Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Black Box Creative, Inc. Is a small social media marketing company founded in 2009. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Tribe of Brands is a small branding firm. Founded in 2019, the team offers Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Launched in 2018, Martin Gawlak Company, a small Advertising company, is in Sarasota, Florida and Fort Pierce, Florida. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Miami, FL
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SEO services firm Hispanic Market Advisors focuses on Search Engine Optimization and Translation. They were founded in 2007.
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UndisclosedUndisclosed2 - 9Provo, UT
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Reborn Consultants, a SEO services firm, was launched in 2019. The agency focuses on Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Tijuana, Mexico
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Social media marketing company BLUE GUYS was founded in 1999. In Tijuana, Mexico, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Iași, Romania
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Webgrade is a website development firm. Their team is based in Iași, Romania. The company focuses on Web Development and Mobile App Development.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 404 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed2 - 9
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Small web design agency El Paso Web Designers, is in El Paso, Texas. Their services include Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9
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ONET Web Partner is an El Paso, Texas-based custom software development company. They offer Custom Software Development and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed2 - 9Sofia, Bulgaria
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IvuWorks is a small Sofia, Bulgaria-based Marketing Strategy company. The team provides Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sunland Park, NM
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MyBizFlyer is a small El Paso, Texas-based SEO services firm. Their services include Search Engine Optimization and Custom Software Development.
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UndisclosedUndisclosed2 - 9
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Next Level Solutions, a small Advertising company, is based in Boise, Idaho. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Miami, FL
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Its Just eCommerce is a Conversion Optimization company. They provide Conversion Optimization and Search Engine Optimization and were established in 2018.
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UndisclosedUndisclosed2 - 9Montevideo, Uruguay
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Xinamon is a branding firm. They were launched in 2013 and provide Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Founded in 2014, Digital Marketing Agency Philadelphia is a small Philadelphia, Pennsylvania-based Content Marketing company. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9London, England
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Think Digital Now is a London, England-based Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Branding firm MARS Management Consultants was launched in 2004. The agency specializes in Branding and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Zaragoza, Spain
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Consultoría Jiménez Carbó is an Advertising company. Founded in 2017, the firm is located in Zaragoza, Spain. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Uttr Digital is a Glasgow, Scotland-based Mobile & App Marketing company. Their services include Mobile & App Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Jag + papaya is a branding company. Based in Atlanta, Georgia, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Avon, CT
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Gold & Partners LLC, a media planning and buying agency, offers Media Planning & Buying and Web Development. The firm is headquartered in Avon, Connecticut.
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UndisclosedUndisclosed2 - 9
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Ecommerce Marketing company Epic Websites & Marketing is based in Ashland, Oregon. They provide Ecommerce Marketing and Branding and were established in 2009.
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UndisclosedUndisclosed2 - 9
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Birdee Media is a social media marketing agency launched in 2018. The small team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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EThrive Marketing is an Advertising company. The firm was founded in 2018. Their services include Advertising and Market Research.
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UndisclosedUndisclosed2 - 9Portland, OR
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Headquartered in Portland, Oregon, Fuze7 Marketing is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Broken Arrow, OK
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Skynet Solutions Inc. Is a Content Marketing company. They were founded in 2003, and their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Steed is a Logo company. They are headquartered in Oklahoma City, Oklahoma and have small team. Their services include Logo and Web Development.
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UndisclosedUndisclosed2 - 9
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Based in Scottsbluff, Nebraska, DBO Digital Marketing is a small social media marketing company. The team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9New York, NY
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DigitalBloke LLC is a social media marketing firm. They were launched in 2019, and their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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ThinkRenegade is a web design agency. They offer Web Design and Ecommerce Marketing and are based in Toronto, Canada.
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UndisclosedUndisclosed2 - 9Calgary, Canada
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Brandwashed Marketing is a website development company. They provide Web Development and Ecommerce Marketing and were founded in 2017.
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UndisclosedUndisclosed2 - 9
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Honeycomb Studio Digital Marketing Agency is a Sales Outsourcing company launched in 2020. The company provides Sales Outsourcing and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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The Digital Marketing.Services, a Digital Strategy company, is located in Dubai, United Arab Emirates. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fredrikstad, Norway
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Growup AS is a small Fredrikstad, Norway-based Marketing Strategy company. The team specializes in Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9Edina, MN
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In Edina, Minnesota, Front Row Digital is a small social media marketing firm. The team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Fort Dodge, IA
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Small Advertising company ES Group Marketing , is located in Fort Dodge, Iowa. Their services include Advertising and Market Research.
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UndisclosedUndisclosed2 - 9
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STL Web Marketing is a small Email Marketing company located in Missouri. The team provides Email Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Flippin, AR
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Based in Flippin, Arkansas, Dominator Websites is a SEO company. They offer Search Engine Optimization and Web Design and were founded in 2015.
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UndisclosedUndisclosed2 - 9
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Sociprints Digital Services Inc is an Advertising company. They are based in Maysville, Kentucky and have small team of experts. Their services include Advertising and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9
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MLCPH Business Consultancy Services is a Market Research company. Located in Quezon City, Philippines, the firm offers Market Research and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Bowie, MD
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Giats is a SEO services firm. In Bowie, Maryland, the agency was established in 2014. Their services include Search Engine Optimization and Custom Software Development.
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$1,000+$50 - $99 / hr2 - 9Miami Beach, FL
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Latin Made is a social media marketing firm. They specialize in Social Media Marketing and Mobile & App Marketing and were launched in 2021. The agency is in Miami Beach, Florida.
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UndisclosedUndisclosed2 - 9
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JOY WORLD is a social media marketing agency. They were launched in 2020, and their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Turner, Australia
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K-Digital SEO Canberra, a SEO agency, was founded in 2000. The agency offers Search Engine Optimization and Web Design, and is small.
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UndisclosedUndisclosed2 - 9
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Small IT managed services company SAR Computing, is based in City of London, England. The team specializes in IT managed services and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sao Paulo, Brazil
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InMediaNet Digital, a small web design agency, is located in Sao Paulo, Brazil. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9
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Yea Studios is a small Anchorage, Alaska-based SEO services firm. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9East Greenwich, RI
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Advertising company Dauntless Advertising is located in East Greenwich, Rhode Island. They specialize in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9
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Wise Guys Web Design, a social media marketing company, was established in 2019. The firm provides Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Gilbert, AZ
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Limitless Marketing Network is an Advertising company. Their small team of employees is located in Gilbert, Arizona. Their team offers Advertising and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.6/40.019.8/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.