Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Elite MarketingCo, an Advertising company, is located in LaGrange, Georgia. Their services include Advertising and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Pretty-Impressive Marketing, a Digital Strategy company, was established in 2012. The firm offers Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$5,000+$100 - $149 / hr2 - 9Luzern, Switzerland
Services provided
See all 1 projectsWelcome to The Zone Media – Performance Marketing Experts At The Zone Media, performance marketing isn’t just what we do – it’s what we excel at. Based in Switzerland, we’re a dynamic
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
See all 1 projectsPixel Ideas Pvt. Ltd. offers website creation and print input creation services. Reviews highlight their excellent value for cost, prompt deliverables, and commitment to project completion. Clients have experienced increased lead generation and express satisfaction with their professionalism and timely execution.
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$1,000+$25 - $49 / hr50 - 249Lucknow, India
Services provided
See all 1 projectsUV DIGI INC offers a range of services including website development, Amazon product listing, SEO, and social media marketing. The reviews highlight their agility, efficiency, and effective project management. Clients have experienced significant improvements in sales and brand awareness, attributing these successes to the company's comprehensive and timely service delivery.
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$1,000+$200 - $300 / hr10 - 49
Services provided
See all 1 projectsGetSetGoWeb is a web development company specializing in creating e-commerce websites. Based on the provided feedback, the company has negative reviews, with complaints about incomplete deliverables, poor communication, and attempts to extract additional payments. Notably, 100% of reviewers expressed dissatisfaction with the services, highlighting concerns about professionalism and project management.
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UndisclosedUndisclosed50 - 249City of London, England
Services provided
Established in 2012, Huble Digital is a Marketing Strategy company. The midsize team specializes in Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+Undisclosed2 - 9
Services provided
Stylesprint media is a social media marketing firm. They provide Social Media Marketing and Digital Strategy and are based in Dehradun, India.
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$1,000+< $25 / hr10 - 49London, England
Services provided
About Digital is a small social media marketing agency based in London, England and Lahore, Pakistan. The team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
Based in Mumbai, India, Greysell Advertising is a branding firm. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Maidenhead, England
Services provided
N2O, an Event Marketing company, is headquartered in Maidenhead, England. Their services include Event Marketing and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Rajkot, India
Services provided
Hifineye is a Rajkot, India-based social media marketing firm. They provide Social Media Marketing and Search Engine Optimization and were launched in 2018.
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UndisclosedUndisclosed2 - 9Addis Ababa, Ethiopia
Services provided
See all 1 projectsAbol Digital Marketing Agency is an innovative and creative digital marketing agency that solves marketing gaps. | Collaborated with 6+ companies in Ethiopia.
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$1,000+< $25 / hr2 - 9Guiguinto, Philippines
Services provided
Based in Guiguinto, Philippines, The Social and Ken is a social media marketing company. They offer Social Media Marketing and Graphic Design and were launched in 2023.
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$1,000+< $25 / hr2 - 9
Services provided
Jabed Next is an Advertising company. Established in 2022, the firm is in Kushtia, Bangladesh. Their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Established in 2001, DigitalEffex Marketing & Web Design is a small web design company. Their services include Web Design and E-Commerce Development.
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$1,000+$50 - $99 / hr2 - 9North Strathfield, Australia
Services provided
Boko Digital Solutions, a small Digital Strategy company, is based in North Strathfield, Australia. The team focuses on Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Konnect Agency is a social media marketing firm. Launched in 2009, the company focuses on Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr2 - 9Amigdaleonas, Greece
Services provided
WEB-Mate is a social media marketing company. Based in Amigdaleonas, Greece, their small team offers Social Media Marketing and Web Development. The firm was established in 2010.
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$1,000+$50 - $99 / hr10 - 49Petaling Jaya, Malaysia
Services provided
Team CloudSource is a social media marketing agency. Their small team is located in Petaling Jaya, Malaysia. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2012, Social Dental Now is a small Hillsboro, Oregon-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Fixandbright, a social media marketing firm, was launched in 2016. They offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Lucknow, India
Services provided
Suman Marketing Solutions-SMS is a SEO services firm founded in 2024. The agency offers Search Engine Optimization and Pay Per Click, and is small.
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$10,000+$100 - $149 / hr10 - 49Ouesso, Congo
Services provided
LOREC MARKETING is a social media marketing company. Their small team is headquartered in Ouesso, Congo and provides Social Media Marketing and Branding. The agency was founded in 2024.
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$10,000+$200 - $300 / hr10 - 49Denver, CO
Services provided
Matrix Marketing Group is a Content Marketing company headquartered in Denver, Colorado and South Burlington, Vermont. The team specializes in Content Marketing and Web Design.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
FINN Partners UK is a social media marketing agency. Founded in 2002, the agency is based in London, England. Their team offers Social Media Marketing and Search Engine Optimization.
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$5,000+< $25 / hr10,000+Tampa, FL
Services provided
SYKES is a Customer Service Outsourcing company. They are headquartered in Tampa, Florida and Chicago, Illinois, and their services include Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed50 - 249Cape Town, South Africa
Services provided
Superbalist is an Advertising company. Their midsize team is headquartered in Cape Town, South Africa. Their services include Advertising and Affiliate Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Founded in 2017, Growthx247 is a Market Research company. Their team offers Market Research and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Established in 2025, SRmediaa is a small Ecommerce Marketing and social media marketing company. Their team specializes in Ecommerce Marketing and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Yerevan, Armenia
Services provided
WMDRAM is a Conversion Optimization company located in Yerevan, Armenia. They specialize in Conversion Optimization and Mobile & App Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Harrison Jazz Ensemble is a social media marketing company. They are located in Clearwater, Florida. Their team focuses on Social Media Marketing and Event Marketing.
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UndisclosedUndisclosed2 - 9Lagos, Nigeria
Services provided
See all 1 projectsVictor Winners | Win Media Africa specializes in app development, with a strong emphasis on effective communication and timeliness. Reviews highlight their attention to detail and ability to implement feedback quickly. Clients appreciate their seamless project management and the quality of deliverables, though additional marketing services would be beneficial.
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$1,000+$50 - $99 / hr2 - 9Cape Town, South Africa
Services provided
Electric Sheep Creative Agency is a web design agency. In Cape Town, South Africa, the firm was founded in 2018. Their services include Web Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Tacoma, WA
Services provided
Branding firm Market Tactics is headquartered in Tacoma, Washington. The team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Digiigrow is a SEO company established in 2015. Based in Navi Mumbai, India, the team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed10 - 49Houston, TX
Services provided
Technoholic Advance Solutions is an IT managed services company established in 2019. The team provides IT managed services and Social Media Marketing.
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$250,000+$300+ / hr250 - 999
Services provided
See all 2 projectsAmazon Publishing Labs provides publishing, editing, and formatting services tailored for specialized fields such as legal and regulatory documents. Clients consistently praise their professionalism, timely delivery, and responsiveness to revisions. Both Thomson Reuters and Cann Delta highlight the firm’s ability to enhance document quality and efficiency, affirming that Amazon Publishing Labs meets high industry standards.
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$1,000+$25 - $49 / hr250 - 999Hyderabad, India
Services provided
SanBrains Innovative Solutions Pvt Ltd is a SEO agency. The team offers Search Engine Optimization and Social Media Marketing, and the company is headquartered in Hyderabad, India.
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$1,000+$100 - $149 / hr250 - 999Toronto, Canada
Services provided
Tech Genie is a social media marketing agency. The team is based in Toronto, Canada, and their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Great Impressions is a Winter Haven, Florida-based social media marketing company. Launched in 2018, the team offers Social Media Marketing and Branding.
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UndisclosedUndisclosed250 - 999Orlando, FL
Services provided
Launched in 2015, Primetechnologies Global is a social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr250 - 999Los Angeles, CA
Services provided
USA Book Promoters is a social media marketing firm established in 2016. In Los Angeles, California, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr250 - 999
Services provided
Speed Dot 360 is a social media marketing firm. Launched in 2018, the company is based in Seattle, Washington. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr250 - 999Mumbai, India
Services provided
In Mumbai, India, Finmech Business Services Pvt. Ltd is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr250 - 999Gazipur, India
Services provided
Social media marketing company Ripan Tech Lab specializes in Social Media Marketing and Pay Per Click. They were founded in 2024.
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UndisclosedUndisclosed250 - 999
Services provided
In Vero Beach, Florida, Internet Leads Us is an Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr250 - 999Jaipur, India
Services provided
Raw Digital is a midsize branding company established in 1999. Their team offers Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Sebring, FL
Services provided
Paragon Creative, LLC. Is a small SEO agency. They provide Search Engine Optimization and Social Media Marketing and were founded in 2020.
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$25,000+$100 - $149 / hr10 - 49Dublin , Ireland
Services provided
256 is a Content Marketing company. The small Dublin , Ireland-based team specializes in Content Marketing and Marketing Strategy. The agency was launched in 2013.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.