TechnoPulse

BACKGROUND

Please describe your company and position.

I am the CMO of Taylor G

Describe what your company does in a single sentence.

Womens e-commerce clothing brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TechnoPulse to accomplish?

• Shopify expert
• Site building
• Shopify troubleshooting

SOLUTION

How did you find TechnoPulse?

upwork

Why did you select TechnoPulse over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from TechnoPulse were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Klaviyo List Cleanup & Segmentation
Tasks:

•⁠ ⁠Clean Email/SMS Lists:

Remove unengaged subscribers (e.g., 6+ months inactive).
Segment lists by engagement (e.g., "Active," "At-Risk," "Cold").
Ensure SMS compliance (opt-in verification, TCPA guidelines). •⁠ ⁠Identify Facebook Group Members:
Create a custom Klaviyo segment for users who signed up via Facebook Group link (track UTM parameters or add a "Facebook Group" tag at signup).
Sync Facebook Group data using Zapier (if needed). •⁠ ⁠Newsletter Hygiene:
Remove duplicates, invalid emails, and spam traps.
Add a re-engagement campaign for inactive subscribers.
Tools: Klaviyo’s analytics, Zapier (for Facebook Group sync), NeverBounce (email validation).

 
2. New Shopify Site Setup (Prestige Theme)
Tasks:

•⁠ ⁠Theme Installation & Setup:

Install Prestige theme and configure default settings (navigation, colors, fonts).
Optimize for mobile responsiveness and speed. •⁠ ⁠Content Creation:
Homepage: Hero banners, featured collections, brand storytelling sections.
Product Pages: Add trust badges, size guides, and FAQs. Waitlist, pre order section
Blog: Set up a template for upcoming live stream announcements. •⁠ ⁠Basic Customizations:
Add custom sections (e.g., "Live Stream Schedule," "Bundle Offers").
Install essential apps (e.g., Loox for reviews, Bold Bundles for cross-selling).
Tools: Shopify Admin, Prestige theme docs, PageFly (for drag-and-drop edits).

 
3. Live Stream Integration & Pop-Ups
Tasks:

•⁠ ⁠Live Stream Notifications:

Create a pop-up (e.g., "Join our live stream! Get notified ⏰").
Connect pop-up signups to a Klaviyo list (e.g., "Live Stream Alerts").
Set up an SMS/email automation to remind users 1 hour before the stream. •⁠ ⁠Facebook Group Syncing:
Use a Shopify app like LinkMySocial to display Facebook Group feeds on the site.
Add a "Join Our Facebook Group" CTA in the header/footer.
Tools: Klaviyo Forms, Privy/SmartrMail (pop-ups), LinkMySocial.

 
4. Email Retargeting & Cross-Selling
Tasks:

•⁠ ⁠Simple Retargeting Workflows:

Abandoned Cart: Send 1 email + 1 SMS reminder.
Post-Purchase Cross-Sell: Recommend related products 3 days after delivery. •⁠ ⁠Bundle Promotions:
Create "Frequently Bought Together" bundles (e.g., using Bold Bundles).
Promote bundles in emails (e.g., "Complete Your Kit: Save 15%"). **Has to do with how we buy in packs from suppliers - can even give higher discounts for harder to push sizes
Tools: Klaviyo Flows, Bold Bundles, Shopify’s native cross-sell apps.

 
5. Final Checks
⁠ ⁠Review Site Content: Ensure copy, images, and CTAs align with the brand.
•⁠ ⁠Test Klaviyo Flows: Confirm triggers (e.g., abandoned cart, post-purchase).

1.⁠ ⁠Start with Klaviyo list cleanup (priority for healthy campaigns).

2.⁠ ⁠Build the Shopify site structure (Prestige theme + content).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Getting the shopify site up and ready, getting email marketing system created, troubleshooting any issues, 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Response time was great, great communication, great attitude, very helpful and kind

What was your primary form of communication with TechnoPulse?

Email or Messaging App

What did you find most impressive or unique about this company?

They communicated well and were very skilled and great at solving problems no matter what I gave them. Always found a solution to get done what I was looking to get done

Are there any areas for improvement or something TechnoPulse could have done differently?

Overall great experience