Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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$1,000+< $25 / hr10 - 49Port Harcourt, Nigeria
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Ikonerx is an Advertising and branding firm. The Port Harcourt, Nigeria-based team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Islamabad, Pakistan
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See all 2 projectsCubix IT is a web development company known for its exceptional customer service and problem-solving creativity. They have successfully developed websites with effective SEO strategies, as highlighted in 100% of reviews praising their ability to improve keyword ranking and deliver projects on time and within budget. Clients are consistently satisfied with their work, noting their responsiveness and cost efficiency.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$5,000+$25 - $49 / hr250 - 999København, Denmark
Services provided
Founded in 2002, Adform is a media planning & buying company. The midsize team specializes in Media Planning & Buying and Advertising.
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$10,000+$100 - $149 / hr250 - 999London , England
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Advertising company We Are Social was founded in 2008. The firm focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999London , England
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MediaCom is a large London , England-based Advertising company. Their services include Advertising and Branding.
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$250,000+$100 - $149 / hr250 - 999Austin, TX
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Advertising company GSD&M was established in 1971. The agency specializes in Advertising and Social Media Marketing, and is midsize.
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$1,000+$25 - $49 / hr250 - 999Boston, MA
Services provided
Hill Holliday is an Advertising company. Their midsize team is in Boston, Massachusetts and New York, New York and specializes in Advertising and UX/UI Design. The firm was founded in 1968.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed250 - 999San Francisco, CA
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Smaato is an Advertising and Mobile & App Marketing company. They were founded in 2005 and offer Advertising and Mobile & App Marketing.
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$10,000+$100 - $149 / hr1,000 - 9,999
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FCB Global is an Advertising company. Their large team is headquartered in Chicago, Illinois and New York, New York and provides Advertising and Content Marketing. The agency was founded in 1900.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed1,000 - 9,999Las Vegas, NV
Services provided
GES Events is a Las Vegas, Nevada-based Advertising company. They focus on Advertising and Branding.
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UndisclosedUndisclosed250 - 999Redwood City, CA
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Amobee is a branding company. They are located in Redwood City, California. Their team offers Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
Services provided
Advertising company Chrysels is headquartered in Dubai, United Arab Emirates. They specialize in Advertising and Other Marketing.
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UndisclosedUndisclosed50 - 249Shanghai, China
Services provided
FRED & FARID is an Advertising company founded in 2007. Their services include Advertising and Branding.
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$1,000+Undisclosed10 - 49Mirpur, Pakistan
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Top Notch Media, a small Advertising company, is headquartered in Mirpur, Pakistan. Their services include Advertising and Marketing Strategy.
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$100,000+$100 - $149 / hr50 - 249Franklin Park, IL
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The Custom Boxes, an Advertising company, was established in 2010. The team focuses on Advertising and Market Research.
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$50,000+$200 - $300 / hr10 - 49
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Small Advertising company Blackburn digital solutions , is headquartered in New York, New York and Bengaluru, India. The team specializes in Advertising and Media Planning & Buying.
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$5,000+< $25 / hr10 - 49
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Based in , Worldwide Menus Ltd is an Advertising and branding firm. Their services include Advertising and Branding.
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UndisclosedUndisclosed10,000+New York, NY
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Founded in 2019, Paramount is an Advertising company. The team offers Advertising and Direct Marketing.
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$1,000+< $25 / hr10 - 49Noida, India
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LorryZone is an Advertising company. The Noida, India-based team offers Advertising and Media Planning & Buying.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
See all 1 projectsdfine Branding is an Advertising Agency specializing in Marketing Strategy and Digital Marketing, including Paid Media and Promotions. According to reviews, 100% of clients highlight their strategic expertise and effective implementation of paid search campaigns, resulting in high Google Ads quality scores and substantial savings. Clients consistently describe the workflow as smooth and effective, reflecting overall satisfaction with dfine Branding's services.
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$10,000+$50 - $99 / hr2 - 9Washington, DC
Services provided
See all 2 projectsWikipedia Legends LLC is a company specializing in Wikipedia page creation and consulting services. The feedback on their services is mixed, with one client expressing satisfaction with the professionalism and quality of work, while another reported a negative experience due to project delays and lack of completion. Approximately 50% of reviewers expressed a positive experience, praising the detailed and compelling content provided.
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$10,000+$50 - $99 / hr50 - 249Brooklin, Brazil
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Twist Agency Brazil is an Advertising company. Their midsize team is headquartered in Brooklin, Brazil and provides Advertising and Social Media Marketing. The firm was launched in 2008.
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$1,000+Undisclosed2 - 9Ajax, Canada
Services provided
See all 1 projectsCalibre Commerce is an advertising agency specializing in enhancing product visibility and profitability on platforms like Amazon. They significantly improved ROAS by 49% and increased sales by over 400% for TheAgelessBox. Reviewers consistently highlight their effective communication and goal-oriented approach, with 100% expressing satisfaction and no areas for improvement noted.
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$10,000+$25 - $49 / hr250 - 999São Paulo, Brazil
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DM9DDB is a midsize Advertising company based in São Paulo, Brazil. The team provides Advertising and Branding.
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UndisclosedUndisclosed1,000 - 9,999Seattle, WA
Services provided
In Seattle, Washington and Culver City, California, WongDoody is an user experience company. The team provides UX/UI Design and Web Design.
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UndisclosedUndisclosed250 - 999Chicago, IL
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Located in Chicago, Illinois and Milwaukee, Wisconsin, Cramer-Krasselt is a midsize Advertising company. The team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed250 - 999Dallas, TX
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TMA (The Marketing Arm) is an Advertising company. The Dallas, Texas-based company was founded in 1993. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr1,000 - 9,999Fetcham, England
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Advertising company HH Global was launched in 1991. The team provides Advertising and Branding and is located in Fetcham, England.
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$1,000+$50 - $99 / hr50 - 249San Francisco, CA
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YouAppi is an Advertising and Mobile & App Marketing company. The company is based in San Francisco, California and Beijing, China. Their services include Advertising and Mobile & App Marketing.
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$1,000+Undisclosed1,000 - 9,999Atlanta, GA
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Advertising company Cox Media was founded in 1981. The team provides Advertising and Digital Strategy and is in Atlanta, Georgia and Phoenix, Arizona.
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UndisclosedUndisclosed50 - 249Tel Aviv-Yafo, Israel
Services provided
Intango is an Advertising company. In Tel Aviv-Yafo, Israel and New York, New York, the agency specializes in Advertising and Affiliate Marketing.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
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See all 2 projectsBarrett and Welsh specialize in branding and logo design, providing comprehensive brand identity kits that include high-quality images for print and digital use. Client feedback highlights their creativity, professionalism, and meticulous attention to detail, with particular praise for their collaborative approach and ability to deliver on time and within budget. Their thorough understanding of client needs and target audiences is consistently noted as impressive.
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$5,000+Undisclosed2 - 9Toronto, Canada
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See all 1 projectsStature Films is a video production company known for creating live-action videos and offering services such as storyboarding and scripting. Reviews highlight their high-quality video outputs and positive impact on digital user experiences, with an emphasis on enhancing client conversion rates. Despite some project management challenges, 100% of reviewers praise their collaborative spirit and dedication to excellence.
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$10,000+$150 - $199 / hr10 - 49Pensacola, FL
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Idgroup is an Advertising company. The Pensacola, Florida-based team specializes in Advertising and Branding.
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$1,000+< $25 / hr2 - 9Quezon City, Philippines
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J&J Pest Control Services QC is an Advertising and Other Marketing company founded in 2017. Their team offers Advertising and Other Marketing.
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$1,000+$100 - $149 / hr50 - 249
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Advertising company Podean is based in New York, New York. The team specializes in Advertising and Market Research.
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$50,000+$100 - $149 / hr50 - 249København, Denmark
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Kunde & Co is an Advertising company. Headquartered in København, Denmark and Düsseldorf, Germany, their midsize team specializes in Advertising and Branding. The firm was launched in 1988.
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$1,000+$300+ / hr2 - 9
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See all 1 projectsVR Bangla is a company specializing in creating high-quality video content, such as OVCs, to effectively convey brand messages. The reviews highlight their professionalism, timely delivery, and attention to detail, with 100% positive feedback for their alignment with client values and cost-effective solutions.
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$250,000+$200 - $300 / hr10 - 49Columbus, OH
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Studio Freight is a Columbus, Ohio-based Advertising company. They provide Advertising and Branding.
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$5,000+$25 - $49 / hr250 - 999São Paulo, Brazil
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Established in 1999, F.biz is an Advertising company. The agency provides Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Nashville, TN
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Advertising company The Dalton Agency was established in 1989. The team specializes in Advertising and Public Relations.
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$100,000+$200 - $300 / hr250 - 999Hamburg, Germany
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Thjnk AG is an Advertising company located in Hamburg, Germany and Berlin, Germany. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999London, England
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TLC Marketing UK is a London, England-based Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999London, England
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Croud is an Advertising company. The London, England-based team specializes in Advertising and Branding.
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UndisclosedUndisclosed250 - 999Chicago, IL
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Energy BBDO is an Advertising company. Their midsize team is based in Chicago, Illinois and São Paulo, Brazil. Their services include Advertising and Branding.
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$5,000+Undisclosed250 - 999Barcelona, Spain
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Adsmurai, an Advertising company, is based in Barcelona, Spain and Madrid, Spain. They specialize in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Media Culture is a small Advertising and media planning & buying agency headquartered in Dallas, Texas and Santa Monica, California. The team specializes in Advertising and Media Planning & Buying.
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$1,000+$100 - $149 / hr10 - 49Frankfurt am Main, Germany
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Top Magazin Frankfurt is an Advertising company. They are located in Frankfurt am Main, Germany. Their team focuses on Advertising and Public Relations.
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$1,000+< $25 / hr10 - 49
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A Flying Wish is a Sheridan, Wyoming-based Advertising company. Founded in 2024, the team specializes in Advertising and Marketing Strategy.
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$1,000+Undisclosed50 - 249Toronto, Canada
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See all 1 projectsStinson is a design agency that specializes in corporate storytelling and branding, with a focus on creating high-quality visual assets and refined sales decks. Reviews highlight their ability to quickly understand client visions and deliver polished results, with 100% positive feedback regarding responsiveness and communication. Clients particularly appreciate the streamlined process and impressive brand alignment.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Testimonial Advertising: How to Turn Customer Stories Into Sales
Testimonial advertising uses real customer stories and reviews to promote your brand. Discover popular types and how to put this content to work.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.