Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a prominent sales outsourcing solutions provider, specializing in Sales Team Outsourcing and Sales Talent Acquisition. With an impressive 100% positive feedback, clients commend their effective project management, flexibility, and ability to exceed expectations. 70% of reviewers highlight their adeptness in customizing sales strategies, while 60% praise their team’s responsiveness and commitment to quality lead generation.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 14 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in lead generation and sales performance enhancement. Across multiple reviews, clients report a high level of satisfaction with their ability to generate qualified leads and improve sales processes, with over 90% highlighting their professionalism and timely delivery. Notably, the company excels in sales process discipline, leading to increased deal sizes and shortened sales cycles.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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$250,000+< $25 / hr1,000 - 9,999Lahore, Pakistan
Services provided
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Abacus Outsourcing is a call center company. Based in Lahore, Pakistan and London, England, their team provides Call Center Services and Business Consulting.
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$1,000+Undisclosed10 - 49Tallinn, Estonia
Services provided
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See all 1 projectsGRINFI is a sales outsourcing solutions provider, primarily focusing on lead generation. The feedback indicates significant client dissatisfaction, with 100% of the reviews highlighting issues such as unmet lead targets, with only four leads generated instead of the promised 30 per month, and poor communication. No positive attributes were noted by the reviewer, suggesting substantial room for improvement.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 129 projectsSalesAR is a sales development agency specializing in sales outsourcing solutions, with a focus on lead generation and sales team augmentation. The company's reviews reveal a mixed response, with approximately 70% highlighting their structured approach and effective project management. However, around 20% of clients suggest room for improvement in delivering promised results. Overall, SalesAR is praised for its professionalism, flexibility, and communication, which are regarded as key strengths by many clients.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 18 projectsVirtual Sales Limited is a proficient Sales Outsourcing Solutions provider specializing in lead generation and appointment setting. Reviews highlight their effectiveness as an extension of in-house teams, with 100% of reviewers praising their communication and reliability. They excel in Sales Team Outsourcing and Sales Talent Acquisition, consistently delivering timely results and adapting to client needs, thereby enhancing sales performance.
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$1,000+$25 - $49 / hr10 - 49San Diego, CA
Services provided
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ZipQuote is a Sales Outsourcing company. Founded in 2008, the firm is located in San Diego, California. Their team offers Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Markham, Canada
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Callnovo is a call center company founded in 2004. Their team focuses on Call Center Services and Customer Service Outsourcing.
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$10,000+< $25 / hr1,000 - 9,999Dubai, United Arab Emirates
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Raya CX is a Back Office Outsourcing company located in Cairo, Egypt and Dubai, United Arab Emirates. Their services include Back Office Outsourcing and Call Center Services.
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$1,000+Undisclosed10 - 49Eatontown, NJ
Services provided
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Sales Outsourcing company Commence Corporation was launched in 1990. Based in Eatontown, New Jersey, the team focuses on Sales Outsourcing and Email Marketing.
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$50,000+$200 - $300 / hr2 - 9West Fargo, ND
Services provided
Focus Areas
Scott Growth Strategies is a PR firm. Launched in 2017, the agency provides Public Relations and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Austin, TX
Services provided
Focus Areas
DJM Sales & Marketing is a Sales Outsourcing company. Founded in 1997, the team provides Sales Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Kyiv, Ukraine
Services provided
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ECall Call Center, an answering service, was founded in 2005. The team specializes in Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Santo Domingo, Dominican Republic
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Advensus is a call center service. Based in Santo Domingo, Dominican Republic, their team specializes in Call Center Services and Sales Outsourcing.
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Undisclosed$150 - $199 / hr10 - 49
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Founded in 2011, GreenStar Marketing is a small web design agency. Their services include Web Design and Advertising.
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$5,000+< $25 / hr250 - 999Mandaluyong, Philippines
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In Mandaluyong, Philippines and Manila, Philippines, HSN Philippines, Inc. Is a phone answering service. The team focuses on Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed250 - 999Framingham, MA
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Midsize answering service Intellitech Solutions, is headquartered in Framingham, Massachusetts. Their services include Call Center Services and Sales Outsourcing.
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$5,000+< $25 / hr1,000 - 9,999Karachi, Pakistan
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EPlanet communication Pvt. Ltd. Is a Customer Service Outsourcing company. They offer Customer Service Outsourcing and Call Center Services and were established in 2003.
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$10,000+< $25 / hr1,000 - 9,999
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Sales Outsourcing company The Call Gurus was founded in 2018. The agency focuses on Sales Outsourcing and Customer Service Outsourcing.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
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Get B2B Leads is a midsize Los Angeles, California-based Sales Outsourcing company. The team provides Sales Outsourcing and Social Media Marketing.
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$1,000+< $25 / hr1,000 - 9,999Gurugram, India
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Maxicus, a Customer Service Outsourcing company, is in Gurugram, India and Amritsar, India. They provide Customer Service Outsourcing and Back Office Outsourcing and were launched in 2003.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
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MUNSHE IT is a Sales Outsourcing company in Dhaka, Bangladesh. Established in 2013, the team specializes in Sales Outsourcing and Email Marketing.
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$1,000+Undisclosed50 - 249New Providence, NJ
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Focus Areas
Stafford Communications Group, a Customer Service Outsourcing company, was founded in 1995. They specializes in Customer Service Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Mumbai, India
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Bharat Petroleum Corporation Limited is an Engineering company. The Mumbai, India-based agency was launched in 1952. Their team specializes in Engineering and Business Consulting.
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$1,000+$50 - $99 / hr10 - 49Manzano, Italy
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Focus Areas
WebinWord is a small social media marketing firm founded in 2003. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr50 - 249Moncton, Canada
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CallStar is a Sales Outsourcing company. The team offers Sales Outsourcing and is based in Moncton, Canada.
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UndisclosedUndisclosed250 - 999Istanbul, Türkiye
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Coorbiz is a midsize Istanbul, Türkiye-based Marketing Strategy and Sales Outsourcing company. The team offers Marketing Strategy and Sales Outsourcing.
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$5,000+Undisclosed250 - 999Fairfax, IA
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Commercial Development and Sales Outsourcing company Advanced Traffic Control was established in 2004. The firm provides Commercial Development and Sales Outsourcing.
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$1,000+Undisclosed250 - 999Zürich, Switzerland
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Ganira is a midsize call center company launched in 2016. Their services include Call Center Services and Sales Outsourcing.
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$250,000+$100 - $149 / hr1,000 - 9,999
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Cxperts is a large telephone answering service. They specialize in Call Center Services and Back Office Outsourcing and were launched in 2021.
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$1,000+$25 - $49 / hr2 - 9Uxbridge, England
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Focus Areas
LHB Consulting, a small Sales Outsourcing company, is located in Uxbridge, England. Their services include Sales Outsourcing and Direct Marketing.
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$1,000+< $25 / hr10,000+Örebro, Sweden
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Transcom is a large telephone answering service located in Örebro, Sweden and Bacolod, Philippines. Their services include Call Center Services and Customer Service Outsourcing.
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Undisclosed< $25 / hr2 - 9
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See all 1 projectsLeads Genix specializes in lead generation and additional marketing support, including website optimization and brand awareness enhancement. Reviews highlight their professionalism, expertise, and dedication, with clients noting significant improvements in lead quality, sales, and revenue. Overall feedback underscores Leads Genix's tailored strategies and exceptional client service.
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$1,000+$50 - $99 / hr2 - 9
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Focus Areas
Based in Brea, California, BizUp Media is a small Sales Outsourcing company. The team offers Sales Outsourcing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Takoma Park, MD
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Pzmeer is a Sales Outsourcing company established in 2021. Their services include Sales Outsourcing and Market Research.
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$10,000+$25 - $49 / hr50 - 249Pune, India
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Launched in 2014, Valasys Media LLC is a Sales Outsourcing company. The company offers Sales Outsourcing and Email Marketing, and is midsize.
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$1,000+$25 - $49 / hr50 - 249
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Bizprospex is a data analytics company. Their midsize team is located in Suwanee, Georgia. Their services include BI & big data consulting & SI and CRM consulting and SI.
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$25,000+Undisclosed10 - 49
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Automatio is a big data analytics company and Sales Outsourcing company. They are based in. Their team focuses on BI & big data consulting & SI and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Austin, TX
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SkipForce is a Sales Outsourcing company launched in 2019. The team focuses on Sales Outsourcing and Commercial Property Management and is in Austin, Texas.
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UndisclosedUndisclosed1,000 - 9,999
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Telephone answering service Upsell Technologies is based in Toshima City, Japan and Cebu City, Philippines. The team offers Call Center Services and Sales Outsourcing.
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$1,000+Undisclosed2 - 9Toronto, Canada
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MyMo Leads is a small Toronto, Canada-based Sales Outsourcing company. The team specializes in Sales Outsourcing and Branding.
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$1,000+< $25 / hr2 - 9Dallas, TX
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Small Sales Outsourcing company Outboundify, is in Dallas, Texas. Their services include Sales Outsourcing and Call Center Services.
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$1,000+Undisclosed10 - 49Los Angeles, CA
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Based in Los Angeles, California, RevGen Labs is a Sales Outsourcing company. They offer Sales Outsourcing.
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$1,000+$25 - $49 / hr2 - 9
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The Live Lead is a Sales Outsourcing company headquartered in. They focus on Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
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Located in Mohadevpur, Bangladesh, up2date database is a small Sales Outsourcing company. Their services include Sales Outsourcing.
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$1,000+< $25 / hr1,000 - 9,999
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Seoleads.me is a Sales Outsourcing company. The texas, California-based agency was launched in 2017. Their services include Sales Outsourcing and Marketing Strategy.
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$5,000+Undisclosed2 - 9
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Established in 2017, Random is a Sales Outsourcing company. Headquartered in Random, Canada, the team offers Sales Outsourcing and Performance Marketing.
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$10,000+Undisclosed2 - 9Fort Worth, TX
Services provided
Focus Areas
Panther City Marketing, a SEO company, was launched in 2018. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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Launched in 2011, Impel Service & Solutions Limited (ISSL) is a midsize Customer Service Outsourcing company. Their team provides Customer Service Outsourcing and Custom Software Development.
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$10,000+$200 - $300 / hr10 - 49Medellín, Colombia
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Small PPC company and Sales Outsourcing company elev8.io, is headquartered in Medellín, Colombia. The team focuses on Pay Per Click and Sales Outsourcing.
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Undisclosed< $25 / hr2 - 9
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Established in 2015, Lead Grabber, a small Email Marketing company, is located in New York, New York. Their services include Email Marketing and Back Office Outsourcing.
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$1,000+< $25 / hr2 - 9
Services provided
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Sales Outsourcing company Five Element was founded in 2022. The team provides Sales Outsourcing and is based in Dubai, United Arab Emirates.
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$250,000+$25 - $49 / hr1,000 - 9,999West Perth, Australia
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TSA Group, a Customer Service Outsourcing company, was launched in 1997. The firm provides Customer Service Outsourcing and Call Center Services.
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$25,000+Undisclosed250 - 999Prague 8, Czech Republic
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ICON Communication Centres s.r.o. Is a Customer Service Outsourcing company founded in 2003. The company specializes in Customer Service Outsourcing and Call Center Services, and is midsize.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.7/40.019.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.8/40.019/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.7/40.016.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.6/40.018.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Sales Outsourcing20% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.5/40.018.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.2/40.016.8/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34.4/40.017.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.8/40.018/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.