Moburst

BACKGROUND

Please describe your company and your position there.

Manufactures and produce apparel under various brands to sell throughout the United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moburst?

Over covid, the market tightened up and we needed to show a new fresh look to our buyers to keep them interested and make us top of their mind. We hired Moburst to implement a digital strategy to help redesign the website and creative effective content to use on the brand sites to take our brands look to the next level.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were connected with someone in Israel who referred us to them and were blown away with their previous work and vision.

Describe the project in detail and walk through the stages of the project.

We started with an initial discovery and went through what we were looking for and various ideas. They came back to us with suggestions for the websites we were discussing and samples of images that they had created for others for look and feel. After a few calls going back and forth, they sent us the final strategy and helped us implement.

How many resources from the vendor's team worked with you, and what were their positions?

Our main point of contact was the head of Strategy in Israel, Yuval, who presented everything to us and walked us through their ideas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were extremely happy and our clients loved the new look, which kept us very relevant during this trying time.

How effective was the workflow between your team and theirs?

It was as smooth as we could have wanted.

What did you find most impressive or unique about this company?

Their vast experience gave them so many ideas to present and their knowledge of what works and what doesn't helped make it very easy for us to choose.

Are there any areas for improvement or something they could have done differently?

No. We were very happy and would use them again in a heartbeat.

BACKGROUND

Please describe your company and your position there.

I am the CFO of a kosher market grocery chain which now has 5 stores

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moburst, and what were your goals?

We found them on the top pages for mobile app developers when we were considering doing an app for the store and were very impressed after our initial call. We were opening up a new store and needed help

SOLUTION

How did you select this vendor and what were the deciding factors?

We were searching for a one stop shop company that can help with all our marketing needs.. and this company stood out from the rest

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They ended up helping us with strategy for launching our new store in cleveland and developing a social media and email strategy that would help integrate every one of our stores into and to feel like 1 national brand. (email newsletters, social media, flyer design etc..)

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with the Head of Strategy, who was my main contact and point person. I would receive creative and other items through a Slack channel, but only dealt directly with 1 person, which made the process much easier

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We measure by the amount of people that visit our website and store. We definitely saw an uptick in the click throughs and online orders, especially around holidays as a result. The hardest thing was time zones for calls as if we needed a creative, it went through Israel, but they gave us a rep in the US to make it better, which it did

How effective was the workflow between your team and theirs?

Great.. we were constantly in communications via email, and other conference calls. They've been great and are easy to work with.

What did you find most impressive or unique about this company?

Litterally a one stop shop... they helped us from A to Z

Are there any areas for improvement or something they could have done differently?

Nothing that I can say base done our project, they really were a great help.

BACKGROUND

Introduce your business and what you do there.

We are a mobile gaming company with a few very big titles in the mid-core and hardcore genres. I lead the App Store Optimization (ASO) work in the company, and I manage all the titles that we have.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We needed outsourced help with three distinct services. We asked them to help us with keyword optimization for our titles in the stores, creative design for store galleries, and influencer marketing. For the final service lines, we were researching different agencies to help us reach out to influencers.

SOLUTION

What was the scope of their involvement?

They reviewed two of our biggest titles, performed keyword research for the titles, and recommended which text to put in both the App Store and Google Play Store so that we could increase our organic reach. That project lasted several months as we had a few iterations.

In parallel to that, they designed screenshot galleries with us. They created new galleries for the store designs, which we used to test in the store.

The third project was influencer marketing, which is not a part of my team so I can’t give a specific opinion about that. Once there was engagement and the influencer marketing kicked into play, we forwarded it to the respective people.

What is the team composition?

I worked with the ASO lead, the CRO lead who managed all of the gallery creative asset optimizations, and the creative lead who, is in charge of the whole design team.

How much have you invested in them?

We’ve spent roughly $30,000.

What is the status of this engagement?

It started around February 2021. We started with the ASO, then the creative design and testing, and then the influencer marketing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The purpose of the initial engagement was to increase the organic reach through keyword optimization, which we did quite successfully. Moburst pinpointed the right keywords to focus on, and then they helped us achieve a higher ranking for these keywords, resulting in more downloads for these keywords by reinventing the meta-assets, including the description, title, and algorithmically relevant store assets. They did it in a thorough, meticulous way that we couldn’t do in-house because we don’t have the people necessary.

The second task was creating the screenshot gallery based on the hypothesis that our internal research team gave them. Our team here researched what kind of core motivations players have and Moburst built two distinct galleries based on that information. We tested those against each other and against the current gallery, and they were a lot better than the current gallery. This effort was a very interesting and positive experience because they managed to take the insights that our research team had and translate them into visuals that worked better. The engagement with the creative lasted another two months approximately.

How did Moburst perform from a project management standpoint?

The experience with them was very positive, and everything was top-notch. The service, speed, and communication were all good. I can’t say that there is anything bad to report here. I know how to work with agencies, and they know how to work with gaming companies, so everything went very smoothly.

For communication tools, it depended on which part of the project we were in and which team we were working with. We used Asana for project management and Slack overall. When we did the ASO, we used Slack to pass the materials back and forth, as I needed to involve my brand team to approv the text. When we talked about the creative and visuals, we used Slack and Asana because the projects were a little more complicated and we needed more assets to be delivered back and forth. Occasionally, I talked to the project managers on WhatsApp, but that was just me and them.

What did you find most impressive about them?

I would say that their strengths are being meticulous and very up to date with the industry trends. They knew many things that we didn’t. It is their job to be on top of things all the time, and they did that. They impressed me quite a lot with a few things I didn’t know, even though we are in the same profession.

They are also very service-oriented, and they make sure that the work is not just about being professional, but also about being service-oriented. Whenever we needed something, we got a quick response, even if it wasn’t always urgent. They always made sure that we felt confident about their response in a timely manner

Are there any areas they could improve?

No, not in the scope of our engagement. I remember that I also talked to the influencer marketing lead here, and she was very positive about continuing with them.

Do you have any advice for potential customers?

Come with an open mind. They sometimes have out-of-the-box ideas that need to be explored with an open mind. For example, testing icons is something that many companies are very hard with because an icon is the brand identity. Their team does have interesting insights and we do use them. I am glad to say that it proved to be a good decision.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CMO of Evmux, a live streaming software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We needed a company that could handle our social media marketing efforts and help us increase our conversion rate.

SOLUTION

What was the scope of their involvement?

We hired Moburst to help us with our social media marketing efforts. Their main responsibilities include developing, launching, and managing campaigns on social media. They create content such as static images, videos, and copy for our website, campaigns, and social media posts.

Aside from that, they also help us find influencers to partner with for our campaigns. They’re tasked with setting up contracts with influencers and managing them. They’ve also helped us optimize our site’s content to help us further increase our conversion rate.

What is the team composition?

We work with 5-7 people, which include a project manager, copywriters, graphic designers, and videographers from Moburst.

How did you come to work with Moburst?

We came across Moburst through a referral.

How much have you invested with them?

We’ve spent somewhere between $100,000-$150,000 so far.

What is the status of this engagement?

We started working together in November 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve definitely seen an increase in our social media awareness and conversion rates.

How did Moburst perform from a project management standpoint?

Moburst has performed very well in terms of project management. We have shared documents that we use to track their tasks and deliverables, and we typically communicate through Slack, email, phone calls, and video conferences.

What did you find most impressive about them?

Moburst is a true professional and expert in their field. They know how to utilize their knowledge to guide my company in the right direction and to help us achieve our goals. I also appreciate how attentive and responsive they are and how well they take care of me.

Are there any areas they could improve?

I don’t think there’s anything they could have done better.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager at Redefine Meat, a food technology company based in Israel founded in 2018. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We needed Moburst’s help to improve our digital presence. 

SOLUTION

What was the scope of their involvement?

At the start of our collaboration, Moburst built a landing page for us. They also worked on our SEO and link-building strategy needs; the team also did research on other food technology and meat companies. They gave us an overview of the industry before beginning their work. 

Moburst has also worked on our social media campaigns on Facebook, LinkedIn, Instagram, YouTube, and TikTok. Together, we’ve built our activation plan and strategy that details how many posts we will push out and who our target audience is — we’ve essentially planned the entire funnel for our social media. 

At present, they do campaign optimization tasks. While working on our social media accounts, they work on optimizing our content and introducing our brand to various audiences. We work closely with them to find the right audience for each social media platform. We also use them for planning, budgeting, and executing all of our campaigns. 

What is the team composition?

We work with an account manager, who serves as my main point of contact. I also have dedicated meetings with their social media and development teams. 

How did you come to work with Moburst?

Moburst was already working with our company when I joined. However, our founder let me decide whether I wanted to continue with them or seek another organization. I was pleased with how closely Moburst wanted to work with us as we built our digital ecosystem, along with our branding and marketing activities. Simply put, they were a good match for our growth, so we continued our relationship. 

What is the status of this engagement?

We started working together in May 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

To measure success, we track the conversion of our B2B and B2C leads as we enrich our database. We’re also tracking several KPIs related to brand building and digital marketing, such as conversion rates, CTR, cost per click, and others. 

How did Moburst perform from a project management standpoint?

Moburst’s project management is great. They use their own platforms for project management, but we only use Slack to communicate with them.

What did you find most impressive about them?

When it comes to digital communication, we need to consider many aspects, such as content, media, and assets. What makes Moburst so unique is that they provide an impressive suite of services that are truly in sync with each other. Their resources also work well together to give us fast results. Since we’re a startup, we’re still agile — and we need a truly agile partner like Moburst. 

Are there any areas they could improve?

They’re highly tech- and conversion-oriented, but they don’t have much experience in the food industry. To be fair, they’ve gained some experience in our industry after working with us for over a year. 

Do you have any advice for potential customers?

Be precise about your needs and priorities. 

BACKGROUND

Please describe your company and your position there.

We are an interactive connected health and fitness company and I help to oversee the performance marketing aspects of our digital subscription.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moburst?

We were looking for an agile and digital savvy advertising agency that could help support our needs for subscription acquisition. Moburst was eager to take on the challenge and support us in a fast, nimble, and competitive environment with all of our media buying needs.

SOLUTION

How did you select this vendor?

We selected Moburst through a robust RFP process in which they not only solved for our business needs strategically but also managed to conform to the fiscal demands we had given our fluidity in budget.

Describe the scope of their work in detail.

Moburst was responsible for acting as an extension of our media buying team allowing us to have more strategic and efficient buying tactics. They provided consultation on ASO, SEO, and creative needs. The successfully managed our global digital App across all paid channels.

What was the team composition?

Moburst integrated very well into our in-house team which had a variety of stakeholders. Moburst stayed close with the team through weekly syncs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Moburst successfully managed our performance marketing efforts within budget each month delivering results to grow our business.

How effective was the workflow between your team and theirs?

The workflow was extremely effective. Moburst was nimble in our scheduling adjustments required.

What did you find most impressive about this company?

The speed in which Moburst was able to onboard as well as the flexibility with budget allocation and speed to change resulted in Moburst fitting well for a brand that can pivot quickly.

Is there any area for improvement or anything that could have been done differently?

Moburst is excellent in execution, they provided many recommendations for enhancing attribution, there are some opportunities for more brand/creative guidance and recommendations.

BACKGROUND

Introduce your business and what you do there.

I’m the mobile project manager at Evest, an investing and trading company. I manage the paid and organic growth of our mobile app within all of the global markets, and I’m in charge of our partnerships. I’m also in charge of the new UI of our new mobile app that’s going to launch in 2022.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We needed app store optimization (ASO) services for Android and iOS.

SOLUTION

What was the scope of their involvement?

Moburst has helped us promote our app wisely and organically, managing every promotion channel for both iOS and Android. They’re not only focusing on organic traffic, but they’re now promoting our app through paid channels.

We’re developing new strategies and adding new promotion channels to our partnership. Currently, they also create content for the ads, do keyword research, and help us with all the planning. Additionally, they will manage a new Apple search channel to bring us new traffic and more targeted clients.

What is the team composition?

We work with Sharon (Head of Organic) and a campaign manager who manages all of our Apple Search Ads (ASA).

How did you come to work with Moburst?

I found Moburst through the previous company that I used to work at. They had provided us with a very solid service then. When I started working here, I wanted a company with a very successful work record, so I brought them in.

As this was a new app, its information was very sensitive. Thus, I decided to work with a  professional and organized company like them.

How much have you invested with them?

We’ve spent over $100,000.

What is the status of this engagement?

We started working together in March 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since launching our app in April 2021, we’ve seen over 15,227 organic installs and 10,468 non-organic installs. Additionally, Moburst has shared screenshots with us of keywords that have raised us to the top 10 apps in our category.

How did Moburst perform from a project management standpoint?

Moburst is very organized with the tools they’re using. We use Appfire to track our results, and they use an ASO tool called Uptick to track other metrics as well.

What did you find most impressive about them?

Moburst’s organization is impressive.

Are there any areas they could improve?

No. They’re very professional and organized.

Do you have any advice for potential customers?

I recommend talking with Sharon first. She’s very professional, organized, and patient.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Important, an app that helps stop self-driving cars from crashing into users.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We wanted to get some initial users and to find out what messaging works to acquire users.

SOLUTION

What was the scope of their involvement?

Initially, Moburst helped us identify what we were going to do, how we were going to do it, how we were going to measure it, and what the results would be from a great campaign. They set up, ran, and optimized the campaign, and they set up the tracking for us. 

They did the creative, looked at the brand performance and the medium we would be using, and then they created different graphics, static images, carousel ads, videos, polls, and Instagram stories. 

They did the media buying, which involved optimizing weekly what we were doing and making sure that we had the best performance on each network. They worked on the total strategy for helping us get the right message, format, and channels, and they optimized the business strategy.

What is the team composition?

I’ve worked with Jonathan (User Acquisition & Partnerships Manager) and Gilad (Founder & CEO).

How much have you invested with them?

We’ve spent close to $100,000.

What is the status of this engagement?

We worked with them from July–October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Moburst managed to reduce our cost of acquisition by over 200% over the course of the campaign. They created a good framework for which messaging would work for each specific market, and they provided us with enough information to create a well-structured budget and forecast moving forward.

How did Moburst perform from a project management standpoint?

Their project management was excellent. Everything we asked them to do, they delivered on or ahead of time and on budget. They were great at managing the project, giving feedback and suggestions, and reporting exactly what we needed to have.

What did you find most impressive about them?

The team had a deep understanding of what we wanted to achieve and made sure that they met our business objective beyond the detail of the campaign.

Are there any areas they could improve?

No, I have no suggestions.

Do you have any advice for potential customers?

Be transparent with your objectives. 

BACKGROUND

Introduce your business and what you do there.

We’re a mobile app company for shoppers. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We use Moburst to do app install buying, media buying, and a lot of creative work. We had a bunch of high-salary employees that were in charge of this, but they weren’t as efficient, creative, and knowledgeable as we needed them to be. We were looking for an agency to take over, and that’s how we found Moburst.

SOLUTION

What was the scope of their involvement?

Moburst provides an extensive list of services. They do media buying and all of our creatives for that media buying. They also do all of the descriptions, media, and ASO (App Store Optimization) for both app stores. Their team does some product stuff, such as our onboarding flow and verbiage across the app.

What is the team composition?

We work with a team at Moburst. Lior (Co-Founder & COO) and Gilad (Co-Founder & CEO) are on pretty much every call; they’re very hands-on and technical. They make presentations and answer our questions. 

We also work with an account manager and their direct reports. A lot of people are involved, but that’s a good thing because it means they’re deep in the weeds with us, which is helpful.

How did you come to work with Moburst?

I don’t remember; it could’ve been a referral. However, I’m very happy that we found them.

How much have you invested with them?

In terms of media buying, they’re handling about $250,000–$300,000 each month. They charge around 10–15% of that. Then, I get additional packages on top of that, such as helping with creative.

What is the status of this engagement?

Our work began around October 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their impact has been extremely noticeable across the spectrum, from the media buying side of things to crushing some of our key KPIs. They’ve driven our CPI (cost per installs) and CPA (cost per activation) costs way down and increased the discoverability of our app within the app stores pretty dramatically, which is a big improvement. They have also increased a lot of stuff on the product end for us through data findings.

How did Moburst perform from a project management standpoint?

We’re working on a lot of projects with them, so we have weekly meetings and then some meetings on top of those that can be more technical and in-depth if necessary. They also track everything through the project management software Asana, which is really helpful.

What did you find most impressive about them?

They’re really personable and intelligent. They can easily explain things that are very technical to non-technical people, which is key to me. The overarching theme here is they do a great job, and everyone should hire them.

Are there any areas they could improve?

No, not really. 

Any advice for potential customers?

I recommend letting Moburst get in the weeds. Give them everything they need upfront and let them sift through things so that they can make the most informed decisions. They know exactly what they’re doing.