Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Development Agency specializing in Sales Outsourcing Solutions and Sales Support Services. They have received overwhelmingly positive feedback for their ability to enhance sales performance and provide tailored lead generation services, with 100% of reviews noting their responsiveness and adaptability. Clients consistently praise their project management and the quality of leads, highlighting their commitment to delivering results and integrating seamlessly with in-house teams.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 68 projectsA-SALES AB is a Sales Outsourcing Solutions company that offers services such as lead generation, cold calling, and appointment setting. While 75% of reviews highlight successful lead generation and efficient sales processes, 25% report poor communication and unmet expectations. Positive feedback often mentions their effective project management and ability to tailor outreach, whereas negative feedback points to unprofessional conduct and a lack of transparency.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation and outreach campaigns across multiple channels. The majority of reviewers commend their prompt communication, structured project management, and ability to deliver high-quality leads, with over 90% praising their professionalism and adaptability. While there was one report of underperformance, most reviews emphasize SalesAR's effectiveness in Sales Team Augmentation and Sales Performance Enhancement.
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$250,000+$300+ / hr1,000 - 9,999Riyadh, Saudi Arabia
Services provided
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Smart Link is a Customer Service Outsourcing company. The team is in Riyadh, Saudi Arabia, and their services include Customer Service Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
Services provided
Focus Areas
Target River, an Advertising company, offers Advertising and Sales Outsourcing. The company is in Salt Lake City, Utah and Encinitas, California.
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a sales outsourcing solutions company specializing in sales team augmentation, sales performance enhancement, and lead generation. Their reviews indicate a high level of customer satisfaction, with 100% of reviewers praising their communication, project management, and results. Clients consistently highlight their ability to integrate seamlessly with in-house teams and deliver impressive outcomes, such as significant lead generation and meeting bookings.
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UndisclosedUndisclosed50 - 249Indore, India
Services provided
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Orion Market Research is a Business Consulting company. Founded in 2015, the team specializes in Business Consulting and Sales Outsourcing.
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$5,000+$50 - $99 / hr50 - 249Raleigh, NC
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Rent A Sales Rep is a Direct Marketing company. Founded in 2003, the team provides Direct Marketing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Hereford, England
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Focus Areas
SEO company Webdrex was founded in 2023. The agency provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr10 - 49Ottawa, Canada
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Focus Areas
Duco Media & Technology Solutions, an Advertising company, is headquartered in Ottawa, Canada. The team focuses on Advertising and Media Planning & Buying.
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$1,000+< $25 / hr250 - 999
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Helport AI is an AI Agents company. The San Diego, California-based agency was founded in 2020. Their team specializes in AI Agents and Call Center Services.
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$1,000+< $25 / hr250 - 999Lucena, Philippines
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Located in Lucena, Philippines, Upstream BPO Inc is a midsize telephone answering service. The team specializes in Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49
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Digital Marketing, a social media marketing company, was launched in 2019. Located in London, England and London, England, the team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Lemesos, Cyprus
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See all 4 projectsStillViral is a top-rated social media growth service trusted by over 100,000 users worldwide. We help influencers, businesses, and creators boost their online presence with real, high-quality
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UndisclosedUndisclosed10 - 49Saint-Lambert, Canada
Services provided
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Established in 2000, AUX B2B is a Conversion Optimization company. The team specializes in Conversion Optimization and Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249
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Apollo MarTech is a. Their team is headquartered in and focuses on.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
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See all 1 projectsHide and Seek is an online marketing agency specializing in SEO and PPC strategies tailored to elevate brands in the competitive online landscape. With a team of seasoned experts, we focus on
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$5,000+$25 - $49 / hr50 - 249Belagavi, India
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RevGrowth360 is an Email Marketing company. The Belagavi, India-based agency was founded in 2021. Their services include Email Marketing and Sales Outsourcing.
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$1,000+$100 - $149 / hr10 - 49Gouda, Netherlands
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Focus Areas
Doublesmart, a social media marketing agency, was founded in 2015. The team provides Social Media Marketing and Content Marketing and is in Gouda, Netherlands.
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Undisclosed$50 - $99 / hr10 - 49
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Bexon Agency, a social media marketing company, is based in Florida, Florida. The team offers Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9
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See all 1 projectsLead Caesars is a company that provides services related to cold email and LinkedIn campaigns, focusing on generating inbound leads and scheduling meetings. According to reviews, their performance was unsatisfactory, with 100% of the feedback highlighting issues such as lack of communication, unmet deliverables, and no evidence of successful outcomes. The engagement was marked by significant dissatisfaction and concerns of unprofessional conduct.
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$10,000+Undisclosed10 - 49New York, NY
Services provided
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Launched in 2016, 10G is a small Sales Outsourcing company. Their services include Sales Outsourcing and Call Center Services.
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UndisclosedUndisclosed50 - 249
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MedAtlantic-Tell is a Tangier, Morocco-based call center company. They specialize in Call Center Services and Customer Service Outsourcing and were founded in 2018.
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$1,000+< $25 / hr2 - 9
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In Ahmedabad, India, Thirteen Hire Solutions is a Back Office Outsourcing company. They focus on Back Office Outsourcing and Content Writing Services and were established in 2025.
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UndisclosedUndisclosed10 - 49Houston, TX
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Focus Areas
Livescraper, a small business intelligence company, is in Houston, Texas. Their services include BI & big data consulting & SI and Sales Outsourcing.
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$5,000+$50 - $99 / hr10 - 49
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In Charlotte, North Carolina and Delft, Netherlands, Rush Group is a Sales Outsourcing company. Their services include Sales Outsourcing and Branding.
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$1,000+$25 - $49 / hr50 - 249Happy Valley, OR
Services provided
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Securus Contact Systems is a phone answering service. Launched in 2012, the firm is in Happy Valley, Oregon. Their services include Call Center Services and Sales Outsourcing.
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$5,000+< $25 / hr1,000 - 9,999Cairo, Egypt
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ETISAL International is a Customer Service Outsourcing company located in Cairo, Egypt and Cairo, Egypt. Their services include Customer Service Outsourcing and IT managed services.
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$10,000+$50 - $99 / hr50 - 249Birmingham, England
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Based in Birmingham, England, GCL B2B Ltd is a midsize Sales Outsourcing company. The team focuses on Sales Outsourcing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Pune, India
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Demandify Media, a midsize Content Marketing company, is in Pune, India. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
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See all 1 projectsInstant Solution is a leading BPO company dedicated to delivering unparalleled accuracy and efficiency in managing data for businesses of all sizes. With a commitment to excellence, our team ensures
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$5,000+< $25 / hr250 - 999Cairo, Egypt
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Gulf Global Outsourcing is a midsize Cairo, Egypt-based Sales Outsourcing company. Their services include Sales Outsourcing and Call Center Services.
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$5,000+< $25 / hr250 - 999Montevideo, Uruguay
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Xtendo Group | BPO is a midsize cloud consulting & SI company headquartered in Montevideo, Uruguay. The team specializes in cloud consulting & SI and Customer Service Outsourcing.
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$5,000+$100 - $149 / hr10 - 49Omaha, NE
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OBI Creative is a small Advertising company founded in 2001. Their services include Advertising and Sales Outsourcing.
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$50,000+< $25 / hr1,000 - 9,999Riyadh, Saudi Arabia
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Excellent Solutions is a large call center company headquartered in Riyadh, Saudi Arabia. Their services include Call Center Services and HR Outsourcing.
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UndisclosedUndisclosed10 - 49Poole, England
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Branding agency Coda focuses on Branding and Marketing Strategy. They are based in Poole, England.
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$10,000+Undisclosed10 - 49London, England
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Founded in 2015, CAPRI is a branding agency. Their services include Branding and UX/UI Design.
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Undisclosed< $25 / hr10 - 49
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SellsData is a Sales Outsourcing company. They focus on Sales Outsourcing and Back Office Outsourcing and were launched in 2018.
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$1,000+$25 - $49 / hr250 - 999București, Romania
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CALLITY is a Back Office Outsourcing company. Their midsize team is based in București, Romania. Their services include Back Office Outsourcing and CRM consulting and SI.
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$1,000+Undisclosed250 - 999
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Back Office Outsourcing company The Outsource Company was launched in 2016. The team offers Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+< $25 / hr250 - 999Lusaka, Zambia
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Launched in 2010, FSI Outsourcing is a call center company. The team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr250 - 999Santa Cruz de la Sierra, Bolivia
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Conecta Redes y Servicios S.A.S is an answering service company in Santa Cruz de la Sierra, Bolivia. Established in 2006, the team specializes in Call Center Services and Customer Service
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UndisclosedUndisclosed2 - 9Itasca, IL
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LiveVoice is an answering service in Itasca, Illinois. Launched in 2016, the team offers Call Center Services and Sales Outsourcing.
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$1,000+Undisclosed2 - 9Vilnius, Lithuania
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Lava sales, a Sales Outsourcing company, is in Vilnius, Lithuania. The team specializes in Sales Outsourcing.
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UndisclosedUndisclosed50 - 249
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Agent Extra is a branding agency established in 2016. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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The Point Company is a midsize Sales Outsourcing company launched in 2009. Their team provides Sales Outsourcing and CRM consulting and SI.
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UndisclosedUndisclosed10 - 49Bhatpara, India
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See all 1 projectsTech Support Leads is a seasoned data provider with over 20 years of expertise in delivering high‑quality calling data solutions. As the leading leads vendor for BPO call centers in India, we
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Undisclosed$25 - $49 / hr10 - 49
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1st Carpet Cleaning London is a call center company. The London, England-based agency was founded in 2004. Their team provides Call Center Services and Sales Outsourcing.
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$1,000+$100 - $149 / hr10 - 49Barcelona, Spain
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CRONUTS DIGITAL is a small Digital Strategy company headquartered in Barcelona, Spain. Their services include Digital Strategy and Social Media Marketing.
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$50,000+$100 - $149 / hr10 - 49Lansdale, PA
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Focus Areas
Brandwidth Solutions is a branding company. The company is in Lansdale, Pennsylvania and Everett, Massachusetts. Their team offers Branding and Public Relations.
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$1,000+$100 - $149 / hr10 - 49Denton, England
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Sales Outsourcing company Facets Commercial Consulting provides Sales Outsourcing and Marketing Strategy. They are located in Denton, England.
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$25,000+Undisclosed10 - 49Chiyoda City, Japan
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Manies Group Co., Ltd. Is a small Sales Outsourcing company in Chiyoda City, Japan. The team provides Sales Outsourcing and Translation.
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UndisclosedUndisclosed250 - 999
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Callbox Singapore is a midsize Event Marketing company. They specialize in Event Marketing and Account-Based Marketing and were founded in 2004.
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$5,000+Undisclosed2 - 9Memphis, TN
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Wayfind Marketing is an in Memphis, Tennessee. The team specializes in.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.