Soup Agency

BACKGROUND

Introduce your business and what you do there.

I’m in charge of the software and technology investments for an investment company. We invest in day-to-day software services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Soup Agency?

We needed help with digital marketing, content strategy, and content creation.

SOLUTION

What was the scope of their involvement?

Soup Agency has provided us with several services. For example, they set up a whole email marketing strategy for us from scratch, and they also implemented a contact form on our site so that people can interact with us.

They’ve created all the content for our website, including more than 20 blog entries, and they’ve been in charge of our social media posting, too. They continue to provide us with content every month on an ongoing basis.

Additionally, they created two different videos for us. One is an explainer video that explains the software product and the company behind it. The other one introduces case studies with existing clients and their experiences. They scripted the videos and coordinated the entire video production.

What is the team composition?

We work with 5–6 people from Soup Agency, including an email specialist, a content specialist, a copywriter, an SEO person, and a couple of other people.

How did you come to work with Soup Agency?

They were recommended by a friend of mine.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

We started working together in March 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Soup Agency coordinates their staff quickly, and they’re responsive to change requests, which has been helpful.

How did Soup Agency perform from a project management standpoint?

Their project management is good, and we use Asana to manage the project.

What did you find most impressive about them?

Soup Agency’s responsiveness is impressive.

Are there any areas they could improve?

It would be good if they improved the social media posts. Originally, the content was too much, but they’ve been improving in that regard.

BACKGROUND

Please describe your company and your position there.

I am the marketing and engagement manager at Northcott. We are a leading disability service provider in NSW/ACT. We support children and adults with complex and profound disability.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency, and what were your goals?

We had a very poor online presence and wanted to make our organisation more visible online. We also wanted to ensure our digital marketing budget was being used effectively.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended Soup Agency through a professional network. We considered 3 agencies and chose Soup Agency based on their expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Soup Agency did a comprehensive review of our current digital capabilities to understand where we were at and the gaps. Following the analysis we agreed on some of our key priorities, strategy and budget.

Over the next 6 months we slowly worked on optimising our account on Google and Facebook. The agency had a really comprehensive knowledge of the platforms, this made the work so much faster and more efficient. They were able to identify issues quickly and recommend possible solutions.

How many resources from the vendor's team worked with you, and what were their positions?

We worked mainly with Katya.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to leverage on our Google grant like never before. Within 6 months there was a 10 fold increase in our ability to utilise the grant.

How effective was the workflow between your team and theirs?

Katya has always been very responsive, she was available over the phone, emails and via face to face meetings in our office. Given the restrictions in Sydney, we started to move more of our collaboration online using Google apps.

What did you find most impressive or unique about this company?

They are really a specialist in in digital marketing. What I find really impressive was how up to speed they are with the latest technology/trends. Things move very quickly in the digital space and it is very hard for us to be across updates/changes. I find that the agency is always proactive and innovative.

Are there any areas for improvement or something they could have done differently?

We are limited by COVID restrictions but I would have liked more face to face interactions so we can share more product knowledge.

BACKGROUND

Please describe your company and your position there.

I'm an owner of a footwear company and my position is Founder and Creative Designer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency, and what were your goals?

We hired Soup Agency to help us with a sales strategy of our new footwear line.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for a reputable marketing agency in Sydney area. As a small business we had a set budget and Soup Agency stood out as it had really good reviews and met our requirements.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As a newly established business we needed help with bringing the brand to life. We concentrated on building the brands identity, persona and voice as well as identifying our market.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I think the investment was certainly worth the outcome. We now have a clear understanding of our target market and the way we should be marketing our product.

How effective was the workflow between your team and theirs?

We communicated via zoom, phone and emails and found it effective for what we needed to achieve.

What did you find most impressive or unique about this company?

They know how to do everything and specialize in all areas of digital marketing. As our business grows, we will continue to use Soup Agency to assist all of our needs.

Are there any areas for improvement or something they could have done differently?

We had a really good experience and cant fault service we have received.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of KE Financial Services. Our company provides a wide range of accounting and taxation services, so our clients can focus on their businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Soup Agency?

I needed them to build my website and help me boost my clientele.

SOLUTION

What was the scope of their involvement?

I’m a finance professional and not really a marketing person — I needed Soup Agency’s team to not only develop my website but also employ marketing strategies that could effectively introduce my business to the right clients. As soon as their team signed the contract, they created the scope of work and helped me set specific business goals.

They designed my logo and created my website from scratch, including both content and development work. After this project phase, Soup Agency set up and monitored my ads on Google, Instagram, and Facebook to help me get more client calls and emails. Additionally, they utilized other marketing strategies to gather features for my business and generated reports based on the success of each SEO campaign.

What is the team composition?

I only worked directly with Katya (Founder).

How did you come to work with Soup Agency?

I first encountered their agency through a Facebook group that I was a part of — someone who was talking about digital marketing had mentioned Soup Agency, so I got curious and looked them up. I saw from their Facebook and Instagram profiles that they had worked on great projects and received great feedback as well — I then decided to give them a call and try out their services for myself.

How much have you invested with them?

I spent about $10,000 AUD (approximately $8,000 USD).

What is the status of this engagement?

The project ran from July 2020–February 2021. The website took two weeks to finish, while I needed them for their marketing services until last February.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our engagement resulted in good website traffic and a great number of client calls from that traffic. From those calls, I was able to secure potential and new clients — that was really a success point for me.

How did Soup Agency perform from a project management standpoint?

Soup Agency mainly contacted us through email and Google Hangouts. It was perfect — we had weekly communication and all their replies to us were within 24 hours. 

What did you find most impressive about them?

They were a professional agency with very good communication skills. Soup Agency listened to our needs without trying to upsell us. I didn’t like it when people tried to sell me something that was not really straightforward, so I was pleased that their team delivered what they initially sold to me. Their agency helped me reach my goals, and that made me happy.

Are there any areas they could improve?

I didn’t see an aspect that needed improvement.

Do you have any advice for potential customers?

Communicate your needs clearly to their team for them to understand what your goals are. They'll take it from there and help you achieve those.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an advertising & marketing company 

Describe what your company does in a single sentence.

Distribute FMCG products to Australian retailers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• Brand awareness
• Conversions

SOLUTION

How did you find Soup Agency?

Online Search

Why did you select Soup Agency over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Soup Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategising Facebook and Instagram ads for Ordo Australia, a new and emerging oral care brand. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High impressions and conversion rates,

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient with fast replies and insightful information. 

What was your primary form of communication with Soup Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

The quick response times and the initiative they take to make sure the brand is succeeding.

Are there any areas for improvement or something Soup Agency could have done differently?

Not yet. We have been very happy with the process so far.

BACKGROUND

Please describe your company and position.

I am the Co-Owner of Bay Gallery Furniture

Describe what your company does in a single sentence.

We sell furniture online and instores 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• SEO
• Google / Paid ads

SOLUTION

How did you find Soup Agency?

Referral

Why did you select Soup Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Soup Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Optimize our SEO and come up with clear campaigns and objectives to increase our domain authority. 
• Gain market share via optimization. 
• Create an PPC strategy that maximises spend and CTR.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• PPC - increased conversions year on year with seat ad spend budgets and KPIS. 
• SEO - Increase domain authority in domain over time

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Soup is very good to keep things on track and deliver on time. 
• When we pivited they responded and gave feedback with ease.

What was your primary form of communication with Soup Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their presentations are always very detailed, and they can predict and answer questions before we ask. They come with solutions, not problems. 

Are there any areas for improvement or something Soup Agency could have done differently?

Not at this stage.

BACKGROUND

Please describe your company and position.

I am the Director of Frys Energywise

Describe what your company does in a single sentence.

Provides building energy compliance for builders, architects and designers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• Implement Hubspot CRM

SOLUTION

How did you find Soup Agency?

Online Search

Why did you select Soup Agency over others?

Great culture fit

How many teammates from Soup Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Set up a new CRM system, created new processess and intergrated Xero

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Accurate and measurable email tracking and management

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings with agreed actions for both parties

What was your primary form of communication with Soup Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their willingness to go the extra mile to find the right solution for our business.

Are there any areas for improvement or something Soup Agency could have done differently?

No nothing in my experience

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Vanilla Blue

Describe what your company does in a single sentence.

Corporate and Event Catering

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• More traffic to our site
• More lead forms
• More engagement

SOLUTION

How did you find Soup Agency?

Online Search

Why did you select Soup Agency over others?

• High ratings
• Pricing fits our budget
• Company values aligned

How many teammates from Soup Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To increase the click through to our site

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased site visits 
• Increased page visits 
• Increase registrations 
• Increased sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Soup, particularly Danny has been highly responsive to our needs. He is a clear communicator and ensures the tasks are completed on time. Danny has been proactive with suggesting new projects to further achieve our goals. We have not been a 'set and forget' client for Soup which is great. They feel like a real partner.

What was your primary form of communication with Soup Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Soup and Danny's team have systematically refined our PPC ads to extract the most from them, advised when we have needed to make changes to our site and provided recommendations on the next steps to improve our rankings.

Are there any areas for improvement or something Soup Agency could have done differently?

Not really. We have been very happy with them.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a beauty & cosmetics company

Describe what your company does in a single sentence.

Australian distributor of hair care brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• Conversions
• Instagram LPV

SOLUTION

How did you find Soup Agency?

Referral

Why did you select Soup Agency over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Soup Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our scope of work with Soup included Google and Meta ads including creative, copy, campaign management and digital strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversions and LPV.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was great with emails responded to in a timely manner plus scheduling regular meetings.

What was your primary form of communication with Soup Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was impressive to see Soup really dive into our account and understand our needs as a complex business structure. They were able to adapt to ever-changing business priorities and deliver unique ideas.

Are there any areas for improvement or something Soup Agency could have done differently?

As the client, we had entry-level experience in digital and were eager to have an agency really take the lead in an educational/informative way. It would be great to have more of this.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Assistant, assisting with BAU marketing tasks. We protect mining, construction, industrial, aviation and waste management companies protect their assets with quality Australian Made Fabric Shelters.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency?

We hired Soup Agency to manage our SEO, Paid Search, Paid Social accounts and for blog briefs. By hiring them, we were looking to achieve the best SEO results we could for our company with the best use of our budget.

SOLUTION

How did you select this vendor?

Our previous agency gave us Soups details and after interviewing 4 companies, we thought that Soup best suited our company and marketing team.

Describe the scope of their work in detail.

After a number of meetings, they gave us a scope of what they planned \to do, including their key pillars and next steps. This included maximising our SEO and providing guest posts and paid social trials.

What was the team composition?

We have worked closely with Michelle and Danny which is good to have the same people assisting us through every process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our enquiries have increased, and we are reaching limits on our paid social so we are constantly looking and increasing ways of getting more searches etc.

How effective was the workflow between your team and theirs?

Their workflow is very good.

What did you find most impressive about this company?

Their commitment to helping us and explaining why they recommend doing certain aspects.

Is there any area for improvement or anything that could have been done differently?

Not that I can think of