Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Shadow Shift Solutions is a Marketing Strategy company. Founded in 2010, their team focuses on Marketing Strategy and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249San Jose, CA
Services provided
Launched in 2000, Liquid Agency, a midsize branding agency, is headquartered in San Jose, California and Portland, Oregon. Their team specializes in Branding and Advertising.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hrFreelancerBerlin, Germany
Services provided
LeadingWeb Webdesign und Marketing is a web design company. The small Berlin, Germany-based team offers Web Design and Social Media Marketing. The company was launched in 2018.
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$1,000+$50 - $99 / hr2 - 9Cedar Rapids, IA
Services provided
Young Creatives is a video production company founded in 2018. Their team specializes in Video Production and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Invercargill, New Zealand
Services provided
Naked Creative is a SEO services firm launched in 2003. The firm provides Search Engine Optimization and Web Design, and is small.
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$5,000+$100 - $149 / hr10 - 49Layton, UT
Services provided
TMD Marketing & Advertising is a social media marketing agency launched in 2013. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Dubai, United Arab Emirates
Services provided
In Dubai, United Arab Emirates, DAB Technology Solutions Est is a branding firm. Launched in 2024, the team offers Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Joy Riot is an Advertising company. The small Alexandria, Virginia-based team offers Advertising and Branding. The firm was established in 2017.
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Undisclosed$50 - $99 / hr10 - 49Oslo, Norway
Services provided
Samtext International is a Translation company. The firm is located in Oslo, Norway and Helsinki, Finland. Their team focuses on Translation and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr2 - 9Antwerpen, Belgium
Services provided
Athes Agency is a small Antwerpen, Belgium-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Faridabad, India
Services provided
See all 1 projectsDigital Rill offers website development and Google Ads services with a focus on professional design, user-friendly graphics, and effective digital marketing strategies. Feedback highlights their professionalism, attentiveness to customer expectations, and capacity to deliver satisfactory results, although some clients noted the potential for improvement in project timelines.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
Hexanovate is a small SEO agency. Established in 2019, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
IT Brain is a branding agency. Located in Lahore, Pakistan, their small team offers Branding and Social Media Marketing. The firm was established in 2018.
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$1,000+< $25 / hr10 - 49
Services provided
See all 2 projectsSwismax Solutions is a marketing services company, purportedly offering Google Ads and other digital marketing solutions. However, feedback indicates significant dissatisfaction, with 100% of reviewers reporting negative experiences, citing issues like fraud and poor communication. No positive experiences or effective project outcomes were documented.
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$1,000+$25 - $49 / hr10 - 49Calgary, Canada
Services provided
See all 1 projectsVip Home Service Marketing specializes in website design, SEO, and Facebook advertising. Their services have received positive feedback, highlighting significant increases in customer calls and a responsive, communicative team. Clients particularly appreciate the effective and accessible communication with Eric and his team, fostering successful project outcomes.
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$1,000+$50 - $99 / hr10 - 49Addis Ababa, Ethiopia
Services provided
Versavvy Media PLC is a social media marketing firm. The agency is headquartered in Addis Ababa, Ethiopia. Their team focuses on Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
UX company Avixity-Digital Marketing Agency is based in Kuala Lumpur, Malaysia. The team specializes in UX/UI Design and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Douala, Cameroon
Services provided
Established in 2020, JAINLI CONSULTING is a SEO company. The firm offers Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+$150 - $199 / hr10 - 49Singapore, Singapore
Services provided
Launched in 2019, Mattherns Media is a video production agency. The small team specializes in Video Production and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Ahmedabad, India
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Small graphic design agency TriangletoSquare, is in Ahmedabad, India. The team offers Graphic Design and Packaging Design.
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$10,000+$50 - $99 / hr10 - 49Mumbai, India
Services provided
Khodiyar Web Soultions, an Advertising company, was launched in 2017. The agency focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49cooch behar, India
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Aptrix Web Designs is a website development firm. The agency is located in cooch behar, India and Kolkata, India. Their services include Web Development and Web Design.
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$10,000+Undisclosed10 - 49St. Louis, MO
Services provided
Darling is a small branding firm established in 2017. Their team offers Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Freiburg im Breisgau, Germany
Services provided
Greenblut GmbH is a Conversion Optimization company. Established in 2013, the team focuses on Conversion Optimization and Ecommerce Marketing. The firm is based in Freiburg im Breisgau, Germany.
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UndisclosedUndisclosed10 - 49Sioux Falls, SD
Services provided
Located in Sioux Falls, South Dakota, 9 Clouds is a small social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49Barcelona, Spain
Services provided
Buzz Marketing Networks, a Digital Strategy company, was established in 2007. The team focuses on Digital Strategy and Social Media Marketing and is based in Barcelona, Spain.
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$10,000+$150 - $199 / hr10 - 49Surry Hills, Australia
Services provided
Launched in 2014, Brandalism is a social media marketing agency. The agency focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Chennai, India
Services provided
SKIT Corporate is a SEO company established in 2017. The company offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Kingsmen Agency, a social media marketing agency, was founded in 2017. The team specializes in Social Media Marketing and Branding and is in Dubai, United Arab Emirates.
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$10,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
Kemmler Kemmler is a small social media marketing company established in 2013. Their services include Social Media Marketing and Architectural Design.
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$1,000+$25 - $49 / hr10 - 49Navi Mumbai, India
Services provided
Social media marketing firm Semtitans Digital Pvt Ltd is located in Navi Mumbai, India. The team offers Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2020, 2MAD Agency is a small Los Angeles, California-based branding company. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsMavilogo provides Social Media Marketing services, including social media strategy development, content creation, social media advertising, and community management. Reviews highlight the company's expertise in crafting tailored social media strategies that boost engagement and conversions. Clients appreciate Mavilogo's transparency, responsiveness, and dedication, noting significant improvements in social media presence and business outcomes.
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$1,000+$50 - $99 / hr2 - 9Tampa, FL
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Small video production company Boxl Studios, is located in Tampa, Florida. The team focuses on Video Production and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Филиповци, Bulgaria
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IMPROVE is a PPC agency founded in 2022. Based in Филиповци, Bulgaria, the team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsZionstek offers digital marketing services, including SEO, social media marketing, and PPC. Reviews consistently highlight the company's skilled workforce, cooperative team, and the successful generation of organic leads and increased business. Clients have found the workflow with Zionstek to be smooth and effective.
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$1,000+$50 - $99 / hr10 - 49Spring, TX
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MSDS Digital Marketing is a SEO services firm. In Spring, Texas, their small team offers Search Engine Optimization and Social Media Marketing. The agency was launched in 2017.
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$1,000+$25 - $49 / hrFreelancerHildesheim, Germany
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ALLSTORES VIDEOS is a social media marketing agency established in 2019. The small team focuses on Social Media Marketing and Video Production.
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$10,000+$150 - $199 / hr50 - 249Santa Monica, CA
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RED Interactive is a midsize branding agency located in Santa Monica, California and. The team specializes in Branding and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249Milwaukee, WI
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Hanson Dodge is a branding company. They are headquartered in Milwaukee, Wisconsin, and their services include Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Morrisville, NC
Services provided
Advertising company Netsertive was founded in 2009. The firm offers Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr50 - 249Coimbatore, India
Services provided
Lessburn is a Market Research company. Founded in 2016, the firm focuses on Market Research and Search Engine Optimization.
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$10,000+$25 - $49 / hr50 - 249Manhattan Beach, CA
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Daniel H. Cole is an Advertising company. They provide Advertising and Digital Strategy and are based in Manhattan Beach, California.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
See all 1 projectsTripearlsoft Private Limited offers web development and digital marketing services, including Social Media Marketing. The company is noted for its creative design, timely delivery, and exceptional communication, aligning well with client expectations and values. Clients commend their quality work and personal support, finding them a great cultural fit and good value for cost.
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UndisclosedUndisclosed2 - 9
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MAGHREB DEV is a Bouskoura, Morocco-based Advertising company. Founded in 2019, the team offers Advertising.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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RankPlus Digital is a social media marketing agency. They are based in Ahmedabad, India and have small team of experts. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projectsVerrado SEO provides a range of digital marketing services, including enhancing online branding and visibility on search engines. Their clients commend their professionalism, timely delivery, and proactive approach in understanding client needs. The reviews highlight their effectiveness in increasing web traffic and customer acquisition, making them a strong candidate for social media marketing and social media management projects.
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UndisclosedUndisclosed2 - 9Cairo, Egypt
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Zeus Marketing solutions is a social media marketing agency headquartered in Cairo, Egypt. Established in 2018, the team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Stewarton, Scotland
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The Mallair is a social media marketing agency. They are based in Stewarton, Scotland and have small team. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
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The Cat's Meow is a London, England-based social media marketing company. The team specializes in Social Media Marketing and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.