UAMOBILE.NET

BACKGROUND

Please describe your company and your position there.

I'm New business director of All-Ukrainian Advertising Coalition. All-Ukrainian Advertising Coalition (VRK) is the key association in the advertising and communications market in Ukraine. It brings together the leading players of the market (more than 150 companies), including creative, marketing, PR agencies, media companies, and advertisers. VRK mission: Development of the advertising market in Ukraine

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UAMOBILE.NET, and what were your goals?

We were collecting submissions for our advertising festival Effie Awards Ukraine. To attract more participants, we hired UAMobile - the first Ukrainian mobile advertising network.

SOLUTION

How did you select this vendor and what were the deciding factors?

We worked for several years with UAMobile on similar projects, and we knew about their high skills in digital marketing. Our choice was obvious to us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We discussed our main goal (to attract more participants to our festival) and target audience (creative workers and marketeers of different specializations). After that, UAMobile prepared media plan with right targeting (we used banner advertising and all-rolls).

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the director of the company directly and media manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The successful campaign helped achieve our goals (to attract more participants to our festival). We collected more than 3000 clicks during the two-month campaign (high results for our narrow TA).

How effective was the workflow between your team and theirs?

As our long-time contractor, the workflow was seamless and effective.

What did you find most impressive or unique about this company?

They had a unique network and quickly responded to our every request. Ability to target the audience that we need.

Are there any areas for improvement or something they could have done differently?

As our long-time contractor, UAMobile already knew our needs and done everything we asked for.