Branding, Mobile App Dev & Mktg for Digital Solutions Co
- Branding Marketing Strategy Mobile App Development
- $10,000 to $49,999
- June 2022 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"What stands out most about Navicosoft is their ability to seamlessly integrate advanced technical skills."
- Food & Beverages
- Australia
- 51-200 Employees
- Online Review
- Verified
Navicosoft has created the branding identity of a digital solutions company. Navicosoft develops a food scanner app for Android and iOS platforms and provides marketing services, managing SEO and Google Ads.
Navicosoft has delivered a mobile app that has achieved over 10 million product scans, indicating high user engagement. The team's digital marketing campaigns have resulted in the highest ROI for the client. Navicosoft consistently delivers work on time and has strong communication with the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Manager of Mustakshif Pty Ltd
Describe what your company does in a single sentence.
Mustakshif pioneers innovative digital solutions for the halal food industry.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Navicosoft to accomplish?
- Our primary goal was to find an expert app developer who could create a Halal food scanner app for both Android and iOS platforms. We needed a developer capable of integrating complex features, such as a barcode-based halal scanner, to facilitate easy identification of permissible food items. Navicosoft was selected for their expertise in crafting custom mobile applications that meet specific cultural and functional requirements.
- We aimed to develop a unique brand identity that resonates with our target audience's cultural values. This included the creation of a logo in Arabic calligraphy that embodies the spirit of 'Mustakshif,' meaning 'Let’s explore.' Navicosoft’s in-house design team was tasked with creating a visually appealing and culturally aligned brand identity, including custom UX/UI design for a seamless user experience across all platforms
- Our objective extended beyond app development to encompass a comprehensive digital marketing strategy. This included website development with optimized UX/UI design, content development, SEO services, Google Ads campaigns, and social media marketing.
Our goal was to achieve a significant increase in ROI and maximize traffic, positioning the 'Mustakshif' app as a leader in the dietary food market. Navicosoft was chosen for their proven track record in delivering effective digital marketing solutions that drive results.
SOLUTION
How did you find Navicosoft?
- Online Search
- Referral
- Clutch Site
- Other
Why did you select Navicosoft over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
- Google search
How many teammates from Navicosoft were assigned to this project?
15
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work for Navicosoft involved comprehensive app development and digital marketing services for the "Mustakshif" Halal food scanner app. Key deliverables included:
- Mobile Application Development: Development of a Halal food scanner app using Flutter and Dart, providing cross-platform functionality for both Android and iOS systems. This app features a barcode scanner to detect halal products and includes custom UX/UI designs tailored to ensure a seamless and engaging user experience.
- Branding and Logo Design: Creation of a unique logo in Arabic calligraphy that aligns with Islamic cultural values, effectively representing the brand's essence of exploration and discovery.
- Website Development: Construction of a fully functional website utilizing the Laravel framework, with integrated UX/UI design focused on user engagement and conversion. This includes content development optimized for SEO, enhancing visibility and reach.
- Digital Marketing: Execution of a targeted digital marketing strategy comprising SEO services, Google Ads campaigns, and social media marketing to drive traffic, increase ROI, and establish a strong market presence.
These deliverables were meticulously crafted to meet Mustakshif's specific needs, employing modern technologies like Flutter, Dart, and Laravel to ensure robust functionality and a high-quality user experience from initial concept through to launch and ongoing marketing efforts.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project with Navicosoft yielded significant measurable outcomes that demonstrate its progress and success: App Downloads and Usage: The "Mustakshif" Halal food scanner app achieved over 10 million product scans, indicating high user engagement and widespread adoption across both Android and iOS platforms.
- Website Traffic and Engagement: The newly developed website saw a substantial increase in traffic, reaching millions of visits, which directly correlates with the enhanced SEO strategies and content optimization efforts.
- Digital Marketing Impact: The comprehensive digital marketing campaign resulted in the highest ever ROI for Mustakshif. Google Ads campaigns and targeted social media marketing significantly increased the brand's online visibility and market penetration.
- Customer Satisfaction and Market Penetration: High customer satisfaction rates were reported, along with a strong penetration in the food dietary market, solidifying "Mustakshif" as a leading brand in its category.
The applications and marketing strategies were not only technically sound but also creatively superior, perfectly aligning with our cultural values and business goals. Their attention to detail and commitment to high standards were evident in every aspect of their work, making them a top-tier provider in digital solutions.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Navicosoft's project management was highly effective, marked by professionalism and responsiveness. They consistently delivered milestones on time, adhering to a tight schedule that aligned with our strategic launch dates. Communication was a strong point; the project manager assigned to our initiative was accessible and engaged, facilitating regular updates and feedback sessions to ensure transparency and alignment with our goals.
Their responsiveness to our needs was exemplary. Whenever we requested modifications or had additional requirements, Navicosoft was quick to adapt and implement changes without impacting the project timeline. Their proactive approach in anticipating potential challenges and their readiness to address them ensured a smooth progression of the project.
This agility and commitment to client satisfaction significantly contributed to the project's overall success, making Navicosoft a reliable partner in our ongoing digital endeavors. Their project management approach was highly efficient, ensuring that all phases of the project from development to deployment were completed on schedule. This reliability in delivering on time greatly contributed to the smooth launch and success of our project.
Their pricing was competitive, and the ROI from their comprehensive digital marketing solutions far exceeded expectations. The blend of high-quality service, outstanding results, and reasonable cost makes Navicosoft a cost-effective choice for any digital needs.
What was your primary form of communication with Navicosoft?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stands out most about Navicosoft is their ability to seamlessly integrate advanced technical skills with a deep understanding of cultural nuances, which was crucial for the success of the "Mustakshif" Halal food scanner app. Their use of cutting-edge technologies like Flutter and Dart for mobile app development, coupled with the Laravel framework for our website, ensured robust, scalable, and cross-platform solutions that effectively catered to our diverse user base.
Navicosoft's commitment to culturally aligned design was particularly impressive. The creation of a logo in Arabic calligraphy and their thoughtful approach to UX/UI design demonstrated their respect and understanding of Islamic cultural values, which resonated deeply with our target audience. This sensitivity and attention to cultural details are rare in the tech industry and set Navicosoft apart as a developer and marketer who not only builds apps but also builds connections with the audience.
Additionally, their holistic approach to digital marketing—encompassing SEO, social media, and Google Ads—was seamlessly executed. The strategy was not just about driving traffic; it was about creating meaningful engagements that converted into measurable results. Their ability to deliver a comprehensive service package, from conceptualization through to execution and marketing, underscores their unique position in the market as a truly integrated digital solutions provider.
Their proficiency in technology and marketing, combined with a deep understanding of cultural nuances, makes them a standout choice. Throughout our project, they not only met but exceeded our expectations in creating a feature-rich Halal food scanner app, accompanied by a robust digital marketing campaign that significantly boosted our market presence.
Remarkably, within just three months, their efforts led to millions of traffic hits on our platform, showcasing their capability to deliver rapid and substantial results. From initial consultation to final delivery, their team was professional, supportive, and dedicated. Their ability to integrate technical expertise with strategic marketing insights made them an invaluable partner in our venture.
Navicosoft not only delivered on their promises but also exceeded our expectations, making them a highly recommendable digital services provider.
Are there any areas for improvement or something Navicosoft could have done differently?
While Navicosoft excelled in many areas, there's always room for growth. A potential area for improvement could be in offering even more tailored training sessions for clients on managing and updating their platforms independently. Enhancing this aspect of client empowerment could further enrich customer satisfaction and self-sufficiency.
Nonetheless, Navicosoft’s dedication to client success and their proactive service approach remains highly commendable and sets a strong foundation for future enhancements
RATINGS
-
Quality
5.0Service & Deliverables
"Navicosoft provided exceptional quality in both service and deliverables."
-
Schedule
5.0On time / deadlines
"Navicosoft demonstrated excellent time management skills, consistently meeting deadlines without compromising the quality of their work."
-
Cost
5.0Value / within estimates
"The services provided by Navicosoft represented significant value for money."
-
Willing to Refer
5.0NPS
"I would highly recommend Navicosoft to anyone looking for top-notch digital solutions.