Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, with a strong focus on optimizing Google Ads and improving cost per click metrics. Reviews indicate a high level of client satisfaction, with approximately 100% positive feedback highlighting ATRA's expertise in PPC strategy, effective communication, and timely project delivery. Clients frequently commend their ability to enhance campaign performance and lead quality.
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UndisclosedUndisclosed2 - 9Winfield, IL
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Relevant Elephant is a Marketing Strategy company launched in 2014. Headquartered in Winfield, Illinois, the team focuses on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Canal Fulton, OH
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HourGlass Media, LLC is a branding agency. The small Canal Fulton, Ohio-based team offers Branding and Social Media Marketing. The company was founded in 2007.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9Lewis Center, OH
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Launched in 2015, My Digital Advertising is a small Lewis Center, Ohio-based Advertising company. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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8Bend Marketing, LLC is a Chattanooga, Tennessee-based social media marketing agency. Established in 2019, the team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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SFL Media is an Advertising company established in 2014. The team specializes in Advertising and Social Media Marketing and is located in Fort Lauderdale, Florida.
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UndisclosedUndisclosed2 - 9South Chesterfield, VA
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The Dill Design is a social media marketing company established in 2011. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Vienna, VA
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Branding agency Appnector was launched in 2015. The team provides Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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UndisclosedUndisclosed2 - 9
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Competitive Marketing Advantage is an Advertising company. The team provides Advertising and Marketing Strategy, and the agency is located in Boca Raton, Florida.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Effective Digital Marketing is a branding agency. Founded in 2015, the team focuses on Branding and Social Media Marketing. The company is located in Lafayette, Louisiana.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 399 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Eugene, OR
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Mixed Handed Branding is a branding company. Their small team is located in Eugene, Oregon. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Portland, OR
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Skysill Agency is a Portland, Oregon-based Email Marketing company. They provide Email Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Brisbane City, Australia
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Small Digital Strategy company Argonyx Marketing, is located in Brisbane City, Australia. The team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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McGregor Murtagh, a branding agency, is based in Melbourne, Australia. They specialize in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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AntheDesign is an Attichy, France-based branding agency. They specialize in Branding and Content Marketing and were launched in 2012.
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UndisclosedUndisclosed2 - 9Nice, France
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Alliance Cube, a branding firm, was established in 2007. The small team focuses on Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Warszawa, Poland
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Adexon, a small Advertising company, is in Warszawa, Poland. The team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Villemoisson-sur-Orge, France
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Agence Massaï, a social media marketing agency, was founded in 2001. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Kraków, Poland
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Honestmedia.pl is a small social media marketing company launched in 2022. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Warszawa, Poland
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YooTraffic is an Advertising company. They are headquartered in Warszawa, Poland and have small team of experts. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Smyrna, DE
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Sales Outsourcing company Truewave ITES is located in Smyrna, Delaware. They provide Sales Outsourcing and Email Marketing and were established in 2019.
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UndisclosedUndisclosed2 - 9
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Headquartered in Chicago, Illinois, Digital Evolution Marketing is a SEO company. Launched in 2016, the team focuses on Search Engine Optimization and Business Consulting.
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UndisclosedUndisclosed2 - 9Greater London, England, England
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Linehan Group is a Corporate Training & Coaching company headquartered in Greater London, England, England. They specialize in Corporate Training & Coaching and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Click Marketing, a Marketing Strategy company, was launched in 2015. They offers Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ocoee, FL
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Reality Marketing Group is a small Ocoee, Florida-based branding company. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Apex Sales Consulting Inc. Is a Corporate Training & Coaching company. Launched in 2023, the company is in Toronto, Canada. Their team offers Corporate Training & Coaching and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Orlando, FL
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NSG Consulting Inc. Is a small public relations company founded in 2011. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Golden Vision Training is a Corporate Training & Coaching company established in 2010. The small team specializes in Corporate Training & Coaching and Advertising.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Advertising company Abacus Agency is headquartered in Toronto, Canada. Founded in 2016, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Junction Digital Inc. Is an Advertising company in Toronto, Ohio. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Isaac Frank, a SEO agency, was launched in 2011. The small team offers Search Engine Optimization and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Easton, CT
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Axiomdigita Marketing is a small Easton, Connecticut-based Marketing Strategy company. The team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Located in Kansas City, Missouri, Karuna Digital is a small branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Dallas, TX
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In Dallas, Texas, Dallas Web Studios is a small SEO agency. The team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Boonton, NJ
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Headquartered in Boonton, New Jersey, Cornerstone SEO is a small Market Research company. Their services include Market Research and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Englewood Cliffs, NJ
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Headquartered in Englewood Cliffs, New Jersey, NJ Website & Graphic Design is a social media marketing agency. Established in 2021, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Gilbert, AZ
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Real People Real SEO is a SEO services firm. Launched in 2017, the team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9London , England
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Astute Technologies UK is a social media marketing agency. Their small team is based in London , England. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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Ormi Media, a Conversion Optimization company, is headquartered in Boston, Massachusetts. The team provides Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9White Plains, MD
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E-Internet Marketing Services is a SEO company. Their small team is headquartered in White Plains, Maryland. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Denver, CO
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Crowd Digital Marketing is a SEO services firm. Based in Denver, Colorado, their team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Norwalk, CT
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TrueVoice Growth Marketing™ is a Direct Marketing company. Headquartered in Norwalk, Connecticut, the firm was founded in 2008. Their team offers Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Branding firm BL Digital Roma focuses on Branding and Social Media Marketing. They are in Roma, Italy.
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UndisclosedUndisclosed2 - 9Bergamo, Italy
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WMDStudio is a Bergamo, Italy-based web design agency. They offer Web Design and Social Media Marketing and were established in 1999.
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UndisclosedUndisclosed2 - 9Peterborough, Canada
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WCKD Marketing, a branding agency, is in Peterborough, Canada. They provide Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
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Established in 2016, Click Star Marketing is a SEO services firm. Their team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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The PPC Machine Ltd is a Marketing Strategy company launched in 2016. The company offers Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Conversion Optimization company Mortar Metrics was launched in 2023. The small team provides Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Whitby, Canada
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Conversion Optimization company Grapevine Media is located in Whitby, Canada. Founded in 2016, the team specializes in Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Valoom Media is a social media marketing firm. The small Toronto, Canada-based team focuses on Social Media Marketing and Conversion Optimization. The agency was established in 2019.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
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DGTL Marketing Experts is a social media marketing firm. The team is based in Vaughan, Canada, and their services include Social Media Marketing and Email Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.9/40.018/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.