Atlantic Growth Solutions

BACKGROUND

Please describe your company and position.

I am the Inside Sales Manager of a microbial testing company.

Describe what your company does in a single sentence.

Microbial Testing In Food, Water and Energy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atlantic Growth Solutions to accomplish?

• Improve qualification and discovery skills with Inside Sales Reps
• Increase Meeting Booking Rate

SOLUTION

How did you find Atlantic Growth Solutions?

personal relationship

Why did you select Atlantic Growth Solutions over others?

Close to my geographic location

How many teammates from Atlantic Growth Solutions were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Huge thank you to Kent for his partnership this past quarter. With his support, our team not only came close to hitting our revenue target but also made meaningful progress in how we work.

The biggest win? Sales process discipline. Kent helped us stay focused and consistent, and the results followed: average deal size increased by nearly 30%, and we shortened our sales cycle by over 40%.

More than the numbers, Kent brought clarity and structure that elevated how we operate. Grateful for the collaboration and excited for what we can accomplish next.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Kent helped us stay focused and consistent, and the results followed: average deal size increased by nearly 30%, and we shortened our sales cycle by over 40%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, we had weekly 90-minute sessions delivered virtually by Kent with homework and take-away material

What was your primary form of communication with Atlantic Growth Solutions?

Virtual Meeting

What did you find most impressive or unique about this company?

Atlantic Growth Solutions consistently delivered what they promised on time and were responsive to our needs. Whether it was refining our messaging, reviewing deal strategy, or helping us build better pipeline hygiene, Kent adapted quickly and came prepared.

Are there any areas for improvement or something Atlantic Growth Solutions could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Development and Social Sustainability at BloomFunding.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atlantic Growth Solutions?

We needed support in developing a go-to-market (GTM) strategy for our newest sustainable offering, which revolved around social and environmental impact and evaluations for small and medium-sized businesses.

SOLUTION

What was the scope of their involvement?

We worked with Atlantic Growth Solutions on their GTM-iQ program. They supported us in figuring out pricing solutions and best practices for marketing our new offering. The team also did customer discovery and research to determine the market landscape for this latest offering.

Additionally, Atlantic Growth Solutions advised us on different tiered versions to present the offering according to market demand and particular target audiences. They suggested building out our offering and other sustainability solutions we were developing, including things that could be included to add value, ideas for our tech stack, and potential avenues for thought leadership as part of the broader marketing plan.

What is the team composition?

Three team members, Tera, Kyle, and Mark, helped organize the tasks and provided insights.

How did you come to work with Atlantic Growth Solutions?

We met through a personal connection and worked with them in the past, and it went well. We jumped at the opportunity to work with them again based on the prior value we got from working with them, their expansive expertise on the subject, the number of people they put to work with us, and their unique skill sets.

How much have you invested with them?

We spent around $10,000–$15,000 CAD.

What is the status of this engagement?

We worked with them from April to May 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saved a lot of time with Atlantic Growth Solutions. Given our range of expertise and the bandwidth we didn't have on our team, what they delivered in two months of work would have taken us a year to do on our own. They offered tailored and insightful advice, the quality of their work exceeded our expectations, and they went beyond the deliverables of the initial agreement.

How did Atlantic Growth Solutions perform from a project management standpoint?

They delivered on time and within budget. Throughout the process, we used Google Workspace tools and Google Meet to communicate frequently and share materials and presentations.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give kudos to Tera.

What did you find most impressive about them?

We were impressed that their three top team members were all actively involved and that we received high value from working with them. They had expansive expertise on the subject and unique skill sets.

Are there any areas they could improve?

In the beginning, I had to ask for clarification on a couple of marketing terms I was unfamiliar with. It wasn't really an issue for them; it was more about my lack of knowledge in this area, but I delivered that feedback at the time. It was nothing major.

Do you have any advice for potential customers?

Please take advantage of their willingness to provide strategic guidance. They consistently over-delivered on the terms of the agreement and went the extra mile, so take advantage of that.

BACKGROUND

Introduce your business and what you do there.

I am the founder of a company that sells user experience testing software for large and medium-sized businesses. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atlantic Growth Solutions?

We needed help generating customers.

SOLUTION

What was the scope of their involvement?

Atlantic Growth Solutions provided us with lead generation services. Atlantic Growth Solutions reached out to potential customers they identified via database resources. They picked potential customers based on information provided during the session we led at the beginning of our partnership that outlined our ideal customer and our products. We then reached out to each lead that expressed interest in our services and had the budget to work with us. 

What is the team composition?

I worked with the project manager and another teammate from Atlantic Growth Solutions. 

How did you come to work with Atlantic Growth Solutions?

We searched online for lead generation providers and shortlisted several firms. We then interviewed Atlantic Growth Solutions and hired their team.  

How much have you invested with them?

We invested around $100,000 with Atlantic Growth Solutions.

What is the status of this engagement?

Our engagement with Atlantic Growth Solutions was from April 2021–January 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Atlantic Growth Solutions supplied us with about 8–9 qualified leads a month throughout our project. Their team did an excellent job on our project — they ultimately met our expectations. 

How did Atlantic Growth Solutions perform from a project management standpoint?

Atlantic Growth Solutions had good communication; we usually communicated via weekly Zoom calls and emails. Their team stayed on budget and within our timeline. 

What did you find most impressive about them?

Atlantic Growth Solutions understands the lead identification and qualification processes well. Also, their team has well-organized processes and systems. 

Are there any areas they could improve?

I don’t have anything for Atlantic Growth Solutions to improve. 

Do you have any advice for potential customers?

I’d advise customers to ensure the person they have working day-to-day on their account is the right fit for the project. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a care coordination platform. It’s a cloud-based application for nonprofits and private community health organizations to help their clients navigate through the services and resources in the community.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atlantic Growth Solutions?

We wanted to have some pilot customers to introduce our product and value proposition.

SOLUTION

What was the scope of their involvement?

Atlantic Growth Solutions is guiding one of our staff members through the process of generating leads and creating a value proposition. As a result, their work mainly revolves around corporate coaching and training. We also work with them on a biweekly basis to achieve our targets. They give us additional help with our calls, too.

What is the team composition?

We’re collaborating with two people, including a director on the executive team and another person in charge of training and coaching.

How did you come to work with Atlantic Growth Solutions?

I went through an accelerator program locally and they had engaged Atlantic Growth Solutions to be part of that program to help startups with sales coaching and playbooks. My experience working with them directly was good.

How much have you invested with them?

We’ve spent $4,000–$5,000.

What is the status of this engagement?

We started working together in December 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since engaging with them, we already have two pilots in progress. Those projects are a collective effort of our organizations. We’ve had some success with refining the playbook and value proposition through having conversations with them. We’ve also been able to learn some lead generation tactics from them. Overall, we’ve implemented all the knowledge base we gained from Atlantic Growth Solutions.

How did Atlantic Growth Solutions perform from a project management standpoint?

They’re good. The communication between our teams is very open. We communicate through email between the checkpoints. We also do Zoom calls. Everything is very clear, and they’re upfront on how the coaching will look with very limited changes on anything.

What did you find most impressive about them?

Atlantic Growth Solutions understands our product very well, and they follow our product’s journey, which is the reason why we want to work with them. They know the customers and try to challenge some of the assumptions that we make about the customers. When they apply their sales coaching and tactics, everything works well.

Are there any areas they could improve?

They might have room to improve on the coaching development side.

Do you have any advice for potential customers?

It’s important to see whether a company is comfortable and passionate about your company and your product or the customers you’re dealing with. When that match happens, then you should go ahead and engage them.

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager at East Coast International Trucks Inc., an OEM dealer for international trucks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atlantic Growth Solutions?

We wanted to optimize our processes through their sales coaching services.

SOLUTION

What was the scope of their involvement?

Atlantic Growth Solutions supports our sales and communication efforts by conducting sales coaching sessions for our team. As the sales manager, I rely on their team’s services to identify effective measuring tools that I can use to gauge the performance of my team members. They’ve introduced the scorecard method to help us collate quantifiable performance data and analyze the efficiency of our pipelines.

Upon examining the scorecard results, we keep track of any trends or commonalities and use those to put our account planning into place and set strategic goals. Atlantic Growth Solutions also provides us with performance improvement plans and tips to help our resources make the most of their productivity and sales expertise.

Apart from their coaching services, we’ve recently reached out to Atlantic Growth Solutions to assist us in our recruitment efforts. So far, we’ve onboarded three new sales representatives with the help of their advice and cooperation during our vetting process.

How did you come to work with Atlantic Growth Solutions?

We were acquainted with one of their team members. Upon finalizing our brief for this project, we came to their team with our vision and goals — it didn’t take long for us to realize that their honest and professional team was the right fit for us. They initially set out a detailed plan and seemed sincere in helping our department maximize our sales potential.

How much have you invested with them?

We’ve spent about $30,000 so far.

What is the status of this engagement?

We kicked off the engagement in October 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve only relied on Atlantic Growth Solutions’ services for a few months now, but their team has already driven evident growth in our company. Through their thorough and informative sessions, we’ve developed a more efficient and cohesive business model and an ever-reliable team mentality that we never had in the past.

One of our main success metrics for their performance is how they’ve been able to transform our sales and communications pipelines into highly organized and exceptional systems, motivating everyone to work happily and productively. We’ve set high expectations for this partnership, and Atlantic Growth Solutions has undoubtedly met each of those.

How did Atlantic Growth Solutions perform from a project management standpoint?

We use Webex and Google Meet as our main communication channels. Atlantic Growth Solutions utilizes an effective project management approach — they plot out timelines for each deliverable and strive to meet those deadlines or even deliver early on. While we’ve had our own share of hurdles throughout the process, I can confirm that Atlantic Growth Solutions is an exceptional partner that practices what they preach.

What did you find most impressive about them?

Atlantic Growth Solutions is a passionate and motivating team that shows an unwavering commitment to helping our business grow.

Are there any areas they could improve?

Honestly, they’ve exceeded all our expectations, so I can’t think of any aspect that needs improvement.

Do you have any advice for potential customers?

Everyone can use a coaching partner that works as efficiently as AtlanticGrowth Solutions. Hiring their team will reward you with life-altering results.

BACKGROUND

Please describe your company and your position there.

I'm the COO with East Coast International Trucks, We operate an International Trucks Dealership with 4 locations in Atlantic Canada

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atlantic Growth Solutions?

We have experienced tremendous growth over the past number of years and given the past 18 months felt the need to revisit our leadership alignment and communication.

SOLUTION

How did you select this firm and what were the deciding factors?

Highly recommended by previous customers.

Describe the project in detail and walk through their service package.

They set up and walked our senior leadership team thru an exercise to determine and understand our core values within our best people and how we wanted those values to used in our business. They then lead a session with our management team (approx. 20 people) thru analysis of these values and how they could be incorporated into our daily operations.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one person from the vendor's team

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We are currently rolling out the core values and what they mean and how they can be incorporated into our operations across our locations and all staff.

How effective was the workflow between your team and theirs?

The workflow was very effective and timely. AGS continuously met our needs and pushed the process forward.

What did you find most impressive or unique about this company?

Their ability to connect our thoughts and bring us back on point are impressive.

Are there any areas for improvement or something they could have done differently?

No, they were very professional and skillful in leading our senior leadership group thru the process of determining and aligning our values.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of Perimeter Group. We’re a digital imaging service, taking companies from paper processes to digital platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atlantic Growth Solutions? 

They’re our marketing and sales arm for lead generation.

SOLUTION

What was the scope of their involvement?

Atlantic Growth has assigned a resource that calls into various industry sectors for us. They have their own methodology of marketing to generate leads in a B2B sector, and we supply them with marketing collateral (like case studies) to send to potential prospects. Once they’ve set up a lead, my partner and I handle the interaction from then on. 

They also execute email marketing and LinkedIn marketing campaigns, acting as an extension of our sales team. 

What is the team composition?

We’ve interacted with four teammates, but there is one full-time resource. The latter has a manager that backs them up at Atlantic Growth. 

How did you come to work with Atlantic Growth Solutions? 

We looked at 4–5 companies and shortlisted two, including Atlantic Growth. 

How much have you invested with them?

We’ve invested around $25,000 so far. 

What is the status of this engagement?

We’ve been working with Atlantic Growth since April 2021. We just renewed our initial three-month commitment for another three months. 

Six months to one year down the road, if we’re still doing business together — I see no reason why we wouldn’t be — then we’ll address a possible expansion. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re happy with the results so far but in our business results don’t come in overnight. We’re in agreement with Atlantic on our desired timeframe, and we’re pleased with the person who’s doing the calling. We’re also pleased with their manager, Kent (COO). The challenge is to make sure that leads are showing up for the meetings when they’re scheduled. 

How did Atlantic Growth Solutions perform from a project management standpoint?

They’ve performed well — very efficient and hands-on. We have weekly meetings on Google Meet for half an hour. They use this time to report on the work done in the past week. The sales manager hosts the meeting and he’s very detail-oriented. 

What did you find most impressive about them?

I really appreciate Mark (Principal & CEO). He was flexible with our needs throughout the selection process and made sure that their financial model was in line with our budget. They didn’t just offer a one-size-fits-all solution. Rather, they came up with a system that fit both companies. The other potential vendor wasn’t interested in providing a custom engagement model. 

Are there any areas they could improve?

We only have one resource working for us — and maybe that’s the way it should be — but if we had two people then things might go faster. On the other hand, this would drive the cost up. 

The second item is that the pinning down of appointments. It’s not necessarily the caller from Atlantic Growth’s fault that the executive lead I’m supposed to be meeting with doesn’t show up, as they send follow-up communications. This is just a consequence of people’s relationship with time nowadays. This is just a challenge that Atlantic Growth has in the business they operate. 

Any advice for potential customers?

Get to know Mark, who is genuinely interested in his clients, as well as Kent, the sales manager. Those two people are critical to the success of Atlantic Growth Solutions. 

BACKGROUND

Please describe your company and your position there.

Naveco Power develops clean energy projects using wind, solar and energy storage technologies. These projects target commercial, industrial and utility scale clients. I am the Founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atlantic Growth Solutions?

AGS provided sales training services to myself and our staff. They also introduced us to an intern who has joined our team for the summer and possibly be a permanent addition to the team.

What were your goals for this project?

Develop a clear and repeatable sales process inclusive of templates that can be used by our sales team.

SOLUTION

How did you select this vendor?

They were initially introduced to us through a mutual business contact. Their services were procured through a group training program put on by the local business accelerator, Planet Hatch.

Describe the project in detail.

1. Ideal client identification and Sales Processes definition
2. Campaign Management techniques
3. Training Sales People on the processes
4. Effectively dealing with client hesitation
5. Define KPIs / Metrics to effectively manage and grow sale

What was the team composition?

AGS' team consisted of two individuals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We developed a sales blueprint that is now being applied to follow up with 300 potential leads in the local geographic region. This sales process has been programmed into our CRM and includes call scripts, email templates as well as an email newsletter campaign.

How effective was the workflow between your team and theirs?

Multiple group sessions took place over the course of 8 weeks and were followed up with additional check in sessions for an additional 6 weeks. These sessions provided plenty of time to ask questions, speak with other participants and continue to improve our sales process.

What did you find most impressive about this company?

Their great knowledge of the sales process and ability to help customize a process specific to our individual needs.

Are there any areas for improvement?

We are extremely satisfied. The only improvement could be if their services were for free and they did more work, but then again, that's us being facetious.

BACKGROUND

Please describe your company and your position there.

I am the Director & CFO of Sedin Technologies Corp, Canada. Sedin is in the business of IT Consulting and development services from Startups to Large Enterprises with over 225+ consultants worldwide. We have several business verticals viz.Technology Consulting for Start-ups , Enterprise Asset Management, Enterprise Content Management, ERP & Analytics, E-Commerce, Engineering Solutions etc.,

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atlantic Growth Solutions?

We hired Atlantic Growth Solutions (AGS) to review and refine our Sales Process and come out with a Sales Play book. With various teams focussed on different verticals, different markets, customer segments etc., it was essential to streamline the disparate sales process and prepare a Sales Play book that would be very useful for existing sales team and new joiners. Also we have used this Sales Play book and established processes to implement our SalesForce CRM.

What were your goals for this project?

1. Streamline our Disparate Sales Processes across the organisation 2. Define Sales Play book that would help existing and New joiners in Sales Team 3. Train Sales guys on the new processes and KPIs/Metrics 4. Help ease the Campaign team with various Mail Templates & Techniques 5. Suggest various tools for sales automation

SOLUTION

How did you select this vendor?

One of our employee had an opportunity to attend a couple of Training by Kent Murphy in UNB. We met them to explain our complex organisation setup and current practices. with a tight deadline to make positive changes to our processes and systems. Having understood the problem correctly is half the solution done. AGS did this correctly and gave lot of confidence. They also gave examples of their past work and clients in our industry that gave us lot of confidence. Their approach was professional and keen to help rather than just closing the deal.

Describe the project in detail.

1) Sales Processes definition 2) Campaign Management techniques 3) Training Sales People on the processes 4) Define KPIs / Metrics to effectively manage and grow sales 5) The above activities also helped us Implement Sales Force Tool.

What was the team composition?

We were not knowing the team that worked behind the scenes. However we have Kent Murphy & Mark Haines Lacey was leading the consulting exercise.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All the critical milestones were achieved on time with success. We had our 1) Sales Processes Defined 2) Trained our Sales guys on the new processes 3) Established Living Sales Play book document 4) Tools & Techniques for our Email / Cold Calling Campaign teams

How effective was the workflow between your team and theirs?

There was lot of back and forth discussions as ours is a complex structure to understand. However, each and every time we were in the discussion table, their understanding was better and they came out with good suggestions and solutions. It was always smooth, informational and seamless.

What did you find most impressive about this company?

1) Their knowledge on Sales & Marketing Consulting 2) Impressive client records 3) Their Dedication and helping mindset towards customers 4) Overall professional approach

Are there any areas for improvement?

Improvement is something is always there even for the best of the best ones. In this case if would say those are very negligible and our expectations may be very high. The only area we could see is that on the Training part, we could have spent more time than planned.