Digital & Mobile Growth | Become a Category Leader
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders.
We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and data, are the main drivers of success at scale.
Hundreds of companies, from startups to global brands, have leveraged our services to enhance their products and maximize their KPIs:
STRATEGY: Mobile Strategy, Product Design, Digital & Social Strategy, Analytics & BI
ORGANIC: ASO, SEO, CRO, Link Building, Localization
CREATIVE: Concept & Design Services, Video Production, Content, UI-UX
MEDIA: Social, Search, Networks & RTBs, Influencers, Email, OTT, Premium Publishers
DEVELOP: Wireframes, Websites, Apps, Tools
Every day, our team’s mission is to innovate. Our job is to offer creative solutions that connect brands with highly targeted audiences that convert into high-value long-term users.
Moburst has offices in New York City, Tel-Aviv, and San Francisco.
Our track record has been rewarded with some of the highest honors in the industry:
EFFECTIVE DIGITAL MARKETING AWARDS
We won the Most Effective Video Campaign by the Masterclassing Awards in London 2021, for our work with Shopkick for their TikTok campaigns.
EFFECTIVE MOBILE MARKETING AWARDS
We won the Most Effective Performance Marketing Campaign Winner by the Mobile Marketing Magazine in London 2019, for our work with Say on their app launch.
BRONZE SMARTIES™ AWARD
We won Brand Awareness Campaign by the Mobile Marketing Association (MMA) in New York City 2018, for our work on promoting Samsung Galaxy Apps.
FINALIST AT THE EFFECTIVE MOBILE MARKETING AWARDS in 2 categories for “Most Effective Social Campaign” and “Most Effective Performance Marketing Campaign” by the Mobile Marketing Magazine in London 2018, for our work with Samsung.
To learn more, visit www.moburst.com or contact us at hello@moburst.com
17 Languages
- English
- Spanish
- Arabic
- Russian
- Japanese
- Portuguese
- German
- Korean
- French
- Turkish
- Italian
- Polish
- Ukrainian
- Dutch
- Mandarin
- Hindi
- Hebrew

headquarters
other locations
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1 Northumberland Ave, Trafalgar Square, WestminsterLondon WC2N 5DEUnited Kingdom
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App Store Optimization for Cloud Storage Company
the project
"They're really good at leveraging new technologies and best practices to stay ahead of the curve."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Our company is one of the leading providers of cloud storage in the US. I lead the marketing efforts for our mobile business and I'm responsible for everything from deciding what mobile products to build, how to grow them, and how to drive for their adoption and usage.
What challenge were you trying to address with Moburst?
We needed to grow our top-of-funnel and acquire new users for our mobile app, so we hired Moburst.
What was the scope of their involvement?
Moburst advises us on two key workstreams. The first is with our paid search initiatives where we figure out the right channels — such as Facebook, Twitter, TikTok, and media-buying partners — where we could acquire new users. Moburst is in charge of managing all of our media, making sure that we’re spending our budget efficiently to achieve our goals and that we’re able to hit our revenue targets from the trials we run.
On the organic search side, Moburst helps us with optimizing metadata and expanding that into international markets. This covers Conversion Rate Optimization (CRO) so they optimize our screenshots, videos, and other associated assets in order to drive improved conversion rates on our landing pages. The team also helps us manage our presence on the App Store and Google Play to drive increased organic traffic.
In terms of deliverables, Moburst assists us with our media plans and builds all of our creative assets, like our ads and preview videos on app stores. They are now in the process of producing videos for TikTok and Instagram. They also help us manage the business in terms of delivering quarterly business plans and ad hoc analyses to the leadership team.
What is the team composition?
There are around 15–20 people on this project and we work with all types of folks from Moburst. We interact with their CEO, head of media, account managers, directors, and the like.
How did you come to work with Moburst?
When we saw an opportunity to accelerate our mobile growth, I knew that we couldn't do that internally because we lacked specialized knowledge and expertise. I started searching for the best companies to work with, and Moburst consistently appeared as a top agency on the various websites I checked. I also heard about them from other clients, so I already knew of them from that.
How much have you invested with them?
We’ve spent $1 million–$2 million so far.
What is the status of this engagement?
We started the partnership in February 2021 and we’re still working with them.
What evidence can you share that demonstrates the impact of the engagement?
Within the first six months of our engagement with Moburst, we’ve scaled our media spend by 5x and improved our ROI by 2x. In general, we’ve been able to reduce the cost for trial by 30%. We’ve seen amazing results for a relatively new campaign.
Moburst has also helped us a lot with the app store optimization. We’ve ranked among the top five results for many keywords, which has definitely driven our business, improved our top-of-funnel, and turned our growth trend around.
How did Moburst perform from a project management standpoint?
Generally, Moburst has done a good job of defining the strategy. They usually take the first stab at it and then we would provide feedback to improve it and make it more aligned with our business. It’s a collaborative effort.
They have a really great account management team that facilitates the project, makes sure they’re delivering on time, and manages the expectations. Everything goes very smoothly with their team. We use our preferred internal platform for managing the project, but we communicate via Zoom and email.
What did you find most impressive about them?
Moburst Does an amazing job of staying on top of the latest trends. They're really good at leveraging new technologies and best practices to stay ahead of the curve. It's clear that they have solid experience and a finger on the pulse of the industry.
Are there any areas they could improve?
My only feedback is with regards to the communication. There’s a bit of a delay since a large part of their team is based in another country. They do, however, have a team that’s based in the country that coordinates details and communication between us, and I think that they’re managing it as best they could.
Do you have any advice for potential customers?
Invest a lot of time in the onboarding process to familiarize Moburst with your customers, unique selling points, competitors, and positioning. It pays to have them really understand your brand guidelines, message, and verbiage. The initial briefing usually takes a lot of work to pull together, but the more robust your onboarding, the more fruitful results you will yield.
Focus
Portfolio
Google, Uber, Samsung, Discovery, Dunkin', Robinhood. Playtika, Gett, Fiverr, Pfizer, Nielsen, Sony, Reddit, iFOREX, Takl and many others that you haven't heard of (yet).

Highlight reel for Moburst
A short 80 second highlight reel showing Moburst's previous clients and how we can help future clients.

Award winning campaign for App Launch
Our agency has been named the winner of the “Most Effective Performance Marketing Campaign” award at the 2019 Effective Mobile Marketing ceremony in London by the Mobile Marketing Magazine.
Moburst received the prestigious award for its work on the app SAY, a cutting-edge social networking app aimed at disrupting the video chat landscape through the promotion of family-friendly content.

Winning Bronze Award for Samsung
We won with Samsung the prestigious Mobile Marketing Association’s 2018 Global and North America Regional Smarties™ Awards in New York City.
The campaign was also shortlisted in 2 categories for the 2018 Effective Mobile Marketing Awards to be in London by the Mobile Marketing Magazine.

Optimizing Google's products
We have worked with Google to optimize their App Store presence and help boost their conversion rate in the App Store.
We've crafted the screenshots, tested them and optimized most of the app store assets for the following apps:
- Google Maps
- Google Translate
- Google Chrome
- Google Assistant
- Google Calendar
- Google Express
- Google Sheets
- Google Drive
- Google Photos
- Google Home
- Gmail
- YouTube
- YouTube TV
- YouTube Studio
- YouTube Kids
- YouTube Music
- Duo
- Allo
- G1
And many other apps.

New York Fashion Week App Launch
The New York Fashion Week app accompanies the annual NYFW events in Manhattan, followed by millions worldwide.
Objectives
Create online buzz for the NYFW iconic seasonal event in order to reach fashion conscious consumers both within Manhattan and beyond.
Enhance the app to include innovative features that create brand awareness and encourage trend savvy users to make it part of their mobile interactions throughout the year.
Tactics
Fine-tuning of user experience in the app with features like live streaming and behind the scenes coverage.
Push notification and virality strategy.
Moburst used cutting edge technology, like the IOT to drum up interest on BuzzFeed, and integrate fun, in-app design features.
Extensive ASO audit with attention to design and content.
Buying media and promoting the app in many mobile channels to get a huge amount of installs in a very short short time.
Delivery and results
The app reached 2nd place in the entertainment category in the US App Store!
We got 250k installs within the first four days.
The number of targeted keywords in the top 15 positions has increased by 227%.
The number of daily organic downloads increased by 1,858%.
User engagement increased more than twice over throughout the process.
"Moburst made it so much easier for our potential users to find us in the app store. Now, with our improved fun features and high ranking, we have a loyal community of users engaging with our app not only on Fashion Week, but all year long."
Dotan Rosenberg, NYFW Mobile Leader

Full Digital Marketing Strategy and Execution
We've helped Redefine Meat with the following services:
- Digital Strategy
- Brand Building
- New Market Penetrations X 4
- Video Creation
- Creative Assets - Concept & Design
- Media Buying on Facebook, Instagram, TikTok, Google, YouTube...
- Social Media Management
- Website Design & Development
- Influencer Marketing
- B2B & B2C Landing Pages
- Employer Branding

Video Production for Terrano X
Terrano X provides wireless communication for bike riders to increase safety while listening to music, checking the phone, or communicating with each other. Moburst produced an informative video displaying the benefits of Terrano X in a comedic way with great visuals, smooth transitions, and drones to capture gorgeous scenes.

Award Winning Video Campaign
Our agency has been named the winner of the “Most Effective Video Campaign” award at the 2021 Effective Mobile Marketing ceremony in London by the Mobile Marketing Magazine.
Moburst received the prestigious award for its work with Shopkick, an e-commerce app that offers users rewards for shopping activities both in-stores and online.

Creating Category Leaders Video
A short video showing how Moburst helps create category leaders and how we can help future clients.

Redefine Meat European Launch
Redefine Meat was ready to expand by bringing its 3D printed New-Meat™ to market in Israel and various European countries: Germany, the Netherlands, and the UK. Redefine Meat’s objective was to become an industry category leader in all four of those markets.
Moburst’s mission was to generate brand awareness AND a dedicated customer base in each country - even while Redefine Meat products were not yet commercially available!

Growing the Abide App into a Category Leader
There are always ups and downs in User Acquisition campaigns - but when a down-trend sticks around for a while and shows no signs of improving, it can sometimes represent a threat to an app's existence. For Abide, a Christian app focused on meditation, sleep help, and Bible stories that strengthen one's relationship with Christ, a performance downtrend was starting to become a major concern.
Abide contracted Moburst to run a media campaign focused on driving an increase in subscriptions at a high ROI and reducing their cost per subscription by 70% to ensure a positive ROI for the client.
At Moburst, we had to think on our feet, adapt to rapid industry changes, and align with the client on the best approach to measure long term success. Through collaboration, innovative approaches, and a comprehensive strategy that encompassed paid media, creative, influencers, and an app audit, Moburst was able to deliver incredible results for Abide.
Reviews
the project
Web Design & Development for Law Firm
“Moburst has managed the project superbly; they’ve been an efficient, professional partner.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work in marketing and communications for a law firm. I’m in charge of PR, visibility, online branding, rankings, and events.
What challenge were you trying to address with Moburst?
We engaged Moburst to develop and design a website for our firm with new branding. We wanted the site to look prestigious and engaging to entice users to spend more time navigating the site.
What was the scope of their involvement?
First, we met with the Moburst team to discuss our needs for the website, including the pages and type of design that would best convey our message. We exchanged examples of other law firms’ websites to ensure we aligned on inspiration before Moburst started the design phase. Then, the Moburst team submitted the first draft of the website design, and we shared our feedback.
After making some minor revisions to the design, they developed the site using WordPress. They created a news page and individual pages for each of our lawyers. They also made tabs within each lawyer’s page outlining their practice areas.
Since launching the website, we’ve kept Moburst on a monthly retainer to help us maintain the site and upload content. They’ve also been responsible for designing presentation decks and posts for Facebook. We haven’t utilized Moburst’s SEO or marketing services yet, but we plan to in the future.
What is the team composition?
We’ve worked with five team members from Moburst.
How did you come to work with Moburst?
We looked at other websites for inspiration and noticed that Moburst had designed and developed many of the sites that stood out to us. I approached them and liked their dynamic nature and youthful spirit, so we moved forward.
How much have you invested with them?
We’ve invested about 200,000 shekels (approximately $57,000 USD).
What is the status of this engagement?
We initially engaged Moburst in July 2021, and the partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
From the very first website draft Moburst submitted, we knew we’d chosen the right service provider. The managing partner and I were very impressed with the draft, which aligned perfectly with our vision and goals. After making some minor tweaks to the design, they built a functional, modern website.
We’ve been very satisfied with the results; our clients and partners have commented on the quality of the site and its beautiful design. Their development efforts have helped us improve the UX for our clients, especially concerning our newsletter. Before working with Moburst, we emailed our newsletters and attached pdf files linked to our website and social media accounts. Now, our newsletter links directly to our website, so we’ve removed a step, which has contributed to a significant increase in website traffic.
How did Moburst perform from a project management standpoint?
Moburst has managed the project superbly; they’ve been an efficient, professional partner. They’ve responded promptly to our requests and made themselves available at all times. The team has consistently welcomed opportunities to further our partnership, which we’ve appreciated.
We’ve used WhatsApp, email, and phone to communicate and Google Drive to share requirements and keep track of tasks. The team has consistently delivered work on time. We experienced one project delay due to my maternity leave, but that had nothing to do with Moburst.
What did you find most impressive about them?
We’ve been most impressed by Moburst’s industry and market knowledge; they’ve shared valuable web design and development expertise. Additionally, they’ve been a dynamic and considerate partner. They’ve assessed our business requirements and delivered what we asked for and more. I have no doubt that I’ve been working with the best team in the business.
Are there any areas they could improve?
I have nothing Moburst could improve on.
Do you have any advice for potential customers?
I would recommend Moburst for businesses in need of website development assistance. I advise telling them what you need and being open to their ideas.
the project
Web Dev, Design & Maintenance for Digital Marketing Agency
"We’re very satisfied with the work that they do, and we trust them."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of Medias, a digital creative company providing services for culinary businesses in Israel. Our services include digital marketing, website development, content creation, influencer marketing, and more.
What challenge were you trying to address with Moburst?
We wanted to develop and design a new website for a client, one of the largest bakeries in Israel. The site needed to have a new look and feel.
What was the scope of their involvement?
To start off, we worked together on the purpose of the website, defining who the users would be and what kind of information they needed. Moburst then produced designs and sent them to our client for approval. Later on, their team developed the website and loaded all content from the old website. They also added new content, such as recipes, product pages, and a new language. The site was built on WordPress.
Currently, Moburst provides maintenance support, especially whenever the content needs to be changed.
What is the team composition?
I mainly work with their designer and creative manager.
How did you come to work with Moburst?
I found them through an online search. I reviewed several of their case studies as well as the websites they had designed and developed for other big companies. I ended up liking their work a lot because it showed that they have great attention to small details, which made their outputs look really good.
How much have you invested with them?
We’ve spent around $50,000.
What is the status of this engagement?
We started working together around July 2021, and our collaboration is still ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Our client is very satisfied with the website, and they've gotten a lot of compliments about it. We’re also seeing that the website is doing much better than the old one in terms of page views and bounce rate because users can easily find the information they’re looking for.
How did Moburst perform from a project management standpoint?
Their project management style is great. Moburst has done everything they can to deliver on time, and working with them has been very fluid and easy. Whenever we need to add something or have a change of heart, they always say yes to us. For communication, we interact mainly through phone calls, email, and in-person meetings.
What did you find most impressive about them?
I’m impressed by the fact that their team wants to deliver a project that they can be proud of. They’ve made sure to deliver a product that not only works but also looks good and innovative. For instance, whenever we wanted something that did not look or work well, their team would always make sure that we understood clearly the consequences of every choice, allowing us to make smart decisions. Overall, they never give me the feeling that they just want to deliver something.
Are there any areas they could improve on?
I don’t think so. We’re very satisfied with the work that they do, and we trust them.
Do you have any advice for potential customers?
If you plan to work with them, make sure to give their team the freedom and space they need to create something that they’ll be proud of.
the project
UX/UI Design for Mobile Gaming Company
“Moburst is very professional, and they’ve performed excellently on everything.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the senior director of VIP and customer support at Playtika, a mobile gaming company.
What challenge were you trying to address with Moburst?
We needed help with the UX/UI design of a new customer support portal for one of our clients.
What was the scope of their involvement?
Moburst has created the UI/UX designs we needed. Initially, we had a brainstorming session to address our client’s needs and review how they wanted the solution to look. Then, they provided us with some mockups they made on InVision, and we iterated on those to make some corrections and changes.
After that, the rest of the project has gone smoothly. They’ve already provided us with the final designs, which they created using Adobe. Now, our internal team is in charge of implementing them.
What is the team composition?
We’ve worked with some designers from Moburst, and they’ve been part of the meetings, but we don’t communicate with them directly.
How did you come to work with Moburst?
Moburst was referred to us. We evaluated a few companies that came up with different creative ideas, but we saw that Moburst provided the most efficient and exciting suggestions for the project.
How much have you invested with them?
We’ve spent less than $50,000.
What is the status of this engagement?
We started working together in January 2021, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Thanks to Moburst’s designs, we can definitely see an improvement in our platform’s UI/UX.
How did Moburst perform from a project management standpoint?
Moburst is very professional, and they’ve performed excellently on everything. We usually communicate via Zoom.
What did you find most impressive about them?
Moburst’s work in defining projects is very detailed. They excel at doing market research and coming up with creative ideas. Additionally, they’re very knowledgeable regarding project execution.
Are there any areas they could improve?
Given that Moburst is very knowledgeable, it would be good if they pushed their ideas more instead of relying on the client’s ideas. Sometimes, they’ve changed direction based on our ideas, but we’ve realized that their input is usually better due to their experience.
Do you have any advice for potential customers?
Go for it — you’ll be happy working with them.
the project
Web Design & Development for Blockchain Education Provider
"Their ability to quickly research and turn words into a vision was extremely unique and this was what made them great."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Education on blockchain. Chief Education Officer
For what projects/services did your company hire Moburst?
We had developed this concept and had the right team in place but we had trouble taking our vision and creating a site that bridged the gap between both digital and web 3.0, which is the look we were going for. We needed a strategy to not only design and showcase what we were doing as a company, but to excite them about the future and have the right feel for our industry
How did you select this vendor and what were the deciding factors?
We were introduced to Moburst through a friend who knew the CEO from S. Florida. After speaking with him and hearing his vision and his in depth knowledge, we knew there was no need to shop around.
Describe the project in detail and walk through the stages of the project.
Initially we had a call with the CEO and the creative team (in Israel) and we agreed on the vision. We then went through a few variations of ideas and designs with some revisions until we were where we needed to be and then built out the content and details, which were streamlined through weekly calls.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with the CEO, Gilad, and the creative team in Israel, overseen by Yuval, who handled the overall website.
Can you share any outcomes from the project that demonstrate progress or success?
In terms of success, I thing the website speaks for itself! We love it and so do all of the people that visit it.
How effective was the workflow between your team and theirs?
It was seamless - really easy to work together through Slack.
What did you find most impressive or unique about this company?
They have broad knowledge. Their ability to quickly research and turn words into a vision was extremely unique and this was what made them great.
Are there any areas for improvement or something they could have done differently?
No improvement
the project
Web Redesign & Content Marketing for Apparel Manufacturer
"We were very happy and would use them again in a heartbeat."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Manufactures and produce apparel under various brands to sell throughout the United States.
For what projects/services did your company hire Moburst?
Over covid, the market tightened up and we needed to show a new fresh look to our buyers to keep them interested and make us top of their mind. We hired Moburst to implement a digital strategy to help redesign the website and creative effective content to use on the brand sites to take our brands look to the next level.
How did you select this vendor and what were the deciding factors?
We were connected with someone in Israel who referred us to them and were blown away with their previous work and vision.
Describe the project in detail and walk through the stages of the project.
We started with an initial discovery and went through what we were looking for and various ideas. They came back to us with suggestions for the websites we were discussing and samples of images that they had created for others for look and feel. After a few calls going back and forth, they sent us the final strategy and helped us implement.
How many resources from the vendor's team worked with you, and what were their positions?
Our main point of contact was the head of Strategy in Israel, Yuval, who presented everything to us and walked us through their ideas.
Can you share any outcomes from the project that demonstrate progress or success?
We were extremely happy and our clients loved the new look, which kept us very relevant during this trying time.
How effective was the workflow between your team and theirs?
It was as smooth as we could have wanted.
What did you find most impressive or unique about this company?
Their vast experience gave them so many ideas to present and their knowledge of what works and what doesn't helped make it very easy for us to choose.
Are there any areas for improvement or something they could have done differently?
No. We were very happy and would use them again in a heartbeat.
the project
Digital Marketing Strategy for Grocery Chain
"They've been great and are easy to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CFO of a kosher market grocery chain which now has 5 stores
For what projects/services did your company hire Moburst, and what were your goals?
We found them on the top pages for mobile app developers when we were considering doing an app for the store and were very impressed after our initial call. We were opening up a new store and needed help
How did you select this vendor and what were the deciding factors?
We were searching for a one stop shop company that can help with all our marketing needs.. and this company stood out from the rest
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
They ended up helping us with strategy for launching our new store in cleveland and developing a social media and email strategy that would help integrate every one of our stores into and to feel like 1 national brand. (email newsletters, social media, flyer design etc..)
How many resources from the vendor's team worked with you, and what were their positions?
I worked directly with the Head of Strategy, who was my main contact and point person. I would receive creative and other items through a Slack channel, but only dealt directly with 1 person, which made the process much easier
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We measure by the amount of people that visit our website and store. We definitely saw an uptick in the click throughs and online orders, especially around holidays as a result. The hardest thing was time zones for calls as if we needed a creative, it went through Israel, but they gave us a rep in the US to make it better, which it did
How effective was the workflow between your team and theirs?
Great.. we were constantly in communications via email, and other conference calls. They've been great and are easy to work with.
What did you find most impressive or unique about this company?
Litterally a one stop shop... they helped us from A to Z
Are there any areas for improvement or something they could have done differently?
Nothing that I can say base done our project, they really were a great help.
the project
ASO & Digital Marketing for Mobile Gaming Company
"They impressed me quite a lot with a few things I didn’t know, even though we are in the same profession."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We are a mobile gaming company with a few very big titles in the mid-core and hardcore genres. I lead the App Store Optimization (ASO) work in the company, and I manage all the titles that we have.
What challenge were you trying to address with Moburst?
We needed outsourced help with three distinct services. We asked them to help us with keyword optimization for our titles in the stores, creative design for store galleries, and influencer marketing. For the final service lines, we were researching different agencies to help us reach out to influencers.
What was the scope of their involvement?
They reviewed two of our biggest titles, performed keyword research for the titles, and recommended which text to put in both the App Store and Google Play Store so that we could increase our organic reach. That project lasted several months as we had a few iterations.
In parallel to that, they designed screenshot galleries with us. They created new galleries for the store designs, which we used to test in the store.
The third project was influencer marketing, which is not a part of my team so I can’t give a specific opinion about that. Once there was engagement and the influencer marketing kicked into play, we forwarded it to the respective people.
What is the team composition?
I worked with the ASO lead, the CRO lead who managed all of the gallery creative asset optimizations, and the creative lead who, is in charge of the whole design team.
How much have you invested in them?
We’ve spent roughly $30,000.
What is the status of this engagement?
It started around February 2021. We started with the ASO, then the creative design and testing, and then the influencer marketing.
What evidence can you share that demonstrates the impact of the engagement?
The purpose of the initial engagement was to increase the organic reach through keyword optimization, which we did quite successfully. Moburst pinpointed the right keywords to focus on, and then they helped us achieve a higher ranking for these keywords, resulting in more downloads for these keywords by reinventing the meta-assets, including the description, title, and algorithmically relevant store assets. They did it in a thorough, meticulous way that we couldn’t do in-house because we don’t have the people necessary.
The second task was creating the screenshot gallery based on the hypothesis that our internal research team gave them. Our team here researched what kind of core motivations players have and Moburst built two distinct galleries based on that information. We tested those against each other and against the current gallery, and they were a lot better than the current gallery. This effort was a very interesting and positive experience because they managed to take the insights that our research team had and translate them into visuals that worked better. The engagement with the creative lasted another two months approximately.
How did Moburst perform from a project management standpoint?
The experience with them was very positive, and everything was top-notch. The service, speed, and communication were all good. I can’t say that there is anything bad to report here. I know how to work with agencies, and they know how to work with gaming companies, so everything went very smoothly.
For communication tools, it depended on which part of the project we were in and which team we were working with. We used Asana for project management and Slack overall. When we did the ASO, we used Slack to pass the materials back and forth, as I needed to involve my brand team to approv the text. When we talked about the creative and visuals, we used Slack and Asana because the projects were a little more complicated and we needed more assets to be delivered back and forth. Occasionally, I talked to the project managers on WhatsApp, but that was just me and them.
What did you find most impressive about them?
I would say that their strengths are being meticulous and very up to date with the industry trends. They knew many things that we didn’t. It is their job to be on top of things all the time, and they did that. They impressed me quite a lot with a few things I didn’t know, even though we are in the same profession.
They are also very service-oriented, and they make sure that the work is not just about being professional, but also about being service-oriented. Whenever we needed something, we got a quick response, even if it wasn’t always urgent. They always made sure that we felt confident about their response in a timely manner
Are there any areas they could improve?
No, not in the scope of our engagement. I remember that I also talked to the influencer marketing lead here, and she was very positive about continuing with them.
Do you have any advice for potential customers?
Come with an open mind. They sometimes have out-of-the-box ideas that need to be explored with an open mind. For example, testing icons is something that many companies are very hard with because an icon is the brand identity. Their team does have interesting insights and we do use them. I am glad to say that it proved to be a good decision.
the project
Social Media Marketing for Live Streaming Software Company
“Moburst is a true professional and expert in their field.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CMO of Evmux, a live streaming software company.
What challenge were you trying to address with Moburst?
We needed a company that could handle our social media marketing efforts and help us increase our conversion rate.
What was the scope of their involvement?
We hired Moburst to help us with our social media marketing efforts. Their main responsibilities include developing, launching, and managing campaigns on social media. They create content such as static images, videos, and copy for our website, campaigns, and social media posts.
Aside from that, they also help us find influencers to partner with for our campaigns. They’re tasked with setting up contracts with influencers and managing them. They’ve also helped us optimize our site’s content to help us further increase our conversion rate.
What is the team composition?
We work with 5-7 people, which include a project manager, copywriters, graphic designers, and videographers from Moburst.
How did you come to work with Moburst?
We came across Moburst through a referral.
How much have you invested with them?
We’ve spent somewhere between $100,000-$150,000 so far.
What is the status of this engagement?
We started working together in November 2021, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve definitely seen an increase in our social media awareness and conversion rates.
How did Moburst perform from a project management standpoint?
Moburst has performed very well in terms of project management. We have shared documents that we use to track their tasks and deliverables, and we typically communicate through Slack, email, phone calls, and video conferences.
What did you find most impressive about them?
Moburst is a true professional and expert in their field. They know how to utilize their knowledge to guide my company in the right direction and to help us achieve our goals. I also appreciate how attentive and responsive they are and how well they take care of me.
Are there any areas they could improve?
I don’t think there’s anything they could have done better.
the project
SEO & Social Media Marketing for Food Technology Company
“They provide an impressive suite of services that are truly in sync with each other.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the digital marketing manager at Redefine Meat, a food technology company based in Israel founded in 2018.
What challenge were you trying to address with Moburst?
We needed Moburst’s help to improve our digital presence.
What was the scope of their involvement?
At the start of our collaboration, Moburst built a landing page for us. They also worked on our SEO and link-building strategy needs; the team also did research on other food technology and meat companies. They gave us an overview of the industry before beginning their work.
Moburst has also worked on our social media campaigns on Facebook, LinkedIn, Instagram, YouTube, and TikTok. Together, we’ve built our activation plan and strategy that details how many posts we will push out and who our target audience is — we’ve essentially planned the entire funnel for our social media.
At present, they do campaign optimization tasks. While working on our social media accounts, they work on optimizing our content and introducing our brand to various audiences. We work closely with them to find the right audience for each social media platform. We also use them for planning, budgeting, and executing all of our campaigns.
What is the team composition?
We work with an account manager, who serves as my main point of contact. I also have dedicated meetings with their social media and development teams.
How did you come to work with Moburst?
Moburst was already working with our company when I joined. However, our founder let me decide whether I wanted to continue with them or seek another organization. I was pleased with how closely Moburst wanted to work with us as we built our digital ecosystem, along with our branding and marketing activities. Simply put, they were a good match for our growth, so we continued our relationship.
What is the status of this engagement?
We started working together in May 2021, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
To measure success, we track the conversion of our B2B and B2C leads as we enrich our database. We’re also tracking several KPIs related to brand building and digital marketing, such as conversion rates, CTR, cost per click, and others.
How did Moburst perform from a project management standpoint?
Moburst’s project management is great. They use their own platforms for project management, but we only use Slack to communicate with them.
What did you find most impressive about them?
When it comes to digital communication, we need to consider many aspects, such as content, media, and assets. What makes Moburst so unique is that they provide an impressive suite of services that are truly in sync with each other. Their resources also work well together to give us fast results. Since we’re a startup, we’re still agile — and we need a truly agile partner like Moburst.
Are there any areas they could improve?
They’re highly tech- and conversion-oriented, but they don’t have much experience in the food industry. To be fair, they’ve gained some experience in our industry after working with us for over a year.
Do you have any advice for potential customers?
Be precise about your needs and priorities.
the project
Advertising for Subscription-Based Fitness Platform
"The workflow was extremely effective."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are an interactive connected health and fitness company and I help to oversee the performance marketing aspects of our digital subscription.
For what projects/services did your company hire Moburst?
We were looking for an agile and digital savvy advertising agency that could help support our needs for subscription acquisition. Moburst was eager to take on the challenge and support us in a fast, nimble, and competitive environment with all of our media buying needs.
How did you select this vendor?
We selected Moburst through a robust RFP process in which they not only solved for our business needs strategically but also managed to conform to the fiscal demands we had given our fluidity in budget.
Describe the scope of their work in detail.
Moburst was responsible for acting as an extension of our media buying team allowing us to have more strategic and efficient buying tactics. They provided consultation on ASO, SEO, and creative needs. The successfully managed our global digital App across all paid channels.
What was the team composition?
Moburst integrated very well into our in-house team which had a variety of stakeholders. Moburst stayed close with the team through weekly syncs.
Can you share any outcomes from the project that demonstrate progress or success?
Moburst successfully managed our performance marketing efforts within budget each month delivering results to grow our business.
How effective was the workflow between your team and theirs?
The workflow was extremely effective. Moburst was nimble in our scheduling adjustments required.
What did you find most impressive about this company?
The speed in which Moburst was able to onboard as well as the flexibility with budget allocation and speed to change resulted in Moburst fitting well for a brand that can pivot quickly.
Is there any area for improvement or anything that could have been done differently?
Moburst is excellent in execution, they provided many recommendations for enhancing attribution, there are some opportunities for more brand/creative guidance and recommendations.
Through a strong command of the latest technologies, Moburst helped the client rank highly for various keywords, ultimately leading to a growth in their user base, media spend, and ROI. The team is highly collaborative and able to fine-tune solid strategies by incorporating the client’s feedback.