Mobile Done Right

Gold
VERIFIED

Moburst is a full service, global mobile marketing agency that helps companies grow their mobile business.

After redefining hundreds of apps and A/B testing every possible feature in every vertical, our team knows what works for each product, and how to deliver the most relevant experiences for each user.

We love solving clients’ tough mobile challenges and believe that the combination of creative thinking, advanced technology, and data drives success at scale.

Hundreds of companies from startups to global brands have leveraged our product refinement, app store optimization (ASO), user acquisition, and mobile consulting services to enhance their product and maximize their KPIs.

Every day, our team’s mission is to innovate creative solutions that connect brands with highly targeted audiences that convert into loyal users.

Moburst has offices in New York City, Tel-Aviv and in San Francisco.

To learn more, visit www.moburst.com or contact us at [email protected]

 
$25,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2013
Show all +
New York, NY
headquarters
other locations
  • Rapaport 3, 14th Floor, Kfar Saba
    Tel-Aviv 4366241
    Israel
  • 600 California Street
    San Francisco, CA 94109
    United States
  • 1 Northumberland Ave, Trafalgar Square, Westminster
    London WC2N 5BW
    United Kingdom
  • 100 King Street West, Suite 5600
    Toronto M5X 1C9
    Canada
  • 135 king street [level 13]
    Sydney NSW 2000
    Australia
  • 92 Albert Street
    Auckland 1010
    New Zealand
  • Stationsplein 19-W Platform 2A,
    Amsterdam 1012 AB
    Netherlands
  • Friedrichstraße 191
    Berlin 10117
    Germany
  • 7 Rue de la Paix
    Paris 75002
    France

Portfolio

Key clients: 

Google, Uber, Samsung, Discovery, Robinhood. Playtika, Gett, Fiverr, Pfizer, Nielsen, Sony, Reddit, iFOREX, Takl and many others

Highlight reel for Moburst

A short 80 second highlight reel showing Moburst's previous clients and how they can help future clients.

Video Production for Terrano X

Terrano X provides wireless communication for bike riders to increase safety while listening to music, checking the phone, or communicating with each other. Moburst produced an informative video displaying the benefits of Terrano X in a comedic way with great visuals, smooth transitions, and drones to capture gorgeous scenes. 

Marketing and Advertising for Samsung Galaxy Apps Image

Marketing and Advertising for Samsung Galaxy Apps

Samsung employed Moburst to grow its app store in the US, known as ‘Galaxy Apps’. With over 70.2 million Samsung devices in the US, the goal was to increase downloads, retention, and revenue from the Galaxy App Store. Using a variety of media channels, Moburst identified different segments that apply to different target audiences and initiated campaigns relevant for each segment. The result of the team’s work

was that downloads grew by 79%, revenue grew by 36%, Facebook Page followers grew by 1400%.
New York Fashion Week Image

New York Fashion Week

Samsung Giftaway Promotion Image

Samsung Giftaway Promotion

Gmail Image

Gmail

Google Maps Image

Google Maps

Reviews

Sort by

App Store & Conversion Optimization for TV Network

"I know Moburst has other clients, but they always made me feel like I was their number one priority."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2019 - Mar. 2020
Project summary: 

After analyzing the existing strategy and identifying areas of improvement, Moburst implemented a new app store and keyword optimization plan to increase conversion, daily organic traffic, and downloads.

The Reviewer
 
5,001-10,000 Employees
 
New York, New York
Director of Digital Marketing, TV Entertainment Network
 
Verified
The Review
Feedback summary: 

Moburst's strategy resulted in significant growth in organic traffic and conversions over a short period of time, even without having implemented the full plan. The team's project management skills made for an easy, collaborative process, and they leveraged their expertise to deliver great results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital marketing at a TV provider with 18 different networks and 18 different TV everywhere apps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

I’m in charge of paid and partner marketing — anything related to increasing app downloads and user engagement. One of my responsibilities is app store optimization.

This means figuring out how to increase our conversions, as well as working on keyword optimization to increase daily organic traffic and downloads. I hired Moburst to help me with this.

SOLUTION

What was the scope of their involvement?

They started off by gathering some baseline information about how our current conversion optimization was performing and how we were ranking for keywords. Afterward, the team then offered us recommendations and had us fill out a brief on our different apps and key selling points.

Moburst worked from top to bottom. The team did a lot of A/B testing, updated our keywords on a consistent monthly basis, and wrote up monthly keyword reports. They overhauled what we were doing and helped us implement best practices. 

For example, they pointed out to us that we weren’t even taking advantage of all of the characters in the subtitle, or that sometimes we didn’t even have a subtitle. They really came in and gave us a blueprint of how to best utilize all of the elements to help with the conversions. 

What is the team composition?

I worked with Gilad (Founder & CEO), as well as with Jonathan (User Acquisition Manager), who was later replaced by Mike (Director of US Accounts). 

How did you come to work with Moburst?

Someone else in the organization recommended them. When we started talking to the other vendors, we met with Moburst and were really impressed by their client list. It was really easy to develop a relationship with them early on. 

We could tell that they were very knowledgeable in their field and were going to dig in and hold our hands throughout the process. From the very beginning, we knew that they would be organized and detailed, which would make for a strong partnership.

How much have you invested with them?

We’ve spent between $500,000–$1 million.

What is the status of this engagement?

Our engagement began in April 2019, but we had to put the project on pause in March 2020 because of the Coronavirus.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

There’s been a lot of growth since we started working with Moburst. Within a 6-month period, we saw a 61% growth in organic keyword traffic, which was valued at about $5 million. In the first two months of 2020, we saw a 31% increase in organic traffic from December 2019.

In terms of conversion optimization, we saw a 14% increase from the creative work for a couple of our apps. We had a couple of hiccups along the way from our side. For example, we get recommendations from Moburst that we couldn’t implement. 

It's been amazing to see this tremendous growth given that we weren’t able to fully execute all of the recommendations they gave us.

How did Moburst perform from a project management standpoint?

The project management was great. Everything was easy to do, and the team was organized. When we gave them feedback, they would often get back to us the next day, if not the same day, so that we could go through another round of creative, copy, or keyword review.

Moburst was very much open to feedback. There were times when we would sit on the phone and bounce ideas off of each other. The whole process was collaborative. I know Moburst has other clients, but they always made me feel like I was their number one priority.

They worked efficiently and were able to turn tasks around quickly while explaining certain aspects to us in a way that made sense. Both Gilad and Mike were incredibly smart and were able to give me digestible soundbites of the key information, which helped me when I had to relay that information to other people without expertise in this area.

What did you find most impressive about them?

They were incredibly knowledgeable about every nuance. I could tell that they were truly experts in what they do because they knew the ins and outs of iOS and always knew what was happening before it happened. 

Their level of expertise and willingness to share information speaks to how keen they were to educate us, knowing that we could then take that knowledge and eventually do the work ourselves. Moburst truly had our best interests at heart, even if it was a detriment to their business.

In general, I was really impressed when they would come up with concepts, pushing us to try what wasn’t the norm. The team was incredibly creative and was able to take our feedback and showcase the different ways that we could brand our apps. 

Are there any areas they could improve?

There could’ve been some improvement in their understanding of the nuances of our business and industry. We took a chance on them being that they didn’t have entertainment clients like us, so there was a little bit of a learning curve for them. They had to come up to speed with our language. 

It was an ongoing process, but in the future, they could try to dig in and understand the different positionings of the programmers and their brand. Nevertheless, they got there eventually.

Do you have any advice for potential customers?

Give them as much information as possible and be open to new ideas. One of the aspects that we struggled with was that we were so set in our ways about how we thought the apps should be. I would advise potential customers to be willing to try new things because they’re experts for a reason.

Additionally, invest in testing the conversion optimization and creative work. We spent a huge portion of our budget on testing, which I’m glad we did because we learned a lot. That’s how we were able to prove that what we thought was the norm wasn’t really leading to conversion. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I was usually the reason that we were late.
  • 4.5 Cost
    Value / within estimates
    I always want to save money so I would’ve loved to have done the project for less.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Marketing for Video Connecting Platform

“They’re passionate about what they’re doing, which has made all the difference.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2018 - Ongoing
Project summary: 

Moburst targeted new users for a video chat app by providing ASO services and redesigning thumbnails. They also developed ads for Google Play, the App Store, social media, and other apps.

The Reviewer
 
11- 50 Employees
 
Salt Lake City, Utah
Chris Carlson
Chief Product Officer, Radiant
 
Verified
The Review
Feedback summary: 

The project has been successful. More users have been driven to the app, and the conversion rate has improved significantly. Their team is very experienced and savvy, and their services were well worth the cost. Due to their reliability and communication skills, the partnership is continuing.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the Chief Product Officer at Radiant, and we create digital products for apps.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We needed to increase our video chat app’s user adoption rate, so we brought in Moburst to market to prospective users and drive traffic to our platform.

SOLUTION

What was the scope of their involvement?

Moburst provided app store optimization (ASO) services and created ads for Google Play and the App Store. While they created ads, banners, and messaging for social media, they also promoted the platform on other apps. Finally, they’ve done some creative work and tested several thumbnail designs for us.

What is the team composition?

Although I worked directly with the CEO and our account representative, we had 6-7 people working on our project full time.

How did you come to work with Moburst?

We researched the best mobile app marketers, and we selected 6-7 companies to pitch their ideas to us. Not only did they show us their plan to optimize the app’s results, Moburst offered services that no one else had. We appreciated their transparency and we wanted to use their product development expertise to make our app better.

How much have you invested with them?

We’ve spent about $600,000. They definitely weren’t our cheapest option, but they were worth the value.

What is the status of this engagement?

We started working together in September 2018 and the project is ongoing. We just finished the first part of our engagement and are moving on to the second.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Marketing for Data Company

“They’ve worked with esteemed companies from various industries, so they’re able to provide a lot of best practices.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2018 - Ongoing
Project summary: 

Moburst oversees digital marketing for an iOS/Android transportation app. They provide app store optimization (ASO) services, execute user acquisition strategies, and manage data testing to boost conversions.

The Reviewer
 
5,001-10,000 Employees
 
Tel Aviv, Israel
B2C Product Manager, Data Company
 
Verified
The Review
Feedback summary: 

Both conversion rates and keyword rankings have risen substantially. With such an extensive marketing experience, Moburst offers a wealth of strategic and creative insights. Their team works independently, providing frequent updates to maintain transparency, and are open to client input.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of B2C product marketing for a strategic data company based in Israel. We focus on creating a mobility marketplace that connects transportation providers with businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We have an all-in-one transportation app for iOS and Android that has a few different layers. This ranges from personal navigation to a multi-ride feature that lets people carpool to the same destination. We rely on Moburst to manage digital marketing for our mobile app.

SOLUTION

What was the scope of their involvement? 

Moburst provides two main services: app store optimization (ASO) and user acquisition. They basically manage their role themselves, doing keyword research, creating marketing strategies, and identifying opportunities to focus our efforts. On the technical level, they’ve refined our app’s metadata (e.g., app description, screenshots) and continue to manage our data testing to improve conversion rates.

What is the team composition? 

We work with a team of three.

How did you come to work with Moburst?

I’ve known them for a while, now, and had already worked with them while at different companies. Because they’d done such a great job in the past, I wanted to work with them at my current position, as well.

Nevertheless, I had to make the bidding process fair. We met with a few mobile app marketing companies, and, in the end, my head of marketing agreed that Moburst was the best fit. The rest is history.

What is the status of this engagement?

The engagement started in 2018 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of ASO, they’ve improved our position for specific keywords and have increased our conversion rates. They’re also getting more user ratings in the app store.

How did Moburst perform from a project management standpoint?

They’re easy to work with and have clear communication channels. We mainly interact on WhatsApp and host weekly video calls, and they’re always available to chat. From the project management style to the provided numbers, everything is very transparent. Moreover, they’re receptive to any changes we want to make on our end.

What did you find most impressive about them?

Not only are they straightforward and highly professional, but their team is also creative and execute well. They’ve worked with esteemed companies from various industries, so they’re able to provide a lot of best practices.

Are there any areas they could improve?

No, nothing so far. Different companies handle difficult scenarios differently, but I’m happy to say we haven’t gotten to that point with Moburst.

Do you have any advice for potential customers?

It’s all about communication. Make sure that you do everything you can to provide them with the necessary materials on time. Owning your part of the process allows them to do their job better.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They’re pretty expensive.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Marketing for Information Marketplace Platform

“They are strategic thinkers that generate creative solutions.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2018 - Ongoing
Project summary: 

Moburst serves as a strategic marketing partner for a social entertainment solution. They focus on optimizing the spend and total revenue for the cross-platform product.

The Reviewer
 
11-50 Employees
 
San Francisco Metro Area
VP of Product Marketing & Strategy, Information Marketplace Platform
 
Verified
The Review
Feedback summary: 

Lower acquisition rates have led to increased profitability and more sophisticated targeting. A proactive and creative partner, Moburst generates strategic recommendations quickly. Although they specialize in mobile marketing, customers can expect equally strong performance on the web side.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the VP of product marketing and strategy for a communications platform. We build marketplaces for niche B2C industries that include custom voice video and chat messaging features.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We were eighteen months into the product life cycle of a cross-platform social entertainment solution. We had engaged three different digital agencies with mixed success and needed a new vendor to upgrade the product. Our primary goal was to acquire high-value customers in an efficient and cost-effective manner.

SOLUTION

What was the scope of their involvement?

Our cross-platform product is available for both web and mobile. As our strategic marketing partner, Moburst has executed a strategy to help us decrease our spend and increase revenue.

What is the team composition?

Jon (US Director of Accounts, Moburst) is our main point of contact. Lior (Co-Founder & COO, Moburst) focuses on the strategy side. 

How did you come to work with Moburst?

We sent out an RFP. Moburst submitted a pitch, which stood out against the other agencies that responded. The team audited our acquisition and retention programs. They then did a deep dive into the analysis of the challenges, putting together case studies and strategic recommendations to implement should they be hired. What's more, Moburst was connected to third-party partners, which had great potential value. We appreciated their strong mobile development skills.

What is the status of this engagement?

We began working with them in February 2018 and have signed on for another year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We enhanced profitability by lowering our cost per acquisition (CPA). That has enabled us to scale the business. Moburst helped us become more efficient and smarter about targeting. Overall, they have done a great job sorting through our disorganized data analytics and tracking methods.

How did Moburst perform from a project management standpoint?

They proactively track every aspect of the project. We have no complaints at all. The teams collaborate via Asana. 

What did you find most impressive about them?

The team is a strong full-service operation. Moburst's proficiency on the mobile side distinguishes the team from other vendors. But they've handled our platform's web side just as well. They are strategic thinkers that generate creative solutions. I have been on the agency side myself and I know that their mindset is advantageous for a company like ours. 

Are there any areas they could improve?

We all have room for improvement; there is nothing major to cite.

Do you have any advice for potential customers?

Moburst was able to hit the ground running because we provided detailed background on our company and platform. It is important for the client to ideate from the start since they are the subject-matter expert for the product being developed.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Marketing for Pharmaceutical Association

"Moburst hit the mark on what we’re looking for."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Nov. 2018 - Ongoing
Project summary: 

Moburst delivers design services for the UI of a pharmaceutical application. They also provide marketing services to engage subscribers and visibility for the mobile app.

The Reviewer
 
51-200 Employees
 
Chicago Metro Area
Marketing Senior Manager, Pharmaceutical Association
 
Verified
The Review
Feedback summary: 

The design work is almost complete. Even before marketing began, there’s been an increase in downloads and visibility of the app. Moburst delivers a responsive service. They are communicative and readily available. Customers can expect a skilled team of design and marketing experts.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing senior manager at a nonprofit professional organization that specializes in pharmacy regulation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

Having launched our first mobile app, we wanted to increase subscriptions and make it better for users through marketing. We have an internal IT and design team, but we lacked expertise in UI design.

SOLUTION

What was the scope of their involvement?

Moburst worked on the UI and design of our mobile app. Before starting their work, their team wanted to understand what the app was, who the customers were and how it works. This is so they could streamline the flow, reduce clicks, and redesign the look.

The app helps pharmacists track their continuing education. Behind the app, there is a complex rules engine considering every state has different rules for their pharmacists. Moburst had to learn the regulations along with understanding the pharmacy profession. Their team will market the mobile app. 

What is the team composition?

I mainly work with John (US Director of Accounts, Moburst).

How did you come to work with Moburst?

Because we have a robust in-house IT team and already launched the app, we knew what we were looking for. I found Moburst through a Google search and read a review of them on a listing of different companies. I came across companies that were heavy on the development or marketing side, while I was looking for an agency to work on UI and marketing. I sent an RFP to several companies and spoke to a few.

I talked to Gilad (Founder & CEO, Moburst) and was impressed. He immediately made me feel comfortable, even though the company works with businesses larger than ours. Gilad was interested in what we were doing and thought it was worthwhile. After they showed a presentation, we went with them because of how at ease they made us feel.

How much have you invested in them?

We’ve invested around $150,000 so far.

What is the status of this engagement?

We started working with Moburst in November 2018, and it is an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The UI and design work is almost finished, and they will transfer the work to our internal team for implementation. At first, the internal team was worried about what changes would be made, but they are satisfied with what Moburst came up with. They are pleased with the interface and are looking forward to seeing how subscribers will react once it's officially launched.

We’re getting into App Store optimization and email marketing. There was testing of new screens against our current ones within the App Store. There was an impressive increase in downloads due to the screen testing, which is getting our team excited for what’s going to happen once marketing starts. We’ve seen a considerable increase in the appearance of our product that translates to more subscribers. Once marketing begins, that will drive more downloads and visibility.

How did Moburst perform from a project management standpoint?

Moburst responds within a day. Their team makes themselves available, answering questions and providing their expertise. I’m usually in contact with John once a week, but that depends on what we’re working on or the status of the project. There’s an increase in communication when we’re working on edits.

What did you find most impressive about them?

All their work is extremely polished. Moburst hit the mark on what we’re looking for. We haven’t been extremely clear when we wanted changes, but their team always provides what we wanted. They delivered what we needed right from the start.

Are there any areas they could improve?

The most challenging area has been the time difference, but they make adjustments for our company. Moburst has worked at odd hours for our teams to have conference calls.

Do you have any advice for potential customers?

Clients should be as involved as they can. They should be able to turn things around and keep a good pace with their team. This will help them get the most out of their engagement and not have any aspects lag. Moburst doesn’t offer development services. For us, it wasn’t an issue because they provide what we need.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

App Store Optimization for Large Transportation Company

“In the last three months, Moburst helped increase our visibility in app stores by about 27%.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2018 - Ongoing
Project summary: 

Moburst provides keyword optimization support for the Apple App Store and Google Play Store on an international scale, providing detailed monthly reports and translations as needed.

The Reviewer
 
10,000 Employees
 
California
Global Growth Director, Large Transportation Company
 
Verified
The Review
Feedback summary: 

Moburst's expertise in app store optimization is among the best in the industry. In addition to helping the company increase visibility for keywords on a localized level, their team has been incredibly flexible, responsive, and proactive in their approach throughout the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the global growth director for a large transportation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We were looking to optimize our discoverability in the app stores on an international scale.

SOLUTION

What was the scope of their involvement?

Moburst helped us with keyword strategy at a localized level in the native languages of different countries. Their team creates many monthly reports from the Apple App Store and Google Play Store, containing data regarding the current status of our discoverability. Keywords for other markets are translated into English, so our team can review trends and track performance.

What is the team composition?

I work directly with Gilad (Founder and CEO, Moburst), Jonathan (US Director of Accounts, Moburst) and a few others on their team. Gilad checks in with me at least once every couple of weeks.

How did you come to work with Moburst?

I had worked with Moburst prior to my current position, so I considered them again. We looked at about five different proposals from other vendors. Moburst stood out for their ability to work in the localization of markets rather than just working off of translated keywords. They were willing to build solutions with us over time, so they didn't have a static reporting structure. We also felt their pricing was appropriate and the quality of their work spoke for itself.

What is the status of this engagement?

At this company, I've been working with Moburst for about three months [since April 2018]. We expect to continue working with them as long as they keep delivering high-quality work and returns for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the last three months, Moburst helped increase our visibility in app stores by about 27%. In addition to higher traffic to our app, we're also ranking better for more keywords thanks to their efforts.

How did Moburst perform from a project management standpoint?

Their account managers are fantastic and very responsive. They all do a good job of staying in touch and updating us on what's happening in the industry overall. I also like that their CEO is directly involved with us; he's an expert in his field, so it's great to have his input.

What did you find most impressive about them?

The quality of their work is one of the highest in the industry. They blend their third-party tools with their own proprietary technology to interpret data, which I've found to be very accurate. As a large company, we appreciate how Moburst helps us continue to innovate and provide technical solutions to keep us at the forefront of the industry.

Do you have any advice for potential customers?

Knowing what you're looking to achieve and providing feedback to their team throughout the engagement is crucial. Since they're working with so many companies, it's important to help them understand how your company works and what your preferred methods of reporting are. Be clear about what your KPIs are, so they can deliver the most relevant pieces of information to you.

5.0
Overall Score They continue to be great partners.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're very responsive and always deliver what we need on time.
  • 4.5 Cost
    Value / within estimates
    It's hard to quantify this type of work.
  • 4.5 Quality
    Service & deliverables
    There was a slight learning curve in the beginning about getting the deliverables we needed.
  • 5.0 NPS
    Willing to refer
    They've been a pleasure to work with, and their work is very strong overall.

App Marketing for Online Community Platform

“They operate with a level of urgency and consistently push us to try new things and test aggressively.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - Ongoing
Project summary: 

Moburst helps an online platform optimize organic search rankings for its native apps in iOS and Android app stores.

The Reviewer
 
11-50 Employees
 
San Francisco, California
VP Marketing, Online Community Platform
 
Verified
The Review
Feedback summary: 

They identified keywords that improve app position in results. Their speed and responsiveness justify a high price point. They have insights to make a product more visible, but there is a fine balance between high rankings and on-brand search terms.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the V.P. of Marketing for an online platform that hosts community moderated conversations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

Our product management team wanted to optimize our app for organic search.

SOLUTION

What was the scope of their involvement?

They helped optimize our native apps within Google Play and Apple’s app store. We agreed on the desired set of keywords we wanted to be associated with and they leveraged their abilities to increase our ranking.

What is the team composition?

Our main point of contact was our account manager. From time to time, their CEO and other members of their executive team would join strategic discussions.

How did you come to work with Moburst?

The initial outreach was in Q1 2017, before I joined the company.

How much have you invested with them?

The cost was between $50,000–$100,000.

What is the status of this engagement?

The initial contract was signed in April 2017 and expires at the end of April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve identified target keywords and successfully put us into our desired rankings for those searches. We’re hitting all of them at the frequency levels we need to register in the app stores.

How did Moburst perform from a project management standpoint?

They’re incredibly responsive. I’m on Pacific time, my account manager is on the east coast, and I believe the rest of the team is in Israel. In spite of the time difference, they provide an incredibly high service level and fast response times.

What did you find most impressive about them?

They operate with a level of urgency and consistently push us to try new things and test aggressively. Even in instances when I am slow to respond, they help us improve our rankings across more keywords. That’s what we’re paying for. They do a good job and move faster than we could have without them.

Are there any areas they could improve?

There is a fine balance between optimizing content for rankings and properly representing the brand. We spend a lot of time discussing that balance and crafting our image to put us in a good position and stay true to our product.

Do you have any advice for potential customers?

Have a comprehensive brief that clearly identifies what your product or app does and the audience you hope to attract. If you are clear about product features, functionality, and target users, they will have lots of insights to make your app more visible.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
    Their costs are high.
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Digital Marketing for Large Mobile Provider

"My team and I are happy with their services and the quality of work they deliver.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
August 2017 - Ongoing
Project summary: 

Moburst performs a wide variety of digital marketing services for an online app store, including site optimization, messaging, and media campaigns. They have recently started to support social channel engagement as well.

The Reviewer
 
10,000+ Employees
 
San Francisco, California
Content & Strategy Manager, Mobile Provider
 
Verified
The Review
Feedback summary: 

Internal feedback is overwhelmingly positive, leading to more projects for Moburst. Monthly active users and revenue improved dramatically since work began. Consistent communication, responsiveness, and ability to work within budget parameters justify the investment and make them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for a division of a mobile provider that's called content and services, which manages our app store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We hadn’t previously done any marketing for the Apps Store. We wanted to test some things out and start doing marketing, so we decided to find an agency to work with.

SOLUTION

What was the scope of their involvement?

We were working on a specific app  when I initially reached out to Moburst. They helped us do a media campaign for that app. They also reviewed and optimized our Apps detail page in order to get better search results. They review the store in different categories as to how special or how different our store is compared to other app stores. They come up with different messages to attract users to the store, with the goal of increasing monthly active users, brand loyalty and hence revenue.

What is the team composition?

They have a huge team working on our project. We work with an account director and the VP of business development. The CFO works with us on any financial issues, the COO on operational issues, and the CEO has been very involved as well. We also work with the lead for the creative team but not the actual people who create banners and other collateral. We recently added a team to work on our social channels so there’s also a social channel manager.

How did you come to work with Moburst?

We found them through the Clutch website. I was doing research online to find mobile optimization or mobile user acquisition services. One of the sites that came up was Clutch, and I used the information provided (e.g., size of the company, rates, and location) to identify several companies that were relevant to us. I reached out to Moburst after liking what I saw on Clutch. We issued an RFP that Moburst bid on and won.

How much have you invested with them?

For everything we’ve done with them, we’ve spent between $1,000,000–$1.5,000,000

What is the status of this engagement?

The contract and bidding process started in June 2017 and we signed the master service agreement in July 2017. Actual services started in August 2017 and we're still working together. We just signed a contract to continue working with them and adding the additional social media piece. We hope this is a long term partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My team and I are happy with their services and the quality of work they deliver. The initial results have been very successful. We were able to meet our Q4 key performance indicators (KPIs) in terms of monthly active users and revenue. We wouldn’t be growing our level of service with them if it wasn’t a successful engagement.

How did Moburst perform from a project management standpoint?

They're really on top of things, on schedule, and very responsive. Our account director is always available. They will let me know ahead of time if a member of the team won’t be available so I can plan ahead. The VP of business development is always there if there's ever an issue. They go over and beyond their scope to make sure that we're satisfied.

What did you find most impressive about them?

They're always looking for a way to help us with our services and our store. The VP of business development is always willing to use his network and contacts to help us if he can. They're very creative in coming up with ideas that are clever and fun. They don’t just do the bare minimum of what we ask them to do, but rather they always come back with more than we asked of them.

Are there any areas they could improve?

I'm very particular. If I wasn’t happy, they would know it and they probably wouldn’t get our future business.  

Do you have any advice for potential customers?

Moburst comes up with the process for you to follow. So just talk to them about what you need and then they'll come back with different ideas for you to consider.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re very competitive in the bidding process and flexible with the budget when needed.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.

ASO for Hotel Reservation Site

"They [Moburst] were very professional. I enjoyed working with them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Moburst was hired to provide mobile & app marketing in the form of ASO [app store optimization] and user acquisition.

The Reviewer
 
51-200 employees
 
Israel
Ayal Segal
Business Development Manager, HotelsCombined.com
 
Verified
The Review
Feedback summary: 

The client was satisfied with the results they saw. They appreciated that Moburst was always very professional and affordable.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization and what you do there.

We are an online hotel company. We compare prices of hotels between online travel agencies. I am the marketing manager of the Israeli market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We wanted to improve our user acquisition.

SOLUTION

What was the scope of their involvement?

We were looking for to increase our mobile app downloads user acquisition. We needed app store optimization in the Google Play app store.

How did you come to work with Moburst?

They were very professional. We found them at a convention. Compared to other agencies they took the project seriously.

How much have you invested with Moburst?

I don’t remember. It was not expensive.

What is the status of this engagement?

It’s been completed. I think we worked with them for a year. We started with the ASO project in the Israeli market, but they expanded to all the markets. I think we started the beginning of 2015 and some of it ended in 2015, and some of it continued into 2016. The ASO was a one-time project.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We started to work with them in one market and we expanded it to other markets. We were satisfied. I don’t know how many downloads there are so far.

How did Moburst perform from a project management standpoint?

It was really good. I didn’t have problems. They were very professional.

What distinguishes Moburst from other providers?

They [Moburst] were very professional. I enjoyed working with them. They were really nice and affordable. They have offices around the world and they gave us a sense that they are an international company and they know what they’re doing.

Is there anything Moburst could have improved or done differently?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were great.
  • 5.0 Cost
    Value / within estimates
    It was a great price. Value for money was positive.
  • 5.0 Quality
    Service & deliverables
    The quality was good.
  • 5.0 NPS
    Willing to refer
    I would be happy to refer them to anyone.

Mobile Strategy and App Marketing for Mobile SaaS

"The quality of the Moburst team that we were able to interact with and their knowledge was really top of the line."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Moburst consulted on a mobile-first business approach. They also optimized an app’s position in the app store, facilitating good ratings and driving organic traffic to the product.

The Reviewer
 
1001-10,000 Employees
 
Israel
Head of Mobile, Mobile SaaS Company
 
Verified
The Review
Feedback summary: 

Moburst contributed significant insight into the mobile space. They were service-oriented and easy to work with. Each team member was passionate about the work and skilled in his or her area of expertise.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We create software that provides brands a meaningful way to connect with consumers. We have a mobile messaging platform so that consumers calling and waiting at home can now message brands for customer service and basically get answers to what they want to know.

What is your position?

I’m the Head of Mobile & Product Strategy.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Moburst?

If I cut it into two, the first thing Moburst provided was a strategy to help instill a mobile mindset within our company, and how to design for that experience.

The second part, which is the main one, is app store customization similar to search engine optimization [SEO] for the web. We used Moburst to help facilitate reviews, good ratings, and drive organic traffic to our app. Doing this successfully required special knowledge of the mobile space, focus, and experience.

SOLUTION

Please describe the scope of their involvement in greater detail.

Moburst provided mobile strategy and app marketing for us.

How did you come to work with Moburst?

I'd been looking at other agencies, but I knew Moburst from earlier days in my mobile career. I knew they were a great team. The people are some of the most knowledgeable in the mobile industry and they're experts, plus they really like what they do. They're passionate about it and it shows. What they came up with versus other companies was just much better. That's why we chose them. Moburst is extremely service-oriented and I knew that they would provide a high quality of service.

I compared Moburst directly with one other company, kind of like a face off. I won't mention their name obviously, but most of the team favored Moburst.

Could you provide a sense of the size of this initiative in financial terms?

Our partnership with Moburst was in the range of $10,000 to $50,000.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I don't have the quantitative results yet because the project hasn't been launched. For qualitative results, the quality of the Moburst team that we were able to interact with and their knowledge was really top of the line.

What distinguishes Moburst from other providers?

A great team. One of the best in the industry.

Is there anything Moburst could have improved or done differently?

I think now that they're growing, they need to have more of a focus on how to deal with enterprises better. As far as the customer engagement life cycle goes, it’s different in an enterprise compared to smaller companies. If they're going to go for the bigger market, I think that is something that they could do.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Business Entity Name
Moburst US inc.
Status
Active
Jurisdiction of Formation
New York
ID
4574415
Date of Formation
May 9, 2014
Last Updated
Mar 1, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
11
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
April 7, 2020