Fifty & Five

BACKGROUND

Please describe your company and position.

I am the Co-owner of Barsha

Describe what your company does in a single sentence.

We are a restaurant that features cuisine from North Africa & the Mediterranean.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fifty & Five to accomplish?

• Social Media Presence
• Marketing

SOLUTION

How did you find Fifty & Five?

They were our customers!

Why did you select Fifty & Five over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Good vision

How many teammates from Fifty & Five were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fifty & Five has helped us grow our Instagram & Facebook presence. They assist with our email marketing campaign and capture the photo content of all of our media. They are professional, creative, and such a pleasure to work with. We are grateful to have them as part of our team!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our media are following has grown. During the pandemic, because of their consistent email marketing, we successfully connected and communicated with our local community which kept us afloat. 
• Also, the professional photos that they capture of beautiful and captivating!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They definitely deliver items in a timely manner and respond well to our needs.

What was your primary form of communication with Fifty & Five?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The fact that they were customers first showed us that they believed in our brand. They have innovative ideas and are up to date with the current trends.

Are there any areas for improvement or something Fifty & Five could have done differently?

They are on point!

BACKGROUND

Please describe your company and your position there.

CMO - StreetStrider

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fifty & Five?

We needed someone to help with our organic social media management.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral.

Describe the project in detail and walk through the stages of the project.

They have been great to work with for both social media management and influencer campaign management. Great fit for our company. Professional, organized, creative, smart, and consistently positive energy which really matters when working with an agency. We're very thankful to have found them and to have established such a great working relationship so quickly.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with multiple people on the influencer campaign side and multiple on the social media management side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our FB and IG have grown considerably. They have done a great job growing our organic socials with engaging content, and interacting with followers. On the influencer side, they have been incredible as well. Not only building a great program but representing our brand as if they are in-house employees. They have really gone above and beyond to make influencers feel comfortable working with our brand even with a limited paid influencer budget. Thankful to have found this team!

How effective was the workflow between your team and theirs?

Not only on time and prepared, but planning ahead, having content ready to go for weeks in advance, call agenda ready to go, etc. Their professionalism and communication are 10/10.

What did you find most impressive or unique about this company?

Love the entire team.

Are there any areas for improvement or something they could have done differently?

They have been fantastic to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital growth at Blaze Pizza. We’re a pizza chain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fifty & Five?

My company was working with Fifty & Five before I joined the team.

SOLUTION

What was the scope of their involvement?

Fifty & Five manages the day-to-day engagement with guests on our social media platforms including Facebook, Instagram, and Twitter. Their team deals with complaints and accommodations. They also have conversations with our guests. They’re the personification of our brand, making sure that we don’t feel like an anonymous corporate entity online.

Their team creates the content that’s posted on all of the different social platforms. When there’s a trend, they create a proposal for how we can jump into the conversation.

What is the team composition?

I work directly with two people from Fifty & Five. One person’s in a senior position and the other person’s in more of a support role.

How did you come to work with Fifty & Five?

I wasn’t part of the selection process, but we’ve continued to work with them.

How much have you invested with them?

We spend roughly $11,000 a month on their services.

What is the status of this engagement?

I started working with them in the fall of 2013, and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure engagement, reach, and followers. All of those metrics have steadily grown. Since the pandemic started, engagement has increased by 400%. Fifty & Five was flexible and was able to cover that level of engagement.

How did Fifty & Five perform from a project management standpoint?

They conduct quarterly social media reviews and provide in-depth reports on what did and didn’t work. Based on the data that their team provides, we make adjustments. It’s easy to voice any concerns because their team’s willing to adjust if necessary.

I can text them any time of the day, and their team will respond. When they have a question, their team texts me. It’s a close working relationship. There isn’t a bureaucracy that gets way.

What did you find most impressive about them?

It doesn’t feel that I’m partnered with a large company. After working together for so long, we have a strong relationship. Their team offers a sense of familiarity. We always have access to them.

Are there any areas they could improve?

They could be more proactive about proposing opportunities. As we’re so collaborative, it feels that we’re sometimes in the same box.

Do you have any advice for potential customers?

Be open and honest with them. They’ll reciprocate. Treat this as a partnership rather than an agency relationship.