Human-driven & Machine-powered

CIENCE offers human-driven and machine-powered solutions for lead generation.

The CIENCE Outbound process starts with highly-accurate, bespoke research on target audiences. It then continues through multi-channel outreach and engagement in order to maximize qualified appointments set.

Customers benefit from more targeted leads, predictable pipeline, and greater revenue. Our people-as-a-service (PaaS) model offers maximum results as cost-effectively as possible. 

 

 
$1,000+
 
< $25 / hr
 
250 - 999
 Founded
2015
Show all +
Los Angeles, CA
headquarters
  • CIENCE Technologies Los Angeles, CA 90001
    United States
    949.424.2906

Portfolio

Key clients: 

SAP

Microsoft

Okta

Bambora

iGenomx

Fivestars

Grow

Events.com

Qualia

Key Clients

CIENCE Technologies offers managed services for lead generation.

Our outbound campaigns succeed thanks to human-curated, highly-targeted sales research and expertly executed multi-channel outreach. 

Campaign Analytics

Direct Outbound Campaigns - Real-Time Analytics

*Activity Tracking

*Calls, Emails, Web

*Success Metrics

*Qualified Appointments Booked

Dedicated Landing Page

Closed Loop Marketing - Direct Outbound Campaign

*Client Landing Page Creation 

*Includes Live Chat, Meetings, Forms

*Branded Message, Benefits

*Professional Design and Development

*Call-to-Action

Turnkey outreach combines best of outbound approach with inbound methodologies.

Reviews

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Lead Gen & Marketing for Online Registration Company

 “The service is more than paying for itself.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2017 - Ongoing
Project summary: 

CIENCE researched industry standards and a target audience to produce multiple email campaigns and increase lead generation. They adhere to feedback and continually refine campaign messaging.

The Reviewer
 
51-200 Employees
 
San Diego, California
Jim Vaughan
CRO, Events.com
 
Verified
The Review
Feedback summary: 

CIENCE’s marketing efforts and lead generation have improved sales. Next quarter projections indicate their work yielding a further increase in revenue. Their responsiveness creates an open and communicative engagement. They’re personally invested in the projects they accept and aim for perfection.

BACKGROUND

Introduce your business and what you do there.

I’m the chief revenue officer of Events.com. We’re an online registration software provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We needed to increase lead generation and research but didn’t have the resources to hire full-time sales development representatives.

SOLUTION

What was the scope of their involvement?

CIENCE provided one full-time researcher to find the contact information of potential clients. Then, they assigned an inside salesperson to send marketing emails and other correspondence to prospective clients. We’re running multiple email campaigns to see which ones are more effective than others. They used an Events.com email address for this process. In addition to providing leads, they go into my sales team’s calendars and schedule appointments with customers.

What is the team composition?

We’re in constant contact with three different people from CIENCE, and there’s an account executive who oversees the whole project.

How did you come to work with CIENCE Technologies?

Our engagement speaks to the effectiveness of their process. I get bombarded daily by all sorts of vendors, but I thought CIENCE’s emails were fairly clever. They caught my attention, so I talked to their account executive and agreed to a 90-day trial of their services. They accomplished the objectives we set out and we’re now engaged for another 90 days.

How much have you invested with them?

They cost about $12,000 per fiscal quarter.

What is the status of this engagement?

We started working together in September 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t want to give out specific data, but there’s been a decent increase in the number of leads coming into our sales team. I track the response rate based on how many leads and appointments result in revenue generation. At this point, CIENCE’s services are self-funded. We’re recouping the cost with the results they’re providing. Based on what’s in the pipeline, that return should increase exponentially next quarter.

How did CIENCE Technologies perform from a project management standpoint?

We mostly communicate via email or phone but also use Zoom to have live meetings once a week. That’s where we go through all the results and strategies for the upcoming weeks. The CIENCE team responds to every email my staff sends them. They’re probably the most attentive firm we’ve worked with. For example, they recommended we provide a list of people we didn’t get to talk to while attending a large trade show. They followed up with me for multiple days to provide that list. Thanks to their tenacity, an outbound campaign to those contacts begins today. Their responsiveness has always been spot-on.

What did you find most impressive about them?

Their enthusiasm to provide a service and get results is evident. They take a personal interest in our company and want to do their best. That’s always important to me as an employer. The results up to this point indicate that the model works. They’re unique in that their program is scalable. As we expand into new business areas, we can increase our relationship with CIENCE to continually generate new leads and appointments.

They take the time to understand our business and offer advice based on what has been successful for their previous clients. They also receive feedback well and flexibly make changes to produce the most effective messaging possible. So far, it’s been a positive experience.

Are there any areas they could improve?

They’ve done everything we’ve asked them to do and there’s nothing I see as a negative. Obviously, if they could improve their researching tools to provide even more leads, then that would be helpful. However, I don’t have insight into their exact process.

Do you have any advice for future clients of theirs?

Spend as much time as possible in the first 30 days to ensure they have a good understanding what your product is and what specific markets you’re targeting. They rely on the customer to know their customer base. I’d also suggest testing 2–4 different messages and take note of the response rate you get from each. We’ve tried different approaches over the last 3–4 months and we’re still trying to find the perfect copy. Doing that upfront will likely save time and get results faster.

5.0
Overall Score It’s been fine.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They always follow up if we haven’t given them a deliverable.
  • 5.0 Cost
    Value / within estimates
    The service is more than paying for itself.
  • 4.5 Quality
    Service & deliverables
    They’re willing to listen and produce quality work.
  • 5.0 NPS
    Willing to refer
    I’ve had nothing but positive experiences with them.

Marketing Strategy for Vendor Management Software Company

“If we needed something, we were able to collaborate with the team on it.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Jan. 2017 - Mar. 2018
Project summary: 

CIENCE Technologies worked on marketing strategy, identifying leads that met certain criteria, marketing the leads, and then continuing to manage them.

The Reviewer
 
11-50 Employees
 
Atlanta Metro Area
VP, Vendor Management Software Company
 
Verified
The Review
Feedback summary: 

Their marketing was successful, returning a 10% success rate for 2000 identified leads. Despite some issues with content writing, they were able to collaborate well throughout the project and brought talented resources into the work.  

BACKGROUND

Introduce your business and what you do there.

We’re a startup company that sells vendor management software. I’m the VP.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We were trying to build ourselves and our marketing processes. We needed help with creating the marketing content and launching marketing campaigns and managing them. We needed it done in a high-volume capacity that we couldn’t do internally.

SOLUTION

What was the scope of their involvement?

They found us qualified leads that met our target prospect criteria, marketed those leads, and managed them.

What is the team composition?

They assigned us a sales development rep (SDR) to manage the email campaigns, a research analyst that found the lead information, and an account manager that we had a weekly call with.

How did you come to work with CIENCE Technologies?

We were signed up with a different company at the end of 2016, but we weren’t getting results. However, during that time, they rebranded and became CIENCE Technologies under new management. I followed up with my contact there because they owed us a free month of services. The CMO got in touch with me and said he wanted to make things right, which I felt was admirable. He gave us a free month this year. It was a completely different experience with CIENCE Technologies than it was with the prior company. We were willing to give them a shot.

How much have you invested with them?

We spent about $9,000.

What is the status of this engagement?

We worked together from January 2018 until March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a 10% response rate. We contacted about 2,000 leads and ended up with a solid 20 prospects over the period of two months.

How did CIENCE Technologies perform from a project management standpoint?

They did excellently. If we needed something, we were able to collaborate with the team on it. The research analyst would send us weekly emails with the lead information. If there was anything we needed to collaborate on or a lead on the list that wasn’t a good match, we’d talk that through with our SDR. She was fantastic, and persistent in following up with the leads.

Our account manager was someone that we met with weekly and he also made sure that the project was on track. If there was anything additional we needed, he would be the liaison between our company and CIENCE technologies. He was always helpful, responsive, and would do anything he could to help us. From a customer service standpoint, I’d give them an excellent rating. We communicated via email, while they used Zoom.

What did you find most impressive about them?

They identify people that are really good at what they do and their team is talented. They make themselves available. They’re based offshore, but they worked on our schedule.

Are there any areas they could improve?

The one area they struggled initially with was content writing. When we signed up with them, we gave them our ideas of who we are as a company, which they used to position content writing for the campaign. However, their writer was really struggling with it at first. We gave their content writer our information and when we got it back, it wasn’t even the same concept that we were talking about. There seemed to be something lost in translation between our ideas and how they were pulling them together to create the content of the campaign.

They’re also a bit expensive. If you don’t have an internal sales team, that expense could be justified, but we got to the point where we were building processes internally ourselves too. It didn’t make sense to continue to run parallel with our internal team and with them.

Do you have any advice for potential customers?

It’s worth the investment to try them. Be very clear about who your target audience and be sure that they can capture that market for you. Initially, when we tried we were trying to sell a different model we have and it was very hard for them to identify prospects for us because of how we sell our software to that industry. The second time we tried it, we decided to prospect staffing companies, and those types of companies were easier for the research analyst to identify.

Make sure that they can to identify your target audience in their research. If they can do that piece of it, then take the chance, make the investment, and see if it works for a couple of months.

5.0
Overall Score It was a great experience to work with them this time around.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
    There has not been a return on the investment yet.
  • 4.5 Quality
    Service & deliverables
    I marked it down only because the content writing was an issue.
  • 4.0 NPS
    Willing to refer

Outbound Lead Gen for Marketing & Sales Consulting Company

“It’s great that they have good project management, but the results are what make the difference.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Ongoing
Project summary: 

CIENCE researched a multitude of service providers to create a contact information database. They assist email-based lead generation and provide reports detailing the effectiveness of the effort.

The Reviewer
 
11-50 Employees
 
Kansas City, Missouri
Chris Barnett
Founder, Barnett Strategies
 
Verified
The Review
Feedback summary: 

CIENCE’s approach to lead generation reliably yields scheduled appointments and easily managed sales data. They’re committed to reliable research and delivering results. Their process is unified across clients and widely applicable. As a result, they’re uncompromising when confronted with new ideas.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Barnett Strategies. We’re a marketing and sales consulting firm that focuses on small and mid-sized software companies. We help companies take actions to get results instead of just providing a report to read.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

Finding reliable and capable vendors is difficult when they’re unknown or offer a large portfolio of services. This task is difficult even with a big budget available. We needed to improve the outbound lead generation of new opportunities and prospects. I share this challenge with seven of my clients.

SOLUTION

What was the scope of their involvement?

CIENCE conducted in-depth research to establish ideal customer profiles for various vendors. They investigated relevant factors like geography, industry sector, company size, functional area, and title. This established what contacts need to be made aware of specific services. They built a database of contact information and gave us access. As a result, they’d create appointments for us with companies we wouldn’t have met otherwise. This allows the exploration of new opportunities without having to weed through thousands of ad emails from potentially illegitimate or subpar service providers. They also deliver reports that illustrate the number of emails sent, the subscription rate, and the number of confirmed appointments.

What is the team composition?

Kelly Kenworthy (Regional Sales Manager, CIENCE Technologies) was my primary point of contact.

How did you come to work with CIENCE Technologies?

We’re both HubSpot partners. I saw their posting on LinkedIn and a mutual contact suggested them.

How much have you invested with them?

We spend $4,000 a month with them.

What is the status of this engagement?

We started working with them in October 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re aware of hundreds of prospective companies across multiple categories. Having an expansive database of contact information is valuable. LinkedIn is great, but having accurate email addresses and phone numbers effectively streamline the process of reaching out to vendors.

I use this process with my clients and we’ve had success getting appointments. They’ve varied in quality and quantity, but we always get a response from someone. Some responders don’t want to sit through a sales presentation but still request more information. We capture all that information and build the sales funnel to close in on those interested, nurture the preliminary ones, and not waste a lot of time on those that ignored the inquiries.

How did CIENCE Technologies perform from a project management standpoint?

They’ve held up their part of project management. We have weekly meetings on Zoom, a Slack channel with contributors from both teams, and also communicate via email. They have other project management tools like Basecamp, but my team didn’t utilize that.

What did you find most impressive about them?

CIENCE does the research and is focused on results. It’s great that they have good project management, but the results are what make the difference. Anybody can send out an email, but if it’s not with the right message or to the right company, then it’s a waste of time and money. They make sure to have the information necessary to generate the most leads. The inquiries are seen as relevant information and not random spam.

Are there any areas they could improve?

They have a very specific, structured, and repeatable method. This enables clients to coordinate with them and use it correctly. However, the standardized process is often inflexible. They’re unable to adapt when presented with new ideas or approaches. That’s a challenge that needs management intervention.

Do you have any advice for potential customers?

You have to be willing to invest the time and contributions necessary for the process to be successful. If you don’t give them the input, you won’t get good results. It’s also important to understand the process. I’ve integrated this with three or four of my clients. The first one didn’t go as well because I didn’t know what was coming next.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They’re organized and structured.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Their research was thorough and the appointment setting was efficient.
  • 4.5 NPS
    Willing to refer
    I recommend this process to all my clients.

Lead Gen & Email Marketing for Trade Show Exhibit Company

“They're much more effective than any account executive we could’ve hired and probably around the same price, too.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

CIENCE performs B2B email-based lead generation. Responsibilities include data mining, weekly reports, and template creation. Each email design is unique to the different trade shows.

The Reviewer
 
51-200 Employees
 
Austin, Texas
Steve Bailey
Director of Marketing, ImageCraft Exhibits
 
Verified
The Review
Feedback summary: 

CIENCE is responsive and reliable, working on nearly any project assigned to them. Their work has increased sales meetings and is on track to reach its established goals. The beginning of the partnership was quite difficult, but CIENCE remedied the problem and began producing results.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing for Imagecraft Exhibits. We mainly create custom and rental exhibits for companies that are attending trade shows. We also build portable exhibits, museum displays, and permanent installations for residential homebuilders, sales officers, and design centers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We wanted to increase sales, so we needed a way to generate more leads for our sales team to follow up on.

SOLUTION

What was the scope of their involvement?

We hired Leadware for an email-based lead generation service. CIENCE recently acquired them, but they still work specifically on outbound email campaigns. We provide them with the trade shows we want to target, and CIENCE then does data mining and crafts the outbound emails. Once they get a response from a potential client, they send it to our business development director who takes it from there.

What is the team composition?

We have a team manager, a data miner, and someone who creates the outbound emails. The team manager handles the whole process for me.

How did you come to work with CIENCE Technologies?

They sent an email at the same time I was looking at expanding our lead generation efforts. I reached out to them, they pitched their methods and success metrics, and we started on a trial basis.

How much have you invested with them?

We spend about $4,400 a month.

What is the status of this engagement?

We started working together in March 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we first started, we weren’t getting the response that CIENCE had promised. We considered ending the relationship, but they discovered that the outbound email templates weren’t being managed properly by the team lead. Instead of being customized for each trade show, the emails were all exactly the same. CIENCE let the individual go who was in charge of that, and results started improving. We’re now at double-digit meetings per month, and I’m hoping for continued improvement.

They're much more effective than any account executive we could’ve hired and probably around the same price, too.

How did CIENCE Technologies perform from a project management standpoint?

We have weekly phone calls with the team manager and sometimes the others. The manager and I maintain regular email communication, too. CIENCE is extremely responsive—I know exactly what’s going on at any given time.

I get a weekly list of all the leads they’ve mined, which I can review and provide feedback for. They also send an update on all the results from the previous week, including open rates and positive and negative responses. I’m able to monitor which trade shows are more appropriate for this type of marketing.

Once we got over the issue at the beginning of the relationship, it's been as good as you could expect. They're intent on delivering on and executing any requests.

What did you find most impressive about them?

The free trial they offered at the beginning gave us confidence in their skills. We didn’t look for a different company after seeing how effective they were.

Are there any areas they could improve?

During their pitch, they said they could generate 20–30 meetings per month. That’s probably possible in other industries, but our clients have to make a large investment, so we were hoping for 15–18. We haven’t reached that yet, but we’re on track to get there.

Do you have any advice for future clients of theirs?

Closely monitor their work in the beginning. It will ensure you’re all on the same page and prevent any problems like what we had. After a while, you won’t need to watch as much.

4.5
Overall Score Our partnership started off pretty rough, but it's great now.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    There's nothing lacking in their reporting and communication.
  • 3.5 Cost
    Value / within estimates
    They charge an average price, but I believe we'll eventually recoup our investment.
  • 4.5 Quality
    Service & deliverables
    Once we got on track, they're responsiveness and transparency became great.
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend them. Once you get things running, they're certainly worth the conversation.

Lead Gen for Display, Branding, & Packaging Corporation

"I haven’t quite gotten my money’s worth yet, but I’m still optimistic."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Nov. 2015 - Ongoing
Project summary: 

CIENCE heads an email campaign to increase lead generation. Analytics and prospecting focus on broadening the new customer base.  

The Reviewer
 
51-200 Employees
 
New York, New York
Ken Golden
President, Tri-Plex OSI
 
Verified
The Review
Feedback summary: 

The email strategy required a more personalized approach than expected, but these changes are moving the campaign in the desired direction. New ownership brought on industrious team members that helped revitalize the process after its slow start.

BACKGROUND

Introduce your business and what you do there.

Tri-Plex OSI is a small company that designs and produces point of purchase display signage, specialty packaging, and digital retailing tools. We are part of the larger company, One Source Industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

I wanted to create a lead generation program to develop a new customer base.

SOLUTION

What was the scope of their involvement?

CIENCE developed a prospect list for an email campaign, which would generate appointments from the replies. However, weren’t get getting the initial results I wanted. My team considered every aspect of the email campaign and how to fix our approach. After consulting with CIENCE over a year and a half, we decided to add more personalized follow-ups.

What is the team composition?

I started with a 10-person team, working with a research sales administrator and a supervisor. The members changed after new ownership took over.

How did you come to work with CIENCE Technologies?

They solicited us by email. Their initial email was compelling and well-timed. CIENCE did a good job identifying as a prospect because I was interested in their services and receptive to their pricing and pitch.

How much have you invested with them?

We’ve spent approximately $67,000.

What is the status of this engagement?

Work started in November 2015 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The whole process was a valuable learning curve for me. Their approach helped me broaden the scope of companies I considered prospects; I had been too narrow at first. Invaluably, CIENCE also adjusted my expectations. They helped me realize that fewer prospects would need our services, much less read the email blast. That was a revelation to me.

I haven’t quite gotten my money’s worth yet, but I’m still optimistic. I hope that I have the right strategy and personnel in CIENCE.

How did CIENCE Technologies perform from a project management standpoint?

The company changed ownership since engagement began. Fortunately, that switch brought new and industrious team members that are doing a fantastic job. They’re a great improvement over the previous team. We have weekly phone calls and I try to keep the relationship as active as possible to get the most value from their services.

What did you find most impressive about them?

They’re better priced than other agencies I’ve spoken with, but I don’t have the previous experience to compare them.

Are there any areas they could improve?

They can do more to personalize service and understand their clients’ businesses. Most changes to our process were my recommendations. A customized messaging analysis would have made them more proactive in that respect.

Do you have any advice for potential customers?

Don't expect overnight results and take ownership of the results. Even though the client pays them as a vendor, CIENCE shouldn’t do all the thinking. Experiment with their offerings as much as possible. Every client should approach engagement as an opportunity to learn more about their own company. The company will benefit from that introspection.

3.5
Overall Score The first year and a half was not particularly successful. I couldn’t figure out why and neither did they.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re very good at that.
  • 4.5 Cost
    Value / within estimates
    I don't have a broad base of experience to compare prices.
  • 4.0 Quality
    Service & deliverables
    They’re very responsive but need as much client input as possible.
  • 4.0 NPS
    Willing to refer
    I also recommend sharing in the effort to be successful.

Lead Gen & Outbound Sales for Lighting Service & Sales Firm

“I’ve found their level of service to be excellent throughout the whole process.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Feb. 2018
Project summary: 

To increase lead generation, CIENCE produced and managed email campaigns by researching potential clients, drafting service-proposal content, and tracking campaign data.

The Reviewer
 
11-50 Employees
 
New York, New York
Matthew Zullo
Co-Founder, BigBox Lighting
 
Verified
The Review
Feedback summary: 

CIENCE provided skillfully crafted ad copy with an effective and forthcoming management approach. Perhaps better suited for an established brand, the campaign didn’t achieve the expected results. Additionally, certain content was contained syntax errors, but the issue was promptly resolved.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of BigBox Lighting. We’re a Lighting as-a-Service (LaaS) company and direct sales arm of Foreverlamp®. Our firm provides businesses like industrial warehouses, convention centers, and other large facilities, with lighting services that reduce their energy usage by 50%–60% percent with zero upfront costs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We initially engaged them purely for lead research in relevant fields like warehouse owners, aerospace, etc. Then, we got them to work on our outbound sales material and email campaigns.

SOLUTION

What was the scope of their involvement?

To assist with lead generation, I’d communicate an industry, specific company, or the job titles of contacts we wished to target. CIENCE would come up with well-researched lists of people within organizations that are either decision makers or influencers of decision makers for our particular pitch. Using those lists, they’d draft email content that we’d further edit. The campaigns would go out and they’d report the results back to us. They consistency updated a campaign data spreadsheet to track progress in real-time.

What is the team composition?

Their business development manager and customer team lead were my primary contacts, respectively.

How did you come to work with CIENCE Technologies?

My business partner found them and we had a couple of calls to discuss the process. We were happy with what they offered, so we hired them.

How much have you invested with them?

The engagement cost around $25,000.

What is the status of this engagement?

This project took place June 2017–February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t find our market-base to be responsive to this type of outreach. We’re pleased with the quality of CIENCE’s work and their implementation process, but we didn’t see the results we needed from the project. We offer a unique product, but our market is inundated with similar proposal-based campaigns. While the content is well-crafted, we found it difficult to stand out in that medium.

How did CIENCE Technologies perform from a project management standpoint?

I’ve found their level of service to be excellent throughout the whole process. They’re very responsive and get in touch immediately.

What did you find most impressive about them?

Our main point of contact quickly understood the product and the message we wanted to communicate. That adaptability was remarkable considering they likely have to switch mindsets frequently when working on different projects.

Are there any areas they could improve?

The e-mail quality was inconsistent between copywriters. Sometimes the drafts were quite good and required little editing, but other times the content was sloppy, possessed syntax errors, and was unprofessional. However, I complained about that and they were responsive to the feedback.

Do you have any advice for potential customers?

It's best to be as specific as possible with your target market. Additionally, this kind of strategy is a good way to expand outreach for a more established brand. It may not be as useful for a company in the startup phase. However, that might be different depending on the market. If we had better direction early-on, we could have had a more successful outcome.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always on-time or early with project deadlines.
  • 4.0 Cost
    Value / within estimates
    The price they offer is of great value versus the cost of hiring a full-time employee.
  • 4.0 Quality
    Service & deliverables
    I only had an issue with the copywriting inconsistency and that was quickly addressed.
  • 5.0 NPS
    Willing to refer
    I don't think it's a viable solution for everyone, but I’d recommend them.

Lead Generation & Marketing for Pharmaceutical Company

“They were a great team to work with on a personal level, which is important.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Jan. 2018
Project summary: 

Following a two-pronged approach to build contacts and reach out, CIENCE managed lead generation to accelerate sales and marketing.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Take Ogawa
Director of Business Development, Second Genome
 
Verified
The Review
Feedback summary: 

Qualified leads turned into revenue-generating sales to achieve ROI and expanded reach was achieved within a short period of time. CIENCE’s customized, hands-on approach felt like a concierge service. Organized and consistent in follow-up, they also integrated feedback in real-time.

BACKGROUND

Introduce your business and what you do there.

I'm the Director of Business Development at Second Genome, an early-stage biotech company based in San Francisco. We do research and use microbiome science to identify new therapeutic targets to treat human chronic conditions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We developed a platform of data and studies that is ultimately used to develop drugs. We found that this platform is quite unique to us. There were a lot of external groups in academic and industry, such as pharma and other biotech companies, that were interested in this type of technology but didn’t know how to do it themselves. We started working with them as a fee-for-service model to allow access to certain parts of our platform.

I reached out to CIENCE to help us find new potential partners and clients with whom to promote our research services. We wanted to explore a methodology for proactive lead generation, which was new to us. We had been reactive and opportunistic in the past but wanted to accelerate our sales and build our client base.

SOLUTION

What was the scope of their involvement?

We took a two-pronged approach: first, they did discovery and built leads and, second, they reached out to those leads.

Initially, we identified customer profiles that we thought would benefit from our services, considering what the ideal partner client would look like including name, title, demographics, and contact information. CIENCE started to build a list of potential leads with this information, doing the research to find the contacts.

Next, they started to systematically reach out to these potential leads with customized messages. They sent emails to try to contact people, to gauge their interest, and to start to arrange meetings for my sales team. They integrated into our system of emails and calendars so that the process was seamless. We ran various both parallel and serial campaigns with different kinds of clients and different market segments, like pharma or academia.

We just pivoted at our company. This effort was a parallel side business and not the primary focus. Ultimately, we’re a pharmaceutical discovery and development company and we decided to internalize our efforts on more of our own R&D. We asked CIENCE to put things on hold for now.

What is the team composition?

We always had a main point of contact. There was a whole team there, with folks working on the lead research side and a separate group doing the outreach.

How did you come to work with CIENCE Technologies?

I think it was us reaching out to them based on a little bit of online searching. We didn’t know anyone there so in that sense it was a fortunate discovery.

We are an early-stage biotech company in that we are resource- and time-limited. That's when we heard about CIENCE and their capabilities. We saw strong synergies with working with someone like CIENCE to help us accelerate our sales and marketing, rather than trying to reinvent the wheel ourselves. It was a nice fit.

We had used other companies before. What we liked about CIENCE in our evaluation of them was the human-touch aspect they brought. It felt scalable. You could imagine a tradeoff between a hands-on approach and a scaled one where the throughput gets diminished. But in their case, I felt like they were reaching a sufficient number of individuals on a routine, weekly basis while also customizing their messaging.

How much have you invested with them?

On average, we spent around $2,000 a month over 24 months.

What is the status of this engagement?

I reached out to them in January 2016. As of last week, we put things on hold for now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can say qualitatively that by working with them we gained new clients and partners that we wouldn’t have otherwise. Two years is pretty short in the scheme of things. They really helped expand that reach that we didn’t have before. For us, success is based on the investment and the kind and size of the deals we get from each of these customers – the value we get from each opportunity that’s won. We definitely got our return on investment in that sense.

The ultimate success is that they’re gaining meetings for us and that these communications turn into revenue generating sales for ROI. But there are additional incremental indicators in terms of the number of qualified leads we get and how productive those conversations are – particularly because what we were selling is fairly unique. There’s a lot of education required to educate the clients. CIENCE was very thorough in that aspect.

How did CIENCE Technologies perform from a project management standpoint?

We would have weekly calls with their entire team to go over what was done in the last week. We mostly communicated via email or phone. We never interacted face-to-face but it felt like they were definitely part of the team. They were a great team to work with on a personal level, which is important.

Overall, I think the project management is one of their key assets. Right off the bat, they were organized and good on following up with potential clients. They were able to take feedback and apply it in real-time. We’re selling a heavy, complicated scientific research-based offering that they were able to pick up really quickly and manage accordingly.

What did you find most impressive about them?

Their ability to offer a customized, hands-on experience both for us and for our clients, the people that they’re reaching out to. Their messaging wasn’t mass, blanket emails but came from a real person representing our company. They could respond if there were any questions. It didn’t feel automated or like you were talking to a robot. They provided a concierge-type approach.

A little anecdote to share is that with clients and partners that I’ve had an opportunity to meet face-to-face, they always ask about the CIENCE colleagues by name. The CIENCE folks that were doing the outreach really provided a personal touch and our clients expected to interact with them in a greater way. In essence, being asked for by name was a true testament to how involved they were in the whole process.

Are there any areas they could improve?

I think it’s hard for anybody with that type of offering to be a domain expert in every field. They tend to be generalists rather than industry specific. It’s hard for us to find anyone that specializes specifically in biotech or the life sciences. It’s not really a ding against them, it’s just one of the trade-offs. When someone asks them a very technical question, they ultimately have to punt it to us. But that’s probably a good thing since we have the domain area expertise.

One of the things I brought up to them in feedback, and that I think they addressed, was meeting reminders. When you set up client meetings 2 weeks or a month out, you want to follow-up with a reminder 24, or 48, hours before the call or meeting. That sort of follow-up was initially lack. When I brought it up to them, they implemented it right away. Hopefully it has been globally implemented across their work.

Do you have any advice for potential customers?

Be very involved at least in the early stages because it's such a customized, personalized solution. Provide as much detail as you can. Be involved in the process of how you define your target segment and the profile of your customers. They’ll do a good job on their own; they’re savvy enough to do their own research. But it’s helpful to be involved in that process.

Secondly, and related to this, be involved in designing the messaging. The email template becomes your voice, and it’s the first point of contact with potential clients. CIENCE can put it together on their own but it’s worth your initial investment. You’ll reap the rewards on the backend.

5.0
Overall Score The overall experience is great. It's unfortunate we can't continue to use them. If I had my own business, they would be one of the first people I would call.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were good about turnaround times and meeting the expected deliverables.
  • 5.0 Cost
    Value / within estimates
    I felt like I had a whole team working on our behalf for only a few thousand dollars a month. They provided amazing value for the amount of service they offered.
  • 5.0 Quality
    Service & deliverables
    Their offering is unique and they do a good job delivering it. Whatever promises they made, they kept and delivered on.
  • 5.0 NPS
    Willing to refer
    I've already been providing referrals on CIENCE's behalf and I know at least one has converted to using their services.

Lead Generation for Workforce Technology

“They provide complete support for our project. It’s like having an expert internal sales team.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Ongoing
Project summary: 

CIENCE Technologies supports lead generation, finding potential client contact information. Active collaboration and numerous iterations are key components of the project.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Andrew Patterson
VP of Partnerships, Workforce Technology Company
 
Verified
The Review
Feedback summary: 

CIENCE offers professional services at a competitive price. Friendliness and personability ensure that clients are always satisfied. Unlike other companies, CIENCE finds consistently reliable data, leading to impressive conversion rates.

BACKGROUND

Introduce your business and what you do there.

I'm the vice president of partnerships at a business that specializes in technology designed for on-demand companies. Specifically, the technology relates to an on-demand company's workforce of independent contractors: background checks, payments, sourcing labor, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

My responsibility was to create a pipeline, determine our marketing strategy, and begin creating the sales funnel and groundwork for our first 10–15 customers. I wanted an external partner to help meet those demands.

SOLUTION

What was the scope of their involvement?

I initially partnered with CIENCE to support our lead generation effort. We'd identified a core audience (on-demand companies) and began segmenting them relative to the amount of fundraising they'd done. Using that as our key criterion, CIENCE identified and generated new leads and determined how to cater to key stakeholders in those businesses. They gathered rich contact information (emails, phone numbers, LinkedIn pages, etc.) and found about 150 new companies that weren’t in our original pipeline. With that information and insight, coupled with our outreach, we were able to generate a lot of interest and move people from awareness to education and ultimately to a partner that's in production.

Our process includes several iterations, which speaks to the collaboration in our partnership. I’m able to transfer my knowledge of the terrain to CIENCE and then they scale that and begin their side of the work. We’re actually about to begin another iteration within the next couple of weeks.

What is the team composition?

I mainly work with my lead researcher. I’ve also been introduced to CIENCE’s VP of Sales, and it’s been great to have senior-level leadership on our project.

How did you come to work with CIENCE Technologies?

I did online research.

How much have you invested with them?

So far, we’ve spent under $5,000.  

What is the status of this engagement?

We officially started working together in November, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen about a 10% conversion rate, which is fantastic in our business.

How did CIENCE Technologies perform from a project management standpoint?

I communicate with the lead researcher almost daily via Slack. When I first got started, I was having weekly or biweekly phone calls, but that’s dwindled down.

Whatever capacity your partnership is, you get 100% of their attention. They’re responsive and responsible, letting me know when my contacts would be out of office and making sure I was taken care of. They provide complete support for our project. It’s like having an expert internal sales team without having to onboard; they come already prepared.

What did you find most impressive about them?

Their biggest value is their human relationship. The technology and commodities are fantastic, but it’s the one-to-one relationship that makes everything work so well. For example, if they found a company that wasn’t actually a good fit, they were favorable and negotiable in exchanging it free of cost. They made sure the active leads were good quality and exactly what we wanted. The reliability and fidelity of their data are incredibly high, relative to some incumbent or legacy type technologies. With other companies, we would get out-of-order phone numbers or incorrect emails that would bounce back, but that’s not the case with CIENCE.

Do you have any advice for future clients of theirs?

Be transparent with your business and over-communicate. It's important to ask questions and be clear about what you expect. Let them know when a lead is wrong because it helps them do their job better.

Try to share as much information with them as you can. The more they understand your pipeline, the better they’ll find potential clients that fit it.

5.0
Overall Score I would be very surprised if we don't continue our relationship at least through the end of this year.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're very diligent at meeting deadlines. I definitely wasn't waiting for them.
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them to a few of my colleagues.

Inbound Marketing Strategy for FinTech Company

"They provide quality feedback that you don’t typically receive from an outsourcing partner."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2016 - Ongoing
Project summary: 

CIENCE provides ongoing inbound marketing for a financial technology startup. They generate leads by identifying potential clients and contacting them to set up appointments.

The Reviewer
 
11-50 Employees
 
Aliso Viejo, California
Casey Griswold
Founder, Armatic
 
Verified
The Review
Feedback summary: 

Their efforts generated over 60% of sales during the initial engagement. Strong organizational and communication skills make CIENCE a reliable outsourcing partner. They combine affordability with the personal attention of an in-house team, providing results on schedule.

BACKGROUND

Introduce your business and what you do there.

We’re a financial technology firm that helps companies automate their billing and payment services. I’m a founder and CRO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We launched over a year ago, and at that time we needed help generating leads and scheduling appointments with potential clients. We wanted to outsource the work to save costs in hiring an in-house team.

SOLUTION

What was the scope of their involvement?

They’ve worked on a number of projects for us, all centered around leads and appointments. CIENCE helps identify our ideal customers and finds potential clients who fit the profile. They then contact these individuals through phone or email and schedule meetings.

Our ideal customer changes constantly and varies widely from industry to industry. CIENCE recommended that we take note of companies that recently placed ads for an accounts-feasible assistant as a means of identifying clients potentially interested in our services. They carry out that strategy for us, contacting individuals within those companies.

What is the team composition?

We've used them for over a year, so I've worked with different people as our needs have evolved. We sometimes place more focus on lead generation and sometimes place more focus on identifying specific types of contacts, so we’ve worked with a number of different individuals as these priorities shift.

How did you come to work with CIENCE Technologies?

As a startup, we needed to get the word out about our company in a cost-efficient way and there are a lot of risks associated with hiring an in-house team. CIENCE was recommended to us, so I decided to reach out to them.

What is the status of this engagement?

We entered discussions in June 2016 and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over 60% of sales during our first six months came as a result of CIENCE. Still, it’s difficult to calculate tangible results for a lot of the work they do for us.

How did CIENCE Technologies perform from a project management standpoint?

This is one of their strongest assets. We communicate through Slack and they’re very prompt with their responses. They provide quality feedback that you don’t typically receive from an outsourcing partner.

What did you find most impressive about them?

You have two choices with these kinds of projects; you can outsource it or you can bring it in-house. CIENCE is the best of both worlds, combining the cost-saving benefits of outsourcing with the insight and personal relationships that come with in-house employees. They also provide the expertise that comes from specializing in their field.

I’ve worked with their competitors in the past and found that CIENCE is unique in that they provide detailed feedback about which strategies are working. Others don’t provide that level of attention and care.

Are there any areas they could improve?

They could be more forthcoming with recommendations. They’re very experienced in their field, so I would encourage them to be more open about marketing strategies they’ve seen implemented in other companies.

Do you have any advice for potential customers?

Treat them just as you would an in-house employee. Run CIENCE through as much of your standard employee onboarding as possible. The more they know about your company, the easier their job will be.

5.0
Overall Score We've worked together for over a year and it's been a great experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've never missed a deadline.
  • 5.0 Cost
    Value / within estimates
    They’re significantly more cost-effective than hiring in-house employees.
  • 5.0 Quality
    Service & deliverables
    They deliver results.
  • 5.0 NPS
    Willing to refer
    I've already recommended them.

Research & Lead Generation for Healthcare Tech Company

“With CIENCE, they're always putting their best foot forward, and you know that they've got your back.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2017 - Ongoing
Project summary: 

CIENCE provided a remote SDR (Sales Development Rep) team to generate leads and schedule initial sales meetings via email outreach and follow up for an SAS startup.

The Reviewer
 
51-200 Employees
 
Mesa, Arizona
Mike Berthold
VP of Sales, Direct Care Innovations
 
Verified
The Review
Feedback summary: 

After an extensive research phase, they conducted quality outreach reliably and transparently. Their performance has exceeded initial expectations and provided a constant influx of new opportunities for a growing startup.

BACKGROUND

Introduce your business and what you do there.

I am the VP of Strategic Accounts at a company called Direct Care Innovations, also known as DCI software. We are a purpose-built SAS offering technology for direct care agencies that care for individuals with developmental intellectual disabilities. We operate in the government Medicaid-funded industries and sector as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE?

Demand generation is arguably the most important part of any SAS company. As a startup, the ability to hire on a team of SDRs (Sales Development Representatives) to generate that new pipeline isn't always an available option. We needed a remote third party SDR team to address this need, and CIENCE was the only company we found that met our requirements.

SOLUTION

What was the scope of their involvement?

Our engagement began with an extensive “Researcher” phase, where CIENCE learned about our organization, our target audience, and the challenges we seek to address. We then worked together to identify potential buyers and build out a preliminary list, and from there, they started on outreach. We have a dedicated SDR with CIENCE that’s been reaching out to prospects on our behalf, with the goal of booking initial sales meetings for us.

What is the team dynamic?

We started off working with Michael Maynes (VP of Sales, CIENCE), and then transitioned to working with an account manager that oversaw all our relationships, a dedicated SDR that conducted outreach and planned meetings, and a lead generator that helped us build the lists.

How did you come to work with CIENCE?

I had worked with CIENCE when they were called Leadware at a previous job and had a very positive experience. I haven’t found another marketing system or technology that offers remote SDR prospecting and demand generation.

How much have you invested with them?

The initial “Researcher” phase was a significant portion of the cost, at $12,000 over three months. From there, they price out based on performance, i.e. conversion rates and total meetings booked, and we are in the process of calculating this now.

What is the status of this engagement?

We started working with them in April of 2017, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re currently booking enough meetings for us to where we’re considering hiring additional sales reps on our end to compensate. They’ve been getting us at minimum three meetings a week, and the engagement has led to almost a million dollars in potential opportunities.

How did CIENCE perform from a project management standpoint?

We primarily interact via phone and email, but have several shared web documents that are regularly updated as well. They set the bar high. In fact, we have considered their strategies in implementing our own, in terms of quality, follow up, and transparency. We're always up to date with what they're doing, and I can't say that for most of the vendors that I've worked with in my past.

With CIENCE, they're always putting their best foot forward, and you know that they've got your back. They hit monthly touch points with us, deliver weekly reports, and send sales summaries whenever we request them. Any time you have a question you get a response back, typically same day. So again, there's no smoke and mirrors. Everything is very clear. Everything has gone through well, customer service has been great, and they're very appreciative people that I've enjoyed working with them very much.

What did you find most impressive about them?

They provide a very specific service that in my experience has been disruptive. It's a great business model that every company needs to really embrace if they want to have that constant influx of net new pipeline opportunity creation. Without it, you have a very unpredictable business model. From a value proposition standpoint, I haven't been able to find anybody that offers what CIENCE offers. The work that they're doing isn't for the faint of heart; they're doing the nitty-gritty work for your company. It's a very disruptive service and they do a great job.

Qualitatively I couldn't be happier. I love these guys. Again, if you're in sales, or you're a growing business, having a constant, steady influx of opportunities and engagements to sell your product to is a big deal. When the pipeline slows down, it may not seem to affect that given day or week or month, it will ultimately affect you down the road. CIENCE provides more value than they may know. It's been a tremendous advantage for us, and they take some of the heavy lifting off my plate. They also continue to develop our pipeline while I'm attending trade shows or other meetings. It's very consistent and very predictable. I'm very confident with their services.

Are there any areas they could improve?

It's hard to tell at this point. We sell to a unique buyer, and identifying those agencies is somewhat difficult. As of now, we're completely satisfied. We're continuing to build a relationship together, and hone in on our ideal customer profile based on the meetings they get us.

Advice for potential customers?

They've been very easy to work with. It's a very tangible idea: If you don't have an effective, dedicated SDR team, you'll fall behind on net new pipeline generations. If you don't have the revenue to hire an internal SDR staff, you should absolutely look at CIENCE, because this is what they do. If you don’t have it, you need it. They're experts that basically become another arm of your company, and uphold the highest standard of respect.

5.0
Overall Score They’ve been exceptional. We haven’t had any issues at all.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re very transparent, and we’ve had no issues with scheduling.
  • 5.0 Cost
    Value / within estimates
    Their services generate leads, and the initial investment is easy to offset with resulting sales.
  • 5.0 Quality
    Service & deliverables
    Initial performance has exceed all expectations.
  • 5.0 NPS
    Willing to refer