. My team considered every aspect of the email campaign and how to fix our approach. After consulting with CIENCE over a year and a half, we decided to add more personalized follow-ups.

What is the team composition?

I started with a 10-person team, working with a research sales administrator and a supervisor. The members changed after new ownership took over.

How did you come to work with CIENCE Technologies?

They solicited us by email. Their initial email was compelling and well-timed. CIENCE did a good job identifying as a prospect because I was interested in their services and receptive to their pricing and pitch.

How much have you invested with them?

We’ve spent approximately $67,000.

What is the status of this engagement?

Work started in November 2015 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The whole process was a valuable learning curve for me. Their approach helped me broaden the scope of companies I considered prospects; I had been too narrow at first. Invaluably, CIENCE also adjusted my expectations. They helped me realize that fewer prospects would need our services, much less read the email blast. That was a revelation to me.

I haven’t quite gotten my money’s worth yet, but I’m still optimistic. I hope that I have the right strategy and personnel in CIENCE.

How did CIENCE Technologies perform from a project management standpoint?

The company changed ownership since engagement began. Fortunately, that switch brought new and industrious team members that are doing a fantastic job. They’re a great improvement over the previous team. We have weekly phone calls and I try to keep the relationship as active as possible to get the most value from their services.

What did you find most impressive about them?

They’re better priced than other agencies I’ve spoken with, but I don’t have the previous experience to compare them.

Are there any areas they could improve?

They can do more to personalize service and understand their clients’ businesses. Most changes to our process were my recommendations. A customized messaging analysis would have made them more proactive in that respect.

Do you have any advice for potential customers?

Don't expect overnight results and take ownership of the results. Even though the client pays them as a vendor, CIENCE shouldn’t do all the thinking. Experiment with their offerings as much as possible. Every client should approach engagement as an opportunity to learn more about their own company. The company will benefit from that introspection.

3.5
Overall Score The first year and a half was not particularly successful. I couldn’t figure out why and neither did they.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re very good at that.
  • 4.5 Cost
    Value / within estimates
    I don't have a broad base of experience to compare prices.
  • 4.0 Quality
    Service & deliverables
    They’re very responsive but need as much client input as possible.
  • 4.0 NPS
    Willing to refer
    I also recommend sharing in the effort to be successful.

Lead Gen & Outbound Sales for Lighting Service & Sales Firm

“I’ve found their level of service to be excellent throughout the whole process.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Feb. 2018
Project summary: 

To increase lead generation, CIENCE produced and managed email campaigns by researching potential clients, drafting service-proposal content, and tracking campaign data.

The Reviewer
 
11-50 Employees
 
New York, New York
Matthew Zullo
Co-Founder, BigBox Lighting
 
Verified
The Review
Feedback summary: 

CIENCE provided skillfully crafted ad copy with an effective and forthcoming management approach. Perhaps better suited for an established brand, the campaign didn’t achieve the expected results. Additionally, certain content was contained syntax errors, but the issue was promptly resolved.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of BigBox Lighting. We’re a Lighting as-a-Service (LaaS) company and direct sales arm of Foreverlamp®. Our firm provides businesses like industrial warehouses, convention centers, and other large facilities, with lighting services that reduce their energy usage by 50%–60% percent with zero upfront costs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We initially engaged them purely for lead research in relevant fields like warehouse owners, aerospace, etc. Then, we got them to work on our outbound sales material and email campaigns.

SOLUTION

What was the scope of their involvement?

To assist with lead generation, I’d communicate an industry, specific company, or the job titles of contacts we wished to target. CIENCE would come up with well-researched lists of people within organizations that are either decision makers or influencers of decision makers for our particular pitch. Using those lists, they’d draft email content that we’d further edit. The campaigns would go out and they’d report the results back to us. They consistency updated a campaign data spreadsheet to track progress in real-time.

What is the team composition?

Their business development manager and customer team lead were my primary contacts, respectively.

How did you come to work with CIENCE Technologies?

My business partner found them and we had a couple of calls to discuss the process. We were happy with what they offered, so we hired them.

How much have you invested with them?

The engagement cost around $25,000.

What is the status of this engagement?

This project took place June 2017–February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t find our market-base to be responsive to this type of outreach. We’re pleased with the quality of CIENCE’s work and their implementation process, but we didn’t see the results we needed from the project. We offer a unique product, but our market is inundated with similar proposal-based campaigns. While the content is well-crafted, we found it difficult to stand out in that medium.

How did CIENCE Technologies perform from a project management standpoint?

I’ve found their level of service to be excellent throughout the whole process. They’re very responsive and get in touch immediately.

What did you find most impressive about them?

Our main point of contact quickly understood the product and the message we wanted to communicate. That adaptability was remarkable considering they likely have to switch mindsets frequently when working on different projects.

Are there any areas they could improve?

The e-mail quality was inconsistent between copywriters. Sometimes the drafts were quite good and required little editing, but other times the content was sloppy, possessed syntax errors, and was unprofessional. However, I complained about that and they were responsive to the feedback.

Do you have any advice for potential customers?

It's best to be as specific as possible with your target market. Additionally, this kind of strategy is a good way to expand outreach for a more established brand. It may not be as useful for a company in the startup phase. However, that might be different depending on the market. If we had better direction early-on, we could have had a more successful outcome.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always on-time or early with project deadlines.
  • 4.0 Cost
    Value / within estimates
    The price they offer is of great value versus the cost of hiring a full-time employee.
  • 4.0 Quality
    Service & deliverables
    I only had an issue with the copywriting inconsistency and that was quickly addressed.
  • 5.0 NPS
    Willing to refer
    I don't think it's a viable solution for everyone, but I’d recommend them.

Lead Generation & Marketing for Pharmaceutical Company

“They were a great team to work with on a personal level, which is important.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Jan. 2018
Project summary: 

Following a two-pronged approach to build contacts and reach out, CIENCE managed lead generation to accelerate sales and marketing.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Take Ogawa
Director of Business Development, Second Genome
 
Verified
The Review
Feedback summary: 

Qualified leads turned into revenue-generating sales to achieve ROI and expanded reach was achieved within a short period of time. CIENCE’s customized, hands-on approach felt like a concierge service. Organized and consistent in follow-up, they also integrated feedback in real-time.

BACKGROUND

Introduce your business and what you do there.

I'm the Director of Business Development at Second Genome, an early-stage biotech company based in San Francisco. We do research and use microbiome science to identify new therapeutic targets to treat human chronic conditions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We developed a platform of data and studies that is ultimately used to develop drugs. We found that this platform is quite unique to us. There were a lot of external groups in academic and industry, such as pharma and other biotech companies, that were interested in this type of technology but didn’t know how to do it themselves. We started working with them as a fee-for-service model to allow access to certain parts of our platform.

I reached out to CIENCE to help us find new potential partners and clients with whom to promote our research services. We wanted to explore a methodology for proactive lead generation, which was new to us. We had been reactive and opportunistic in the past but wanted to accelerate our sales and build our client base.

SOLUTION

What was the scope of their involvement?

We took a two-pronged approach: first, they did discovery and built leads and, second, they reached out to those leads.

Initially, we identified customer profiles that we thought would benefit from our services, considering what the ideal partner client would look like including name, title, demographics, and contact information. CIENCE started to build a list of potential leads with this information, doing the research to find the contacts.

Next, they started to systematically reach out to these potential leads with customized messages. They sent emails to try to contact people, to gauge their interest, and to start to arrange meetings for my sales team. They integrated into our system of emails and calendars so that the process was seamless. We ran various both parallel and serial campaigns with different kinds of clients and different market segments, like pharma or academia.

We just pivoted at our company. This effort was a parallel side business and not the primary focus. Ultimately, we’re a pharmaceutical discovery and development company and we decided to internalize our efforts on more of our own R&D. We asked CIENCE to put things on hold for now.

What is the team composition?

We always had a main point of contact. There was a whole team there, with folks working on the lead research side and a separate group doing the outreach.

How did you come to work with CIENCE Technologies?

I think it was us reaching out to them based on a little bit of online searching. We didn’t know anyone there so in that sense it was a fortunate discovery.

We are an early-stage biotech company in that we are resource- and time-limited. That's when we heard about CIENCE and their capabilities. We saw strong synergies with working with someone like CIENCE to help us accelerate our sales and marketing, rather than trying to reinvent the wheel ourselves. It was a nice fit.

We had used other companies before. What we liked about CIENCE in our evaluation of them was the human-touch aspect they brought. It felt scalable. You could imagine a tradeoff between a hands-on approach and a scaled one where the throughput gets diminished. But in their case, I felt like they were reaching a sufficient number of individuals on a routine, weekly basis while also customizing their messaging.

How much have you invested with them?

On average, we spent around $2,000 a month over 24 months.

What is the status of this engagement?

I reached out to them in January 2016. As of last week, we put things on hold for now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can say qualitatively that by working with them we gained new clients and partners that we wouldn’t have otherwise. Two years is pretty short in the scheme of things. They really helped expand that reach that we didn’t have before. For us, success is based on the investment and the kind and size of the deals we get from each of these customers – the value we get from each opportunity that’s won. We definitely got our return on investment in that sense.

The ultimate success is that they’re gaining meetings for us and that these communications turn into revenue generating sales for ROI. But there are additional incremental indicators in terms of the number of qualified leads we get and how productive those conversations are – particularly because what we were selling is fairly unique. There’s a lot of education required to educate the clients. CIENCE was very thorough in that aspect.

How did CIENCE Technologies perform from a project management standpoint?

We would have weekly calls with their entire team to go over what was done in the last week. We mostly communicated via email or phone. We never interacted face-to-face but it felt like they were definitely part of the team. They were a great team to work with on a personal level, which is important.

Overall, I think the project management is one of their key assets. Right off the bat, they were organized and good on following up with potential clients. They were able to take feedback and apply it in real-time. We’re selling a heavy, complicated scientific research-based offering that they were able to pick up really quickly and manage accordingly.

What did you find most impressive about them?

Their ability to offer a customized, hands-on experience both for us and for our clients, the people that they’re reaching out to. Their messaging wasn’t mass, blanket emails but came from a real person representing our company. They could respond if there were any questions. It didn’t feel automated or like you were talking to a robot. They provided a concierge-type approach.

A little anecdote to share is that with clients and partners that I’ve had an opportunity to meet face-to-face, they always ask about the CIENCE colleagues by name. The CIENCE folks that were doing the outreach really provided a personal touch and our clients expected to interact with them in a greater way. In essence, being asked for by name was a true testament to how involved they were in the whole process.

Are there any areas they could improve?

I think it’s hard for anybody with that type of offering to be a domain expert in every field. They tend to be generalists rather than industry specific. It’s hard for us to find anyone that specializes specifically in biotech or the life sciences. It’s not really a ding against them, it’s just one of the trade-offs. When someone asks them a very technical question, they ultimately have to punt it to us. But that’s probably a good thing since we have the domain area expertise.

One of the things I brought up to them in feedback, and that I think they addressed, was meeting reminders. When you set up client meetings 2 weeks or a month out, you want to follow-up with a reminder 24, or 48, hours before the call or meeting. That sort of follow-up was initially lack. When I brought it up to them, they implemented it right away. Hopefully it has been globally implemented across their work.

Do you have any advice for potential customers?

Be very involved at least in the early stages because it's such a customized, personalized solution. Provide as much detail as you can. Be involved in the process of how you define your target segment and the profile of your customers. They’ll do a good job on their own; they’re savvy enough to do their own research. But it’s helpful to be involved in that process.

Secondly, and related to this, be involved in designing the messaging. The email template becomes your voice, and it’s the first point of contact with potential clients. CIENCE can put it together on their own but it’s worth your initial investment. You’ll reap the rewards on the backend.

5.0
Overall Score The overall experience is great. It's unfortunate we can't continue to use them. If I had my own business, they would be one of the first people I would call.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were good about turnaround times and meeting the expected deliverables.
  • 5.0 Cost
    Value / within estimates
    I felt like I had a whole team working on our behalf for only a few thousand dollars a month. They provided amazing value for the amount of service they offered.
  • 5.0 Quality
    Service & deliverables
    Their offering is unique and they do a good job delivering it. Whatever promises they made, they kept and delivered on.
  • 5.0 NPS
    Willing to refer
    I've already been providing referrals on CIENCE's behalf and I know at least one has converted to using their services.