Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed10 - 49Peterborough, NH
Services provided
AirTank, a small website development company, is in Peterborough, New Hampshire. Their services include Web Development and E-Commerce Development.
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$10,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
Monkeytag is a small web design agency located in Dallas, Texas. Their services include Web Design and Branding.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$10,000+$100 - $149 / hr10 - 49Burlington, VT
Services provided
Propeller Media Works is a web design agency in Burlington, Vermont. The team offers Web Design and Search Engine Optimization.
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$10,000+$50 - $99 / hr10 - 49Pefki, Greece
Services provided
Protocol Digital Marketing is a small Advertising company established in 2001. Their team provides Advertising and Market Research.
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$1,000+$100 - $149 / hr10 - 49Riverside, IA
Services provided
Dotcom Design is a Digital Strategy company launched in 2015. Their services include Digital Strategy and E-Commerce Development.
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$1,000+< $25 / hr50 - 249Barnet, England
Services provided
Established in 2010, MLA Web Design is a Content Marketing company. The midsize team focuses on Content Marketing and Conversion Optimization.
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$5,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
Search Marketing Experts, a SEO company, focus on Search Engine Optimization and Pay Per Click. They were established in 2005.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$150 - $199 / hr10 - 49West, England
Services provided
Content Marketing company Aira was founded in 2015. The firm provides Content Marketing and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr10 - 49Tel Aviv-Yafo, Israel
Services provided
Ranky is a small Content Marketing company in Tel Aviv-Yafo, Israel. The team provides Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed10 - 49Buffalo, NY
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Cypress North is a Buffalo, New York-based PPC agency. They provide Pay Per Click and Web Design and were launched in 2010.
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$5,000+$50 - $99 / hr10 - 49
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Conversions is a social media marketing agency. They are located in Delhi, India, and their services include Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49San Francisco, CA
Services provided
Ryze AI is a San Francisco, California-based PPC company. They focus on Pay Per Click and Search Engine Optimization and were founded in 2025.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
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Small PPC agency C1 Partners, is headquartered in Denver, Colorado. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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KatRank is a small SEO company based in Tijuana, Mexico. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Bolton, England
Services provided
Small PPC company Marble Media, is based in Bolton, England. The team provides Pay Per Click and Social Media Marketing.
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$5,000+Undisclosed2 - 9Burbank, CA
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Fang Marketing is a small pay per click company. They provide Pay Per Click and Social Media Marketing and were established in 2010.
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$1,000+$100 - $149 / hr2 - 9Raleigh, NC
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FatCat Strategies, a small SEO company, is based in Raleigh, North Carolina. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9
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Rosh Media, a PPC company, was founded in 2008. Headquartered in , the team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Southbank, Australia
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Contevo Digital Marketing is a pay per click company. They were launched in 2014 and offer Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Lakeville, MN
Services provided
FeedbackWrench Web Design, SEO & Advertising is a PPC agency. In Lakeville, Minnesota, their team focuses on Pay Per Click and Web Design.
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$1,000+< $25 / hr2 - 9Palm Harbor, FL
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SEO Ninja, LLC, a SEO company, is in Palm Harbor, Florida. They offer Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Andrea Ronzano - SEO & Digital Marketing Consultants is a small Milano, Italy-based SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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PPC company Top Digital Marketing Institute in Noida: Boost Your Career Fast was founded in 2014. The team offers Pay Per Click and Digital Strategy.
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$1,000+< $25 / hr10 - 49Moncton, Canada
Services provided
Spraynt Techno Services Inc, a custom software development firm, was launched in 2018. The team specializes in Custom Software Development and Mobile App Development.
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$1,000+$50 - $99 / hr10 - 49
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Marketing Digital Gravataí, an Advertising company, is headquartered in Gravataí, Brazil. They provide Advertising and Direct Marketing.
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$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
See all 1 projectsVishal Sandal offers comprehensive digital marketing services including PPC, SEO, and social media campaigns. Reviews highlight their effective integration of creative content with data-driven strategies, resulting in increased website traffic, social media engagement, and improved search rankings. Clients commend their project management, timely delivery, and professional responsiveness, making them a reliable partner for digital marketing needs.
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$1,000+Undisclosed2 - 9Amman, Jordan
Services provided
See all 1 projectsDetoXfi offers services including lead generation, brand awareness, search engine optimization, online advertisement, and various content creation strategies. Reviews highlight their responsiveness, timely delivery, and deep understanding of client businesses, resulting in significant improvements in traffic, lead generation, and ROI. Clients appreciate their innovative approach and consistent monitoring, though some noted the high costs associated with lead generation campaigns.
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$1,000+$50 - $99 / hr10 - 49Melbourne, Australia
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Go Click On is a web design agency. Their small team of employees is headquartered in Melbourne, Australia. Their team provides Web Design and Web Development.
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$1,000+$150 - $199 / hr10 - 49Odense, Denmark
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Morningbound is a Digital Strategy company established in 2010. The small team focuses on Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49Bloomfield Hills, MI
Services provided
The Oryan Agency is a branding agency in Bloomfield Hills, Michigan. Established in 2004, the team specializes in Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Prague, Czech Republic
Services provided
Performatio s.r.o. Is an Email Marketing company. They focus on Email Marketing and Social Media Marketing and were launched in 2021. The firm is based in Prague, Czech Republic.
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$5,000+$50 - $99 / hr250 - 999London, England
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See all 1 projectsAdvertyzed is a supergroup of fresh marketing minds and tech-savvy millennials, known for one shared radical vision. We blend tried and tested marketing principles with cutting-edge technology and
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$1,000+$25 - $49 / hr2 - 9București, Romania
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Marketiu is a Digital Strategy company in București, Romania. Founded in 2016, the team specializes in Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr250 - 999Abu Dhabi, United Arab Emirates
Services provided
Goldman SEO Abu Dhabi is a branding agency. The team offers Branding and Social Media Marketing and is in Abu Dhabi, United Arab Emirates.
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$1,000+$25 - $49 / hr2 - 9Yerevan, Armenia
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Monogram Creative is a Yerevan, Armenia-based Digital Strategy company. They focus on Digital Strategy and Pay Per Click and were established in 2023.
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Undisclosed$100 - $149 / hr2 - 9Sharon, MA
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Bryan Caplan Marketing is an Email Marketing company. The Sharon, Massachusetts-based team specializes in Email Marketing and Web Design.
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$1,000+$100 - $149 / hr2 - 9Queen Creek, AZ
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Digital Strategy company Golden Goose Digital Marketing offers Digital Strategy and Conversion Optimization. They are headquartered in Queen Creek, Arizona.
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$1,000+$150 - $199 / hr2 - 9
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Unwrap Design, a web design agency, is headquartered in Lincoln, California. They focus on Web Design and Web Development and were founded in 2022.
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Undisclosed< $25 / hr2 - 9Singapore, Singapore
Services provided
Headquartered in Singapore, Singapore, iConversing is a small pay per click company. The team offers Pay Per Click and Conversion Optimization.
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$1,000+$100 - $149 / hr2 - 9
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RubyStreetDigital is a pay per click agency launched in 2017. The small team provides Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9Toronto, Canada
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Brandalytics, a pay per click company, was launched in 2017. The small team specializes in Pay Per Click and Digital Strategy.
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Undisclosed< $25 / hr10 - 49
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Ecommerce Data Soution is a web development firm. They are located in New Delhi, India and have small team of experts. Their services include Web Development and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Fredericksburg, VA
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Pitschy, a Digital Strategy company, was launched in 2016. The team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
See all 1 projectsWebistra Soft Solution Pvt. Ltd. offers specialized web development services, delivering premium quality websites at cost-effective prices. Their reviews consistently highlight the company’s talent, timely project completion, and cooperative nature. Clients have expressed satisfaction with the responsiveness and quality of the solutions provided, underscoring the company’s professionalism and dedication.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
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Way2Add, a SEO company, was founded in 2016. The team provides Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49Noida, India
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Headquartered in Noida, India, Techventers is a social media marketing firm. The team provides Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Vadodara, India
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Zurich Graphics is a graphic design agency. Their small team is located in Vadodara, India and focuses on Graphic Design and Logo. The agency was launched in 1993.
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UndisclosedUndisclosed10 - 49Navi Mumbai, India
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DigiHost Web Services, a social media marketing company, is headquartered in Navi Mumbai, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Alhambra, CA
Services provided
See all 1 projectsSparksbox offers services in blog design, blog maintenance, and web hosting primarily for WordPress platforms. Client reviews highlight their prompt communication, budget-friendly pricing, and exceptional design quality, with a particular emphasis on the professionalism and expertise of their web designer, Dellon. Overall, clients express high satisfaction and strong recommendations for Sparksbox.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
In Dubai, United Arab Emirates, Relikads is an Ecommerce Marketing company. The team provides Ecommerce Marketing and Marketing Strategy.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.