Ignite Visibility

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CMO at a company that makes a SaaS solution that organizations use to crowdsource ideas from employees or customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

SEO has been the backbone of our inbound marketing strategy, making sure that people can find us online when they’re searching for idea management and innovation management. 

Although we’ve constantly been a top-ranked website, we wanted to make sure that we were keeping up with all of the changes that were being made to the Google algorithm. We wanted to make sure that we weren’t missing opportunities to further boost our position by avoiding platform mistakes.

SOLUTION

What was the scope of their involvement?

Ignite Visibility does comprehensive SEO work. They do analysis, manage our SEO dashboards, and provide conversion rate optimization (CRO) for our landing pages. 

The team also provides consulting on our social media performance, does PR work for backlinks and building online relationships, and makes sure that our WordPress website is set up properly and that our images are minimized.

What is the team composition?

We have a main point of contact. There’s also a team that comes in and provides support, including PR, social media, and data analytics specialists. 

How did you come to work with Ignite Visibility?

We received a referral to a company that provided a breakdown of what they thought our opportunities were. We knew that we needed somebody to come in and implement some of those changes on our behalf because we had a small marketing team, which is why we decided to work with Ignite Visibility.

How much have you invested with them?

We spend $5,000 per month, which comes to about $60,000 per year. 

What is the status of this engagement?

We started working with Ignite Visibility in March 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our overall traffic to our website has increased. We haven’t seen any other results yet, but it’s only been a few months. 

How did Ignite Visibility perform from a project management standpoint?

Most of our collaboration takes place over Basecamp. The team is very organized and communicative. We also have a standing weekly meeting where Ignite Visibility provides updates as well as any assignments that I need to partner with them on to make sure that the work gets done. 

I also have a standing monthly meeting with their head of account success who checks in with me independent of the team that’s doing the work to make sure that I’m satisfied and that my goals are being met. 

What did you find most impressive about them?

Ignite Visibility’s ability to go in and do the work for us makes a big difference. They get onto WordPress and update plugins for me and replace them with ones that are more secure.

They also go in and make changes to the metadata on the page so that I don’t have to do that. That full suite of services is what makes them useful for a small marketing team like ours. 

Are there any areas they could improve?

No, nothing comes to mind. 

Do you have any advice for potential customers?

Make sure you have a clear set of goals that you want them to achieve so that you can decide whether the engagement is successful or not.

SEO is a notoriously slow-moving element that can change often, so we’re still evaluating the program’s overall effectiveness. We have goals to help us determine the success of the project in the long run.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of an organization that sells window coverings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We brought them on board to grow relevant, organic traffic to our website.

SOLUTION

What was the scope of their involvement?

Ignite supported our SEO efforts. They analyzed our website and made technical SEO improvements. Their team directed conversion rate optimization initiatives too, looking to increase the effectiveness of our website in converting traffic. They also helped us with our social media strategy and wrote content for the site.

What is the team composition?

We worked with a team of about three people from Ignite, which was led by a project manager.

How did you come to work with Ignite Visibility?

I found them on Clutch where they were highly rated. I interviewed a few companies but chose Ignite.

How much have you invested with them?

Over the six months, we spent about $75,000.

What is the status of this engagement?

We collaborated between January 2020–July 2020. We ultimately decided to allocate our investment in a different direction but would work with them again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We definitely saw an increase in organic traffic over the course of the engagement. We’re satisfied with our investment and may engage them again for more work.

How did Ignite Visibility perform from a project management standpoint?

We had a standing meeting every week with both teams on the call. Their team was responsible, responsive, and knowledgeable. They were good communicators and always followed up.

What did you find most impressive about them?

Ignite was the best marketing firm I’ve worked with. Their project leader was knowledgeable on a range of topics. He not only knew SEO but also understood the technical aspects of the project. They were a competent team.

Are there any areas they could improve?

They did what we asked them to do. However, we also wanted to generate high-quality backlinks. They struggled in that area, which was part of the reason that we decided to move on to another vendor.

Do you have any advice for potential customers?

Hold weekly calls with both teams. That communication was important for us. Agree on clear metrics upfront. It’s critical to know how you’ll define success. Also, be willing to work with them to explore a variety of ways to get to the results.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for a $1 billion construction and equipment company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We wanted to improve our PPC campaign. We brought Ignite Visibility on board as a partner to help us get higher quality leads.

SOLUTION

What was the scope of their involvement?

Although they focused entirely on PPC, it was a pretty big project.  They worked on Google and Bing. They introduced us to a few pilot programs and have built our relationships with Bing. It was a pretty collaborative proves, getting them to understand our business and then strategize from there.

What is the team composition?

I worked very closely with Ryan (Paid Media Strategist) and Soala (Paid Media Manager). We also worked with Ally (Paid Media Coordinator) on social media stuff, and Hannah is our success manager. They’re pretty fantastic.

How did you come to work with Ignite Visibility?

I did a competitive review process. I looked at the top search agencies and had an initial meeting with about 15 of them and we narrowed it down to three companies. Immediately, Ignite Visibility was the most impressive and I was comfortable with them. I also liked how aggressive they were. They outlined what they were going to do and committed to achieving our goals. They even said they would rip up the contract if they didn’t meet those objectives. They’re really bold.

What is the status of this engagement?

The project started in October 2019 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Month over month, we’ve improved our performance. They even hit our stretch goal the second month they were working with us. We’ve probably doubled our lead volume. They’ve exceeded everything they promised. I’m happy to be a reference for them.

How did Ignite Visibility perform from a project management standpoint?

I can’t say enough about Ryan and Soala. They’re proactive and responsive. They send me things before I even know that I need them. It takes so much off my plate. They’re always looking to optimize and are willing to try new things. They’re great about providing me with an update. We use Basecamp a lot, but they’re easy to get on the phone when I have questions.

What did you find most impressive about them?

The highlight is their willingness to test out new things. Also, their analytical acumen. They’re always building models and spreadsheets.

Are there any areas they could improve?

No, they’re doing everything right.

Do you have any advice for potential customers?

Help them understand your business. The more they know, the more they can try new things. You should treat them like a partner.

BACKGROUND

Please describe your company and your position there.

I am the CMO of Achieve TMS. We offer transcranial magnetic stimulation for the treatment of refractory or treatment-resistant depression and OCD.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

We were looking for a digital marketing company that would partner with us /allow us to distinguish ourselves by refining our website, PPC ads and strengthening our digital footprint.

What were your goals for this project?

1. Creating a funnel of qualified patient prospects
2. Establishing and maintaining a memorable digital presence across platforms that would allow us to build and expand our brand.

SOLUTION

How did you select this vendor?

Both online and word of mouth recommendations from satisfied clients.

Describe the scope of their work in detail.

1. SEO
2. PPC ads
3. Link building and digital pr.
4. Social posts
5. Content creation to be used across channels.
6. Maintenance/management of digital directories.
7. Email development and management

What was the team composition?

SEO specialist Social media specialist PPC managers PR specialist Content specialist Email specialist Agency principals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have grown the business on every metric measured since Ignite Visibilty took over just over one year ago despite the pandemic. Importantly, the agency was able to quickly and effectively pivot with us when COVID-19 crisis hit to mitigate damages and build effective campaigns to sustain growth.

How effective was the workflow between your team and theirs?

Excellent communication and clear expectations regarding each party's scope of work, timelines et al.

What did you find most impressive about this company?

Each team (SEO, email, social) has made it a point to understand our company and target markets and offer up recommendations that are best suited to the markets we serve. They are as concerned about results as we are.

Are there any areas for improvement?

They are truly excellent partners...knowledgable and adept at their area of expertise.

BACKGROUND

Introduce your business and what you do there.

I’m the head of digital marketing of Carlisle Etcetera, we’re a luxury fashion company. Our products are sold by a network of women across the country.   

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Ignite Visibility is running our campaign for three of our brands. We needed to increase brand visibility and sales. We also recently launched an e-commerce space, so we needed to come up with a plan for a brand that has been in the business for 35+ years but hasn’t really been in the digital space.

SOLUTION

What was the scope of their involvement?

We hired them for social media advertising. When we were onboarded, They did some research on our competitors and the landscape and established expectations. We needed to find new people to sell our products.

We provided them with the assets for each season and then they would develop the copy for the ads and send them back to us for approval. After that, they would determine if we were focusing on retargeting or acquisition of new customers. There was a lot of trial and error in that regard and pare down who we were targeting.

What is the team composition?

Lindsay (Paid Media Coordinator) is our main point of contact. We talk to her about almost everything, but a few other people are on calls as well. Our team has changed depending on what we needed and how happy we were with their services.

How did you come to work with Ignite Visibility?

I did some research when we began looking to change agencies. They came up in a Google search, so we had a few calls. We liked their approach and their pricing structure. They were willing to work with three brands under our company, and they were flexible to make it work and spend across each brand.

How much have you invested with them?

The project is between $50,000–$200,000.

What is the status of this engagement?

The project started in December 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re seeing incredible returns on our investments. Our highest converters are women selling clothes, so we aimed to acquire new stylists. Our social media channels have grown as our ads have grown.

We’ve seen tremendous growth through e-commerce. We don’t usually have sales, but because of COVID_19, we made an exception, and Lindsay and her team took off and ran with it. Our outlet business had a history of outperforming our main-line business, but now our main-line business is outpacing the outlets.

Now we’re targeting dormant clients, and Ignite Visibility has come up with a strategy to test that and drive conversions.

How did Ignite Visibility perform from a project management standpoint?

They’re good with feedback and are able to adapt. We speak to Lindsay at least once a week via phone, and she sends us weekly reports before the call. If they’re working on a campaign or news comes out, she’ll just shoot us an email. We used Basecamp when we were onboarded, but we had a lot of people working on the project, and they weren’t always on the same page. Having everything consolidated under Lindsay has worked out very well.

What did you find most impressive about them?

They respond quickly to feedback and issues. It has been great for us. Other agencies often have a difficult time pivoting or putting the right people on the account, but they’ve done a great job.

Are there any areas they could improve?

We’ve worked with a couple of different teams, and while they’ve been quick to act in response to feedback, they could use more insight. Lindsay is doing a lot of the work herself, so if there were more check-ins from the senior level, they’d be even more successful.

BACKGROUND

Please describe your company and your position there.

SurveyPlanet is a provider of online survey software for organizations and individuals to gather feedback, research, and other data. I am the Chief Technology Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

SurveyPlanet needed broad reaching SEO consulting and execution highlighting our robust set of free and paid features we offer to our customers. We also needed assistance in building out a larger online presence.

What were your goals for this project?

Our goals were to expand our keyword reach as well as increase our visibility in some of our stronger performing keywords.

SOLUTION

How did you select this vendor?

We found Ignite through a standard SEO search as they came up top of the list. We were impressed with their honest sales process, no year-long contracts, and genuine standards that they hold themselves to in delivering for their clients.

Describe the scope of their work in detail.

We worked with Jonathan Feingold who we can’t recommend enough. He treated us more as business partner than just managing our account. His creativity and ideas he brought to the table were just what we needed. We started out with weekly calls and transitioned to calls every two weeks once our campaign was well under way.

What was the team composition?

We worked primarily with Jonathan and again, highly recommend him if you have a chance to request a specific rep for your account. He had others on the team that assisted with graphics, writing, and additional SEO content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As you know, SEO is a long-game, and it’s never a one-time shot. That said, Ignite was able to help us build best practices, see some nice gains in keyword performance, as well as expand our keyword scope. Their steady hand of helping us create valuable content laid a great foundation for everything we needed.

How effective was the workflow between your team and theirs?

Workflow was great. Project was managed through Basecamp. Jonathan and the team were always accountable and on top of current tasks they were working on.

What did you find most impressive about this company?

Their honesty and integrity. Their CEO even got on one of our calls to help steer us in the right direction. They are a company of substance that is backed up by the consistency of their actions.

Are there any areas for improvement?

We have a specific style to the design of our website, so we found some of the graphics designed for our posts wasn’t consistent for our brand. They were more than open to that feedback and made necessary changes both for us and future clients.

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing specialist at American Savings Bank. I help to manage our website and procure traffic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Our main goals were to drive traffic and hone different SEO strategies.

SOLUTION

What was the scope of their involvement?

Ignite Visibility is essentially a consulting partner. Their team provides advice on different projects including website improvements for desktop and mobile platforms. Every month, they produce different SEO content to post on our website such as blogs. They also look at different keywords to measure how we stack up on Google. Our main metrics are new users from organic traffic and keyword rankings. This year, their team assisted us with diving into web analytics.

What is the team composition?

While our main point of contact’s Jennifer (Digital Strategist), we also work with different specialists on their team.

How did you come to work with Ignite Visibility?

We started working with Ignite Visibility before I started with the company.

How much have you invested with them?

We spend around $9,000 a month on their services.

What is the status of this engagement?

We started working together in August 2018 and our engagement’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have a long relationship with them because they help us to grow steadily. Their team put together content for the site that we’ve used in the past and continue to use. If there are areas for us to improve, they try to help us do so.

How did Ignite Visibility perform from a project management standpoint?

They’ve come to Hawaii and we do bi-weekly calls with them too. Their team touches base with us to ensure that we hit our milestones and achieve our goals. When we start falling behind on our tasks, their team checks to help us move our projects forward.

What did you find most impressive about them?

They give us excellent guidance and assistance. Their team’s patient when showing me the ropes.

Are there any areas they could improve?

No, they’ve done great work for us.

Do you have any advice for potential customers?

Make sure to use all of their resources. It’s easy to work with Ignite Visibility.

BACKGROUND

Please describe your company and your position there.

Our company is a private, elective plastic surgery practice with an on-site surgical facility. We have one plastic surgeon and one anesthesiologist who are the owners of the practice.

I am the anesthesiologist, the practice administrator and VP. I am responsible for all of our marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

We hired Ignite Visibility (IV) for comprehensive digital marketing including SEO, earned media, content,, social media marketing, link building, on-site and off-site optimization, blog creation/content, Adwords on Google and Bing and email marketing.

Are business is established and has enjoyed a consistent level of success in a very competitive vertical and market space. However, we are in a very large metropolitan area with increasing competition and a lot of residential turnover requiring a strong digital presence to maintain our position and foster growth.

What were your goals for this project?

Our goals were two fold. First, to find a single solution and work with an ethical company who would do our online presence no-harm but would also have the intellectual capacity and credible workforce to produce measurable improvements in a reasonable time frame.

We wanted a company who was transparent and accountable for our budget/spend and who allowed us access, control and ownership of the work product. Second, we wanted a full-court press approach. We are looking at being in our business full time for the next 10-15 years and these should be the most financially productive years.

Additionally, we need to increase the value of our business such that we have an asset with transferable value, to offer a buyer or associate as we transition from the day-to-day ownership of our business.

Given our time line, we needed a company who is on the cutting edge of digital marketing and not only knows what should be done but knows how to do it and has the man power and know-how to execute a master plan.

We needed a company who could make a big impact in a relatively short time period without harming our online presence. Our "short" time period is 1-2 years to realize significant changes in our online presence and ROI for online marketing.

SOLUTION

How did you select this vendor?

Research. Interviews. We have been thru at least 9 different SEO/digital marketing firms over the past 14 years.

The problems we encountered were:

• firms who knew what to do but didn't know how to do it and/or didn't have the man power to execute what needed to be done.
• firms who didn't know what they didn't know and caused our site harm by participating in practices that achieved short term results at the expense of hurting our long term on line presence.
• firms who excelled at marketing themselves but had no genuine interest or ability in marketing their clients--their only goal was to sign up monthly subscribers locked in to contracts
• firms who tried to hold clients hostage with fear tactics by withholding ownership or access to the website, analytics, adwords history or the site itself
• firms who provided boiler plate, cookie-cutter web platforms that did no harm, were reasonable in price but were not capable of competing in a competitve market or vertical.

I did a lot of research on line, used sites like Clutch and depended on their reviews and read comments from owners like myself, spent time talking with and reviewing proposals from potential digital marketing firms.

Ignite stood out from the others by a long mile--they actually listened to what I needed, did a ton of real, meaningful research into my site, addressed the problems specific to our website and market in the digital space and produced a master plan with options to address what we wanted to achieve.

They spent a lot of time going thru the proposal and gave me options of how to get where I wanted to go with sensitivity to my budget. However, I really appreciated that they were honest about what was needed to achieve what I wanted with a timeframe and realistic budgets associated together.

They didn't sell me to a number they thought they could get me "signed up for"--they told me what I wanted to know and let me make the decision regarding the budget, time frame and scope of work I was comfortable pursuing.

Describe the scope of their work in detail.

Ignite provides comprehensive digital marketing with the exception of video asset creation/promotion.  They create and optimize new content for our website, they created a blog and provide ongoing content for the blog, they provide analysis and updates on an ongoing basis for on and off site optimization of our website in order to keep the site up to date with Google's best practices. 

They utilize A/B testing and CRO analysis to make updates and changes to the site with particular attention to the mobile user experience. They create meaningful content in order to garner high quality, high value links to our site. 

They also create and optimize digital PR in the form of guest blog posts, infographics and press releases.  Additionally, they seek out key influencers as part of digital PR. 

They also provide service for the creation, optimization and managment of paid media campaigns on Google, Bing and Facebook.  They create content and manage our social media on Facebook, Instagram and Twitter. 

They provide creation and management of ongoing email campaigns to foster new leads and maintain relationships with our current client base.

What was the team composition?

I have a head/team manager SEO poc, a content team poc, an email poc, paid adwords poc, social media poc and at times an out source contant brought in when we need to address development or site issues.

We meet weekly in addition to communicating via email and Basecamp. I find them to be very responsive and the most organized, professional company in this space I have ever worked with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our organic traffic has increased 100% over what it was in the prior 6 months.  Additionally, our conversion rate and quality of new leads has greatly improved.  This has translated to a 62% increase in qualified new leads attributable to Ignite's management of our digital marketing. 

The increase in traffic and leads has directly impacted our profit in a positive manner.  We have experienced the most profitable 3rd and 4th quarter in 15 years and the first quarter of 2020 has already exceeded our best first quarter ever by 18%. 

How effective was the workflow between your team and theirs?

We have been working together for a few months and anyone who transitions to a new company understands that the transition is just like moving into a new office or house.

It is a process that requires good communication, a plan and involves clean up as well as handling some bumps in the road and managing unexpected hiccoughs. I have found the transition to be the best I have ever experienced.

In the past I have signed on to work with a company that I selected after much due diligence and excitement only to begin to have buyer's remorse, misgivings and disappointments from the beginning of the transition.

This was NOT the case with Ignite. Instead, the transition process has affirmed my decision and I have been relieved and delighted not only at the process but it is only time when I have moved to work with a new company for digital marketing that my SEO/digital marketing has actually shown siginificant improvement in rankings and ROI within the first 90 days rather than showing a loss of traffic or rankings or ROI.

What did you find most impressive about this company?

The people. Highly focused, organized, capable and professinal. Ignite Visibility has a master plan and big picture that drives the daily details of work. They plan, measure, adjust and communicate.

They do what they say they are going to do and they have developed a strategic approach to digitial marketing based on the cutting edge of the digital marketing space and what they know is both ethical and will produce results.

The don't approach the process by trial and error but rather equipped with a plan based on current, best and proven practices that are employed strategically, measured and adjusted for maximum benefit. They never rest. Always with an eye toward improvement.

The digital marketing world is a living, constantly involving space and your digital footprint through your website, mobile site, social media, email and paid ads is never "finished".

There are always improvements to be made and they are always aware of that and planning for the next phase. Assuring that their clients results will be sustained and grow because they don't rest on their laurels.

Are there any areas for improvement?

Currently, they partner with some others for development and site creation. It would be great if they added that in house as their approach and culture paired with that element would be a great addition to their direct services.

BACKGROUND

Introduce your business and what you do there.

I’m the director of operations for Doozycards.com. We’re a family-owned, online business. We supply ecards and related services like birthday and holiday reminders. We make our own animations, and function like and animation studio, though that’s not our primary purpose. We make greeting cards with 30–60 second animations with music and voiceovers and whatnot. Then people sign up for our services and send those. With an annual fee, users have access to 2,0000 animations they can use for birthdays and holidays.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We did PPC in-house and had some success, but our owner and CEO was the one responsible for that. As business heated up, he needed to pass it off to someone

SOLUTION

What was the scope of their involvement?

When we hired them for SEO, we got what we needed, but they also consulted on our site design and conversions, which helped us design to increase conversion rate. In 2013, when Google launched Penguin, that’s when backlinking became very blackhat and we were hit very hard. Our old SEO consultants created about 13,000 spurious backlinks, and Ignite Visibility had to clean those all out.

Once our SEO was in good shape, we decided to reallocate our budget and focus on email marketing with them.

When we hired them for their SEO and email marketing services, they also provided advice. They’re a holistic consulting firm. If they notice something is affecting the conversion rate, they’ll mention it, work with us on it, and give their best advice.

They created an SEO strategy beyond backlinking. The new strategy includes long-tail keywords, and they advised us through a complete website redesign. We redesigned our site aesthetically and logistically to increase conversions.

What is the team composition?

As they grew, they added more people to our team.

How did you come to work with Ignite Visibility?

Originally, we started working with Eythor (Head of Paid Media, Ignite Visibility) before he was working with Ignite Visibility. It’s such a nitty-gritty, detailed process, so we felt confident passing it off to Eythor. We were also working with them for PPC, but then he joined Ignite Visibility, so they work on both.

What is the status of this engagement?

We began working together in 2012, and they’ve been hands-on since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The site is much better, and we’re keeping the same principles that they outlined for us.

They were fastidious. They did a lot of work for a long time, eventually, they pulled our butts out of the fire and got us back on track. They got us back into the search rankings. We’re extremely happy. They put in extra hours throughout the day around the holidays because that’s so important for our business. So, they seem to care about our business and want us to do well.

How did Ignite Visibility perform from a project management standpoint?

They performed pretty well. I meet with the email marketing consultation manager every week. We use Basecamp to manage the program. They work with us and customize what they do to fit what works best for us. They’re good at drawing in other people for advice on different topics, especially if what we’re doing might impact our PPC, for example.

They communicate easily and freely. We feel confident communicating to both our SEO and PPC leads at any time. Their interdepartmental communications are seamless.

What did you find most impressive about them?

The level of detailed knowledge that their consultants have. They’ve offered excellent advice that went beyond our expectations.

They’re also very flexible and stand out compared to other development companies we worked with. They recognize what our needs are, but also offer additional insight. They’ve cared about how well we do since day one. Our email marketing lead always goes the extra mile to capture those conversions.

Are there any areas they could improve?

Like any business, there are a few things they may have dropped the ball on. It may have been relying on algorithms rather than being more hands-on. But overall, we’ve had fantastic consultants.

Do you have any advice for potential customers?

Know the consultant and put them through their paces. This way, you’ll know that the consultant that has been chosen for your business is the right fit and they’re listening to their needs.

BACKGROUND

Introduce your business and what you do there.

Tiempo Development’s a software outsourcing company that operates according to a near-shore model. We have four development centers in Mexico with over 400 engineers. Our clients engage us to reduce development costs but also leverage the collaboration and communication offered by our team that develops in the same time zone.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed help with our SEO efforts.

SOLUTION

What was the scope of their involvement?

We outsource our SEO initiatives to Ignite Visibility. Their team focuses their efforts on organic traffic following a list of terms that are important to our business. They optimize specific pages for those keywords and secure backlinks for us.

What is the team composition?

I work with Luz (Project Manager, Ignite Visibility).

How did you come to work with Ignite Visibility?

I found Ignite Visibility on Clutch.

How much have you invested with them?

We set the contract for $65,000.

What is the status of this engagement?

We contacted Ignite Visibility in April 2019 but didn’t start the project until a couple of months later because we were in the middle of a website build. Our relationship’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re still ramping up but our organic traffic’s up over 600% from the year prior, which is positive.

How did Ignite Visibility perform from a project management standpoint?

Ignite Visibility's responsive and willing to change direction at a moment’s notice. Their team implements feedback to the best of their ability. They’re more geared towards B2C companies, so the technical nature of our services can be a challenge. If their copy isn’t at an acceptable level, they’ll work on it without an issue. Their team’s willing to put in the time and effort necessary to make sure a task’s done right.

What did you find most impressive about them?

I’ve experienced nothing but complete professionalism from Ignite Visibility. Their team delivers on the services that we agreed to in our contract. I’ve worked with a lot of SEO companies in the past that weren’t trustworthy. These service providers weren’t accessible, secured low-quality backlinks, and engaged in deceptive practices.

Are there any areas they could improve?

It’s a challenge for them to employ strategies that are more suited for the B2B space. The only improvement that their team could make is to hire individuals that are more fluent in B2B marketing. When you create something for a B2B buyer, it needs to be thoroughly researched. It needs to be written at a higher-level because B2B buyers are knowledgeable. It would be helpful to have someone that’s more versed in B2B marketing and takes the time to interview subject matter experts.

Do you have any advice for potential customers?

When you engage any SEO or PPC company, engage a company with domain experience. This will reduce their learning curve on your product. Look at their case studies and ask about their past clients to see if they’ve had success working with an organization like yours.