Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$5,000+Undisclosed50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 59 projectsLevelUp Leads is a Sales Outsourcing Solutions provider specializing in sales team augmentation and sales performance enhancement. Their services include sales development, lead generation, and outbound sales processes. With 100% positive feedback, clients commend their ability to tailor messaging, enhance sales pipelines, and maintain efficient project management. Approximately 50% of reviewers highlight their adaptability and the human element in communication, emphasizing collaboration over transactional interactions.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
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$25,000+Undisclosed50 - 249Ahmedabad, India
Services provided
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Greenbucks Info solution pvt ltd is a call center. They were established in 2018, and their services include Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
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FE International, Inc. Is a Business Consulting company headquartered in New York, New York and City of London, England. They offer Business Consulting and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 22 projectsVirtual Sales Limited is a professional sales outsourcing solutions provider, specializing in sales team augmentation and business development. They consistently receive positive feedback, with approximately 95% of reviewers praising their ability to integrate seamlessly with client teams and their strong communication skills. Clients highlight their impressive project management and ability to enhance sales performance effectively.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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UndisclosedUndisclosed10 - 49Lakewood Ranch, FL
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99 Calls, a SEO services firm, was established in 2010. They offers Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Kolkata, India
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Social media marketing company FavFly provides Social Media Marketing and Search Engine Optimization. They are located in Kolkata, India.
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Undisclosed< $25 / hr50 - 249Broadmeadows, Australia
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Cross Angle is a midsize graphic design company founded in 2008. Their team offers Graphic Design and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249
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Ignited Virtual Outsourcing Services Corp, a midsize answering service company, is headquartered in Iriga City, Philippines. The team specializes in Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49Singapore, Singapore
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Scenes City Telesolutions is a social media marketing firm. They were established in 2012, and their services include Social Media Marketing and Sales Outsourcing.
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$10,000+$100 - $149 / hr250 - 999
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Launched in 2020, Qualified.One is a PPC agency. The team specializes in Pay Per Click and UX/UI Design and is located in Chicago, Illinois and Houston, Texas.
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Undisclosed< $25 / hr10 - 49Khulna, Bangladesh
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B2B Lead Shop, a Sales Outsourcing company, was established in 2020. The company focuses on Sales Outsourcing and Email Marketing.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
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Qormotho Limited is an Accounting company. Founded in 2018, the team offers Accounting and Finance & Accounting Outsourcing (FAO). The agency is based in Dhaka, Bangladesh.
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$1,000+< $25 / hr10 - 49New Delhi, India
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Reesources is a web development company. Established in 2019, their team focuses on Web Development and Back Office Outsourcing.
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UndisclosedUndisclosed2 - 9
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QualiConvert is a SEO agency. The London, England-based agency was founded in 2016. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+Undisclosed10 - 49
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See all 1 projectsB2Blaze offers Sales Outsourcing services, including Sales Team Augmentation and Sales Performance Enhancement. The overall feedback highlights their ability to deliver results on time and effectively increase brand awareness, leads, and sales. Clients appreciate the seamless process and proactive communication from the team.
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Undisclosed$25 - $49 / hr10 - 49Lisboa, Portugal
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McLeads, a Sales Outsourcing company, is in Lisboa, Portugal and Dhaka, Bangladesh. Their services include Sales Outsourcing and Email Marketing.
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$1,000+< $25 / hr50 - 249Indore, India
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See all 2 projectsXtrim Digitech Pvt Ltd offers services in local SEO optimization and Google My Business management. Clients report significant improvements in online visibility, search rankings, and customer engagement, attributing success to Xtrim Digitech's proactive project management and tailored solutions. The company receives praise for its expertise, responsiveness, and effective communication, with suggestions for further value through additional industry trend insights.
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Undisclosed$25 - $49 / hr50 - 249New Rochelle, NY
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Based in New Rochelle, New York, ANOSALES LLC is a midsize Sales Outsourcing company. Their services include Sales Outsourcing and Market Research.
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$1,000+$100 - $149 / hr50 - 249New York, NY
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Social media marketing firm Grexa AI was founded in 2024. The team offers Social Media Marketing and Conversion Optimization and is headquartered in New York, New York.
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$1,000+$50 - $99 / hr50 - 249Jaipur, India
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GainScale is a branding firm. The team focuses on Branding and Social Media Marketing, and the agency is in Jaipur, India.
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UndisclosedUndisclosed50 - 249
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Social media marketing company Hamedia is based in Irvine, California and General Trias, Philippines. Launched in 2020, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249
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Back Office Outsourcing company Zeal Connect is located in Kharpudi Bk., India. Established in 2016, the team provides Back Office Outsourcing and Accounting.
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$1,000+$50 - $99 / hr50 - 249Lucknow, India
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Fusioncode is a Content Marketing company. The team specializes in Content Marketing and Search Engine Optimization and is headquartered in Lucknow, India and Sharjah, United Arab Emirates.
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UndisclosedUndisclosed50 - 249Fairfield, CA
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Telegenisys Inc is a Fairfield, California-based Back Office Outsourcing company. They focus on Back Office Outsourcing and Customer Service Outsourcing.
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Undisclosed$50 - $99 / hr2 - 9Atlanta, GA
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Marketing Mob is a Marketing Strategy company. Launched in 2010, the team provides Marketing Strategy and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Market Research company Lead Routers is based in India. The team focuses on Market Research and Sales Outsourcing.
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$1,000+< $25 / hr10,000+Cairo, Egypt
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GCS, a large answering service, is based in Cairo, Egypt and cairo, Egypt. The team offers Call Center Services and AI Agents.
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$1,000+< $25 / hr10 - 49Kyiv, Ukraine
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Profcallcenter is an answering service. Launched in 2000, their team focuses on Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr2 - 9Sheridan, WY
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See all 1 projectsLeadVales specializes in lead generation and market research, providing in-depth analysis and comprehensive reports for informed business decision-making. Clients highlight their efficient project management and problem-solving capabilities, praising their work progress and timely delivery. While the services are well-received, some desire greater customization options to better tailor solutions to individual needs.
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$1,000+$25 - $49 / hr2 - 9
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BabsLead, a Content Writing Services company, provides Content Writing Services and Content Marketing. The firm is based in Los angeles, California and Bauchi, Nigeria.
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$5,000+$200 - $300 / hr250 - 999Bhubaneswar, India
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Back Office Outsourcing company Computer Lab Pvt Ltd is based in Bhubaneswar, India and Cuttack, India. Their services include Back Office Outsourcing and Sales Outsourcing.
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$1,000+< $25 / hr2 - 9
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GROWPAA is a Marketing Strategy company. Headquartered in Kalispell, Montana, their team focuses on Marketing Strategy and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9
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See all 1 projectsLeadvalor offers lead generation and email extraction services, with a notable proficiency in tools like Hunter.io. Reviews highlight their effective time management, successful project completion, and strong communication practices. Clients particularly commend their ability to deliver work ahead of schedule, making Leadvalor a reliable choice for link building campaigns.
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UndisclosedUndisclosed2 - 9
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Quikleads.io is a Demand Generation Marketing company. They offer Demand Generation Marketing and Market Research and are based in.
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$1,000+$100 - $149 / hr2 - 9Orlando, FL
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Email Marketing company Office Optim Lead Generation was established in 2021. The agency provides Email Marketing and Sales Outsourcing, and is small.
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$1,000+$25 - $49 / hr2 - 9
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Doorlabs, a Sales Outsourcing company, is based in. Founded in 2023, the team specializes in Sales Outsourcing and Cybersecurity.
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$1,000+$25 - $49 / hr2 - 9
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LeadGen Nav is a Sales Outsourcing company. Launched in 2024, their team provides Sales Outsourcing and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Larnaca, Cyprus
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Mynimal, a Business Consulting company, was founded in 2021. They specializes in Business Consulting and Sales Outsourcing.
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$1,000+$50 - $99 / hr2 - 9
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Lead Lazarus is a Sales Outsourcing company established in 2024. The team offers Sales Outsourcing and SMS Marketing and is located in Coquitlam, Canada.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
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Unleash Tech Worx Pvt Ltd is a CRM consulting and SI company. Founded in 2023, the team provides CRM consulting and SI and Sales Outsourcing. The firm is based in Bengaluru, India.
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UndisclosedUndisclosed2 - 9
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The SEO Bull is a Sales Outsourcing company. Founded in 2025, the firm is located in New Delhi, India. Their services include Sales Outsourcing and Branding.
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$1,000+< $25 / hr250 - 999Uppilipalayam, India
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Velan Info Services is a Back Office Outsourcing company. Established in 2007, the agency specializes in Back Office Outsourcing and Customer Service Outsourcing.
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UndisclosedUndisclosed250 - 999Amory, MS
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SSR TECHVISION, a Back Office Outsourcing company, was launched in 2015. Headquartered in Amory, Mississippi, the team focuses on Back Office Outsourcing and Customer Service Outsourcing.
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UndisclosedUndisclosed250 - 999Zagreb, Croatia
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Heloo, a Customer Service Outsourcing company, is based in Zagreb, Croatia. Founded in 2017, the team specializes in Customer Service Outsourcing and Call Center Services.
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$50,000+< $25 / hr250 - 999Edmonton, Canada
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Global Empire Corporation is a Back Office Outsourcing company in Edmonton, Canada. They offer Back Office Outsourcing and Call Center Services.
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UndisclosedUndisclosed10 - 49
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JubilantWeb is a SEO services firm. Headquartered in Miami, Florida and Medellín, Colombia, their small team offers Search Engine Optimization and Pay Per Click. The company was launched in 2007.
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$10,000+$150 - $199 / hr10 - 49Bogangar, Australia
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Founded in 2019, Gravitate Digital is a small Bogangar, Australia-based Advertising company. Their team offers Advertising and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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Exotto Private Limited is a small Digital Strategy company launched in 2020. Their team provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Omaha, NE
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Peer Sales Agency is a Business Consulting company. They are headquartered in Omaha, Nebraska. Their team offers Business Consulting and CRM consulting and SI.
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$1,000+$100 - $149 / hr10 - 49
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In Doylestown, Pennsylvania, Elevated Audience is a small SEO company. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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In Bangalore, India, Greet Technologies is an answering service. They specialize in Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
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Lean Hippo Marketers is a branding agency. The Gurugram, India-based company offers Branding and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$5,000+Undisclosed50 - 249Laguna Beach, CA
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
37.1/40.019.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.1/40.019.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$10,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.3/40.019.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.2/40.016.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
UndisclosedUndisclosed250 - 999
Ability to deliver
36/40.019.4/20 Reviews8.3/10 Clients & Experience8.2/10 Market PresenceService focus
10% Sales Outsourcing100% B2B Lead Generation90% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34/40.016/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.6/40.016.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Sales Outsourcing20% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999
Ability to deliver
31.9/40.017.4/20 Reviews8.9/10 Clients & Experience5.6/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+Undisclosed250 - 999Austin, TX
Ability to deliver
34.1/40.017.8/20 Reviews8.4/10 Clients & Experience7.9/10 Market PresenceService focus
40% Sales Outsourcing30% B2B Lead Generation60% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
34.5/40.018/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other
Latest Lead Generation Articles
See all articles
Answering Services: Professionalism in Customer Service
Professionalism in customer service is essential to retaining customers, building your brand image, and increasing sales.
![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.