Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$50 - $99 / hr2 - 9Kyiv, Ukraine
Services provided
SEO services firm MELBUL was launched in 2018. The agency specializes in Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9San Diego, CA
Services provided
Web design agency White Wonder Studios was launched in 1998. The agency offers Web Design and Digital Strategy, and is small.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$100 - $149 / hr2 - 9Mars Hill, NC
Services provided
PurpleCup Digital is a SEO agency headquartered in Mars Hill, North Carolina and Jersey City, New Jersey. The team specializes in Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9
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JackSpike Design, a graphic design agency, was established in 2011. In Quattro Strade, Italy, the team focuses on Graphic Design and Web Design.
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$1,000+$25 - $49 / hr2 - 9Thiruvananthapuram, India
Services provided
Adridge Media Pvt Ltd is a social media marketing agency. The firm is headquartered in Thiruvananthapuram, India. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Dallas, TX
Services provided
Framework Digital Marketing is a Dallas, Texas-based Digital Strategy company. The team provides Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Chicago Social Media Marketers is a Chicago, Illinois-based social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$100 - $149 / hr2 - 9Underwood, Australia
Services provided
See all 1 projectsStart Creative offers website design, development, and ongoing maintenance services. Their reviews highlight their professionalism, reliability, and excellent communication, with clients particularly praising George for his helpful and supportive approach. Overall, clients have received positive feedback about their projects and appreciate the company's innovative ideas and continuous support.
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$5,000+Undisclosed2 - 9London, England
Services provided
Launched in 2016, WAKE Amazon Agency is a small London, England-based Ecommerce Marketing company. Their team focuses on Ecommerce Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$50 - $99 / hr10 - 49
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See all 2 projectsCDK Labs Inc. specializes in enhancing online presence through SEO and digital marketing services. Clients commend the company for its transparent communication, punctuality, and effective strategies that significantly improve website rankings and traffic. The reviews consistently highlight the team's dedication to understanding clients' needs and delivering measurable growth, with no notable areas for improvement mentioned.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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See all 1 projectsMindGee Technologies offers services in social media marketing and digital marketing, focusing on strategies such as email and Instagram ads. The overall feedback indicates successful outcomes, particularly in email campaigns, and highlights their responsiveness and comprehensive support for digital marketing needs. Some feedback suggests improved competitor research could enhance their services.
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$5,000+< $25 / hr10 - 49
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Digital Marketing Agency In Hyderabad is a Hyderabad, India-based social media marketing company. They offer Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr50 - 249Noida, India
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See all 1 projectsCodewraps Pvt Ltd provides comprehensive SEO services, including content creation and backlink development, aimed at increasing business revenue and traffic. Feedback highlights their commitment, effectiveness, and cost-effectiveness, with clients noting significant improvements in search rankings and customer inquiries. Overall, the reviews commend Codewraps Pvt Ltd for being supportive and knowledgeable partners, although there is mention of potential areas for improvement in their approach.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsSerps Growth offers services in social media marketing, SEO, and brand strategy, focusing on creating comprehensive strategies to drive online sales. Their team is praised for their understanding, timeliness, and ability to work within budget constraints, resulting in successful outcomes like increased traffic and sales. Clients appreciate their structured project management and effective communication.
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$1,000+$50 - $99 / hr2 - 9Mississauga, Canada
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See all 2 projectsPrime Stratix – Mississauga’s Digital Marketing Agency | SEO, Web Design & Content Creation Prime Stratix is a top-rated digital marketing agency in Mississauga, specializing in SEO, local
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Undisclosed< $25 / hr2 - 9
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See all 1 projectsAstrasoft is a leading digital solutions provider in Trivandrum, specializing in custom web development, digital marketing, and SEO services. We help businesses enhance their online presence and
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$1,000+< $25 / hr2 - 9Vadodara, India
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Digital Vinibiz is an Advertising company. The Vadodara, India-based agency offers Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
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White Cloud Web Designs is a web design company founded in 2023. The small team provides Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Launched in 2024, Enter Design is a SEO company. Located in Fredericton, Canada, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
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Based in Mumbai, India, Flying Duck Marketing is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Yogyakarta, Indonesia
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Ilham Musyafa is a Digital Strategy company established in 2022. In Yogyakarta, Indonesia, the team specializes in Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Chennai, India
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Akasa Unitech, a social media marketing company, is headquartered in Chennai, India. The team offers Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
See all 1 projectsEdwiseTech Pvt Ltd is a web development company specializing in website design and development. However, feedback indicates dissatisfaction with their services, as exemplified by a client who was unhappy with the use of Elementor and the overall project outcome. A considerable portion of reviewers expressed concerns about project management and communication.
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UndisclosedUndisclosedFreelancerMilton, Australia
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Launched in 2021, Pay Per Lead Campaigns is a PPC agency. The agency specializes in Pay Per Click and Other Marketing.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Advertising company CreateTheWeb was launched in 2017. The agency offers Advertising and Web Design, and is small.
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UndisclosedUndisclosed10 - 49
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Founded in 2009, BrandAppZ is an Application Management & Support company. The agency focuses on Application Management & Support and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Redial Solutions, a SEO agency, is in Noida, India. They specialize in Search Engine Optimization and Advertising and were established in 2018.
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$1,000+$25 - $49 / hr2 - 9Lisboa, Portugal
Services provided
The Revenue Crew, a PPC agency, is located in Lisboa, Portugal and Boksburg, South Africa. Their services include Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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Sikson Solutions is a social media marketing firm. Their team is based in Sialkot, Pakistan and focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Established in 2018, Studio 73 Ltd, a small graphic design company, is in Sofia, Bulgaria. Their team offers Graphic Design and Logo.
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$1,000+$100 - $149 / hr2 - 9
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Ubey Digital Agency, a website development firm, was launched in 2023. The team provides Web Development and Web Design.
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$1,000+$50 - $99 / hr2 - 9
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PP Marketing Agency is an Ahmedabad, India-based web development company. Founded in 2025, the team focuses on Web Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsSEO Expert Adviser is providing quality white hat SEO services in Pakistan. We have clients from all major cities of Pakistan including Lahore, Karachi, Islamabad, Faisalabad, Rawalpindi and
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$5,000+$50 - $99 / hr2 - 9Chicago, IL
Services provided
See all 1 projectsMediaSaga offers comprehensive services in SEO and PPC campaigns, including Google Ads and Paid Search initiatives. Clients highlight their exceptional skill set, effective communication, and notable results, such as improved keyword rankings and increased leads. Overall, MediaSaga received positive feedback for their market understanding and campaign execution.
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$1,000+$50 - $99 / hr2 - 9Chandigarh, India
Services provided
See all 1 projectsLoud Speaker offers SEO services and plans to expand into social media management. According to client reviews, the company delivers notable results, significantly improving website rankings and business traffic. Clients report satisfactory project management and excellent overall performance, though some suggest more frequent reporting would be beneficial.
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Undisclosed$100 - $149 / hr2 - 9Bellingham, WA
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Ethoseo Marketing is a Bellingham, Washington-based Content Marketing company. They provide Content Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Ewing Township, NJ
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SEO services firm Nova Zora Digital is in Ewing Township, New Jersey. Founded in 2014, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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Houston SEO - Joshua Belland is a Content Marketing company. They are based in Houston, Texas, and their services include Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Herne Bay, England
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Digital Strategy company Speedie Consultants Limited offers Digital Strategy and Email Marketing. They were launched in 2003.
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$1,000+$50 - $99 / hr2 - 9Tucson, AZ
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Kodeak Digital Marketing Experts is a SEO company. Founded in 2013, the team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9
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Gloc Media is a branding company. The London, England-based team offers Branding and Mobile & App Marketing.
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$5,000+$50 - $99 / hr2 - 9
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The Loop Marketing is a Chicago, Illinois-based Content Marketing company. The team specializes in Content Marketing and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Charlotte, NC
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SEO company Charlotte SEO was founded in 2006. The small team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
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The Random Agency, an e-commerce development firm, was launched in 2011. The agency focuses on E-Commerce Development and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9
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3WhiteHats Digital Marketing is a Conversion Optimization company established in 2008. The firm offers Conversion Optimization and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr2 - 9Omaha, NE
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Located in Omaha, Nebraska, Elevated SEO and Web Design is a small Email Marketing company. The team offers Email Marketing and Other Marketing.
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UndisclosedUndisclosed2 - 9Wichita, KS
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Pen Publishing Interactive is a pay per click agency founded in 1994. Their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Farmville, VA
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Established in 1999, NSI Partners, LLC is a Digital Strategy company. Located in Farmville, Virginia, the team specializes in Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Overland Park, KS
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Founded in 2012, SEO Services KC is a SEO services firm. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Riverside, CA
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ACU Web is a social media marketing firm. Founded in 2005, the agency provides Social Media Marketing and Search Engine Optimization.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.