Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a sales development agency providing Sales Outsourcing Solutions such as lead generation, cold calling, and outbound sales process management. Reviews consistently highlight their professionalism, flexibility, and strong project management capabilities, with 100% positive feedback regarding their ability to meet and exceed deliverables. Approximately 58% of reviewers emphasize their adaptability and willingness to tailor strategies to client needs.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 83 projectsA-SALES AB is a sales agency specializing in Sales Outsourcing Solutions, excelling in generating sales appointments and pipeline development for various industries. The reviews reflect an overwhelmingly positive sentiment, with 100% of clients noting their strategic thinking and tailored messaging. Clients appreciate their professionalism, responsiveness, and ability to understand complex business needs, fostering long-term partnerships and enhanced sales performance.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation, multi-channel outreach, and partnership development. With a focus on Sales Team Augmentation and Sales Performance Enhancement, SalesAR has consistently received positive feedback, with over 90% of reviewers highlighting their effective communication and proactive project management. Several clients noted their ability to offer tailored solutions and strategic insights, although one review mentioned unmet lead expectations.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
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Customer Service Outsourcing company 3C Online was launched in 2015. The team specializes in Customer Service Outsourcing and Sales Outsourcing.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Focus Areas
Vworker is a SEO company. Their small team is located in Lahore, Pakistan and Portland, Oregon. Their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 21 projectsVirtual Sales Limited is a Sales Outsourcing Solutions company specializing in appointment setting, lead generation, and sales pipeline development. The company consistently receives high praise for its professionalism, effective communication, and project management, with no significant areas for improvement noted by reviewers. Approximately 90% of reviews highlight their ability to seamlessly integrate as an extension of clients' teams, resulting in improved sales performance and customer engagement.
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$1,000+$25 - $49 / hr10 - 49
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Click2Conversion, a Marketing Strategy company, is headquartered in Noida, India and Roanoke, Texas. They provide Marketing Strategy and Content Marketing and were established in 2018.
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$25,000+< $25 / hr50 - 249Gurugram, India
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Social media marketing company Reddington Global Consultancy Pvt. Ltd. Is headquartered in Gurugram, India. Their services include Social Media Marketing and Call Center Services.
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UndisclosedUndisclosed1,000 - 9,999Iloilo City, Philippines
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Trualliant Business Process Outsourcing Inc. Is a call center company in Iloilo City, Philippines. Their services include Call Center Services and Back Office Outsourcing.
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$5,000+< $25 / hr1,000 - 9,999Nairobi, Kenya
Services provided
Focus Areas
Nakama Tech is a Nairobi, Kenya-based Customer Service Outsourcing company. The team specializes in Customer Service Outsourcing and Call Center Services.
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$1,000+< $25 / hr1,000 - 9,999Opa-locka, FL
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Focus Areas
TopCom Solutions, a large answering service, is headquartered in Opa-locka, Florida and Santo Domingo, Dominican Republic. The team offers Call Center Services and Back Office Outsourcing.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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$10,000+< $25 / hr50 - 249Iloilo City, Philippines
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OneBPO is a call center launched in 2004. The team offers Call Center Services and Back Office Outsourcing and is headquartered in Las Vegas, Nevada and Iloilo City, Philippines.
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$1,000+Undisclosed10 - 49London, England
Services provided
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Enticeable is a Digital Strategy company. The team is located in London, England, and their services include Digital Strategy and Marketing Strategy.
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$5,000+< $25 / hr250 - 999Nuevo Cuscatlan, El Salvador
Services provided
Focus Areas
See all 1 projectsOSI (Outsourcing Services International) offers Sales Team Augmentation, Sales BPO, and Sales Consulting services. Reviews highlight their ability to find quality talent at reasonable prices, swift issue resolution, and exceptional value for cost. Clients appreciate minimal IT system interruptions and significant network expansion, emphasizing the company’s efficiency and impact on performance.
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$5,000+< $25 / hr250 - 999Santiago De Los Caballeros, Dominican Republic
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Synergies Corp. Is an Email Marketing company. The Santiago De Los Caballeros, Dominican Republic-based agency was established in 2006. Their team provides Email Marketing and IT managed services.
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UndisclosedUndisclosed250 - 999Las Vegas, NV
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Call center VCloud Interactive was established in 2018. The team provides Call Center Services and Customer Service Outsourcing.
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$5,000+Undisclosed10 - 49
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Escalate Partners is a Sales Outsourcing company. They specialize in Sales Outsourcing and Other Marketing and were established in 2023. The company is located in Miami, Florida.
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$1,000+$50 - $99 / hr2 - 9
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Dietrick & Co. Is a small Sales Outsourcing company in. The team focuses on Sales Outsourcing and Email Marketing.
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UndisclosedUndisclosed1,000 - 9,999Tampa, FL
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Imagenet LLC is a Back Office Outsourcing company. The team specializes in Back Office Outsourcing and Customer Service Outsourcing and is located in Tampa, Florida and Lake Forest, California.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsAll4Data specializes in developing customized stock dashboards and conducting demand studies, aimed at improving inventory management and operational efficiency for retail businesses. Feedback from clients highlights the company's dedication, attention to detail, and ability to deliver solutions that meet specific business needs, often exceeding expectations through timely project delivery and effective communication.
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$1,000+< $25 / hr50 - 249Ormoc, Philippines
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Virtual Staffing Solutions, a Back Office Outsourcing company, specialize in Back Office Outsourcing and Accounting. They were launched in 2018.
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$1,000+$25 - $49 / hr50 - 249Foster City, CA
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FunnL, a Sales Outsourcing and Account-Based Marketing company, is located in Foster City, California and Hyderabad, India. Their services include Sales Outsourcing and Account-Based Marketing.
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$1,000+$50 - $99 / hr10 - 49Grotte Santo Stefano, Italy
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ImisEst is a PR agency. They are in Grotte Santo Stefano, Italy. Their team focuses on Public Relations and Sales Outsourcing.
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$5,000+Undisclosed10 - 49
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Motion Group - Motion BBC GmbH is a Sales Outsourcing company. They are in Wien, Austria and have small team of experts. Their services include Sales Outsourcing and Direct Marketing.
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$1,000+$50 - $99 / hr10 - 49Navi Mumbai, India
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IMarketz is an Advertising company. The team specializes in Advertising and Content Marketing and is headquartered in Navi Mumbai, India.
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$1,000+< $25 / hr10 - 49Garden City, ID
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B2B Tech Intent is a Sales Outsourcing company. Their small team is in Garden City, Idaho. Their services include Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249Wheelers Hill, Australia
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In Wheelers Hill, Australia, 24x7 Direct is an answering service. They provide Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49
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Softcare Infotech - API Services Provider Company is a Sales Outsourcing company launched in 2016. Their team offers Sales Outsourcing and Market Research.
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$1,000+< $25 / hr2 - 9Bradford, England
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HumAi Webs is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization and is based in Bradford, England and Islamabad, Pakistan.
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Undisclosed< $25 / hr250 - 999Zirakpur, India
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SOCIAL WEBS MEDIA is a social media marketing agency. The Zirakpur, India-based firm specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+< $25 / hr2 - 9
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Nylux Ascend, a call center company, is based in harare, Zimbabwe. They focus on Call Center Services and Back Office Outsourcing and were launched in 2025.
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UndisclosedUndisclosed250 - 999
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Call center service Qwest BPO was founded in 2011. The team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49Fareham, England
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Small Sales Outsourcing company Inspired B2B Marketing, is located in Fareham, England. The team focuses on Sales Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49
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Lead Pops is a Sales Outsourcing company. Launched in 2024, the team offers Sales Outsourcing.
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$1,000+$50 - $99 / hr2 - 9Baton Rouge, LA
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LeadsPlaza is a small Sales Outsourcing company. Founded in 2017, the team provides Sales Outsourcing and Advertising.
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UndisclosedUndisclosed10 - 49
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Founded in 1950, Central Communications is an answering service. The team focuses on Call Center Services and Customer Service Outsourcing and is located in Riverside, California.
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$10,000+< $25 / hr1,000 - 9,999Newmarket, Canada
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Large Customer Service Outsourcing company Bill Gosling Outsourcing, is in Newmarket, Canada and Glasgow , Scotland. The team offers Customer Service Outsourcing and Call Center Services.
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$1,000+$25 - $49 / hr10 - 49
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Leadaro is an Email Marketing and Sales Outsourcing company. Their small team is headquartered in Newark, Delaware. Their services include Email Marketing and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
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BizzBee Solutions is a Skopje, North Macedonia-based Sales Outsourcing company. Their services include Sales Outsourcing and Business Consulting.
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$5,000+$50 - $99 / hr50 - 249Taguig, Philippines
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Sales Outsourcing company LaQuest Inc is located in Taguig, Philippines and New Delhi, India. The team focuses on Sales Outsourcing and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249Vaughan, Canada
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3C Contact Services , a midsize phone answering service, is based in Vaughan, Canada. Their services include Call Center Services and Customer Service Outsourcing.
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$25,000+$25 - $49 / hr10 - 49New Delhi, India
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Dial4Web is a social media marketing company headquartered in New Delhi, India. Founded in 2014, the team offers Social Media Marketing and Search Engine Optimization.
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$50,000+$25 - $49 / hr10 - 49New York, NY
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Mrzeph Tech is a graphic design company headquartered in New York, New York. They specialize in Graphic Design and CRM consulting and SI and were founded in 2020.
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$1,000+$25 - $49 / hr10 - 49Cedar Park, TX
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Other Marketing company newell starks offers Other Marketing and Commercial Property Management. They were founded in 1990.
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$5,000+< $25 / hr50 - 249Mumbai, India
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I2c World Inc. Is a Back Office Outsourcing company. They were established in 2001, and their services include Back Office Outsourcing and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249
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Ocean Clicks Outsourcing Pvt Ltd is a Bankruptcy Law company. The Miami, Florida-based firm was established in 2013. Their services include Bankruptcy Law and Document Digitization & Management.
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$1,000+< $25 / hr2 - 9Minsk, Belarus
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Reach The Lead, an Email Marketing company, specializes in Email Marketing and Business Consulting. The company is headquartered in Minsk, Belarus.
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UndisclosedUndisclosed250 - 999Kolkata, India
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Phone answering service ARO Outsourcing was founded in 2026. The agency focuses on Call Center Services and Sales Outsourcing, and is midsize.
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$5,000+$25 - $49 / hr250 - 999
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Silicon Edge, a PR firm, was founded in 2020. The team specializes in Public Relations and Market Research.
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$1,000+$25 - $49 / hr250 - 999
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Ux Display Private Limited, an Advertising company, is located in Ambala Cantt, India. They offer Advertising and Branding and were established in 1990.
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$1,000+$100 - $149 / hr2 - 9Lagos, Nigeria
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In Lagos, Nigeria, Halisi Consults is a Business Consulting company. They provide Business Consulting and Marketing Strategy and were established in 2018.
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$1,000+$100 - $149 / hr2 - 9
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LeadGarden is a Sales Outsourcing company. Based in Tartu, Estonia, their team specializes in Sales Outsourcing.
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$1,000+Undisclosed2 - 9Bilthoven, Netherlands
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LeadWarmr is a call center and Sales Outsourcing company. They are headquartered in Bilthoven, Netherlands, and their services include Call Center Services and Sales Outsourcing.
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$1,000+$100 - $149 / hr2 - 9Palma, Spain
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Focus Areas
Established in 2018, Zennial is a Sales Outsourcing company. The team offers Sales Outsourcing and Content Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.1/40.016.8/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.