Volterra

BACKGROUND

Introduce your business and what you do there.

I’m the president of a specialized marketing agency focused on small business content for banks and brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Volterra?

We hired Volterra to help us focus consistently on building our social media channels. We were time-pressed and focused on giving our clients the service they deserved. Additionally, we were not experts on social media.

SOLUTION

What was the scope of their involvement?

The team helps us establish our presence on social media channels such as Facebook, Twitter, and LinkedIn. They also craft content for those channels, and they reuse some of our existing content. Volterra usually posts articles and blogs such as business articles, how-to business news, business tips, and other things our target audience wants to hear. After curating our content, they send out a mix of original and shared content. They post several times a day or a week. 

They also set up strategies to increase our followers and connections. Overall, they’re in charge of one of the most important pieces of our marketing so that we can focus on other revenue development opportunities. 

What is the team composition?

My main contact is Andrew (Principal), and he has a team behind him.

How much have you invested with them?

We spend under $12,000 annually. 

What is the status of this engagement?

We began collaborating together in February 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been very good at finding relevant content to share on our social media platforms. I also have evidence that our followers have gone up on Twitter. Additionally, we’ve gotten around two dozen or more high-value connections on LinkedIn. Then, on Facebook, we’ve got hundreds of likes. Overall, we’ve experienced enhanced visibility and way more shares — Volterra has created an audience for us that wasn’t originally within our reach. 

The team has taken the time to understand our business so that they can design an appropriate and tailored social media program to meet our needs. On top of that, they execute their strategies flawlessly. I don’t have to think about my social media other than giving them full access to my accounts. They’ve taken the social media function completely off our plate, and the content that they’ve been sharing is precise and appropriate to my industry. For me, that’s the key to posting — you don’t just post for the sake of posting. 

How did Volterra perform from a project management standpoint?

We usually have monthly check-ins by phone and in between that, we email each other. I appreciate their attention to detail. My team can still jump on our social media pages, but we don’t have to because we know that Volterra keeps the engine running. As a result, I’ve recommended them to a few other business owners. 

What did you find most impressive about them?

Their ability to elevate our visibility on social media channels has been impressive. Volterra certainly knows how to do things well. Other companies who are interested in working with them can expect increased referrals, leads, engagement, and visibility. 

Are there any areas they could improve?

I just wish more people know what Volterra can do for their business. 

Do you have any advice for potential customers?

Trust Volterra’s process, and let them guide you with their expertise. They have a lot of experience, and they have a lot of clients in different industries. Above all, trust them to get the results that you want. 

BACKGROUND

Please describe your company and your position there.

I'm the owner of a PR agency that creates media-dominating pitches to news media across Canada and the USA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Volterra?

We needed expertise in how to amplify the fruits of our earned media on TV, Radio, Online etc. through social media audiences. Andrew and Volerra were brought in to help us in our goal to sell out 'dump trump ties' ASAP.

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted 3 social media providers but we were particularly impressed with Andrew Jenkins himself as a well-established leader in the social media consulting industry. His storied career and range consulting with major Canadian banking institutions and notable Canadian startups made him an ideal choice.

Describe the project in detail and walk through the stages of the project.

Things were happening fast and furiously for us in terms of media coverage and interview requests etc. so we really didn't have time to develop a social media strategy to complement PR efforts. Andrew and Volterra hit the ground running and immediately added value by helping us target potential customers on facebook and selecting the best media clips to use. Frankly, he took the pressure off of us to also have social media expertise and insights while we were insanely busy with earned media.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Andrew as the primary team member and felt very well serviced and responded to.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the added social media boost from Andrew and Volterra's efforts, we sold $25,000 worth of silk 'Dump Trump' ties for charity in less than a week! Volterra helped us execute a flawless victory for the client.

How effective was the workflow between your team and theirs?

We threw a lot at Andrew right away and always had a responsive, thoughtful and insightful response. The rubber hit the road and Volterra never disappointed us.

What did you find most impressive or unique about this company?

I truly think we would have missed out on major sales opportunities if Volterra had not been able to consult, manage, troubleshoot and execute an excellent social media strategy on the fly.

Are there any areas for improvement or something they could have done differently?

No, they really did it all very well.

BACKGROUND

Please describe your company and your position there.

I'm the President at Grierson Consulting, a business development consulting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Volterra?

I was conducting a competitive analysis for a client and one of the areas we needed to look at what the strength of their social.

SOLUTION

How did you select this vendor and what were the deciding factors?

Andrew came highly recommended by several contacts of mine.

Describe the project in detail and walk through the stages of the project.

My client needed to improve their presence on all social platforms. Their level of activity was low and sporadic with no real plan. The goal was to create a social strategy that would hit their clients in multiple touchpoints across LinkedIn, Facebook, Twitter, and Instagram. Create engagement and convert to leads.

The stages were:

• understand the current status to identify the gap
• create a strategy to close the gap
• execute

How many resources from the vendor's team worked with you, and what were their positions?

I worked mainly with Andrew.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started to implement the recommendations, our views have increased by 43%, and we have started to get engagement in our post's activity.

How effective was the workflow between your team and theirs?

We met on a regular basis to ensure that I understood the information and recommendations. Any issues and needs were addressed quickly and effectively.

What did you find most impressive or unique about this company?

The first thing they did was clearly identify the gap between my client and their top 3 competitors, and I have never had a social company do that. My client and I were very impressed.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Principal & Managing Director of Upper Post Consulting Group Inc.

Describe what your company does in a single sentence.

Boutique Management Consulting Company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volterra to accomplish?

• Amplify Brand
• Drive engagement

SOLUTION

How did you find Volterra?

Referral

Why did you select Volterra over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Volterra were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promote and support the brand across various social media platfroms including linked-in, Meta & X.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yes - followers increased as did engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very good project management. On time and on budget.

What was your primary form of communication with Volterra?

Virtual Meeting

What did you find most impressive or unique about this company?

They were very knowledgeable.

Are there any areas for improvement or something Volterra could have done differently?

They were great!

BACKGROUND

Please describe your company and position.

I am the CEO of Damian M. Reid International

Describe what your company does in a single sentence.

Damian M. Reid International helps heart-centred entrepreneurs overcome their top challenges through personalized coaching, mentoring, consulting, and transformative programs. It empowers them to design and live their ideal Freedom Lifestyle™.
 
 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volterra to accomplish?
Create short social media ready clips from a 30 minute interview.

SOLUTION

How did you find Volterra?

Referral

Why did you select Volterra over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Volterra were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Conduct a 30-minute video interview.
2. Create as many social media ready reel clips as possible.
3. Complete any requested edits.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Volterra produced seven video reels with captions, which were created with minimal edits required. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on time, the response time was excellent, and the team promptly completed all requested edits.

What was your primary form of communication with Volterra?

Email or Messaging App

What did you find most impressive or unique about this company?

The principal, Andrew Jenkins, is a highly knowledgeable subject matter expert and adds tremendous value to the project.

Are there any areas for improvement or something Volterra could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am the Owner of Sore Thumb Inc.

Describe what your company does in a single sentence.

Digital marketing agency that delivers websites, branding, and social media marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volterra to accomplish?

• To report on current social trends for our client and recommend new target groups.

SOLUTION

How did you find Volterra?

Referral

Why did you select Volterra over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Volterra were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Volterra helped us with social listening and competitor reports for two products for our client. They delivered a huge amount of information that will help us to expand our targeting and make informed decisions about future social media efforts on our client's behalf.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were given a full, detailed report with data from not only our brands and related keywords but also their biggest competitor products. Volterra walked through all the results with us and dove deeper into certain data points where clarification was needed. They went above and beyond to help us understand everything they provided and how to implement the data to make informed choices for our client's social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were timely, responsive, and communicative. They were able to answer our questions quickly and in a detailed manner, and delivered a huge amount of valuable data to us in a digestible format.

What was your primary form of communication with Volterra?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Volterra is helping to sort out the noise of social media so that we can create content that is more likely to connect with the audience we need to reach. This is an investment I would absolutely recommend for larger brands on social media.

Are there any areas for improvement or something Volterra could have done differently?

No, they were great.

BACKGROUND

Please describe your company and position.

I am an executive of Women In Tech Tribe (WITT)

Describe what your company does in a single sentence.

Books and speaking engagements supporting women in technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volterra to accomplish?

• Create brand awareness for our company
• Increase book sales

SOLUTION

How did you find Volterra?

Referral

Why did you select Volterra over others?

• Pricing fit our budget
• Referred to me
• Company values aligned
• Expertise

How many teammates from Volterra were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create an overall social media marketing plan: 

• increase brand awareness 
• increase book sales
• provide personal brand tips and techniques

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

views, connections, andtraffic on social media sites

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery was on time,. Meetings were structured and also allowed time for discussion to expand on ideas and potential action plans.

What was your primary form of communication with Volterra?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Andrew's style is collaborative and open. They shared their expertise and recommendations while listening to our goals and our strategic plans for the future.

Are there any areas for improvement or something Volterra could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Sr Director, Value Consulting of a software company 

Describe what your company does in a single sentence.

We're the leading social application for the financial services and insurance industries, helping advisors and agents harness the power of social media to grow their businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volterra to accomplish?

• Content consulting

SOLUTION

How did you find Volterra?

• Industry conference

Why did you select Volterra over others?

• Great culture fit
• expertise

How many teammates from Volterra were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Volterra helps us with social media strategy and content development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Great team.
• Expert knowledge level.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our Volterra exceeds expectations on project delivery and quality.

What was your primary form of communication with Volterra?

• Virtual Meeting

What did you find most impressive or unique about this company?

• Low ego.
• High willingness to help.

Are there any areas for improvement or something Volterra could have done differently?

Nope.

BACKGROUND

Please describe your company and position.

I am the Executive Producer of an arts, entertainment & music company

Describe what your company does in a single sentence.

Film & TV production

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volterra to accomplish?

• Audience Engagement

SOLUTION

How did you find Volterra?

previous knowledge

Why did you select Volterra over others?

• Close to my geographic location
• known previously

How many teammates from Volterra were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• promotion of content
• driving audience engagement
• reporting for results

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

based on driving viewership and audience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time

What was your primary form of communication with Volterra?

Virtual Meeting

What did you find most impressive or unique about this company?

they were new to entertainment industry and were able to navigate some of the funding bodies and the metrics of their requirements.

Are there any areas for improvement or something Volterra could have done differently?

more engagement with publicity team could have been better.

BACKGROUND

Please describe your company and position.

I am the former VP Marketing (Contract) of Sprout Wellness Solutions

Describe what your company does in a single sentence.

Health & Wellness platform targeted at mid market to enterprise size b2b organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volterra to accomplish?

• Awareness
• Lead Generation
• Content Optimization

SOLUTION

How did you find Volterra?

Referral

Why did you select Volterra over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Volterra were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amplify our brand through content design, creation and deployment through social media platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Awareness, engagement and conversion metrics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time and on budget. Very responsive.

What was your primary form of communication with Volterra?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by their speed to market and agility.

Are there any areas for improvement or something Volterra could have done differently?

They were great!