digital. social. creative.
We are seasoned thinkers, creating social experiences that influence consumer behavior, drive digital dialogue & provide battle-tested analytical data. Fifty & Five provides digital & social media marketing services to local & global brands, managing strategy, content marketing, customer care & advanced social listening.
headquarters
other locations
Focus
Portfolio
NBC/Universal, GolfNow, Solar Bears, Warner Brother’s, Tupperware, Blaze Pizza, Game Show Network, Enterprise Rent-A-Car, NETGEAR, Hasbro, the happy egg co., Mezzacorona Wine, Microsoft, Hong Kong Tourism, SAP, Beringer Vineyards, Penfolds Wine, Korea Tourism, SelectQuote, Skechers, Kendall-Jackson Wines, and Macau Tourism
Reviews
the project
Social Media Marketing & Management for Pizza Franchise
"Their team offers a sense of familiarity. We always have access to them."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of digital growth at Blaze Pizza. We’re a pizza chain.
What challenge were you trying to address with Fifty & Five?
My company was working with Fifty & Five before I joined the team.
What was the scope of their involvement?
Fifty & Five manages the day-to-day engagement with guests on our social media platforms including Facebook, Instagram, and Twitter. Their team deals with complaints and accommodations. They also have conversations with our guests. They’re the personification of our brand, making sure that we don’t feel like an anonymous corporate entity online.
Their team creates the content that’s posted on all of the different social platforms. When there’s a trend, they create a proposal for how we can jump into the conversation.
What is the team composition?
I work directly with two people from Fifty & Five. One person’s in a senior position and the other person’s in more of a support role.
How did you come to work with Fifty & Five?
I wasn’t part of the selection process, but we’ve continued to work with them.
How much have you invested with them?
We spend roughly $11,000 a month on their services.
What is the status of this engagement?
I started working with them in the fall of 2013, and our partnership’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We measure engagement, reach, and followers. All of those metrics have steadily grown. Since the pandemic started, engagement has increased by 400%. Fifty & Five was flexible and was able to cover that level of engagement.
How did Fifty & Five perform from a project management standpoint?
They conduct quarterly social media reviews and provide in-depth reports on what did and didn’t work. Based on the data that their team provides, we make adjustments. It’s easy to voice any concerns because their team’s willing to adjust if necessary.
I can text them any time of the day, and their team will respond. When they have a question, their team texts me. It’s a close working relationship. There isn’t a bureaucracy that gets way.
What did you find most impressive about them?
It doesn’t feel that I’m partnered with a large company. After working together for so long, we have a strong relationship. Their team offers a sense of familiarity. We always have access to them.
Are there any areas they could improve?
They could be more proactive about proposing opportunities. As we’re so collaborative, it feels that we’re sometimes in the same box.
Do you have any advice for potential customers?
Be open and honest with them. They’ll reciprocate. Treat this as a partnership rather than an agency relationship.