Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$50 - $99 / hrFreelancer
Services provided
BgrowthNinja is a PPC company. They are located in Noida, India and have small team. They focus on Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Lilburn, GA
Services provided
Rankwell Marketing is a SEO company. Their small team is headquartered in Lilburn, Georgia and specializes in Search Engine Optimization and Pay Per Click. The firm was founded in 2016.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+Undisclosed10 - 49Chesterfield, MO
Services provided
Founded in 1997, The Net Impact is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
SOLV™ Interactive Agency is a Content Marketing company. The team focuses on Content Marketing and Search Engine Optimization and is based in Katowice, Poland.
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UndisclosedUndisclosed50 - 249Charlotte, NC
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Digital Strategy company Practis was established in 1998. In Charlotte, North Carolina, the team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Newquay, England
Services provided
Trait Media Ltd is a Newquay, England-based Content Marketing company. Their services include Content Marketing and Marketing Strategy.
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$5,000+$100 - $149 / hr50 - 249Austin, TX
Services provided
TSEG is a SEO services firm. Headquartered in Austin, Texas, the company was launched in 2007. Their team provides Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$10,000+$150 - $199 / hr50 - 249Mumbai, India
Services provided
Ethinos Digital Marketing is a branding company. They are in Mumbai, India and have midsize team. They offer Branding and Digital Strategy.
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$25,000+$150 - $199 / hr50 - 249Overland Park, KS
Services provided
Go Local Interactive is a SEO services firm. The company is in Overland Park, Kansas. Their team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
PageRank Solution, a Content Marketing company, was established in 2016. The agency offers Content Marketing and Digital Strategy, and is midsize.
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$1,000+$50 - $99 / hr2 - 9Marikina, Philippines
Services provided
RedLettersPH is a SEO company established in 2015. Their team focuses on Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed50 - 249Singapore, Singapore
Services provided
PurpleClick Media Pte Ltd, a midsize Advertising company, is based in Singapore, Singapore. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Peristeri, Greece
Services provided
Launched in 2010, Sleed is a midsize Digital Strategy company. Their team offers Digital Strategy and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Newtown, Australia
Services provided
Goop Digital is a pay per click agency launched in 2007. Headquartered in Newtown, Australia and Ballarat Central, Australia, the team specializes in Pay Per Click and Web Development.
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$1,000+$25 - $49 / hr50 - 249Gounder Mills, India
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Established in 1998, AES Technologies India Pvt Limited is a midsize Gounder Mills, India-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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BOL7 Technologies, a Digital Strategy company, is headquartered in Noida, India. They offer Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr50 - 249Bangkok, Thailand
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Launched in 2022, NerdOptimize is a midsize Digital Strategy company headquartered in Bangkok, Thailand. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancerCluj-Napoca, Romania
Services provided
Cittago s.r.l., a pay per click agency, offers Pay Per Click and AI Agents. The company is headquartered in Cluj-Napoca, Romania.
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UndisclosedUndisclosed2 - 9Kerkira, Greece
Services provided
GoCreations is a web development company. The team specializes in Web Development and Web Design, and the company is headquartered in Kerkira, Greece.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
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DigiRoads is a Content Marketing company. Their team is based in Jaipur, India and specializes in Content Marketing and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Pleasanton, CA
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BOFUlab is a Pleasanton, California-based PPC company. The team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Singapore, Singapore
Services provided
See all 5 projectsWeb Delegate Pte Ltd offers services in Pay Per Click (PPC), SEO, and Google Ads. Across their reviews, clients consistently praise their professionalism, effective communication, and impactful results, such as significant increases in organic traffic, keyword rankings, and sales revenue. The firm is noted for its clear strategies, responsiveness, and deep market understanding.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
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Web design company Magma Rank is located in Los Angeles, California. They focus on Web Design and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Dubai, United Arab Emirates
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Launched in 2016, GPS Marketing Agency is a small Dubai, United Arab Emirates-based social media marketing company. Their team specializes in Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr50 - 249Boston, MA
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See all 1 projectsWordStream (acquired by Gannett) specializes in Pay-Per-Click Advertising, offering management of custom ad campaigns. However, feedback suggests dissatisfaction with their expertise in local business SEO and ad creation, with 100% of the review indicating ineffective campaign results, highlighting issues in keyword targeting and ad relevance for their PPC services.
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$25,000+$150 - $199 / hr50 - 249Boston, MA
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Overdrive Interactive is a midsize Email Marketing company. Founded in 2001, the team offers Email Marketing and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
See all 2 projectsHigh Horse offers services including PPC campaigns, digital profile building, and social media marketing, with a focus on platforms like Google Ads. Client reviews highlight their strong project management, timely delivery, and exceptional transparency. While they excel in campaign execution and providing insights, some clients noted room for improvement in social media content creation.
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$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
See all 1 projectsVishal Sandal offers comprehensive digital marketing services including PPC, SEO, and social media campaigns. Reviews highlight their effective integration of creative content with data-driven strategies, resulting in increased website traffic, social media engagement, and improved search rankings. Clients commend their project management, timely delivery, and professional responsiveness, making them a reliable partner for digital marketing needs.
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$1,000+$25 - $49 / hr2 - 9Yerevan, Armenia
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Monogram Creative is a Yerevan, Armenia-based Digital Strategy company. They focus on Digital Strategy and Pay Per Click and were established in 2023.
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$1,000+$50 - $99 / hrFreelancerNewcastle, Australia
Services provided
Digital Hunter (Australia), a small pay per click company, is based in Newcastle, Australia. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Noida, India
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Code2dev Technologies Private Limited is a small SEO agency founded in 2017. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Haymarket, Australia
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Established in 2014, Native Empire is a small Advertising company based in Haymarket, Australia and London, England. Their team offers Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9London, England
Services provided
WonderAds - Agency For Health is a SEO services firm. The London, England-based team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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KG Leads is a SEO company. They were launched in 2021, and their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Dedham, MA
Services provided
See all 1 projectsWashtone Media is a digital marketing agency offering a full spectrum of services, including SEO, social media management, and digital advertising. However, the feedback is overwhelmingly negative, with 100% of reviewers citing missed deadlines, poor communication, and deceptive practices, raising concerns about their integrity and effectiveness.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsMarketing Panda Australia offers a range of services including PPC, content marketing, web design, on-page SEO optimization, and social media marketing. The reviews highlight the company's strengths in delivering quality work with assured results, particularly in Pay Per Click marketing initiatives, and commend their agile project management and responsiveness.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
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See all 1 projectsXLR Media offers expertise in Facebook ad performance analysis, creative ad development, and consulting services aimed at enhancing paid media strategies. Reviews highlight their professionalism, clear communication, and effective collaboration. Clients appreciate XLR Media's deep involvement in both media buying and creative processes, resulting in actionable advertising plans and demonstrable progress.
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$5,000+$150 - $199 / hr10 - 49Nashville, TN
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Whitehardt is a Nashville, Tennessee-based pay per click company. They provide Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Hamburg, Germany
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River Online Marketing is a Conversion Optimization company. Based in Hamburg, Germany, the agency was launched in 2012. Their team specializes in Conversion Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, Israel
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Sorezki is a Marketing Strategy company. The Tel Aviv-Yafo, Israel-based firm was established in 2009. Their services include Marketing Strategy and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49
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VIRAL MAFIA, a small Conversion Optimization company, is located in India. The team specializes in Conversion Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Ottawa, Canada
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Established in 2013, Marketing Blendz is a small Ottawa, Canada-based SEO agency. Their team provides Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
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Timm & Pimm, a Content Marketing company, was established in 2011. The company offers Content Marketing and Digital Strategy, and is small.
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UndisclosedUndisclosed10 - 49Quito, Ecuador
Services provided
Metamorf S.A is a Content Marketing company. The team is located in Quito, Ecuador, and their services include Content Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
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WIDSIX is a SEO agency. Founded in 2007, the agency is in Phoenix, Arizona. Their team provides Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Stamford, CT
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SquareWheel Group is a Content Marketing company. Launched in 2015, the company is based in Stamford, Connecticut. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Twin Falls, ID
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Rinard Media is a branding firm. They provide Branding and Pay Per Click and are based in Twin Falls, Idaho.
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$25,000+$50 - $99 / hr10 - 49Hyderabad, India
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G Rank eAnswer Network India Pvt Ltd is a PPC company. Founded in 2008, the team provides Pay Per Click and Search Engine Optimization. The company is in Hyderabad, India and Bengaluru, India.
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$10,000+$100 - $149 / hr10 - 49Oxford, England
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Common Ground is a Content Marketing company based in Oxford, England and Birmingham, England. The team specializes in Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Aarhus, Denmark
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Pay per click agency ErhvervsHjemmesider.dk provides Pay Per Click and Search Engine Optimization. They are in Aarhus, Denmark.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.