Data Creativity Score

The Data Creativity Score supports advertisers, agencies, marketers, and publishers in the ad hoc evaluation of their campaigns, whether traditional or digital. It provides insight into whether a campaign is effective and offers a comprehensible measure of why campaigns work or fail. It provides the confidence to try new things, rethink media planning, and manage campaigns in a targeted, agile, and proactive manner.

Gut feeling is replaced by certainty. The result is better, more effective, and more relevant creative advertising.

Advertisers can submit their campaigns to the DCS and see in real time how creative consumers perceive them. At the same time, they have the opportunity to compare their campaigns and incorporate the results directly into their marketing efforts.