Specialisti.al

BACKGROUND

Introduce your business and what you do there.

I’m a manager at Illyrian Adventures, a tour operator in the south of Albania.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Specialisti.al?

We needed to increase the online visibility and bookings of our adventure tourism business in Përmet, Albania.

SOLUTION

What was the scope of their involvement?

Specialisti.al has set up and managed Google Ads campaigns targeting rafting and tour keywords. The team has also built our Google Business Profile, improved our local SEO, and developed a new website that presents all our tours in one place. Specialisti.al has handled our full digital marketing setup. The main deliverables include Google Ads campaign creation and ongoing management (keyword research, bid strategy, and conversion tracking), a separate campaign targeting in-country tourists, SEO audit of our websites, Google Business Profile optimization with services, descriptions, and Q&A, multilingual review response management, social media content for Instagram and TikTok, and development of a new website consolidating all our tours and services.Moreover, Specialisti.al has handled website design and content creation, including tour descriptions and structure. The team is still working on booking integration.

What is the team composition?

We’ve worked with two teammates from Specialisti.al.

How did you come to work with Specialisti.al?

We found Specialisti.al through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with Specialisti.al in August 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Specialisti.al’s Google Ads campaigns have started generating relevant clicks and inquiries for Vjosa rafting and Përmet tours. Our Google Business Profile has become significantly more complete and active, with better visibility in local search results. We’ve received bookings that came directly through our online presence during the season. Overall, our digital footprint has gone from minimal to functional and competitive for a small adventure operator in southern Albania.A key milestone has been getting our Google Ads campaigns fully live and optimized for niche keywords like “Vjosa river rafting” and “adventure tours Përmet” — terms that are very specific to our region. We’ve also noticed more international clients mentioning they found us through Google, which hadn’t happened before. The multilingual review responses on our Google Business Profile have also helped us engage better with European visitors.Moreover, our Google Business Profile has gone from having very few reviews and minimal information to being a well-structured, active profile with responses in multiple languages — English, French, German, Italian, Polish, and Hebrew. This has made a visible difference in how professional we appear to international travelers researching Albania.

How did Specialisti.al perform from a project management standpoint?

Specialisti.al is well-organized and delivers on time. Our communication is smooth — we stay in touch via messaging and in-person meetings, and the team is responsive when we need adjustments to campaigns or content. For a small business like ours, that reliability matters a lot.

What did you find most impressive about them?

What impresses me most about Specialisti.al is their willingness to understand a very niche market — adventure tourism in a remote part of Albania that most agencies wouldn’t know how to approach. They don’t treat us like just another client. They take time to learn our tours, our location, and our target audience and build campaigns around that specific context rather than using a generic template.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.