Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Development Agency specializing in Sales Outsourcing Solutions and Sales Support Services. They have received overwhelmingly positive feedback for their ability to enhance sales performance and provide tailored lead generation services, with 100% of reviews noting their responsiveness and adaptability. Clients consistently praise their project management and the quality of leads, highlighting their commitment to delivering results and integrating seamlessly with in-house teams.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 14 projectsAtlantic Growth Solutions is a Sales Outsourcing Solutions company that specializes in lead generation and sales process enhancement. The majority of reviews highlight their timely delivery, professionalism, and ability to generate qualified leads, with approximately 80% of clients mentioning improved sales performance and effective project management. The company is praised for its results-oriented approach and value for cost.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 65 projectsA-SALES AB is a sales agency specializing in sales outsourcing solutions, sales team outsourcing, and sales support services. They have received predominantly positive feedback, with 89% of reviews highlighting their ability to generate qualified meetings and expand market reach. Many clients appreciate their structured project management and capacity to tailor outreach, though some mention communication challenges, particularly in aligning messaging early on.
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UndisclosedUndisclosed50 - 249Karachi, Pakistan
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Founded in 2016, ExportHub is a Sales Outsourcing company. The team specializes in Sales Outsourcing and is based in Karachi, Pakistan.
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$5,000+$100 - $149 / hr2 - 9Barcelona, Spain
Services provided
Focus Areas
Founded in 2020, ColdIQ is a Sales Outsourcing company. The team focuses on Sales Outsourcing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 132 projectsSalesAR is a sales outsourcing solutions agency specializing in lead generation, sales team outsourcing, and sales performance enhancement. With a focus on B2B lead generation and sales automation, client feedback reveals that 80% of reviewers highlight their strong communication, professionalism, and ability to deliver on time. While most reviews are positive, one noted a lack of lead success, indicating room for improvement in meeting client expectations.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a Sales Outsourcing Solutions agency, specializing in generating qualified leads, booking appointments, and enhancing sales pipelines for various industries. The company consistently receives positive feedback, with around 90% of reviewers highlighting their effective communication and ability to integrate seamlessly with clients' teams. Their services often emphasize Sales Support Services and Sales Team Outsourcing, proving valuable in expanding business outreach and optimizing sales efforts.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Launched in 1989, Answering365 is a phone answering service. In Los Angeles, California, the team specializes in Call Center Services and Customer Service Outsourcing.
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Undisclosed< $25 / hr10 - 49Indore, India
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In Indore, India, Design Collection is a Digital Strategy and Sales Outsourcing company. They offer Digital Strategy and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
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OUTRIZZ is a دبي, United Arab Emirates-based Sales Outsourcing company. They focus on Sales Outsourcing and Email Marketing and were established in 2024.
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$1,000+< $25 / hr10 - 49
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Infodatapark is a Sales Outsourcing company. Established in 2020, the team focuses on Sales Outsourcing and Business Consulting. The firm is based in Tirupur, India.
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$1,000+Undisclosed10 - 49Miami, FL
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MADLeadFlow is a small Miami, Florida-based Business Consulting and Sales Outsourcing company. The team offers Business Consulting and Sales Outsourcing.
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$1,000+< $25 / hr1,000 - 9,999Nacogdoches, TX
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In Nacogdoches, Texas and Lufkin, Texas, Etech is a phone answering service. Their services include Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Dublin , Ireland
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Launched in 1973, Voxpro is a Back Office Outsourcing company. The team offers Back Office Outsourcing and Call Center Services.
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$1,000+$25 - $49 / hr2 - 9
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PPC agency and Sales Outsourcing company Water Damage Marketing specializes in Pay Per Click and Sales Outsourcing. They are headquartered in Nashville, Tennessee.
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$1,000+< $25 / hr50 - 249San Diego, CA
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Virtual Latinos is a Customer Service Outsourcing company. Based in San Diego, California, the agency was founded in 2018. Their services include Customer Service Outsourcing and Sales Outsourcing.
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$5,000+< $25 / hr250 - 999München, Germany
Services provided
Focus Areas
Founded in 2016, yoummday is a phone answering service. The firm provides Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed250 - 999Lisboa, Portugal
Services provided
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Cluster Outsourcing Services Limited is an answering service. They offer Call Center Services and Customer Service Outsourcing and were established in 2020.
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$100,000+Undisclosed2 - 9
Services provided
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IntentSignal is a Sales Outsourcing company. The agency is based in Sheridan, Wyoming. Their team provides Sales Outsourcing.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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Peak Intent is a Sales Outsourcing company in Miami, Florida. They offer Sales Outsourcing and Demand Generation Marketing.
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$1,000+< $25 / hr10,000+Gardena, CA
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Established in 1966, transcosmos is a Customer Service Outsourcing company. Their team provides Customer Service Outsourcing and Call Center Services.
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$1,000+< $25 / hr250 - 999Santo Domingo, Dominican Republic
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In Santo Domingo, Dominican Republic, TrueShore is a midsize call center. Their services include Call Center Services and Customer Service Outsourcing.
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$5,000+Undisclosed2 - 9
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Trilled, a Business Consulting company, is headquartered in Ciudad de México, Mexico. The team provides Business Consulting and Sales Outsourcing.
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$1,000+$50 - $99 / hr50 - 249Pune, India
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Only B2B is a Pune, India-based Sales Outsourcing company. They provide Sales Outsourcing.
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$1,000+Undisclosed50 - 249Pimpri-Chinchwad, India
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S Four Media, a telephone answering service, is located in Pimpri-Chinchwad, India. They provide Call Center Services and Market Research and were established in 2021.
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$5,000+< $25 / hr1,000 - 9,999New York, NY
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Integreon, a large Back Office Outsourcing company, is headquartered in New York, New York and Makati, Philippines. Their services include Back Office Outsourcing and Transcription.
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$1,000+< $25 / hr50 - 249Gorakhpur, India
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See all 1 projectsZrima offers data entry and inbound call center services, showcasing a high degree of flexibility and a strong work ethic. From the reviews, it is evident that Zrima excels in seamless team integration, proactive management, and providing customized solutions, leading to significant business growth and improved lead conversion for clients.
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$5,000+$200 - $300 / hr250 - 999Abu Dhabi, United Arab Emirates
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Midsize Commercial Development company Masdar, is in Abu Dhabi, United Arab Emirates. Their services include Commercial Development and Engineering.
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UndisclosedUndisclosed50 - 249Christchurch, New Zealand
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2B Connected Limited is a Sales Outsourcing company based in Christchurch, New Zealand. Their services include Sales Outsourcing and Call Center Services.
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$1,000+< $25 / hr50 - 249Kharkiv, Ukraine
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Established in 2010, Well Tell is an answering service. In Kharkiv, Ukraine, the team provides Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249
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Focus Areas
Frist Database, an Email Marketing company, is headquartered in Tulsa, Oklahoma. They focus on Email Marketing and Sales Outsourcing and were established in 2015.
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$10,000+$100 - $149 / hr10 - 49
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Manifest Business Development Ltd is a Sales Outsourcing company. The team specializes in Sales Outsourcing and Branding, and the agency is based in London, England.
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$1,000+Undisclosed2 - 9Keyport, NJ
Services provided
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Dulcy is a small Keyport, New Jersey-based Sales Outsourcing company. Their services include Sales Outsourcing and Email Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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Founded in 2023, upcell is an IT managed services and Sales Outsourcing company. The team specializes in IT managed services and Sales Outsourcing.
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$25,000+< $25 / hr1,000 - 9,999Sioux Falls, SD
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Five Star Call Centers is a phone answering service. Their team is in Sioux Falls, South Dakota and Guatemala City, Guatemala and specializes in Call Center Services and Customer Service
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UndisclosedUndisclosed50 - 249London, England
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Business Consulting and Sales Outsourcing company smartKYC was founded in 2014. The midsize team provides Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosedFreelancer
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Elise Allen, a Sales Outsourcing company, was launched in 2023. They provides Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Tampa, FL
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Founded in 2023, The Daft Company, LLC is a Sales Outsourcing company. Headquartered in Tampa, Florida, the team focuses on Sales Outsourcing and Staffing.
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UndisclosedUndisclosed2 - 9
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Sales Jump is a Calgary, Canada-based Sales Outsourcing company. They specialize in Sales Outsourcing and Media Planning & Buying.
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$1,000+< $25 / hr2 - 9Katowice, Poland
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Sellap sp.zo.o. Is a Sales Outsourcing company. In Katowice, Poland and Skawina, Poland, the company was launched in 2012. Their team focuses on Sales Outsourcing and Call Center Services.
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$5,000+$200 - $300 / hr250 - 999Rawalpindi, Pakistan
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See all 1 projectsPrime BPO & Telecommunications offers a diverse range of services, including customer and technical support, telecommunications management, data entry, IT services, and back-office support. According to reviews, the company excels in efficient project management and a customer-centric approach. While overall performance is commendable, there is a suggestion to improve scalability during peak periods.
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UndisclosedUndisclosed50 - 249Cape Town, South Africa
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Persuade is a Sales Outsourcing company. Founded in 2017, the company is headquartered in Cape Town, South Africa. Their team offers Sales Outsourcing and Market Research.
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UndisclosedUndisclosed250 - 999New York, NY
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Launched in 2012, S2W Media is a Business Consulting company. The team specializes in Business Consulting and Email Marketing and is located in New York, New York and San Francisco, California.
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$5,000+< $25 / hr250 - 999Dhaka, Bangladesh
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See all 1 projectsIgnite Tech Solutions provides exceptional customer support and call center services, as reflected in their reviews on Clutch.co. Clients commend the company's active and responsive team, noting that they consistently deliver high-quality service. The recurring theme highlights their effective communication and impressive project management skills, making them a reliable partner for support-related projects.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
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StoryTeller Media + Communications, a web design company, is located in Minneapolis, Minnesota. They offer Web Design and Video Production.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
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Telephone answering service Manifest Direct Marketing, LLC is in San Diego, California. They specialize in Call Center Services and Sales Outsourcing and were established in 2018.
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$1,000+$25 - $49 / hr10 - 49
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Small Back Office Outsourcing and Sales Outsourcing company The Lead Vendor, is based in Bogura, Bangladesh and Miami, Florida. The team offers Back Office Outsourcing and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsEngage48 offers Sales Team Augmentation, Sales Staffing, and Sales Performance Enhancement services, specializing in B2B lead generation and appointment setting programs. Reviews consistently highlight their responsiveness, knowledge in account-based business development, and effective project management. Clients appreciate their ability to meet key performance indicators and deliver value for cost.
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$1,000+$150 - $199 / hr10 - 49Eden Prairie, MN
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Established in 2010, Grow Your Sales Pipeline is a small Sales Outsourcing company. Their team offers Sales Outsourcing and Corporate Training & Coaching.
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$1,000+Undisclosed2 - 9Casablanca, Morocco
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MassiveLead is a Sales Outsourcing company. Established in 2023, their team focuses on Sales Outsourcing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Nalta Sharif, Bangladesh
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Zillion Ten Agency is a SEO company. Their small team of employees is in Nalta Sharif, Bangladesh and Nalta Sharif, Bangladesh. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Poznań, Poland
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HotLead is a Sales Outsourcing company. Their small team is based in Poznań, Poland and provides Sales Outsourcing and Email Marketing. The company was established in 2019.
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UndisclosedUndisclosed10 - 49Johannesburg, South Africa
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See all 1 projectsIn 2009, years ago we started a coffee business called Aquaspresso. After starting our business, we quickly realised that if you have no customers, you have no business (pretty obvious but pretty
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$10,000+$150 - $199 / hr2 - 9London, England
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Business Consulting company salesmentor was founded in 2021. The team specializes in Business Consulting and Sales Outsourcing.
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$10,000+$200 - $300 / hr2 - 9
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PoolMarketing.com is a branding firm. They provide Branding and Social Media Marketing and were founded in 2019. The agency is located in Sacramento, California.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.2/40.018/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.1/40.018.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34/40.016.6/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.8/40.018/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.