Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Splash Sol Tech - Software Development & Digital Marketing Agency, a branding firm, was established in 2015. The firm specializes in Branding and Social Media Marketing, and is small.
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Undisclosed< $25 / hr10 - 49
Services provided
DotDevz Consulting is a small Marketing Strategy company. Launched in 2023, the team focuses on Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
See all 1 projectsPakdigisol specializes in Social Marketing, particularly focusing on Meta Marketing to enhance sales and Online Branding. The company receives high praise for their commitment and professionalism, with clients noting their perfect communication and effective campaign management. Pakdigisol is recognized for delivering good value and dependable service, making them a reliable choice for Social Media Management and Digital Marketing projects.
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$1,000+< $25 / hr2 - 9
Services provided
See all 1 projectsDot Com Inventions offers services including website development, SEO, PPC campaigns, and product launch support. The overall feedback highlights their professionalism, attention to detail, and ability to understand and meet client needs. Clients consistently praise their design competence, responsive project management, and flexibility in handling complex backend issues.
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$1,000+< $25 / hr2 - 9Gandhinagar, India
Services provided
See all 2 projectsRiYank Technologies offers services in Social Media Management, including creating and managing posting schedules, writing captions, researching hashtags, and running Instagram ads. Reviewers highlight the company's effective engagement strategies, audience growth, and high-quality work, although there was initially some difficulty with the Hootsuite dashboard. Overall, RiYank Technologies is praised for their commitment to improving online branding and digital marketing outcomes.
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$5,000+$25 - $49 / hr50 - 249Burlingame, CA
Services provided
AdLift is a branding company. Their team is based in Burlingame, California and Gurugram, India and specializes in Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Wien, Austria
Services provided
See all 1 projectsClique offers brand design, web design, and webshop development services. Their clients praise the company for its professional and creative approach, personal service, and ability to deliver individual solutions tailored to specific needs. The overall feedback highlights satisfaction with the timely and successful completion of projects.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$25 - $49 / hr2 - 9Sandton, South Africa
Services provided
See all 1 projectsFuture Famous Media specializes in Social Media Marketing and digital services, including web development, design, and social media platform hosting. Client feedback highlights their efficiency, insightful approach, and high level of expertise, particularly appreciating direct collaboration with founder Kyle and his team.
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$1,000+$25 - $49 / hr2 - 9Malerkotla, India
Services provided
Launched in 2020, DIGITAL CHAWLAS is a social media marketing firm. Based in Malerkotla, India, the team provides Social Media Marketing and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$100 - $149 / hr50 - 249Manchester, England
Services provided
STM AGENCY is a branding company. Located in Manchester, England and Leeds, England, their team provides Branding and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Częstochowa, Poland
Services provided
See all 1 projectsClick Leaders provides branding and growth strategy services, earning high praise for their dedication and responsive communication. Clients appreciate their thorough audits and strategic insights, which have successfully revitalized stagnant projects. The overall feedback highlights Click Leaders' impressive commitment to client needs and their ability to foster new business momentum.
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$1,000+$25 - $49 / hr10 - 49Bronx, NY
Services provided
CB Solutions is a SEO agency in Bronx, New York. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49London, England
Services provided
The Market is a media planning & buying agency. The team is in London, England, and their services include Media Planning & Buying and Advertising.
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$1,000+< $25 / hr10 - 49
Services provided
Webvizion is a branding company. Their small team is based in London, England and specializes in Branding and Social Media Marketing. The company was launched in 2013.
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$100,000+Undisclosed50 - 249New York, NY
Services provided
Jump 450 Media is a social media marketing agency. The team focuses on Social Media Marketing and Pay Per Click and is in New York, New York.
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$5,000+$150 - $199 / hr10 - 49Madison, WI
Services provided
Lion Tree Group is a small web design agency. Founded in 2015, the team focuses on Web Design and Web Development.
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$1,000+< $25 / hr10 - 49
Services provided
See all 3 projectsAt An IT Innovative Experts, we’re a passionate team of digital creators with over a decade of experience in turning ideas into stunning online realities. We thrive on crafting beautiful websites,
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$1,000+< $25 / hr10 - 49Auckland, New Zealand
Services provided
Revolution Hub Ltd is a social media marketing agency. They are headquartered in Auckland, New Zealand, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
2IM Agency is a social media marketing company. The team offers Social Media Marketing and Digital Strategy, and the agency is in Merlbourne, Florida.
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$1,000+$25 - $49 / hr2 - 9Chittagong, Bangladesh
Services provided
SEO company Benwill LLC is based in Chittagong, Bangladesh and Sheridan, Wyoming. They focus on Search Engine Optimization and Social Media Marketing and were established in 2018.
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$1,000+$25 - $49 / hr10 - 49Box Hill, Australia
Services provided
See all 1 projectsLEAD INNOVATIONZ specializes in website development, SEO, and custom app creation, delivering user-friendly, secure, and tailored digital solutions. Reviews highlight their exceptional project management, attention to detail, and effective communication. Clients appreciate their creativity and technical expertise, though some suggest more comprehensive documentation and proactive future enhancement suggestions could further enhance service value.
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$1,000+$25 - $49 / hr10 - 49Madurai, India
Services provided
Cbra Global, a small web design company, is located in Madurai, India. The team offers Web Design and E-Commerce Development.
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$1,000+Undisclosed250 - 999Cebu City, Philippines
Services provided
Established in 2005, Proweaver is a web design agency. The team focuses on Web Design and Social Media Marketing.
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$1,000+Undisclosed50 - 249
Services provided
Branding company Branding Studios Inc is headquartered in Waldorf, Maryland. Founded in 2010, the team offers Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
See all 1 projectsPixxcel specializes in Social Media Management, Social Media Marketing, and Digital Marketing. Clients report significant success, including a 100x return on investment and a substantial increase in social media engagement. Reviews highlight the team's passion, effective workflow, and unyielding effort, making Pixxcel a highly recommended choice for online branding and social marketing needs.
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$10,000+$150 - $199 / hr2 - 9Charleston, SC
Services provided
Small social media marketing firm In The Black Marketing & Consulting, is headquartered in Charleston, South Carolina. Their services include Social Media Marketing and Branding.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Demko Media , a social media marketing agency, offer Social Media Marketing and Digital Strategy. They were established in 2019.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Digital Mill Consultants is a social media marketing firm launched in 2014. In New Delhi, India, the team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Warszawa, Poland
Services provided
F11 Agency, an Advertising company, provides Advertising and Digital Strategy. The company is located in Warszawa, Poland.
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$10,000+$100 - $149 / hr10 - 49Champlin, MN
Services provided
BizzyWeb, a Content Marketing company, was founded in 1999. The firm specializes in Content Marketing and Email Marketing, and is small.
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$50,000+$200 - $300 / hr10 - 49Toronto, Canada
Services provided
Founded in 1998, Motum B2B is a Content Marketing company. The firm focuses on Content Marketing and Web Development.
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$5,000+$25 - $49 / hr2 - 9Recife , Brazil
Services provided
In Recife , Brazil, Agencia Opera is a social media marketing firm. Their services include Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Cambridge, MA
Services provided
BLOOM Digital Marketing is a social media marketing company. They are based in Cambridge, Massachusetts and have small team. They provide Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9KADIKOY, Türkiye
Services provided
Social media marketing company Kogital is in KADIKOY, Türkiye. They focus on Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Social Media Cowboys, a social media marketing agency, was established in 2017. Headquartered in Waco, Texas, the team focuses on Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Holden, MA
Services provided
Krush It Marketing, Inc. Is a SEO agency. They are located in Holden, Massachusetts and have small team. They provide Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Roseland, NJ
Services provided
Potenture Technology Group is a Roseland, New Jersey-based social media marketing firm. They provide Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Mount Arlington, NJ
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24-7 Marketing LLC is a small Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and were launched in 2005.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Established in 2011, Social Media Toolworks is a social media marketing company. The team offers Social Media Marketing and Web Design and is based in Los Angeles, California.
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$1,000+< $25 / hr2 - 9Lisboa, Portugal
Services provided
Remarketing.pt is a Lisboa, Portugal-based social media marketing agency. Launched in 2020, the team offers Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Vejle, Denmark
Services provided
Grow media ApS is a social media marketing agency located in Vejle, Denmark. They provide Social Media Marketing and Pay Per Click.
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$5,000+< $25 / hr2 - 9United Arab Emirates
Services provided
Devlinks is a Mobile & App Marketing company located in United Arab Emirates. The team specializes in Mobile & App Marketing and Social Media Marketing.
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$1,000+Undisclosed2 - 9Toronto, Canada
Services provided
Established in 2023, Extra Sauce Agency is a social media marketing company. Their team specializes in Social Media Marketing and CRM consulting and SI.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Launched in 2020, We are Polymer Ltd is a small social media marketing agency. Their team provides Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerMcCordsville, IN
Services provided
Castlekey, a web design agency, was launched in 2020. The agency focuses on Web Design and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
In Nazaré, Brazil, Business Intelligence Mkt & Com & Tech is a small Advertising company. The team focuses on Advertising and Branding.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
See all 1 projectsWe make businesses shine by providing expert WordPress maintenance, smart strategies, and continuous support for creating something unique and unstoppable in the digital platform.
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$1,000+$100 - $149 / hr10 - 49Hoboken, NJ
Services provided
Founded in 2021, Breakout Media is a small Hoboken, New Jersey-based Content Marketing company. Their team specializes in Content Marketing and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
SEO services firm Ozan ITech is headquartered in Faisalabad, Pakistan and Dubai, United Arab Emirates. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Warszawa, Poland
Services provided
Vybrium, a web development company, was established in 2020. They offers Web Development and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.