Wonder. Explore. Evolve.
Monkeytag is an award-winning, creative agency in downtown Dallas. Founded in 2010, we continue to establish ourselves in areas of design such as digital, brand development, packaging, and print. We love what we do, and we approach every project with devotion, respect, and an unparalleled passion.
It’s our mission to be an agency that embraces unconventional thinking to achieve exceptional and authentic creativity. We also believe strong client relationships are the essence of greatness, so at Monkeytag, you can expect collaboration and transparency. We strive to be an extension of your team as a trusted brand partner so that together, we can accomplish the impossible.
Samsung Lenovo T-Mobile Disney Google
Lenovo partnered with Lucas Films/Disney to create a smartphone-powered augmented reality product featuring the characters from the latest Star Wars trilogy. The Lenovo Mirage AR was set to launch in December 2017 to capture the excitement around Star Wars: The Last Jedi.
Lenovo needed to create an in-store experiential demo of the product to help drive engagement, awareness, and ultimately sales.
Lenovo enlisted us to work with national retail teams to concept and develop the in-store demo display for four Best Buys around the country. They only had a small footprint to work with for the display, so we needed to maximize our space.
We created a pedestal to showcase the AR headset, lightsaber, and tracking beacon – a display that would ultimately be iterated upon for other retail applications both nationally and globally. We created a floor decal to position the customer engaging with the product, an 8ft wide backdrop to assist the visuals appearing in the head-up display, and then a character cutout of Kylo Ren to entice traffic to the space.
We also helped develop four additional point-of-sale displays that were dependent upon available shelf space for each retailer. We also created a new product key visual that Disney approved for use on banner stands and other marketing collateral.
Visitors to Mavenir’s website weren’t able to quickly understand all that the company offered and why they should make Mavenir part of their next project. The site was slow, hard to navigate, and useful information was buried several pages deep from the main menu.
Mavenir needed their site to act more efficiently as a tool for their salespeople, while also driving purchase decisions from potential customers. Success would be measured on whether they continued to hear “we still don’t know what you do” after someone had viewed the site.
We approached the revamp by first doing a competitive analysis and researching effective user experience designs from a wide range of sites. With that information, we were able to design a user interface that incorporated a more effective navigation menu, concise page headlines, top-down content structure, and relevant links to secondary pages.
We sped up the site’s load time by using a lighter framework and made sure to showcase Mavenir’s value propositions on the main page so customers couldn’t miss them.
Houston is home to an endless supply of taco stands and Mexican restaurants. La Calle needed to open up with its own unique identity to stand out from the crowd, and ultimately drive traffic to their location.
It was essential that we combine the owner’s passion for traditional Mexican culture, with bold, modern touches that would resonate among restaurant-goers. The logo and color palette needed to be inviting, energetic, and applicable to an assortment of printed pieces, the website, and social media pages.
The restaurant also wanted to support its brand with witty one-liners that would create engagement with consumers throughout their dining experience.
We started by establishing a clear direction of the overall look and feel La Calle was hoping to achieve. Next, we researched certain aspects of Mexican culture, drawing inspiration from folklore and symbolic imagery. We also made sure we were capturing the essence and vibrancies of a traditional taco stand.
Once a logo was chosen and finalized, we moved into developing custom illustrations and patterns that could extend across taco wrap papers, to-go bags, and menus. We then mixed lively taco banter and well-known Spanish phrases to create one-liners that would round out the store’s messaging.
Applause teaches dance, theater, and film classes to ages 3-18, offering an exceptional staff chock-full of Broadway experience and touring credits. However, they were beginning to lose clients to other performing arts studios due to their location and outdated, hard-to-navigate website. Their current space is difficult to find, which they believed was hurting them against their competition. Without prime real estate, they needed to find a way to stand out online.
We needed to evolve the Applause brand and help redesign their website in order to reinvigorate enrollment among their target audience. They also tasked us with finding a way to keep their new branding recognizable to current clients, while staying true to their personality.
We began with updating the logo, incorporating the bubbly nature from the original, but adapting it for modern times. We kept their signature lowercase “a” but transformed it to represent the act of clapping; the result of an outstanding stage performance. The new logo felt fluid, like the movement of dance.
We rounded their branding out with bold colors and fonts that equally speaks to the children taking the classes, and their caregivers who would be signing them up. We even added in a new studio slogan: “Discover, Train, Perform.”
VIPs are constantly inundated by companies vying for their endorsement, so from the moment a package arrives, it needs to pique their curiosity and interest. The ultimate goal is to persuade the recipient to use and recommend the product – in this case, the Samsung Galaxy S9+.
We needed to find a way for our kit to stand out amongst the sea of brown and white shipping boxes, while also creating an experience for opening up to the device.
We applied the same design aesthetic to the shipper box as the interior packaging, using a sleek black with Samsung’s signature blue. Additionally, we added vanity labels that personalized the box, giving it a handcrafted, custom appeal.
The Galaxy S9+ was angled straight up when the recipient hinged opened the box. This method is not only unconventional; it invites VIPs to pick up the phone within seconds, ideally developing an immediate sense of ownership. Nestled behind the phone were premium accessories, positioned as a “package” deal.
Field sales managers and retail sales associates are responsible for having continuous knowledge of all devices to effectively answer any questions about their features, specs, and compatibility.
Historically, printed launch kits were provided for each device, filled with collateral and promotional items. These were a huge cost investment, and any changes in features or specs required a reprint and quite frankly, time.
We needed to find a way to equip these reps with content that could be easily scanned through, accessible 24/7, and most importantly, kept up to date. The type of resource that could affect Samsung’s bottom line; because ultimately, product knowledge equals product sales.
Create and maintain a website as a responsive one-stop sales resource with open two-way communication.
Focus groups were conducted with 30 field sales managers from around the U.S. to offer insight on how to make the site a truly viable tool. We utilized this information to create wireframes and guide our design.