Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosedFreelancer
Services provided
Digital Brand Assist is a Thiruvananthapuram, India-based PPC company. The team specializes in Pay Per Click and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249
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Pipa Media is a Dubai, United Arab Emirates-based social media marketing agency. Established in 2021, the team offers Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
See all 1 projectsGuru Web Media offers services including website creation, digital marketing, and PPC campaigns. Reviews highlight their expertise in custom web design, search engine optimization, and comprehensive digital marketing strategies, particularly in paid search and Google Ads. Clients appreciate their ability to deliver projects on time, exceeding expectations with a strong focus on design and branding.
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$1,000+Undisclosed2 - 9San Antonio, TX
Services provided
Founded in 2018, Firesites Marketing is a web design agency. Their team provides Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Dublin, Ireland
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Launched in 2000, Ripple Marketing is a Digital Strategy company. Their team focuses on Digital Strategy and Pay Per Click.
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$10,000+< $25 / hr50 - 249Stafford, England
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KnotSync, a SEO services firm, offer Search Engine Optimization and E-Commerce Development. They were launched in 2020.
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$1,000+$25 - $49 / hr10 - 49
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See all 2 projectsStarboost est une agence de croissance digitale spécialisée en SEO, visibilité en ligne et performance. Nous accompagnons les startups, PME et marques ambitieuses qui souhaitent renforcer leur
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
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Digital Marketing Partners is a SEO company. Their small team is in Philadelphia, Pennsylvania and specializes in Search Engine Optimization and Pay Per Click. The agency was established in 2018.
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$1,000+$25 - $49 / hrFreelancerLjubljana - Šentvid, Slovenia
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SPLETNI USPEH by Nenad Matić is a pay per click agency. Established in 2018, the agency is headquartered in Ljubljana - Šentvid, Slovenia. Their services include Pay Per Click and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsMarketing That Matters, Results That Last.At Marketers Avenue, we are passionate about helping businesses thrive in the digital age. As a full-service digital marketing agency, we specialize in
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$5,000+$50 - $99 / hr2 - 9Springfield, VA
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Launched in 2006, Xpress Inc is a pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9San Antonio, TX
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SEO agency Texas Web Design offers Search Engine Optimization and Pay Per Click. They were established in 2013.
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$1,000+$50 - $99 / hr2 - 9Bengaluru, India
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See all 1 projectsKEEN SEO Agency provides services including SEO and Pay Per Click (PPC) campaigns to help businesses improve their search engine rankings and generate leads. Reviews highlight their straightforward approach, timely project delivery, and substantial growth in search engine presence. Clients appreciated the agency’s effective strategies and consistent communication.
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$1,000+$100 - $149 / hr2 - 9Roma, Italy
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See all 1 projectsStrumentiseo offers comprehensive SEO services, including website assessments, keyword research, and usability improvements. Overall, feedback indicates significant enhancements in site performance and rankings, with clients praising their excellent project management and competitive pricing. The company is noted for delivering good value and maintaining strong communication throughout their engagements.
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$1,000+$25 - $49 / hr2 - 9Coral Gables, FL
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Digital Future Marketing is a SEO services firm. In Coral Gables, Florida, the team offers Search Engine Optimization and Web Development.
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$1,000+< $25 / hr2 - 9Varna, Bulgaria
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Sharp Media Ltd. Is an Advertising company. They are located in Varna, Bulgaria, and their services include Advertising and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Sandpoint, ID
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SEO company Monarch Marketing was founded in 2018. The team offers Search Engine Optimization and Content Marketing and is in Sandpoint, Idaho.
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$1,000+< $25 / hr2 - 9Koridallos, Greece
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Onebron Digital Agency is a social media marketing company. The company is in Koridallos, Greece. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9București, Romania
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Broads digital & more is a București, Romania-based Direct Marketing company. Founded in 2019, the team focuses on Direct Marketing and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Chesterfield, MO
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Nuvo Agency is an Advertising company founded in 2019. The agency offers Advertising and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9Kaunas, Lithuania
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MUZY is a small social media marketing firm located in Kaunas, Lithuania. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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Founded in 2023, Agenciple LLP is a public relations firm. Located in Pune, India, the team specializes in Public Relations and Content Marketing.
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Undisclosed< $25 / hr2 - 9Singapore, Singapore
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See all 1 projectsAdverdize offers a comprehensive suite of digital marketing services, including Pay Per Click (PPC), Cost Per Click (CPC), and Google Ads management. Their reviews emphasize efficient project management and excellent client communication, highlighting competitive pricing and significant value. Adverdize's ability to customize strategies to meet client goals reflects their commitment to delivering high-quality, results-driven marketing solutions.
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$1,000+Undisclosed10 - 49
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See all 1 projectsNamah Media is a brand strategy and content studio in Malviya Nagar, New Delhi, founded in 2022 by filmmaker Shivam Mathur. We help architects, interior designers, real estate developers, facade and
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$1,000+< $25 / hr250 - 999
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Ecommerce Marketing company SAMM Data Services Pvt. Ltd. Is based in Washington, District of Columbia. They focus on Ecommerce Marketing and Pay Per Click and were established in 1999.
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$1,000+< $25 / hr250 - 999Laguna Beach, CA
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Data4eCom is an Ecommerce Marketing company headquartered in Laguna Beach, California. Their services include Ecommerce Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Established in 2022, DizitalMedia Marketing Agency is a pay per click agency. The small team specializes in Pay Per Click and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Dübendorf, Switzerland
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Sichtbar Online Marketing AG is a SEO services firm. They provide Search Engine Optimization and Pay Per Click and were founded in 2018.
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$1,000+$25 - $49 / hr10 - 49Ilford, England
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LC Web Design Ltd is a web design agency founded in 2017. In Ilford, England, the team specializes in Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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Socioheads is a Digital Strategy company headquartered in New Delhi, India. The team specializes in Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49
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Social media marketing company Refrakt Digital was established in 2024. The small team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
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Web design agency emagine is headquartered in Bayrut, Lebanon. They specialize in Web Design and UX/UI Design.
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$1,000+< $25 / hr2 - 9Chandigarh, India
Services provided
Founded in 2020, Thankufuel is a SEO company. The company offers Search Engine Optimization and Pay Per Click, and is small.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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Fylabs is a small branding company founded in 2017. Their services include Branding and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Indianapolis, IN
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Webified is an Indianapolis, Indiana-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Jakarta , Indonesia
Services provided
See all 1 projectsDigiAgency specializes in comprehensive digital marketing services, including SEO, SEM, website creation, and social media management. The reviews highlight high customer satisfaction, noting the agency's ability to significantly increase client leads and revenue. Clients appreciate DigiAgency's timely project delivery, excellent communication, and value for money, emphasizing their proactive approach and alignment with company values.
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UndisclosedUndisclosed50 - 249Chandigarh, India
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Cbitss Technologies - SEO Training Chandigarh is a midsize pay per click company founded in 2002. Their team provides Pay Per Click and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9
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Launched in 2024, Online Actief is a small Oldenzaal, Netherlands-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Santa Monica, CA
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Empress is a social media marketing agency. The team specializes in Social Media Marketing and Email Marketing and is located in Santa Monica, California.
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$1,000+$50 - $99 / hr2 - 9Nice, France
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Devmiweb is a small web design company located in Nice, France. The team focuses on Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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See all 3 projectsIT Plus offers a range of services, including e-commerce development, mobile app development, website design, software development, and digital marketing. Overall feedback highlights their effective project management, impressive design and development work, and ease of collaboration. Clients have praised IT Plus for their professional approach and ability to deliver impactful, user-friendly solutions.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
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See all 1 projectsUAMOBILE.NET offers specialized mobile advertising services, including banner ads and targeted media planning. Reviews highlight their high skill level in digital marketing, effective project execution, and seamless collaboration. Clients particularly appreciate their ability to target specific audiences and responsiveness to requests, resulting in successful campaigns.
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$25,000+$150 - $199 / hr10 - 49London, England
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SHARE Creative, a Digital Strategy company, is based in London, England and Bellevue, Washington. Their services include Digital Strategy and Social Media Marketing.
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$5,000+Undisclosed10 - 49Denver, CO
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HIVE Digital Strategy is a small Content Marketing company launched in 2014. Their services include Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Boise, ID
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Established in 2011, WebMarkets is a SEO services firm. Their team offers Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
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SEM Thrive is an Advertising company. The company is based in Hyderabad, India. Their services include Advertising and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49
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Established in 2007, Domain Design Agency is a Digital Strategy company. Their team offers Digital Strategy and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Cincinnati, OH
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UFO Performance Marketing is a PPC company. The small Cincinnati, Ohio-based team focuses on Pay Per Click and Search Engine Optimization. The agency was established in 2007.
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$10,000+$200 - $300 / hr2 - 9Lexington, KY
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Located in Lexington, Kentucky, BuzzMaven Digital Marketing Agency is a Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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$5,000+$25 - $49 / hr2 - 9
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Digital Strategy company Idea Nativa is based in San José, Costa Rica. The team offers Digital Strategy and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.