Blue Ring

BACKGROUND

Please describe your company and position.

I'm an executive at Hire with Reef

Describe what your company does in a single sentence.

We recruit Filipino creatives into Aussie & Kiwi marketing agencies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Ring to accomplish?

• Find new customers
• Attract better talent

SOLUTION

How did you find Blue Ring?

• Online Search
• Clutch Site

Why did you select Blue Ring over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Blue Ring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a realtively new company and so our core goal was to find a way to acquire new customers in a sustinable manner. We were also interested in whether using Facebook Ads would be a cost effective way to find good talent, especially considering the Philippines is cheap to advertise in. 

The deliverables were: acquire new customers, get the CAC to below A$1,000, and to find at least 100 candidates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Despite setting a CAC target of $1,000 in our initial conversations, Blue Ring got us a CAC of $800 on our first customer and now averages between $600 and $700. Well under target. This has allowed us to scale much quicker than we were otherwise planning on and has meant that new customers isn't the limiting factor. This was largely down to creating a ton of new ads each month and helping us work on our funnel to better suit our target audience. Neither of which I think we would have been able to do on our own.

We got a few good caniddates from our Facebook Ads as well but the cost:volume ratio wasn't quite right so we paused that.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was very good, we gave them a lot of rope but they got us results very quickly and even though results were good from Day 1 they continued to optimise and bring costs down off their own back.

What was your primary form of communication with Blue Ring?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In past companies our agencies always felt like they would do only one specific task that they were hired to do as opposed to taking control of the whole process. Blue Ring has held our hand from start to finish, they may as well have been running the company themselves! They did everything from planning the user journey to making new creatives to running the ads.

Are there any areas for improvement or something Blue Ring could have done differently?

The onboarding phase was a little bit clunky but once they had everything they needed from us they were off to the races.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of a furniture and homeware store.

Describe what your company does in a single sentence.

We are a furniture and homewares store.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Ring to accomplish?

We hired Blue Ring to enhance our online presence through targeted Meta and Google Ads, aiming to improve efficiency and develop a full-funnel marketing strategy.

SOLUTION

How did you find Blue Ring?

Referral

Why did you select Blue Ring over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Blue Ring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included the development and management of Meta and Google Ads campaigns tailored to our target audience, creation of ad creatives, and strategic planning sessions to align the campaigns with our marketing objectives. Key deliverables were campaign performance reports, creative assets, and a strategic marketing plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaigns improved our blended ROAS while also increasing the number leads we received each week.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Blue Ring delivers all items on time and respond promptly to our feedback and requests for adjustments.

What was your primary form of communication with Blue Ring?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their tailored approach and deep understanding of digital advertising platforms are particularly impressive. They not only executed campaigns but also provided insights and strategic advice that significantly benefited our marketing strategy.

Are there any areas for improvement or something Blue Ring could have done differently?

They’re doing a fantastic job. If there was anything to improve it would be great to have some deeper learnings on our audiences so we can apply this to the wider business. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a podcast production company.

Describe what your company does in a single sentence.

Podcast Production Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Ring to accomplish?

• A/B Testing
• Product Awareness

SOLUTION

How did you find Blue Ring?

Referral

Why did you select Blue Ring over others?

• Pricing fit our budget
• Referred to me

How many teammates from Blue Ring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Scope

• Ad Strategy: 

Develop a tailored ad strategy, including audience segmentation, ad placement, budget allocation, and bid management.

• Creative Strategy and Briefing:

Create briefs for the creative teams to produce effective ad content, ensuring alignment with campaign objectives where necessary.

• Ad Management:

Manage ad creation, targeting, scheduling, and budget, while closely monitoring campaign performance across all paid social platforms.

• Regular A/B Testing:

Conduct ongoing A/B tests on campaign elements to gain insights and optimise performance.

• Data-Driven Optimisations:

Analyse campaign data and implement adjustments to targeting, budgets, and creatives for continuous improvement.

• Closed-Loop Reporting:

Implement closed-loop reporting to track the customer journey from ad engagement to conversion, providing transparency and informing decision-making.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Workable, quantifiable and qualitive insights via A/B testing on various aspects of podcast assets. 
• Notable conversion to podcast listening. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Weekly report delivered on time. 
• Very quick to respond. 
• Follow ups and suggested improvements to the campaign kept track of and implemented. 
• Intuitive approach to maximise outcome of campaigns. 

What was your primary form of communication with Blue Ring?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Personable and creative interpretation of briefs. 
• Blue Ring is very quick to suggest improvements and present insights from data. 
• Reliable reporting. 

Are there any areas for improvement or something Blue Ring could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Former Marketing Director of VIP Holiday Photos

Describe what your company does in a single sentence.

Provide Santa and Easter Bunny photo opportunities and malls and open-air shopping centers across the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Ring to accomplish?

• Retargeting Ads to drive past customers back to our reservation site
• Increase awareness and engagement on our PPC ads
• Increase our ROAS

SOLUTION

How did you find Blue Ring?

Referral

Why did you select Blue Ring over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Blue Ring were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a good end to the campaign as we expected. We had an 11.65 ROAS on the remarketing campaign and a 1x ROAS on the new customer campaign.

We finished out the campaign very similarly to the Christmas campaign. roughly the same amount spend, same frequency, The CPCs for the Easter campaign were much better than Christmas although this is more a product of lower advertising costs (CPMs) than higher intent (CTR). 

The ROAS for Christmas far exceed Easter however which I don't think is a surprise. This was the top-performing ad for the duration of the campaign. It had the highest ROAS and the most spend. The CPC was slightly higher than others but I would suggest that because the text is very direct response driven and there is a big clear CTA that we had a better conversion rate on this ad.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

very high ROAS, great engagement, and conversion rate. Our business is very seasonal, so at times it can be tough to measure KPIs. Over 80% of our customers are repeat customers, so it is more about general awareness and availability to make reservations apparent to our customers.

That being said, we are more than pleased with the outcome of our Retargeting, Broad-Audience, and Look-a-like audience advertisements performed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Always on time
• Always responded to our needs promptly
• Absolutely no complaints

What was your primary form of communication with Blue Ring?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their willingness to try new things and voice their opinion on what they thought was best. As opposed to us telling them everything we think we should do, it was more of a collaborative effort.

Are there any areas for improvement or something Blue Ring could have done differently?

None that I can think of. Great work!

BACKGROUND

Please describe your company and position.

 I am the Co-founder of an advertising & marketing company 

Describe what your company does in a single sentence.

We are a creative agency working with luxury brands to expand their audiences online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Ring to accomplish?

• Meta Ads
• Performance marketing
• E-commerce

SOLUTION

How did you find Blue Ring?

Word of Mouth

Why did you select Blue Ring over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned
• Team are great to work with

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Blue Ring to help build and deploy a Meta Ad strategy to grow our audience on social media and drive new, relevant traffic to our website. Key deliverables of this work were:

• audience/follower growth, 
• click-through (rates) 
• and onsite conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our online audience grew by over 5,000% and web traffic & conversions took a huge uptick. So we are all round incredibly happy with the results and the return on investment in Blue Ring. Additionally, the insights generated and clear reporting have helped us in ways we didn't even predict.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always incredibly responsive to any queries or requests. Give clear and concise answers in every case. Constant reporting and communication with weekly reporting and consultancy.

What was your primary form of communication with Blue Ring?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speed. Blue Ring were able to work with us from a base level of no knowledge and help us get all of our accounts set up in a seamless and easy process and then get our campaigns up and running in a matter of days rather than months. Consequently, we've been able to start generating real business results very quickly.

Are there any areas for improvement or something Blue Ring could have done differently?

Nothing jumps to mind

BACKGROUND

Please describe your company and position.
I am the Freelance Head of Marketing of a retail company.

Describe what your company does in a single sentence.

Multibrand homeware retail marketplace

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Ring to accomplish?

• Improve paid marketing efficiencies
• Reach new audiences
• Improve ROAS
• Drive revenue
• Re-fresh paid media strategy

SOLUTION

How did you find Blue Ring?

Referral

Why did you select Blue Ring over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Blue Ring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Refresh digital marketing strategy: 
  • Deep dive into our previous strategy, including KPIs, ways of working, content strategy, and lead generation. 
  • Presented a new strategy for us to improve our paid media marketing, bearing in mind our key objectives for the year 
• Paid media account management (Google and Meta): 
  • weekly updates on performance, weekly team meetings, managing new and existing ads, suggesting and testing new creative, and continual improvement suggestions 
  • focus on improving efficiencies, hitting ROAS, CAC, and MER targets, and driving revenue through paid 
  • Working with CEO, CFO, and Head of Marketing to define the paid media budget for the year

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Presented a new paid media strategy to hit our objectives. This was a big success; we are all in agreement with their suggestions, and they've highlighted some very important areas that have been previously overlooked.
• Refreshed our KPIs to improve average order value (AOV), conversion, paid marketing efficiencies, and drive revenue. 
• Day-to-day (month-to-month) hitting ROAS and marketing efficiency ratio (MER) targets, sticking to budgets. 
• Very helpful when we were creating our media budget for the year 
• Explains things clearly and has helped us define how we create the budget and measure performance moving forward 

In general, Rob is lovely, really easy to work with, very smart, and will go above and beyond to help!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always deliver items quickly and to a high standard. Always very happy to help!

What was your primary form of communication with Blue Ring?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Blue Ring and Rob care about their work and look at things in different ways to previous agencies we've worked with. Rob is upfront, smart, super helpful, has great experience, is really easy to work with and I would definitely recommend him to other businesses.

Are there any areas for improvement or something Blue Ring could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of Word Tonic

Describe what your company does in a single sentence.

My company - Word Tonic - is a community and online learning platform for GEN-Z copywriters.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Ring to accomplish?

• Increase conversions through Meta ads (get more paid sign-ups)
• Increase the number of newsletter subscribers
• Increase overall social presence through paid ads on Instagram

SOLUTION

How did you find Blue Ring?

Referral

Why did you select Blue Ring over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Blue Ring were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Rob has worked closely with Word Tonic to help us shape up and sharpen our ads strategy across the Meta platform. He has helped us increase our reach and awareness on Instagram and Facebook significantly. Through his expertise and knowledge of Meta Business Suite (and advertising) he has been able to bring us up from 3,000 to 8,000 newsletter subscribers. He has also increased the number of conversions we get from pay-per-click ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rob from BlueRing hasn't tweaked and honed our advertising strategy across Meta's Facebook and Instagram (finding our sweet spot audience in the process) leading to significantly more sign-ups than I was doing it myself with my lack of knowledge and expertise. 
While bringing up the number of conversions we receive, Rob has also managed - at the same time - to bring down our cost per purchase which is amazing. Through his know-how and management of our Meta Ads Suite, he's also led to us going from 3,000 to 8,000 newsletter subscribers. He also always suggests fresh advertising and marketing ideas to us, which we always do!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rob from Bluering was always on time and super responsive. 10/10.

What was your primary form of communication with Blue Ring?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Bluering doesn't just go and do the work - helping to fine-tune your ads strategy to perfection, but they also take the hassle and complexity out of advertising on Meta (which can be a mindfield). Aside from all of this, we really love how Blue Ring goes above and beyond - explaining concepts to us and their approach to work so we don't feel left in the dark!

Are there any areas for improvement or something Blue Ring could have done differently?

To be quite honest, there's nothing we could ask more of!

BACKGROUND

Please describe your company and position.

I am the Growth Director of YesColours

Describe what your company does in a single sentence.

D2C paint sales a interior design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Ring to accomplish?

• Increase the amount of visitors to our site from Meta and Google Shopping
• Increase the amount of sales by new and returning visitors

SOLUTION

How did you find Blue Ring?

Referral

Why did you select Blue Ring over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Blue Ring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop and maintain a robust digital strategy for online acquisition and conversion optimization. Continuously optimize the marketing media mix, channel budget allocation, and website conversion funnels to maximize performance. Implement strategies for enhancing the digital customer experience, including multivariate testing (MVT), creative initiatives, A/B testing, and conversion rate optimization. 

Create and manage dashboards to monitor key performance indicators (KPIs) and report on digital performance to stakeholders. Utilize data from various sources to inform strategic planning and propose new initiatives based on KPI data. Collaborate closely with the Founders to build growth forecasts and budget plans that align with our overall business objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase of paid social traffic and google shopping traffic and more purchases from these channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Step-by-step guide on how things should be built with weekly progress reports.

What was your primary form of communication with Blue Ring?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The speed of deployment and results were impressive.

Are there any areas for improvement or something Blue Ring could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Canopy

Describe what your company does in a single sentence.

Canopy is an eco-system for renters, letting agents and landlords that improves the lives of rental households by providing access to tools, services and products that fix financial pain points and enable them to improve their financial health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Ring to accomplish?

• See if paid socials activity could drive subscriptions to CanopyGrow
• CPA of £25 or less
• CPI of £6 or less
• Increase brand awareness for CanopyGrow

SOLUTION

How did you find Blue Ring?

• Referral

Why did you select Blue Ring over others?

• Pricing fit our budget
• Referred to me

How many teammates from Blue Ring were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

To kickstart Canopy's paid social activity - with a particular focus on driving paid subscription plans for CanopyGrow Premium.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meta has proven extremely effective at driving Standard Subscribers, £12-£13 is a great result but the value of these users is unproven at this stage.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management and collaboration with internal and external product and dev teams to get things in place. Also excellent in turning things around at short notice.

What was your primary form of communication with Blue Ring?

• Email or Messaging App

What did you find most impressive or unique about this company?

Rob is the first person who has actually managed to help us track our results, build and test in a meaningful way - providing guidance and support along the way. Being honest and upfront on actions and their consequences.

Are there any areas for improvement or something Blue Ring could have done differently?

Nope