Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$1,000+$300+ / hr250 - 999Los Angeles, CA
Services provided
Advisight is an Advertising and branding firm. Launched in 2013, the company is based in Los Angeles, California. Their team focuses on Advertising and Branding.
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$25,000+Undisclosed10 - 49Washington, DC
Services provided
Advertising company CULTURE ONE WORLD was launched in 2011. The team offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+< $25 / hr10 - 49Schaumburg, IL
Services provided
Urfoodsupply is an Advertising and Other Marketing company. They specialize in Advertising and Other Marketing and were established in 2010. The firm is headquartered in Schaumburg, Illinois.
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$1,000+< $25 / hr250 - 999New Delhi, India
Services provided
Located in New Delhi, India, SAMM Data is a Marketing Strategy company. They focus on Marketing Strategy and Advertising and were launched in 1999.
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$1,000+$100 - $149 / hr10 - 49Bhubaneswar, India
Services provided
Launched in 2013, Orimark Properties is an Advertising and Other Marketing company. The agency provides Advertising and Other Marketing, and is small.
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$1,000+$50 - $99 / hr50 - 249
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Branding agency American Books Writer is headquartered in Los Angeles, California. They provide Branding and Advertising and were launched in 2018.
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UndisclosedUndisclosed50 - 249
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Data Mappers LLC, an Advertising and Email Marketing company, is located in Claymont, Delaware. The team focuses on Advertising and Email Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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Undisclosed$25 - $49 / hr10 - 49New York, NY
Services provided
Advertising and Marketing Strategy company Adzze was launched in 2011. The team specializes in Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Advertising and branding agency Mediamz was established in 2020. The small team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed10 - 49
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Located in Dubai, United Arab Emirates, Ritude is a media planning and buying company. Their services include Media Planning & Buying and Advertising.
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$5,000+< $25 / hr1,000 - 9,999London, England
Services provided
We Are Amnet, an Advertising company, was founded in 2000. The team provides Advertising and Marketing Strategy and is headquartered in London, England.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$1,000+< $25 / hr50 - 249Mumbai, India
Services provided
Riyoadvertising is an Advertising company based in Mumbai, India and Bengaluru, India. The team provides Advertising and Public Relations.
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$1,000+< $25 / hr250 - 999Richmond, Australia
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Midsize Advertising company DPR&Co, is headquartered in Richmond, Australia. Their services include Advertising and Branding.
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$5,000+Undisclosed10 - 49Bielefeld, Germany
Services provided
Sit&Watch Media Group GmbH is an Advertising and media planning and buying agency. Their team is located in Bielefeld, Germany. The company provides Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr50 - 249Baku, Azerbaijan
Services provided
TIMES Consulting is an Advertising company. Based in Baku, Azerbaijan, the team specializes in Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
The Wild is a small Advertising company launched in 2019. Their team provides Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Norcross, GA
Services provided
BL Digital Enterprises is an Advertising company. They were launched in 2014 and provide Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
See all 2 projectsZieasoft is a web development company recognized for its expertise in creating dynamic and engaging websites. Client feedback highlights their professional and knowledgeable service, with 100% positive reviews emphasizing effective communication and personalized support. Clients particularly appreciate their innovative solutions and seamless project workflow, leading to enhanced engagement and cost savings.
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UndisclosedUndisclosed10 - 49Park Ridge, NJ
Services provided
Words and Pictures Creative Service, Inc. Is an Advertising company headquartered in Park Ridge, New Jersey. They provide Advertising and Direct Marketing and were launched in 1987.
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UndisclosedUndisclosed10 - 49Brighton and Hove, England
Services provided
Sampl is an Advertising company founded in 2020. Their team focuses on Advertising and Market Research.
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$1,000+$100 - $149 / hr10 - 49
Services provided
INCA MEDIA LTD is a SEO company. Established in 2008, the company is based in Ramat Hasharon, Israel. Their team offers Search Engine Optimization and Advertising.
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$25,000+$200 - $300 / hr10 - 49Portland, OR
Services provided
Red & Co. Is a small Portland, Oregon-based Advertising company. Their services include Advertising and Branding.
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$5,000+Undisclosed50 - 249Warszawa, Poland
Services provided
WebTalk Agency is an Advertising company. The team focuses on Advertising and Content Marketing and is in Warszawa, Poland.
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$100,000+$100 - $149 / hr50 - 249Louisville, KY
Services provided
Doe-Anderson Advertising is an Advertising company founded in 1915. The team offers Advertising and Media Planning & Buying.
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$1,000+Undisclosed10 - 49Hong Kong, Hong Kong
Services provided
Displayforce, an Advertising company, was established in 2017. The agency specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
Services provided
See all 3 projectsADVERTIZEN is a web development and design company that also offers branding and social media management services. The feedback is mixed, with about 67% of reviewers praising their creativity, speed, and project management, while others cite communication issues and unmet expectations. Their graphic design and commitment to providing a professional look are often highlighted as strengths, but the need for improved communication and transparency is also noted.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Vendetta Studios, an Advertising company, offer Advertising and Branding. They were established in 2005.
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$5,000+$150 - $199 / hr250 - 999London, England
Services provided
Advertising company London Consultancy Group was launched in 2016. The team focuses on Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49AEE, Argentina
Services provided
La Mary Studios is a social media marketing agency founded in 2021. Headquartered in Dover, Delaware and AEE, Argentina, the team specializes in Social Media Marketing and Advertising.
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$25,000+$25 - $49 / hr10 - 49Sialkot, Pakistan
Services provided
Captens is an Advertising company founded in 2022. The firm offers Advertising and Pay Per Click, and is small.
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$1,000+Undisclosed50 - 249San Antonio, TX
Services provided
Stirista is an Advertising company. In San Antonio, Texas, the agency was established in 2009. Their team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Located in Dar es Salaam, Tanzania, Imperial Marketing Communications is a small Advertising company. The team offers Advertising and Branding.
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$1,000+< $25 / hr10 - 49Bhubaneswar, India
Services provided
Established in 2008, RenoSofts.Com is a small Bhubaneswar, India-based Advertising company. Their services include Advertising and Logo.
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$75,000+$150 - $199 / hr10 - 49Dhaka, Bangladesh
Services provided
Founded in 2003, AHQ Limited is an Advertising company. The firm offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Encinitas, CA
Services provided
See all 1 projectsVivo Creative is a marketing agency specializing in graphic design, social media content, email marketing, and video production. Reviewers overwhelmingly praise their responsiveness and commitment to brand consistency, with 100% positive feedback noting their client-focused approach and effective communication. Clients attribute significant sales growth to Vivo Creative's impactful content and solutions.
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Undisclosed$200 - $300 / hr10 - 49Temecula, CA
Services provided
Pulse Marketing, Inc., an Advertising company, was established in 2013. The team offers Advertising and Market Research and is in Temecula, California.
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Undisclosed< $25 / hr10 - 49Madrid, Spain
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See all 2 projectsOur platform provides tailored solutions for every key player in the out-of-home (OOH) advertising ecosystem—advertisers, agencies, and media partners. With the right set of technologies in
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$10,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
Kastner & Partners is an Advertising company founded in 1985. The company specializes in Advertising and Branding, and is midsize.
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UndisclosedUndisclosed10 - 49London , England
Services provided
Advertising company Village Communications is in London , England. They provide Advertising and Social Media Marketing and were established in 2012.
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$5,000+$150 - $199 / hr10 - 49
Services provided
Advertising company Newbridge Marketing Group was established in 2004. The team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Gangnam-go, South Korea
Services provided
The SMC Group is a social media marketing firm. The team is located in Gangnam-go, South Korea, and their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
Unik Digital Advertising, an Advertising company, was launched in 2016. The team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999Ho Chi Minh City, Vietnam
Services provided
IMA, an Advertising company, was founded in 2006. The team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Nairobi, Kenya
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PMS Group is an Advertising company located in Nairobi, Kenya. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed250 - 999Corpus Christi, TX
Services provided
MDR is an Advertising company established in 1974. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed250 - 999New Cairo City, Egypt
Services provided
Established in 2015, MotchiRotchi, a midsize Advertising company, is based in New Cairo City, Egypt. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Stamford, CT
Services provided
Sublime is an Advertising and Marketing Strategy company launched in 2016. Their team specializes in Advertising and Marketing Strategy.
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$25,000+$100 - $149 / hr250 - 999
Services provided
Founded in 2004, Seo companies in UAE is a midsize Advertising and Direct Marketing company. Their team provides Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Johnston, IA
Services provided
Bucket Media is an Advertising company founded in 2006. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Roswell, GA
Services provided
ConxPros is an Advertising and Marketing Strategy company. Their team is headquartered in Roswell, Georgia and focuses on Advertising and Marketing Strategy.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.