Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed2 - 9Manama, Bahrain
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In Manama, Bahrain, 424Digital Solutions is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Al Kuwayt, Kuwait
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Moving2Digital is a small branding firm launched in 2018. Their team focuses on Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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UndisclosedUndisclosed2 - 9Kuwait City, Kuwait
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Digirabia is a social media marketing company. Their team is in Kuwait City, Kuwait and specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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SEO company Scottsdale SEO Company is headquartered in Scottsdale, Arizona. They specialize in Search Engine Optimization and Social Media Marketing and were established in 2005.
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UndisclosedUndisclosed2 - 9Kihei, HI
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Big Beach Digital , a small SEO services firm, is based in Kihei, Hawaii. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Raving Fan, a small Advertising company, is located in Phoenix, Arizona. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Salmiya, Kuwait
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DATA (Dar Al Tasmeem Advertising and Publicity Co.) is a Hawally, Kuwait-based Content Marketing company. They specialize in Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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UndisclosedUndisclosed2 - 9
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Launched in 2023, Albilad Digitals is a Marketing Strategy company. The small team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Kallen Media LLC is a SEO services firm. They were launched in 2019 and offer Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Hawaii SEO & Web Design, a small SEO services firm, is based in Honolulu, Hawaii. Their services include Search Engine Optimization and Branding.
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UndisclosedUndisclosed2 - 9Pompano Beach, FL
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Launched in 2019, iGrowMarketing Digital SEO Agency is a small SEO services firm. Their team provides Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Salmiya, Kuwait
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Web development firm Solutions Co. Specializes in Web Development and Social Media Marketing. They are based in Salmiya, Kuwait.
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UndisclosedUndisclosed2 - 9Salmiya, Kuwait
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Established in 2014, Westoweb is a branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Manama, Bahrain
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Micronetics Marketing and Promotions WLL is a Content Marketing company. They provide Content Marketing and Email Marketing and are headquartered in Manama, Bahrain.
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UndisclosedUndisclosed2 - 9Salmabad, Bahrain
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Freespace is a Marketing Strategy company. Founded in 2016, the team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Manama, Bahrain
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Ad.mark, an Advertising company, was established in 2006. The agency specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Aquila Creative Hub is a branding agency. Their small team is in Al Muharraq, Bahrain. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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TechMoguls, a SEO company, was founded in 2011. The small team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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DigiGenius Marketing is a SEO services firm. Based in Chicago, Illinois, their small team focuses on Search Engine Optimization and Branding. The firm was established in 2022.
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UndisclosedUndisclosed2 - 9Bentonville, AR
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SEO services firm SEO Counselours was launched in 2021. Headquartered in Bentonville, Arkansas, the team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Altamonte Springs, FL
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Web Studio Florida is a small Altamonte Springs, Florida-based SEO services firm. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Jupiter, FL
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SEOMarketing.com is a SEO company. The company is in Jupiter, Florida. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Nappanee, IN
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Next Level Pixels is a social media marketing firm based in Nappanee, Indiana. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Media Conclusion is a social media marketing company. Headquartered in Jonesboro, Arkansas, the company was founded in 2019. Their team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Sherwood, AR
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MADM Media + Marketing is a mobile app development company. In Sherwood, Arkansas, the firm was founded in 2007. Their team focuses on Mobile App Development and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boise, ID
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Little Egg Solutions is a social media marketing company established in 2016. Headquartered in Boise, Idaho, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Marcos, CA
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ELocal Web Solutions is a social media marketing firm. Launched in 2012, the agency is based in San Marcos, California. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Clearwater, FL
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Sand Key Ventures is a SEO company. The small Clearwater, Florida-based team offers Search Engine Optimization and Corporate Photography. The agency was launched in 2019.
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UndisclosedUndisclosed2 - 9Lincoln, CA
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Launched in 2011, Adrian Agency is a small branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tamarac, FL
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Datericorp is a SEO agency founded in 2012. In Tamarac, Florida, the team specializes in Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Paso Robles, CA
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805 SEO is a SEO company headquartered in Paso Robles, California. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Jose, CA
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Foamers Studios is a SEO company. Founded in 2001, the company offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Orangevale, CA
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Based in Orangevale, California, InfoStar Productions LLC. Is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Located in San Francisco, California, SyCo Media Inc. Is a small social media marketing company. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Columbia, MD
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Two Labs LeadGen is a Columbia, Maryland-based SEO services firm. They specialize in Search Engine Optimization and Advertising and were founded in 2020.
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UndisclosedUndisclosed2 - 9West Hartford, CT
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Rare Dog Marketing Consultants is a social media marketing company located in West Hartford, Connecticut. They focus on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Glastonbury, CT
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HARTFORD WEB DESIGN is a small Glastonbury, Connecticut-based SEO services firm. The team focuses on Search Engine Optimization and Custom Software Development.
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UndisclosedUndisclosed2 - 9Fremont, CA
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Global Search Council is a small branding firm founded in 2017. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Mount Washington, KY
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Sonus Digital, a branding company, is located in Mount Washington, Kentucky. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9New Orleans, LA
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The Von Mack Agency is a small branding firm. They focus on Branding and Event Marketing and were launched in 2017.
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UndisclosedUndisclosed2 - 9Huntington Beach, CA
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Exclusive Business Marketing is a Huntington Beach, California-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Cottleville, MO
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DigitalGrowthus is a SEO agency founded in 2015. Their team offers Search Engine Optimization and Custom Software Development.
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UndisclosedUndisclosed2 - 9Cullman, AL
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SEO company Fawkes Digital Marketing was established in 2013. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9San Marcos, CA
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SEO Evolution Search Engine Optimization Agency Consulting is a small San Marcos, California-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Lake Saint Louis, MO
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SEO agency Rivet | MRO was established in 2016. The team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Corvallis, MT
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Headquartered in Corvallis, Montana, Brightlight Analytics is a small SEO services firm. Their services include Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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SeenSEO Marketing Agency is a small Baton Rouge, Louisiana-based SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Oracle Digital Services is a small graphic design company located in Shreveport, Louisiana. The team offers Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Advanced Digital Experts , a small SEO agency, is based in Las Vegas, Nevada. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Reno, NV
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Based in Reno, Nevada, Factory Creatives is a small SEO company. Their services include Search Engine Optimization and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.