What evidence can you share that demonstrates the impact of the engagement?
We measure engagement, reach, and followers. All of those metrics have steadily grown. Since the pandemic started, engagement has increased by 400%. Fifty & Five was flexible and was able to cover that level of engagement.
How did Fifty & Five perform from a project management standpoint?
They conduct quarterly social media reviews and provide in-depth reports on what did and didn’t work. Based on the data that their team provides, we make adjustments. It’s easy to voice any concerns because their team’s willing to adjust if necessary.
I can text them any time of the day, and their team will respond. When they have a question, their team texts me. It’s a close working relationship. There isn’t a bureaucracy that gets way.
What did you find most impressive about them?
It doesn’t feel that I’m partnered with a large company. After working together for so long, we have a strong relationship. Their team offers a sense of familiarity. We always have access to them.
Are there any areas they could improve?
They could be more proactive about proposing opportunities. As we’re so collaborative, it feels that we’re sometimes in the same box.
Do you have any advice for potential customers?
Be open and honest with them. They’ll reciprocate. Treat this as a partnership rather than an agency relationship.