Top PPC Companies
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List of the Best Pay-Per-Click (PPC) Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
70% Pay Per Click10% Ecommerce Marketing10% Search Engine Optimization +1 service10% Social Media MarketingSee all 361 projectsDisruptive Advertising is a digital advertising agency specializing in PPC and paid search services, including Google Ads and Meta Ads. Feedback from clients indicates a 90% satisfaction rate, highlighting their attentive project management and strategic expertise. They excel in driving lead generation and optimizing Cost Per Click (CPC), despite occasional client concerns about service consistency for larger budgets.
2 of 2 reviews are 5 stars2 new reviews for Pay Per Click servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent feedback on Disruptive Advertising highlights their effective management of SEM and PPC strategies, particularly in driving lead generation and optimizing campaigns. Clients praised their communication, timely task completion, and strategic insights, noting significant improvements in lead quality and cost-efficiency, with one client reporting a 38% reduction in cost per lead. Overall sentiment reflects strong satisfaction with their services, characterized by professionalism and a deep understanding of digital advertising strategies.Was this helpful?
149 of 177 Pay Per Click reviews are 5 stars3 new reviews for Pay Per Click in past 6 months$10,000 – $49,000 avg. project costRead 177 ReviewsPay Per Click PROJECT HIGHLIGHT
Lead Generation for Software Company
5.0 — Disruptive Advertising manages a software company's Google and Microsoft Ads campaigns. The team provides bid strategy optimization, budget management, ad copy and landing page recommendations, and Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Overall, clients express a positive sentiment regarding Disruptive Advertising's cost effectiveness and value for money. Many reviews highlight the agency's ability to deliver significant ROI, with some clients noting a return on ad spend (ROAS) as high as 8X. Specific feedback includes, 'We’ve seen a 200% increase in account engagement' and 'Our CPL has come down nearly 20%.' However, a few clients experienced challenges with performance inconsistencies and communication, leading to mixed results in certain cases. Overall, the agency is perceived as a valuable partner in achieving marketing goals.Was this helpful?
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$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
80% Pay Per Click10% Conversion Optimization10% Social Media MarketingSee all 46 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
2 of 2 reviews are 5 stars1 new review for Pay Per Click services$50,000 – $199,999 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the last six months, clients have praised ATRA for their exceptional responsiveness and strategic approach to digital marketing. Notably, a law firm highlighted ATRA's success in restructuring PPC campaigns, improving lead quality, and implementing advanced attribution models, resulting in better visibility into conversions. Similarly, Save The Music Foundation commended ATRA for effectively managing their Google Ad Grant, demonstrating strong communication and adaptability. Overall, client sentiment is overwhelmingly positive, with no significant areas for improvement noted.Was this helpful?
32 of 35 Pay Per Click reviews are 5 stars3 new reviews for Pay Per Click in past 6 months$50,000 – $199,999 avg. project costRead 35 ReviewsPay Per Click PROJECT HIGHLIGHT
PPC Services for Law Firm
5.0 — ATRA has managed a law firm's PPC account, revamped their account architecture, created and optimized landing pages, and tested and implemented Performance Max (PMax). Read moreWas this helpful?
Industry Experience
ATRA has demonstrated a solid track record across various industries, notably in Legal, Nonprofit, Retail, Dental, and Financial Services. Clients consistently praise their PPC management, lead generation capabilities, and responsive project management. In Legal, they notably improved lead quality and reduced costs for law firms. In Nonprofit, they effectively leveraged Google Ad Grants to increase fundraising and awareness. Overall, ATRA's expertise in targeted digital marketing strategies and commitment to client success make them a strong candidate for projects in these sectors.
Read All ReviewsSelect Industry to see insights
Retail Other Industry Dental Environmental Services Human Resources Advertising & marketing Consumer Products Real estate Software Healthcare Beauty & Cosmetics Research Construction Financial services Education Design Arts, entertainment & music Information technology Telecommunications Business services Nonprofit LegalWas this helpful?
More responsive than most other service providers
Get in TouchATRA is responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
50% Pay Per Click25% Social Media Marketing20% Search Engine Optimization +1 service5% CRM Consulting and SISee all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
3 of 3 reviews are 5 stars3 new reviews for Pay Per Click services$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Black Propeller highlights strong communication, responsiveness, and technical expertise in Google Ads management. Clients noted successful outcomes, such as increased lead generation and reduced advertising costs, with one stating, 'Black Propeller has decreased our spending while tightening the focus of our advertising.' Overall sentiment is very positive, with clients expressing satisfaction and stating there are no areas for improvement.Was this helpful?
Industry Experience
Black Propeller has demonstrated expertise across various industries, notably in eCommerce, Healthcare, Transportation, and Manufacturing. Clients praised their ability to increase leads and optimize ad spend efficiently, with significant improvements in conversion rates and ROI. Positive sentiments were prevalent, particularly in sectors like Chemicals & Biotechnology and Arts, Entertainment & Music, highlighting their strong communication and creative strategies. However, some reviews pointed out challenges in project management and inconsistent results, suggesting a potential need for further refinement in service delivery.
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eCommerce Transportation Healthcare Automotive Other industries Food & Beverage Other Industry Retail Beauty & Cosmetics Medical Construction Design Real estate Manufacturing Legal Wellness & Fitness Consulting Fitness Sports Arts, entertainment & music Advertising & marketing Software Education Nonprofit IT Services Information technology Utilities Hospitality & leisure Financial services Chemicals & Biotechnology Recreation Consumer ProductsWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally perceive Black Propeller as offering good value for money, citing competitive pricing and effective results. One client highlighted their 'excellent upfront sales experience' and noted that their pricing fit within budget constraints. However, some reviews mentioned dissatisfaction due to unmet expectations regarding cost and performance. Overall, sentiment is mixed, with several clients emphasizing the importance of clear communication and realistic goal-setting to maximize value.Was this helpful?
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UndisclosedUndisclosedFreelancer
Services provided
10% Pay Per Click20% Social Media Marketing20% Web Development +5 services10% Branding10% Corporate Photography10% Marketing Strategy10% Print Design10% Video ProductionMini Lini Studio is a social media marketing firm. The team specializes in Social Media Marketing and Web Development and is in Spokane, Washington.
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UndisclosedUndisclosedFreelancer
Services provided
10% Pay Per Click20% Branding20% Graphic Design +3 services20% Marketing Strategy20% Web Design10% Search Engine OptimizationEstablished in 2020, Project 4 is a branding agency. The small team specializes in Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
60% Pay Per Click15% Search Engine Optimization15% Web Design +1 service10% Direct MarketingSee all 6 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
Reviews mention Unique expertise
Clients express strong satisfaction with PPC Force's unique expertise, particularly highlighting their talent and effective PPC services. One Managing Director noted that their lead generation efforts significantly improved, with a 30% reduction in cost per lead and a 50% decrease in cost per acquisition. The feedback emphasizes the company's commitment to delivering results on time and exceeding client expectations, reinforcing their reputation for excellence in the industry.-
PPC Services for Real Estate Investment Firm
5.0 Nov 4, 2024What did you find most impressive or unique about this company? The people and their talent in this industry.
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5 of 5 Pay Per Click reviews are 5 stars2 new reviews for Pay Per Click in past 6 months$50,000 – $199,999 avg. project costRead 5 ReviewsPay Per Click PROJECT HIGHLIGHT
Website Dev & PPC Services for Real Estate Investing Company
5.0 — PPC Force was hired by a real estate investment company to build a website. The team was responsible for ensuring the website generated improved conversion rates and more PPC leads. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight PPC Force's cost-effectiveness and value for money. One client noted a 50% reduction in cost per acquisition, while another emphasized that their pricing fit within budget and provided good value. Overall, feedback reflects strong satisfaction with the return on investment and the quality of leads generated, reinforcing the company's reputation for delivering high-value services at competitive rates.Was this helpful?
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
40% Pay Per Click25% Search Engine Optimization15% Social Media Marketing +2 services10% BI & Big Data Consulting & SI10% Conversion OptimizationSee all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
Reviews mention Open to feedback
Clients have expressed a highly positive sentiment regarding RSO Consulting's openness to feedback. One client noted that Rob was receptive to their vision and actively engaged in discussions about next steps, inviting input and addressing concerns in scheduled meetings. This collaborative approach was highlighted as a key strength, with clients appreciating the thoroughness of communication and the team's dedication to cultivating their businesses. Overall, RSO Consulting is perceived as committed to client growth and responsive to their needs.-
Marketing & Advertising for Electrical Accessories
5.0 Jan 11, 2022We have scheduled meetings on Zoom where we go over metrics each month and see how everything is tracking. RSO also discusses what they foresee as next steps and invites me to share my thoughts, as well as any areas of concern. They address everything; it’s a very thorough process. I know where we are at any moment.
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9 of 12 Pay Per Click reviews are 5 stars5 new reviews for Pay Per Click in past 6 months$200,000 – $999,999 avg. project costRead 12 ReviewsPay Per Click PROJECT HIGHLIGHT
Digital Mktg, Lead Gen & Branding for Laundry Company
5.0 — RSO Consulting provides digital marketing services for a uniform and linen laundry company. The team works on lead generation, SEO, and brand awareness. They also manage the client's PPC campaigns. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The reviews for RSO Consulting consistently highlight their strong value for money, with clients noting that their pricing fits within budget while delivering impactful results. One client emphasized the 'good value for cost' and measurable outcomes like improved lead generation and SEO performance. Another mentioned RSO's ability to generate quality leads at a lower cost, stating, 'Volume was good, price per lead was great.' Overall, sentiment reflects satisfaction with RSO's cost-effectiveness and ROI.Was this helpful?
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$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
75% Pay Per Click15% Social Media Marketing10% Search Engine OptimizationSee all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
Reviews mention Well-executed projects
Page Zero Media has received overwhelmingly positive feedback for their well-executed projects, with clients noting significant improvements in online presence and revenue. One client reported a 63% increase in revenues and praised the team's exceptional communication and quick execution. They appreciated the thoroughness of the service, emphasizing the company's ability to address issues promptly and effectively. Overall, the sentiment reflects confidence in Page Zero Media's capabilities and dedication to client success.-
PPC & SEO Audit Services for Vehicle Parts Retailer
5.0 Jul 29, 2024Communication and execution. They always explained their train of thought, strategy, and followed through exceptionally quickly. They're the best partners we've had in over a decade of e-commerce.
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Industry Experience
Page Zero Media has demonstrated expertise across several industries, including Automotive, Manufacturing, Retail, Healthcare, Food & Beverages, Financial Services, Information Technology, Consumer Products, and Real Estate. Clients consistently commend their communication, responsiveness, and ability to drive significant growth in online presence, sales, and conversion rates. Overall, sentiment across industries is highly positive, indicating that Page Zero Media is a strong fit for businesses seeking to enhance their digital marketing strategies.
Read All ReviewsSelect Industry to see insights
Healthcare Automotive Manufacturing Retail Food & Beverages Financial services Information technology Consumer Products Real estate eCommerceWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Page Zero Media's cost-effectiveness and strong value for money. For instance, one client noted that their pricing fit their budget while delivering exceptional results, including a 63% increase in revenues. Another emphasized the team's ability to optimize budgets for optimal outcomes. Overall, feedback indicates that clients feel they receive high-quality service and expertise at competitive rates, making Page Zero Media a preferred partner for various marketing needs.Was this helpful?
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UndisclosedUndisclosedFreelancerPalmdale, CA
Services provided
10% Pay Per Click20% Content Marketing20% Search Engine Optimization +3 services20% Social Media Marketing20% Web Design10% Email MarketingSocial media marketing company Suncrest Media is in Palmdale, California. Established in 2015, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerMill Valley, CA
Services provided
10% Pay Per Click20% Search Engine Optimization20% Social Media Marketing +4 services20% Web Design10% CRM Consulting and SI10% Email Marketing10% Event ManagementWilder Strategy Lab is a social media marketing company. The Mill Valley, California-based firm provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerBrentford, England
Services provided
10% Pay Per Click15% Content Marketing15% Graphic Design +4 services15% Search Engine Optimization15% Social Media Marketing15% Video Production15% Web DesignVere Design Digital Agency is a Brentford, England-based social media marketing company. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
10% Pay Per Click20% Branding20% Marketing Strategy +3 services20% UX/UI Design20% Web Design10% Search Engine OptimizationBranding firm Webmark Consulting Group was established in 2017. The company specializes in Branding and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
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Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.4/40.018.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.6/40.016.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr250 - 999Las Vegas, NV
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.2/40.019.4/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.2/40.017.6/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.