Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed10 - 49Pinedale, WY
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Soft Talents LLC is a small branding firm based in Pinedale, Wyoming. The team specializes in Branding and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49Carseldine, Australia
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Teamworks is a Marketing Strategy company. The team provides Marketing Strategy and Event Marketing and is in Carseldine, Australia.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosed10 - 49
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Kompas Kommunikation is a branding firm. Their small team is located in Copenhagen, Denmark and provides Branding and Public Relations. The firm was established in 2004.
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UndisclosedUndisclosed10 - 49London, England
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Aesthetic Web is a social media marketing company. Their small team is located in London, England and specializes in Social Media Marketing and Email Marketing. The firm was established in 2014.
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UndisclosedUndisclosed10 - 49London, England
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Casa Collina is a branding agency. They were established in 2015, and their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Zeusinfinity is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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DUO Marketing + Communications is an Advertising company. They are located in Cape Town, South Africa, and their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 404 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed10 - 49London, England
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EminEmpire, a graphic design agency, was launched in 2024. The agency focuses on Graphic Design and Video Production.
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UndisclosedUndisclosed10 - 49Málaga, Spain
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Launched in 2015, Windup Business is an AI company. The small team focuses on Artificial Intelligence and AI Agents.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed10 - 49
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Liesljeanette.com is a small Gauteng , South Africa-based branding agency. The team offers Branding and Market Research.
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UndisclosedUndisclosed10 - 49Richardson, TX
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Marion Relationship Marketing is a website development firm. The Richardson, Texas-based firm was founded in 2019. Their team provides Web Development and Branding.
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UndisclosedUndisclosed10 - 49London, England
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NY-LON Marketing Ltd is a branding firm. They offer Branding and Public Relations and were founded in 2010.
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UndisclosedUndisclosed10 - 49Northampton, England
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Otelli is a Northampton, England-based branding company. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Lucknow, India
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Polishsys Technologies is a branding firm established in 2014. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Essex Junction, VT
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Pinnacle Media, a small branding company, is headquartered in Essex Junction, Vermont. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Graphic design company Point & Click is headquartered in Phoenix, Arizona. They provide Graphic Design and Social Media Marketing and were founded in 2010.
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UndisclosedUndisclosed10 - 49Farmingdale, NY
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Pristine Advisers is a public relations company. They focus on Public Relations and Marketing Strategy and are located in Farmingdale, New York.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Headquartered in Charleston, South Carolina, Q4Launch is a social media marketing firm. Established in 2008, the team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Rolling Cherry is a social media marketing agency. Based in Karachi, Pakistan, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Erie, PA
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SkyRocket Group is a social media marketing agency. Based in Erie, Pennsylvania, the firm was founded in 2002. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Cambridge, England
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SWW Marketing is a branding firm. The company is located in Cambridge, England. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Ho Chi Minh City, Vietnam
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Khoivietech is a small Ho Chi Minh City, Vietnam-based Digital Strategy company. The team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Brooklyn, NY
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Founded in 2025, DigiFlex Solution is a social media marketing company. The team focuses on Social Media Marketing and Content Marketing and is based in Brooklyn, New York.
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$1,000+$300+ / hr10 - 49
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Pixel That Marketing is a small Advertising company based in Sofia, Bulgaria. The team specializes in Advertising and Marketing Strategy.
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Undisclosed$25 - $49 / hrFreelancerToronto, Canada
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TwinklePPC - Social Media Marketing is a social media marketing company. Based in Toronto, Canada, their team offers Social Media Marketing and Pay Per Click.
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$1,000+UndisclosedFreelancerPrague, Czech Republic
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See all 1 projectsSEOfyMe - Out of Business was an SEO agency known for its exceptional customer service and professional communication. The company was praised for its effective strategies, with 100% of the reviews highlighting successful outcomes like improved Google search rankings. Clients were impressed by their timely project management and personalized approach, with no suggestions for improvement noted.
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$5,000+$50 - $99 / hrFreelancerPhoenix, AZ
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SEMCentric is a SEO agency. Their small team is located in Phoenix, Arizona. Their team specializes in Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hrFreelancerHereford, England
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The DM Lab is a Digital Strategy company. Their small team of employees is headquartered in Hereford, England. Their team provides Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hrFreelancerAventura, FL
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Small SEO agency Cedric Burl, is headquartered in Aventura, Florida. Their services include Search Engine Optimization and Email Marketing.
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$1,000+< $25 / hrFreelancerSão Paulo, Brazil
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Agência SEO Brasil is a small SEO services firm headquartered in São Paulo, Brazil. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosedFreelancer
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SEO services firm SEO Marketing MX was founded in 2018. The team specializes in Search Engine Optimization and Branding.
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UndisclosedUndisclosedFreelancer
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Founded in 2013, ache2o is a small Guadalajara, Mexico-based graphic design agency. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosedFreelancerZapopan, Mexico
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Webstyle Marketing Online is a small Marketing Strategy company. They focus on Marketing Strategy and Social Media Marketing and were founded in 2010.
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UndisclosedUndisclosedFreelancer
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Small e-commerce development company Rocketup Media, is in Fresno, California. Their services include E-Commerce Development and Web Design.
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UndisclosedUndisclosedFreelancer
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Fort Worth Web Design is a small Fort Worth, Texas-based e-commerce development firm. Their services include E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosedFreelancerNewark, NJ
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L.A. Marketing & Web Presence Consulting, LLC is a SEO agency. Established in 2015, the agency is in Newark, New Jersey. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerRoma, Italy
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Founded in 2015, Now is a web development firm. The firm offers Web Development and Graphic Design, and is small.
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UndisclosedUndisclosedFreelancerRaleigh, NC
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OEP Marketing + Advertising is a Raleigh, North Carolina-based branding firm. They specialize in Branding and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Launched in 2018, Simones Consulting LLC is a branding agency. The team offers Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerCovington, GA
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Means Marketing Solutions LLC is a web development company. The team is in Covington, Georgia, and their services include Web Development and Content Writing Services.
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UndisclosedUndisclosedFreelancer
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Cactus Marketing LLC is a Marketing Strategy company. The team offers Marketing Strategy and Branding, and the firm is based in Cincinnati, Ohio.
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UndisclosedUndisclosedFreelancerLogan, UT
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JSS Digital Marketing , a social media marketing firm, is headquartered in Logan, Utah. Founded in 2021, the team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosedFreelancerLeichhardt, Australia
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In Leichhardt, Australia, GW Emarketing is a web design agency. They offer Web Design and Content Writing Services.
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UndisclosedUndisclosedFreelancer
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Founded in 2022, Harned Marketing is a small SEO company. Their team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLanding, NJ
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Established in 2014, Peak Inbound Marketing is a small Landing, New Jersey-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Fblinking Inc., a SEO services firm, was launched in 2020. In Newark, New Jersey, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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SEO services firm Diamond Loop Copywriting focuses on Search Engine Optimization and Pay Per Click. They are located in Lebanon, Ohio.
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UndisclosedUndisclosedFreelancerVirginia Beach, VA
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Moxie Media Consulting, a social media marketing firm, was founded in 2015. They provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerNaples, FL
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Naples SEO Company is a SEO agency. They were founded in 2020, and their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerBurnsville, MN
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911 Geeks is a web design company. The agency is headquartered in Burnsville, Minnesota. Their services include Web Design and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.6/40.019.8/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.