Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed2 - 9Centurion, South Africa
Services provided
Bizznet Marketing Solutions, a social media marketing company, was launched in 2021. The small team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Diego, CA
Services provided
Equity Web Solutions, a social media marketing company, is headquartered in San Diego, California. Launched in 2000, the team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed2 - 9Pasadena, CA
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Web design company Marketingism is headquartered in Pasadena, California. They provide Web Design and IT managed services.
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UndisclosedUndisclosed2 - 9Worcester, England
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Nova Internet is a web design company founded in 2014. Their team focuses on Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Located in Savannah, Georgia, Novaya Solutions is a small social media marketing company. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
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OSA Media, a small social media marketing company, is headquartered in. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Hazlemere, England
Services provided
Launched in 2019, Rife Interactive is a small SEO services firm in Hazlemere, England. Their team specializes in Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed2 - 9Barrie, Canada
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Established in 2019, Setlist Marketing is a branding company. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Branding company Tucker E. Lee was launched in 2021. The small team provides Branding and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed2 - 9Leicester, England
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Founded in 2013, Unity is a social media marketing firm. The team offers Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Winsite Digital is a Chicago, Illinois-based user experience company. Established in 2016, the team specializes in UX/UI Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Sacramento, CA
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Creative California is a Digital Strategy company. The team is headquartered in Sacramento, California, and their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Delafield, WI
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Based in Delafield, Wisconsin, MiraMedia3 is a small Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
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See all 6 projectsWeb Key Digital offers SEO and PPC services, including Paid Search and Google Ads campaigns. Client feedback highlights their domain expertise, timely delivery, and excellent support. Clients consistently report increased qualified leads and revenue, attributing these successes to Web Key Digital's deep understanding of SEO and PPC strategies.
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UndisclosedUndisclosed50 - 249
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See all 1 projectsIn today’s digital age, businesses require innovative, reliable, and efficient solutions to maintain a competitive edge. Atroniz is dedicated to providing a comprehensive range of digital services
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$1,000+$50 - $99 / hr50 - 249Culver City, CA
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Kovel/Fuller is a media planning and buying agency. The Culver City, California-based company was founded in 1999. Their team focuses on Media Planning & Buying and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Boston, MA
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PGR Media is a social media marketing firm. In Boston, Massachusetts and , their team focuses on Social Media Marketing and Out of Home Design.
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$5,000+$50 - $99 / hr50 - 249Toronto, Canada
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Based in Toronto, Canada, Jib Limited is a branding company. Their services include Branding and Web Design.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
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Collective Measures, Inc., an Advertising company, provide Advertising and Branding. They were established in 2005.
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$5,000+$100 - $149 / hr50 - 249Austin, TX
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USDM is a midsize Advertising company. They focus on Advertising and Branding and were established in 1980.
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$5,000+$100 - $149 / hr50 - 249Miami, FL
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M8 is an Advertising company. Located in Miami, Florida and Queens, New York, the company offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Miami, FL
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AB&A Advertising is an Advertising company located in Miami, Florida. The team provides Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Converse, TX
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Breakaway Practice is a branding firm based in Converse, Texas. They specialize in Branding and Web Design and were launched in 2006.
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$10,000+$150 - $199 / hr50 - 249Leeds, England
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Brass is a branding agency. Their midsize team is in Leeds, England and. Their services include Branding and Public Relations.
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$5,000+$100 - $149 / hr50 - 249Tampa, FL
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Bluleadz is a Content Marketing company. They offer Content Marketing and Web Design and were established in 2009. The firm is located in Tampa, Florida.
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$1,000+$100 - $149 / hrFreelancer
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Jenny Munn is a Digital Strategy company based in Atlanta, Georgia. Their services include Digital Strategy and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249London , England
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Located in London , England, Goodstuff Communications is a midsize Content Marketing company. Their services include Content Marketing and Media Planning & Buying.
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$10,000+$150 - $199 / hr50 - 249Bristol , England
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True Digital is a Bristol , England-based web design company. They focus on Web Design and Web Development.
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$10,000+$150 - $199 / hr50 - 249Noida, India
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Technologus is a web design agency founded in 2005. The midsize team provides Web Design and E-Commerce Development.
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$10,000+$150 - $199 / hr50 - 249Manchester, England
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McCANN Connected, a SEO services firm, was established in 2007. They focuses on Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hrFreelancerCharlotte, NC
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Sellaholics is a Content Marketing company. The Charlotte, North Carolina-based team provides Content Marketing and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Los Angeles, CA
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ONTRIX is a graphic design agency. They specialize in Graphic Design and Search Engine Optimization and are based in Los Angeles, California.
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$10,000+$150 - $199 / hr50 - 249Nottingham, England
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AlphaGraphics Nottingham is a branding company. Their midsize team is headquartered in Nottingham, England and. Their services include Branding and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancerBoston, MA
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Pro144, a small Business Consulting company, is headquartered in Boston, Massachusetts. The team offers Business Consulting and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Lake Zurich, IL
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Dealer Product Services, an Advertising company, is based in Lake Zurich, Illinois and Chicago, Illinois. They specialize in Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Virginia Beach, VA
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In Virginia Beach, Virginia, Marathon Consulting is a social media marketing company. Founded in 2006, the team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Provo, UT
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EKR is a branding firm. The team specializes in Branding and Graphic Design and is located in Provo, Utah and San Francisco, California.
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$5,000+$100 - $149 / hrFreelancerHouston, TX
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SEO 4 Houston is a small Houston, Texas-based PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249San Diego, CA
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Einstein Industries is a midsize San Diego, California-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249Manchester, England
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I-COM is a Content Marketing company located in Manchester, England. The team specializes in Content Marketing and Email Marketing.
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$10,000+$100 - $149 / hr50 - 249Glasgow, Scotland
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Dog Digital is an Advertising company. The Glasgow, Scotland-based team provides Advertising and UX/UI Design.
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$10,000+$150 - $199 / hrFreelancerBerkhamsted, England
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Oliver Myles Marketing Ltd is a branding agency. Their team is based in Berkhamsted, England and offers Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Los Angeles, CA
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Advertise.com, an Advertising company, was established in 2001. The team provides Advertising and Search Engine Optimization and is headquartered in Los Angeles, California and India.
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$10,000+$150 - $199 / hr50 - 249Royal Leamington Spa, England
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Palmer Hargreaves, a branding firm, is in Royal Leamington Spa, England and Cologne, Germany. The team offers Branding and Marketing Strategy.
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$5,000+$100 - $149 / hrFreelancer
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Based in Waterford, Wisconsin, Blue Eye Group LLC is a social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr50 - 249St. Louis, MO
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2e Creative is a branding company. They are headquartered in St. Louis, Missouri and and have midsize team. They specialize in Branding and Search Engine Optimization.
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$10,000+$100 - $149 / hrFreelancerBaltimore, MD
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Kirkland communications, a graphic design agency, is based in Baltimore, Maryland. They focus on Graphic Design and Marketing Strategy and were launched in 2010.
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$5,000+$100 - $149 / hr50 - 249Budapest, Hungary
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Based in Budapest, Hungary, Fastbridge Hungary Kft is a midsize Advertising company. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Melbourne, Australia
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Shivam Technologies is a Melbourne, Australia-based custom software development firm. They focus on Custom Software Development and Web Design and were established in 2001.
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$10,000+$100 - $149 / hr50 - 249Paris, France
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ESV Digital, a branding agency, was founded in 2004. The team offers Branding and Digital Strategy.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.