What evidence can you share that demonstrates the impact of the engagement?
There’s been a lot of growth since we started working with Moburst. Within a 6-month period, we saw a 61% growth in organic keyword traffic, which was valued at about $5 million. In the first two months of 2020, we saw a 31% increase in organic traffic from December 2019.
In terms of conversion optimization, we saw a 14% increase from the creative work for a couple of our apps. We had a couple of hiccups along the way from our side. For example, we get recommendations from Moburst that we couldn’t implement.
It's been amazing to see this tremendous growth given that we weren’t able to fully execute all of the recommendations they gave us.
How did Moburst perform from a project management standpoint?
The project management was great. Everything was easy to do, and the team was organized. When we gave them feedback, they would often get back to us the next day, if not the same day, so that we could go through another round of creative, copy, or keyword review.
Moburst was very much open to feedback. There were times when we would sit on the phone and bounce ideas off of each other. The whole process was collaborative. I know Moburst has other clients, but they always made me feel like I was their number one priority.
They worked efficiently and were able to turn tasks around quickly while explaining certain aspects to us in a way that made sense. Both Gilad and Mike were incredibly smart and were able to give me digestible soundbites of the key information, which helped me when I had to relay that information to other people without expertise in this area.
What did you find most impressive about them?
They were incredibly knowledgeable about every nuance. I could tell that they were truly experts in what they do because they knew the ins and outs of iOS and always knew what was happening before it happened.
Their level of expertise and willingness to share information speaks to how keen they were to educate us, knowing that we could then take that knowledge and eventually do the work ourselves. Moburst truly had our best interests at heart, even if it was a detriment to their business.
In general, I was really impressed when they would come up with concepts, pushing us to try what wasn’t the norm. The team was incredibly creative and was able to take our feedback and showcase the different ways that we could brand our apps.
Are there any areas they could improve?
There could’ve been some improvement in their understanding of the nuances of our business and industry. We took a chance on them being that they didn’t have entertainment clients like us, so there was a little bit of a learning curve for them. They had to come up to speed with our language.
It was an ongoing process, but in the future, they could try to dig in and understand the different positionings of the programmers and their brand. Nevertheless, they got there eventually.
Do you have any advice for potential customers?
Give them as much information as possible and be open to new ideas. One of the aspects that we struggled with was that we were so set in our ways about how we thought the apps should be. I would advise potential customers to be willing to try new things because they’re experts for a reason.
Additionally, invest in testing the conversion optimization and creative work. We spent a huge portion of our budget on testing, which I’m glad we did because we learned a lot. That’s how we were able to prove that what we thought was the norm wasn’t really leading to conversion.
Moburst has hit every KPI they’ve been given, from driving cost per activation (CPA) costs down to increasing the app’s discoverability within app stores. Personable and intelligent, the team does a great job of explaining their complex work in non-technical terms.