Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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Undisclosed$25 - $49 / hrFreelancerNelson, Caerffili, Wales
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Launched in 2025, Drive Me Clicks is a SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
Services provided
Bidmark is a branding agency located in Leeds, England. They provide Branding and Marketing Strategy and were launched in 2015.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$1,000+$25 - $49 / hr2 - 9
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EcomLounge, an Ecommerce Marketing company, is located in Hazmiyeh, Lebanon. They specialize in Ecommerce Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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ELITE DESIGN MASTERS DIGITAL AGENCY is a small Digital Strategy company launched in 2021. Their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Softbuzz Innovation Indore, a Digital Strategy company, is based in Indore, India and Indore, India. The team offers Digital Strategy and Advertising.
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$5,000+$50 - $99 / hr2 - 9
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See all 1 projectsGrowing a business often feels like you are dealing with a silent leak in your revenue because even when you invest in marketing and drive traffic the momentum stops the moment a lead arrives. High
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$1,000+$25 - $49 / hr2 - 9Delhi, India
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See all 1 projectsDigital Gorkhaa offers comprehensive digital marketing solutions in Delhi, empowering businesses to grow their online presence. Our services include expert SEO to boost search engine rankings,
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr2 - 9Danbury, CT
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Market Pros International is a small Danbury, Connecticut-based SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Tacoma, WA
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TopFloor Digital is a Tacoma, Washington-based Digital Strategy company. Established in 2020, the team specializes in Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+< $25 / hr2 - 9Kochi, India
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SEO services firm SEO Engineer is located in Kochi, India. Launched in 2010, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9New Delhi, India
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Headquartered in New Delhi, India, Mahira Digital is a pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Cairo, Egypt
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Mighty Leap is a Cairo, Egypt-based social media marketing agency. Founded in 2019, the team provides Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Growth Labs Marketing Agency is a Robotics Process Automation company launched in 2023. Their services include Robotics Process Automation and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Optyrise is a social media marketing company. The firm is located in Surat, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Founded in 2017, Rankfrog is a social media marketing company. In Plano, Texas, the team focuses on Social Media Marketing and Conversion Optimization.
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Undisclosed$150 - $199 / hr2 - 9
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Launched in 2015, Marketing Management Enterprise, LLC is a social media marketing agency. Their services include Social Media Marketing and Blockchain.
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$5,000+$100 - $149 / hr2 - 9Fenton, MI
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Grafted-IN LLC is a SEO company. Founded in 2014, their team offers Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Lacombe, Canada
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EDGE Marketing and Design Inc. Is a web design agency. They provide Web Design and Digital Strategy and were launched in 2008. The company is based in Lacombe, Canada.
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$1,000+$25 - $49 / hr2 - 9Kozhikode, India
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CREATIVE MONKEYS is an Advertising company. In Kozhikode, India, the company was launched in 2017. Their team focuses on Advertising and Branding.
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$1,000+< $25 / hr2 - 9Meerut, India
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Gurutva Solutions is a custom software development company. They were founded in 2019, and their services include Custom Software Development and Call Center Services.
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$5,000+$100 - $149 / hr2 - 9Norwood, Australia
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Blis Web Agency is a small web design company launched in 2006. Their services include Web Design and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9Vilnius, Lithuania
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Nomadomas is a SEO services firm based in Vilnius, Lithuania. They specialize in Search Engine Optimization and Content Marketing and were established in 2019.
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$1,000+< $25 / hr2 - 9Gandhinagar, India
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Prismweblink is an Email Marketing company. Based in Gandhinagar, India, their team focuses on Email Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
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MysticDigi Pvt Ltd, a branding company, is in New Delhi, India and San Francisco, California. Their services include Branding and Content Marketing.
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Undisclosed< $25 / hr2 - 9Ahmedabad, India
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See all 3 projectsVibrantSEO specializes in enhancing brand awareness and driving website traffic through strategic digital marketing, including SEO and PPC services. Their expertise in social media campaigns and Google Ads has led to notable increases in website visitors and YouTube engagement. Clients praise VibrantSEO for their professionalism, effective project management, and exceptional customer support, highlighting their value-driven and budget-friendly services.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsTraffic Rain provides content writing services for businesses in various industries, including manufacturing, production, and digital distribution. Overall feedback highlights their professional project management, timely delivery, and strong communication skills. Clients appreciate their adherence to requirements but suggest improving content diversification.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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WebEnliven Solutions, a SEO services firm, is based in Dubai, United Arab Emirates and Indore, India. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed10 - 49Edison, NJ
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INTERACTO Inc., an Email Marketing company, is in Edison, New Jersey and Madhapur, India. Launched in 2019, the team focuses on Email Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49Quakers Hill, Australia
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LimeLight Galaxy is a website development company. Headquartered in Quakers Hill, Australia, the team provides Web Development and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Ottawa, Canada
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Duco Media & Technology Solutions, an Advertising company, is headquartered in Ottawa, Canada. The team focuses on Advertising and Media Planning & Buying.
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$1,000+$50 - $99 / hrFreelancerCalgary, Canada
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T2 Media is a pay per click agency. They are in Calgary, Canada and have small team. Their team focuses on Pay Per Click and Web Design.
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UndisclosedUndisclosedFreelancer
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Established in 2009, Akoyah LLC is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9Sandton, South Africa
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Digital Briefcase is a social media marketing firm. The Sandton, South Africa-based team offers Social Media Marketing and Content Marketing.
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$5,000+UndisclosedFreelancerTorre del Mar, Spain
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Christopher Cardoen is a Conversion Optimization company. Established in 2015, the team provides Conversion Optimization and Search Engine Optimization.
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Undisclosed$150 - $199 / hr10 - 49Mirfield, England
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In Mirfield, England and Huddersfield, England, The Bigger Boat is a branding firm. Their services include Branding and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Leeds, England
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Established in 2019, SOS Marketing, a small Digital Strategy company, is in Leeds, England. Their team specializes in Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr2 - 9Noida, India
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INAsoftsolutions, a SEO services firm, was launched in 2017. The firm focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49
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See all 2 projectsBUZZZ - Revenue Driven Digital Marketing Agency BUZZZ is a revenue-driven digital marketing agency helping businesses grow through data-driven marketing strategies, AI-powered SEO, and
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$5,000+Undisclosed10 - 49
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See all 2 projectsCpool Digital Learning specializes in website design, graphic design, and SEO services. Reviews highlight their ability to understand client requirements, create aesthetically pleasing websites, and significantly boost customer engagement and traffic. Clients appreciate their responsive communication, dedication, and willingness to achieve project perfection.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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See all 1 projectsQode Maker provides web development services, including full functionality for business websites, product display, and payment gateway setup. Clients appreciate their timely delivery, strong communication through virtual meetings, and alignment with company values, finding them to offer good value for cost. The team is noted for their patience and responsiveness in addressing technical issues promptly.
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UndisclosedUndisclosed10 - 49
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Vexil Infotech is a small social media marketing firm launched in 2007. Their team specializes in Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr10 - 49
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Digital Strategy company Infutive Technology Pvt. Ltd. Was founded in 2017. In , the team focuses on Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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Core Tech IT Services Pvt. Ltd. Is a small social media marketing company. They focus on Social Media Marketing and Email Marketing and were founded in 2014.
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$1,000+$50 - $99 / hr10 - 49
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Established in 2017, Prix Studio is a web design agency. The firm specializes in Web Design and Web Development, and is small.
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$1,000+< $25 / hr50 - 249Kolkata, India
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Located in Kolkata, India and Cheyenne, Wyoming, Elphill Technology Private Limited is a website development company. They offer Web Development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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See all 1 projectsIM Solutions is a leading Advertising Agency located in Bangalore, India. We are an advertising firm working for prominent brands globally. Our team of professionals provide complete services in
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$1,000+< $25 / hr10 - 49Naga, Philippines
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See all 1 projectsDigital Minds BPO Services specializes in creating visually appealing, search engine optimized, and user-friendly websites, often using WordPress, with added features such as e-commerce capabilities and social media integration. The overall feedback highlights their strong project management skills, responsiveness, and ability to exceed client expectations, demonstrating a professional and proactive approach to their work.
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$5,000+$100 - $149 / hr10 - 49Lancaster, PA
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Web design agency EZSolution was established in 1997. The team specializes in Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49York, England
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Edge45, a SEO agency, is headquartered in York, England. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr10 - 49Portland, OR
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Established in 2003, Fish Marketing is a SEO company. Their services include Search Engine Optimization and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
35.9/40.017/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.