Moburst

Please describe your company and your position there.

We are an interactive connected health and fitness company and I help to oversee the performance marketing aspects of our digital subscription.

For what projects/services did your company hire Moburst?

We were looking for an agile and digital savvy advertising agency that could help support our needs for subscription acquisition. Moburst was eager to take on the challenge and support us in a fast, nimble, and competitive environment with all of our media buying needs.

How did you select this vendor?

We selected Moburst through a robust RFP process in which they not only solved for our business needs strategically but also managed to conform to the fiscal demands we had given our fluidity in budget.

Describe the scope of their work in detail.

Moburst was responsible for acting as an extension of our media buying team allowing us to have more strategic and efficient buying tactics. They provided consultation on ASO, SEO, and creative needs. The successfully managed our global digital App across all paid channels.

What was the team composition?

Moburst integrated very well into our in-house team which had a variety of stakeholders. Moburst stayed close with the team through weekly syncs.

Can you share any outcomes from the project that demonstrate progress or success?

Moburst successfully managed our performance marketing efforts within budget each month delivering results to grow our business.

How effective was the workflow between your team and theirs?

The workflow was extremely effective. Moburst was nimble in our scheduling adjustments required.

What did you find most impressive about this company?

The speed in which Moburst was able to onboard as well as the flexibility with budget allocation and speed to change resulted in Moburst fitting well for a brand that can pivot quickly.

Is there any area for improvement or anything that could have been done differently?

Moburst is excellent in execution, they provided many recommendations for enhancing attribution, there are some opportunities for more brand/creative guidance and recommendations.

Introduce your business and what you do there.

I’m the mobile project manager at Evest, an investing and trading company. I manage the paid and organic growth of our mobile app within all of the global markets, and I’m in charge of our partnerships. I’m also in charge of the new UI of our new mobile app that’s going to launch in 2022.

What challenge were you trying to address with Moburst?

We needed app store optimization (ASO) services for Android and iOS.

What was the scope of their involvement?

Moburst has helped us promote our app wisely and organically, managing every promotion channel for both iOS and Android. They’re not only focusing on organic traffic, but they’re now promoting our app through paid channels.

We’re developing new strategies and adding new promotion channels to our partnership. Currently, they also create content for the ads, do keyword research, and help us with all the planning. Additionally, they will manage a new Apple search channel to bring us new traffic and more targeted clients.

What is the team composition?

We work with Sharon (Head of Organic) and a campaign manager who manages all of our Apple Search Ads (ASA).

How did you come to work with Moburst?

I found Moburst through the previous company that I used to work at. They had provided us with a very solid service then. When I started working here, I wanted a company with a very successful work record, so I brought them in.

As this was a new app, its information was very sensitive. Thus, I decided to work with a  professional and organized company like them.

How much have you invested with them?

We’ve spent over $100,000.

What is the status of this engagement?

We started working together in March 2021, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Since launching our app in April 2021, we’ve seen over 15,227 organic installs and 10,468 non-organic installs. Additionally, Moburst has shared screenshots with us of keywords that have raised us to the top 10 apps in our category.

How did Moburst perform from a project management standpoint?

Moburst is very organized with the tools they’re using. We use Appfire to track our results, and they use an ASO tool called Uptick to track other metrics as well.

What did you find most impressive about them?

Moburst’s organization is impressive.

Are there any areas they could improve?

No. They’re very professional and organized.

Do you have any advice for potential customers?

I recommend talking with Sharon first. She’s very professional, organized, and patient.

Introduce your business and what you do there.

Our company is one of the leading providers of cloud storage in the US. I lead the marketing efforts for our mobile business and I'm responsible for everything from deciding what mobile products to build, how to grow them, and how to drive for their adoption and usage.

What challenge were you trying to address with Moburst?

We needed to grow our top-of-funnel and acquire new users for our mobile app, so we hired Moburst.

What was the scope of their involvement?

Moburst advises us on two key workstreams. The first is with our paid search initiatives where we figure out the right channels — such as Facebook, Twitter, TikTok, and media-buying partners — where we could acquire new users. Moburst is in charge of managing all of our media, making sure that we’re spending our budget efficiently to achieve our goals and that we’re able to hit our revenue targets from the trials we run.

On the organic search side, Moburst helps us with optimizing metadata and expanding that into international markets. This covers Conversion Rate Optimization (CRO) so they optimize our screenshots, videos, and other associated assets in order to drive improved conversion rates on our landing pages. The team also helps us manage our presence on the App Store and Google Play to drive increased organic traffic. 

In terms of deliverables, Moburst assists us with our media plans and builds all of our creative assets, like our ads and preview videos on app stores. They are now in the process of producing videos for TikTok and Instagram. They also help us manage the business in terms of delivering quarterly business plans and ad hoc analyses to the leadership team.

What is the team composition?

There are around 15–20 people on this project and we work with all types of folks from Moburst. We interact with their CEO, head of media, account managers, directors, and the like. 

How did you come to work with Moburst?

When we saw an opportunity to accelerate our mobile growth, I knew that we couldn't do that internally because we lacked specialized knowledge and expertise. I started searching for the best companies to work with, and Moburst consistently appeared as a top agency on the various websites I checked. I also heard about them from other clients, so I already knew of them from that.

How much have you invested with them?

We’ve spent $1 million–$2 million so far.

What is the status of this engagement?

We started the partnership in February 2021 and we’re still working with them.

What evidence can you share that demonstrates the impact of the engagement?

Within the first six months of our engagement with Moburst, we’ve scaled our media spend by 5x and improved our ROI by 2x. In general, we’ve been able to reduce the cost for trial by 30%. We’ve seen amazing results for a relatively new campaign. 

Moburst has also helped us a lot with the app store optimization. We’ve ranked among the top five results for many keywords, which has definitely driven our business, improved our top-of-funnel, and turned our growth trend around.

How did Moburst perform from a project management standpoint?

Generally, Moburst has done a good job of defining the strategy. They usually take the first stab at it and then we would provide feedback to improve it and make it more aligned with our business. It’s a collaborative effort.

They have a really great account management team that facilitates the project, makes sure they’re delivering on time, and manages the expectations. Everything goes very smoothly with their team. We use our preferred internal platform for managing the project, but we communicate via Zoom and email. 

What did you find most impressive about them?

Moburst Does an amazing job of staying on top of the latest trends. They're really good at leveraging new technologies and best practices to stay ahead of the curve. It's clear that they have solid experience and a finger on the pulse of the industry.

Are there any areas they could improve?

My only feedback is with regards to the communication. There’s a bit of a delay since a large part of their team is based in another country. They do, however, have a team that’s based in the country that coordinates details and communication between us, and I think that they’re managing it as best they could.

Do you have any advice for potential customers?

Invest a lot of time in the onboarding process to familiarize Moburst with your customers, unique selling points, competitors, and positioning. It pays to have them really understand your brand guidelines, message, and verbiage. The initial briefing usually takes a lot of work to pull together, but the more robust your onboarding, the more fruitful results you will yield. 

Introduce your business and what you do there.

I’m the CMO of Important, an app that helps stop self-driving cars from crashing into users.

What challenge were you trying to address with Moburst?

We wanted to get some initial users and to find out what messaging works to acquire users.

What was the scope of their involvement?

Initially, Moburst helped us identify what we were going to do, how we were going to do it, how we were going to measure it, and what the results would be from a great campaign. They set up, ran, and optimized the campaign, and they set up the tracking for us. 

They did the creative, looked at the brand performance and the medium we would be using, and then they created different graphics, static images, carousel ads, videos, polls, and Instagram stories. 

They did the media buying, which involved optimizing weekly what we were doing and making sure that we had the best performance on each network. They worked on the total strategy for helping us get the right message, format, and channels, and they optimized the business strategy.

What is the team composition?

I’ve worked with Jonathan (User Acquisition & Partnerships Manager) and Gilad (Founder & CEO).

How much have you invested with them?

We’ve spent close to $100,000.

What is the status of this engagement?

We worked with them from July–October 2020.

What evidence can you share that demonstrates the impact of the engagement? 

Moburst managed to reduce our cost of acquisition by over 200% over the course of the campaign. They created a good framework for which messaging would work for each specific market, and they provided us with enough information to create a well-structured budget and forecast moving forward.

How did Moburst perform from a project management standpoint?

Their project management was excellent. Everything we asked them to do, they delivered on or ahead of time and on budget. They were great at managing the project, giving feedback and suggestions, and reporting exactly what we needed to have.

What did you find most impressive about them?

The team had a deep understanding of what we wanted to achieve and made sure that they met our business objective beyond the detail of the campaign.

Are there any areas they could improve?

No, I have no suggestions.

Do you have any advice for potential customers?

Be transparent with your objectives. 

Introduce your business and what you do there.

We’re a mobile app company for shoppers. 

What challenge were you trying to address with Moburst?

We use Moburst to do app install buying, media buying, and a lot of creative work. We had a bunch of high-salary employees that were in charge of this, but they weren’t as efficient, creative, and knowledgeable as we needed them to be. We were looking for an agency to take over, and that’s how we found Moburst.

What was the scope of their involvement?

Moburst provides an extensive list of services. They do media buying and all of our creatives for that media buying. They also do all of the descriptions, media, and ASO (App Store Optimization) for both app stores. Their team does some product stuff, such as our onboarding flow and verbiage across the app.

What is the team composition?

We work with a team at Moburst. Lior (Co-Founder & COO) and Gilad (Co-Founder & CEO) are on pretty much every call; they’re very hands-on and technical. They make presentations and answer our questions. 

We also work with an account manager and their direct reports. A lot of people are involved, but that’s a good thing because it means they’re deep in the weeds with us, which is helpful.

How did you come to work with Moburst?

I don’t remember; it could’ve been a referral. However, I’m very happy that we found them.

How much have you invested with them?

In terms of media buying, they’re handling about $250,000–$300,000 each month. They charge around 10–15% of that. Then, I get additional packages on top of that, such as helping with creative.

What is the status of this engagement?

Our work began around October 2019, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Their impact has been extremely noticeable across the spectrum, from the media buying side of things to crushing some of our key KPIs. They’ve driven our CPI (cost per installs) and CPA (cost per activation) costs way down and increased the discoverability of our app within the app stores pretty dramatically, which is a big improvement. They have also increased a lot of stuff on the product end for us through data findings.

How did Moburst perform from a project management standpoint?

We’re working on a lot of projects with them, so we have weekly meetings and then some meetings on top of those that can be more technical and in-depth if necessary. They also track everything through the project management software Asana, which is really helpful.

What did you find most impressive about them?

They’re really personable and intelligent. They can easily explain things that are very technical to non-technical people, which is key to me. The overarching theme here is they do a great job, and everyone should hire them.

Are there any areas they could improve?

No, not really. 

Any advice for potential customers?

I recommend letting Moburst get in the weeds. Give them everything they need upfront and let them sift through things so that they can make the most informed decisions. They know exactly what they’re doing.

Introduce your business and what you do there.

I am the founder and product manager of Vevivo Limited. We are creating a social networking application. We’re still a startup and haven’t launched in the market yet.

What challenge were you trying to address with Moburst?

My co-founder and I don’t have backgrounds in the app market, nor do we have experience with marketing strategies or techniques for this specific industry. We were looking for someone to educate us and give us essential information that we would need to succeed when it came time to launch.

What was the scope of their involvement?

In the few months we have been working with Moburst, they have done a lot for us, including brand analysis, competitor analysis, and color research. Our app was overwhelmingly orange and, after they researched colors, we decided to change it to more business-friendly colors. They did brand personas for our customer segments, and they helped us develop and set a core message. 

They did a media buying strategy as well as very useful monetization strategies that other apps and our competitors are using in their apps, and they felt these would be a good addition to our app. Moburst also did an SEO report for us. They created plenty of marketing materials that we can use on Facebook and Instagram, and they did different variations depending on what path we might want to take.

We did a lot regarding the App Store, such as screenshot analysis, and they showed us failed examples of what we should be avoiding when creating screenshots for the App Store. We have also established a strong purchasing funnel, and we did retention strategies.

What is the team composition?

We work with Mike (Director of US Accounts). We have spoken with Gilad (Founder & CEO) a few times. We were thinking about when the best time would be to approach investors, and he has a lot of experience within the investment field. We were really anxious because we didn’t know if there would be available funds and if investors would be looking to invest in companies during the pandemic, and both Mike and Gilad were very helpful.

How did you come to work with Moburst?

My co-founder pointed them out to me. He performed a Google search for mobile growth experts. We were consulting with a local marketing agency here in Cyprus, but they aren’t exactly mobile growth experts. We were really looking for someone who knew what they were doing. We saw that Moburst has a very good track record and A-list clientele. When we contacted them for more information, they were very helpful, and we clicked with them immediately.

How much have you invested in them?

We have spent around $24,000 so far.

What is the status of this engagement?

We began the project in late March 2020, and we are still working with them. It has been an intense three months. During this time, the pandemic peaked here in Cyprus, so we couldn’t test the app to a wider audience. However, it worked out perfectly because it forced us to work on the company, the brand, and the app itself.

What evidence can you share that demonstrates the impact of the engagement?

The impact has been huge. They truly helped us find our voice as a company and as a brand. They showed us how we could add true value to our customers and be different from our competitors. They helped us with research that we wouldn’t have been able to do ourselves. For example, with the SEO research, there is no way that we would have been able to do that. They really pointed out the importance of using keywords and having high rankings for the App Store. They helped us calculate the cost per install of the app, so that we can now adjust our financial model. When we approach investors, we can show them specific numbers and calculations. 

How did Moburst perform from a project management standpoint?

We have weekly meetings on Tuesdays, and Mike always has new material for us. That has been the high point of our week. They gave us a consulting schedule in the beginning, and we didn’t really deviate from it except for when we wanted to talk about something specific. For example, during a couple of sessions, my co-founder wanted to talk more about investors. During those times, we also spoke with Gilad, who specializes in this area. The timing has been spot on, and there haven’t been any changes that we didn’t want.

What did you find most impressive about them?

Moburst understood our brand better than we understood it. They convinced us to capitalize on my experience, which actually led me to create this app and express it to our customers. They have always been very excited about our brand and the actual product. They tested it out amongst themselves and gave us feedback on what they thought about the functionalities. We have had positive meetings every week, during which we always learn something new. After those meetings, we spend a day or two trying to implement the stuff they told us about. Every meeting has been worth it.

Are there any areas they could improve?

I can’t think of anything off the top of my head. 

Do you have any advice for potential customers?

Keep an open mind. A lot of people are too attached to an idea, certain functions, or a name, but it is a business world, and if you really want to succeed, you have to listen to those that know the recipe for success. This doesn’t mean completely ignoring your own beliefs or values, but just listen to them. Really think about the things that they tell you.

Introduce your business and what you do there.

I’m the director of digital marketing at a TV provider with 18 different networks and 18 different TV everywhere apps.

What challenge were you trying to address with Moburst?

I’m in charge of paid and partner marketing — anything related to increasing app downloads and user engagement. One of my responsibilities is app store optimization.

This means figuring out how to increase our conversions, as well as working on keyword optimization to increase daily organic traffic and downloads. I hired Moburst to help me with this.

What was the scope of their involvement?

They started off by gathering some baseline information about how our current conversion optimization was performing and how we were ranking for keywords. Afterward, the team then offered us recommendations and had us fill out a brief on our different apps and key selling points.

Moburst worked from top to bottom. The team did a lot of A/B testing, updated our keywords on a consistent monthly basis, and wrote up monthly keyword reports. They overhauled what we were doing and helped us implement best practices. 

For example, they pointed out to us that we weren’t even taking advantage of all of the characters in the subtitle, or that sometimes we didn’t even have a subtitle. They really came in and gave us a blueprint of how to best utilize all of the elements to help with the conversions. 

What is the team composition?

I worked with Gilad (Founder & CEO), as well as with Jonathan (User Acquisition Manager), who was later replaced by Mike (Director of US Accounts). 

How did you come to work with Moburst?

Someone else in the organization recommended them. When we started talking to the other vendors, we met with Moburst and were really impressed by their client list. It was really easy to develop a relationship with them early on. 

We could tell that they were very knowledgeable in their field and were going to dig in and hold our hands throughout the process. From the very beginning, we knew that they would be organized and detailed, which would make for a strong partnership.

How much have you invested with them?

We’ve spent between $500,000–$1 million.

What is the status of this engagement?

Our engagement began in April 2019, but we had to put the project on pause in March 2020 because of the Coronavirus.

What evidence can you share that demonstrates the impact of the engagement? 

There’s been a lot of growth since we started working with Moburst. Within a 6-month period, we saw a 61% growth in organic keyword traffic, which was valued at about $5 million. In the first two months of 2020, we saw a 31% increase in organic traffic from December 2019.

In terms of conversion optimization, we saw a 14% increase from the creative work for a couple of our apps. We had a couple of hiccups along the way from our side. For example, we get recommendations from Moburst that we couldn’t implement. 

It's been amazing to see this tremendous growth given that we weren’t able to fully execute all of the recommendations they gave us.

How did Moburst perform from a project management standpoint?

The project management was great. Everything was easy to do, and the team was organized. When we gave them feedback, they would often get back to us the next day, if not the same day, so that we could go through another round of creative, copy, or keyword review.

Moburst was very much open to feedback. There were times when we would sit on the phone and bounce ideas off of each other. The whole process was collaborative. I know Moburst has other clients, but they always made me feel like I was their number one priority.

They worked efficiently and were able to turn tasks around quickly while explaining certain aspects to us in a way that made sense. Both Gilad and Mike were incredibly smart and were able to give me digestible soundbites of the key information, which helped me when I had to relay that information to other people without expertise in this area.

What did you find most impressive about them?

They were incredibly knowledgeable about every nuance. I could tell that they were truly experts in what they do because they knew the ins and outs of iOS and always knew what was happening before it happened. 

Their level of expertise and willingness to share information speaks to how keen they were to educate us, knowing that we could then take that knowledge and eventually do the work ourselves. Moburst truly had our best interests at heart, even if it was a detriment to their business.

In general, I was really impressed when they would come up with concepts, pushing us to try what wasn’t the norm. The team was incredibly creative and was able to take our feedback and showcase the different ways that we could brand our apps. 

Are there any areas they could improve?

There could’ve been some improvement in their understanding of the nuances of our business and industry. We took a chance on them being that they didn’t have entertainment clients like us, so there was a little bit of a learning curve for them. They had to come up to speed with our language. 

It was an ongoing process, but in the future, they could try to dig in and understand the different positionings of the programmers and their brand. Nevertheless, they got there eventually.

Do you have any advice for potential customers?

Give them as much information as possible and be open to new ideas. One of the aspects that we struggled with was that we were so set in our ways about how we thought the apps should be. I would advise potential customers to be willing to try new things because they’re experts for a reason.

Additionally, invest in testing the conversion optimization and creative work. We spent a huge portion of our budget on testing, which I’m glad we did because we learned a lot. That’s how we were able to prove that what we thought was the norm wasn’t really leading to conversion. 

Introduce your business and what you do there.

I am the Chief Product Officer at Radiant, and we create digital products for apps.  

What challenge were you trying to address with Moburst?

We needed to increase our video chat app’s user adoption rate, so we brought in Moburst to market to prospective users and drive traffic to our platform.

What was the scope of their involvement?

Moburst provided app store optimization (ASO) services and created ads for Google Play and the App Store. While they created ads, banners, and messaging for social media, they also promoted the platform on other apps. Finally, they’ve done some creative work and tested several thumbnail designs for us.

What is the team composition?

Although I worked directly with the CEO and our account representative, we had 6-7 people working on our project full time.

How did you come to work with Moburst?

We researched the best mobile app marketers, and we selected 6-7 companies to pitch their ideas to us. Not only did they show us their plan to optimize the app’s results, Moburst offered services that no one else had. We appreciated their transparency and we wanted to use their product development expertise to make our app better.

How much have you invested with them?

We’ve spent about $600,000. They definitely weren’t our cheapest option, but they were worth the value.

What is the status of this engagement?

We started working together in September 2018 and the project is ongoing. We just finished the first part of our engagement and are moving on to the second.

Introduce your business and what you do there.

I’m the head of B2C product marketing for a strategic data company based in Israel. We focus on creating a mobility marketplace that connects transportation providers with businesses.

What challenge were you trying to address with Moburst?

We have an all-in-one transportation app for iOS and Android that has a few different layers. This ranges from personal navigation to a multi-ride feature that lets people carpool to the same destination. We rely on Moburst to manage digital marketing for our mobile app.

What was the scope of their involvement? 

Moburst provides two main services: app store optimization (ASO) and user acquisition. They basically manage their role themselves, doing keyword research, creating marketing strategies, and identifying opportunities to focus our efforts. On the technical level, they’ve refined our app’s metadata (e.g., app description, screenshots) and continue to manage our data testing to improve conversion rates.

What is the team composition? 

We work with a team of three.

How did you come to work with Moburst?

I’ve known them for a while, now, and had already worked with them while at different companies. Because they’d done such a great job in the past, I wanted to work with them at my current position, as well.

Nevertheless, I had to make the bidding process fair. We met with a few mobile app marketing companies, and, in the end, my head of marketing agreed that Moburst was the best fit. The rest is history.

What is the status of this engagement?

The engagement started in 2018 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

In terms of ASO, they’ve improved our position for specific keywords and have increased our conversion rates. They’re also getting more user ratings in the app store.

How did Moburst perform from a project management standpoint?

They’re easy to work with and have clear communication channels. We mainly interact on WhatsApp and host weekly video calls, and they’re always available to chat. From the project management style to the provided numbers, everything is very transparent. Moreover, they’re receptive to any changes we want to make on our end.

What did you find most impressive about them?

Not only are they straightforward and highly professional, but their team is also creative and execute well. They’ve worked with esteemed companies from various industries, so they’re able to provide a lot of best practices.

Are there any areas they could improve?

No, nothing so far. Different companies handle difficult scenarios differently, but I’m happy to say we haven’t gotten to that point with Moburst.

Do you have any advice for potential customers?

It’s all about communication. Make sure that you do everything you can to provide them with the necessary materials on time. Owning your part of the process allows them to do their job better.

Introduce your business and what you do there.

I am the VP of product marketing and strategy for a communications platform. We build marketplaces for niche B2C industries that include custom voice video and chat messaging features.

What challenge were you trying to address with Moburst?

We were eighteen months into the product life cycle of a cross-platform social entertainment solution. We had engaged three different digital agencies with mixed success and needed a new vendor to upgrade the product. Our primary goal was to acquire high-value customers in an efficient and cost-effective manner.

What was the scope of their involvement?

Our cross-platform product is available for both web and mobile. As our strategic marketing partner, Moburst has executed a strategy to help us decrease our spend and increase revenue.

What is the team composition?

Jon (US Director of Accounts, Moburst) is our main point of contact. Lior (Co-Founder & COO, Moburst) focuses on the strategy side. 

How did you come to work with Moburst?

We sent out an RFP. Moburst submitted a pitch, which stood out against the other agencies that responded. The team audited our acquisition and retention programs. They then did a deep dive into the analysis of the challenges, putting together case studies and strategic recommendations to implement should they be hired. What's more, Moburst was connected to third-party partners, which had great potential value. We appreciated their strong mobile development skills.

What is the status of this engagement?

We began working with them in February 2018 and have signed on for another year.

What evidence can you share that demonstrates the impact of the engagement?

We enhanced profitability by lowering our cost per acquisition (CPA). That has enabled us to scale the business. Moburst helped us become more efficient and smarter about targeting. Overall, they have done a great job sorting through our disorganized data analytics and tracking methods.

How did Moburst perform from a project management standpoint?

They proactively track every aspect of the project. We have no complaints at all. The teams collaborate via Asana. 

What did you find most impressive about them?

The team is a strong full-service operation. Moburst's proficiency on the mobile side distinguishes the team from other vendors. But they've handled our platform's web side just as well. They are strategic thinkers that generate creative solutions. I have been on the agency side myself and I know that their mindset is advantageous for a company like ours. 

Are there any areas they could improve?

We all have room for improvement; there is nothing major to cite.

Do you have any advice for potential customers?

Moburst was able to hit the ground running because we provided detailed background on our company and platform. It is important for the client to ideate from the start since they are the subject-matter expert for the product being developed.