Wildish & Co.

BACKGROUND

Introduce your business and what you do there.

I’m one of the directors for an estate agency that sells and lets retirement properties in the UK. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildish & Co.?

We had outdated branding, and after 10 years, we felt like we needed a bit of a refresh. We hired Wildish & Co. to handle updating our brand. 

SOLUTION

What was the scope of their involvement?

Wildish & Co. handled our company’s rebranding effort and created a new WordPress website. They also gave guidance for future marketing and advertising. Their team interviewed me and my business partner, and they put together the logo, colors, and new branding guidelines. Wildish & Co. is offering maintenance services and updates when needed. 

What is the team composition?

We worked with 2–3 people on the branding side and 4–5 people who were developing the website. 

How did you come to work with Wildish & Co.?

We found their company online. We gave Wildish & Co. a rough outline of what our company does, and we sat down for two hour-long meetings where they asked us about our company and target market. From there, they put together a plan. We liked the individuals we spoke to from Wildish & Co. and their ideas, so we decided to move forward with them. 

How much have you invested with them?

We spent about $55,000. 

What is the status of this engagement?

We worked together between September 2022–September 2023. The website and branding are completed, but we consider the engagement ongoing because Wildish & Co. provides maintenance services. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s still early in the process, but our internal team has responded positively to the work. We like the new look and feel and are confident that once the website launches with all of the content, it will make a big difference. We plan to continue working with them, which is the true measure of success for us. 

How did Wildish & Co. perform from a project management standpoint?

Wildish & Co. delivered on budget, but the project took slightly longer than anticipated. 

What did you find most impressive about them?

We were really impressed with the team we worked with, especially one of the individuals on their branding team. We are very happy with the result and would recommend them to anyone. 

Are there any areas they could improve?

We wish Wildish & Co. would have been a little clearer with where we were regarding timelines because we weren’t always aware of what was being done. We think their branding team did a great job understanding what we needed, but their website team could have done better. It would have saved some time if their website team better understood what we were looking for. 

Do you have any advice for potential customers?

Ensure you’re challenging their ideas and letting them know what you’re looking for. You should try to make sure that everyone is on the same page before launching into any work.

BACKGROUND

Please describe your company and position.

I am the CEO of an environmental services company

Describe what your company does in a single sentence.

Removed carbon dioxide form the atmosphere using algae.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wildish & Co. to accomplish?

• Rebrand
• Website development
• Graphics production

SOLUTION

How did you find Wildish & Co.?

Online Search

Why did you select Wildish & Co. over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Wildish & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Strategy 

• Immersion, desk research, founder interview and stakeholder workshop 
• Brand Purpose - this concise mission statement will become your brand’s backbone and set the tone for your entire identity. 
• Brand Values - 3 core ideals that guide how you operate. 
• Functional benefit - how you help people. 
• Emotional benefit - how you make people feel. 
• Consumer truth - rather than limiting this to one demographic, we focus in on the human desire you are connecting with (a more modern consumer profile) 
• Difference - your 3 most important market USPs. 
• Brand Story - Copy about the company's story 
• Personality - 3 words that inspire your tone of voice. Verbal Identity 
• Desk research, ideation, concepting 
• Your verbal identity is made up of: 
• Messaging - Memorable statements or taglines that summarises your purpose and works in conjunction with your brand name. 
• Mission - Your call to action. The journey you are asking people to join you on. 
• Story - Your concept. A concise summary of who you are, what you do and you're unique positioning. 

Visual Identity 

• Discovery: creative territories delivered as a strategic document that uses the insight of design trends to map your new brand strategy against a spectrum of creative worlds we could explore with your brand 
• Deep-dive identity exploration: once we have your territory carved out, we will break out the key elements of your brand to define different design directions 
• Concepting: Two creative routes and hero copy based on the territories & exploration, complete with in-use mock-ups. 
• Refinement: Breaking out the individual elements & distilling them down into the approved creative 
• Full brand system: 
• Brand/work mark (logo), responsive logo design for various sizes, Typography & hierarchy, social icons, colour palette, creative & art direction, illustration or icons where suitable. 
• Note - light & dark mode alternates of colour palette 

Delivery: 

• Animated GIF version of logo/brand mark 
• Background textures (e.g patterning) for use of plain slide in presentations or sign-making (provided in AI and PPT) 
• Screen-saver / background for Desktops & Zoom 
• LinkedIn header, template design for LinkedIn posts of 2-3 different types 
• Business Card design & working file, Letterhead design & working file, email signature design & build in HTML 
• Powerpoint Master Template (PPT file, 10 slide max) Guidelines & Toolkit - detailed style guides for verbal & visual identity, delivered as branded microsite 

Client requests: 

• Delivery in Adobe Illustrator files (working 
• All assets to be provided (directly or via microsite) as JPEG/PNG exports and in native .AI files A: Studio 304, Clerkenwell Workshops, 27-31 Clerkenwell Close, London EC1R 0AT R: Registered Photography & Assets 
• Location 1: Morocco 
  • x1 Hero video (similar to ClimeWorks vid example) a ~60' video that includes 'boots on ground' footage, drone footage & facility walkthrough . 
  • x1 Drone video of facility, fly over 
  • Plus 50 - 60+ Shots (Photography) 
• Location 2: Harpenden 
  • x1 Drone video of facility, fly over 
  • 1-day shoot at Harpenden office & Harpenden Lab (50-60 shots), photography only 
• Wildish & Co. to assist in briefing 3D sub-contractor A: Studio 304, Clerkenwell Workshops, 27-31 Clerkenwell Close, London EC1R 0AT R: Registered Website 
• Sitemap, flow & user stories/journeys and wireframes. 
• Creative & User Interface - starting with the homepage flow and moving on to key pages 
• Responsive/mobile designs (core pages only designed for sign-off) 
• Live prototype - approved in AdobeXD before development commences 
• Home, How It Works, System Benefits (essentially a table), Facility, Career, News and FAQ (accordion style) 
• + ancillary pages: T&Cs, privacy notice, contact page, press pack 
• SEO - We will also ensure that the site is built to be SEO friendly from the off, with optimised code and imagery to improve and maximise page speed, and the inclusion of metadata and keywords on the appropriate pages. 
• Redirects - We will set up redirects to protect existing rankings, we can make SEO recommendations for keywords and content, and can provide copywriting services if required. 
• Training & Handover - We will train your team and record the sessions on Loom for easy reference and playback 
• 30-day warranty included post-launch for all bug fixes. A: Studio 304, Clerkenwell Workshops, 27-31 Clerkenwell Close, London EC1R 0AT R: Registered

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completed rebrand including all assets. Completed website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, delivery was one time. They were responsibe to our requests.

What was your primary form of communication with Wildish & Co.?

Virtual Meeting

What did you find most impressive or unique about this company?

Good professional engagement, very organised, enthusiastic team

Are there any areas for improvement or something Wildish & Co. could have done differently?

Not really - no complaints!

BACKGROUND

Introduce your business and what you do there.

I’m a product marketing manager for a research platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildish & Co.?

We didn’t have proper branding rules, so we hired Wildish & Co. to help us with our branding.

SOLUTION

What was the scope of their involvement?

We visited our mission statement and what we were looking to achieve in the next 10 years as a company. We also looked at our values and the persona we present as a business to nail down the brand strategy before starting anything else. We gave Wildish & Co. free reign to change everything they thought needed to be changed, including our logo. The most important thing to our organization was that our new branding aligned with who we were as a company. 

Wildish & Co. was responsible for strategy and the actual design work. They created new branding guidelines and a toolkit for other agencies or our in-house designers to implement across all of our assets. We came up with wording that described our company, and they gave us colors and fonts that matched those attributes. Wildish & Co. sent us the designs in PDF documents and presentations. 

What is the team composition?

We worked with a consistent team of approximately seven people; this included a project manager and designers. 

How did you come to work with Wildish & Co.?

We found Wildish & Co. through a Google search. We looked at many different branding agencies and had specific criteria because we’ve struggled to work with other vendors in the past. We were looking at boutique agencies based in the UK with strong branding on their websites and clear messaging through their branding. 

It was also important to us that we worked with an agency whose approach included getting to know our company before starting any designs. 

How much have you invested with them?

We worked together between August 2022–January 2023. 

What is the status of this engagement?

We invested around £25,000 (approximately $31,000 USD).

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our team has responded positively to the new branding, which was very important to us. We also received positive feedback from customers and potential customers in a limited testing environment. We’re excited to roll the new branding out to the world. 

How did Wildish & Co. perform from a project management standpoint?

They had very strong project management; everything was delivered on time, and they clearly communicated to us if they were a bit behind schedule. Wildish & Co. adapted to our needs when changes occurred and were flexible to ensure we were always aligned. They also managed to keep us all on the same page when we were working through fairly abstract ideas. 

We used ClickUp for project management and communicated with a weekly meeting on Google Meet. 

What did you find most impressive about them?

We liked that they took the time to learn about our company and vision before starting any design work. Wildish & Co. had a firm understanding of branding and knew what was important when building a brand. We appreciated their experience, and how they treated us like we were the only clients they were working with. 

Wildish & Co. was good about demonstrating the value of different steps in the process. Some people within our organization struggled to understand the purpose of the rebrand and were attached to our brand; their team suggested proactive ways of overcoming these hurdles. They had strong people management skills and always kept an honest dialogue with us. 

Are there any areas they could improve?

We’re really satisfied with how the project progressed. 

Do you have any advice for potential customers?

Ensure you’re always checking an agency's ability to complete the specific job you’re looking for. Some companies advertise that they can do many different services, but can only do a few of them effectively. Find a partner that can do what you’re looking for exceptionally well.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing for Smiler. We are a photography marketplace connecting photographers with customers at tourist locations around the world using easy-to-use technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co., and what were your goals?

As a multi-sided marketplace, we were looking for a brand refinement that could better communicate our identity to our three stakeholders: customers, photographers and our venue partners. The objectives and interests of these 3 stakeholders are quite different and so it was important that our brand platform was finely balanced to appeal to all three. Naturally our biggest challenge was then how do avoid being all things to everyone and risk becoming nothing to no-one.

SOLUTION

How did you select this vendor?

We were speaking to a number of agencies across a variety of price-points as we were lucky enough to have just secured seed funding and our investors were very encouraging of us undertaking the brand refinement process. We ultimately selected Wildish as we felt they would work the most collaboratively with us. Our founders all have rich experience with marketing and brand, though through different lenses, so it was important to us to find a partner agency that could work collaboratively with us and frequently share process updates for quickfire feedback, workshopping and input. Ultimately it felt to us that Wildish were also invested in the success of the project for us, not simply as an addition to their client list. They felt much more like a partner in this process as opposed to an agency that would develop the solution in isolation.

Describe the scope of their work in detail, including any steps and the final deliverables.

The project was broken into two key deliverables; a new brand strategy platform and then a refinement to our visual identity to marry this. The brand platform process started with individual interviews with key stakeholders in our business to capture viewpoints, potential misalignments or points of content, background on our multiple user types and also our company vision and future. The Wildish & Co. team then synthesised this into 3 potential routes for further refinement and workshopping. Once we had finalised the brand platform, we started working with their design and copy team on the brand refinement.

This followed a similar process of using the earlier research and agreed upon brand platform to develop 3 overall visual vibes. These started generically to gauge our interest before more specific application of our chosen routes to our actual brand. Whilst we originally intended to preserve as much of our existing brand as possible, through the work with Wildish & Co we actually redefined almost everything about the brand's visual identity, including our logo, brand palette and graphical style.

Once finalised, Wildish & co. then developed the brand style guidelines to our specifications, including development of key merch items. The final deliverable was a brand photoshoot to capture our brand photography style and hero brand assets including the new merchandise.

How many people from the vendor's team worked with you, and what were their positions?

We worked primarily with their Project Manager who was fantastic. He was our primary point of contact for all projects and also acted as the producer for the photoshoot. In the brand platform development we worked with their Strategy Director and MD. For the visual direction, we worked primarily with their Creative Director and Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I must stress that we entered the project with the intention of a brand tuneup. The depth and understanding that Wildish showed for the brand and our challenges led us to a comprehensive brand overhaul that better represents the community of creators that make up Smiler. The feedback from our community has been overwhelmingly positive and our photographers are instantly recognisable thanks to their strong visual identity.

Describe their project management style, including communication tools and timeliness.

We had a weekly meeting that kept a good pace through the creative development process and nicely facilitated regular feedback from our side which was often challenging for us to collate internally. Wildish & Co. were always prompt to respond to questions or challenges and were excellent at chatting through and capturing verbal feedback.

What did you find most impressive or unique about this company?

They delivered on our reason for selecting them–a creative partner to work collaboratively on the process with us. We even reached a point where we were unhappy with a particular route, specifically due to direction that we had explicitly given weeks earlier. The Wildish & Co team were super understanding and patient with us and deftly guided us back on track. Similarly, people we spoke to in the pitch process were the people we worked with on the project. Too often agencies will bring in the big guns for a pitch but farm the actual work to the junior teams. This was a very refreshing process with Wildish & Co.

Are there any areas for improvement or something they could have done differently?

There were times where the two deliverables of the project felt very separate i.e. the creative direction was not always representative of the brand platform we defined together. Though part of this was likely due to our specific and directive feedback on particular elements that was in and of itself at odds with the brand platform. Also, I understand naturally that Wildish & Co. need a scalable process to churn out the high quality of work at the price they do, but there were times where it was evident that their process or deliverables were clearly templated and not bespoke to our brand.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a private membership club.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildish & Co.?

I wanted a brand that accurately describes who we are.

SOLUTION

What was the scope of their involvement?

First, we explained to Wildish & Co.who we are and how we wanted our brand to look. They then helped us create a brand package, including our logo and other assets. Their team also created a website mock-up and produced animated videos for us.

What is the team composition?

We worked with the managing director, a project manager, and various people from their creative team.

How did you come to work with Wildish & Co.?

We found them through a Google search, and we chose to work with them based on their previous work.

How much have you invested with them?

We spent about £30,000 (approximately $33,000).

What is the status of this engagement?

We worked with them from August–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had no metrics for this project. It was just about whether the new branding communicated the message and look that we wanted to get across — and it did. We also received very positive responses from people about our new branding.

How did Wildish & Co. perform from a project management standpoint?

They did a very good job of meeting deadlines and communicating clearly with us. We interact with them primarily via email and weekly video calls. They also used a project management tool to track deliverables.

What did you find most impressive about them?

We’re really impressed with the end result. They really got to know our brand and came up with something original, which was hard to do. They were also easy to work with.

Are there any areas they could improve on?

No, they did a great job.

Do you have any advice for potential customers?

Give them very precise feedback as much as possible. For instance, explain to them why you like or don’t like something.

BACKGROUND

Please describe your company and your position there.

I am Brand & Insights Manager of an international e-commerce and candle manufacturing company. We sell home fragrance product supplies to small/medium size businesses and crafters. We also manufacture finished products for some of the world’s most iconic fashion brands. My role here is two-fold:

1. brand development
2. on-going customer research

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co., and what were your goals?

With incredible YoY growth, our brand identity and style remained outdated and inconsistent. In addition, there has been a surplus of new competitors joining the market, employing similar style as we have. Hence, standing out in the market became one of the most important things we had to address as a company. That is why, we were looking for a creative partner to help us create a new identity and style.

SOLUTION

How did you select this vendor?

I have scoped out our project, and started researching for an agency. I had narrowed down the list to TOP 5 vendors. My criteria was not only based on the project scope, I was looking for a partner, with whom we would enjoy working and whose work portfolio somewhat correlated with the nature of the products that we sell. One of the most challenging things we had to consider and answer as a company was ‘ How can we sell the fragrance if a customer cannot smell it?’. Hence, I was looking for someone who had experience working with scents.

Wilidish & Co had the most creative portfolio that perfectly aligned with what we were looking for, nevertheless, we wanted to speak with all vendors to see which agency would be the best fit. At the end, we decided to go ahead with Wildish. We loved speaking with them from the very first call, we liked their work, their approach, work ethic, and they perfectly met our criteria.

Describe the scope of their work in detail, including any steps and the final deliverables.

The process Wildish & Co took us through was absolutely fantastic. We could not stop complimenting them after every check-in call. Firstly they made a project map and we all agreed on deliverables. They split the project into several sprints- which was great! We agreed on weekly check-in calls, so we were always updated on the progress. Every single sprint started wide and slowly, together with Wildish, we narrowed down the choices and scoped out the approach we felt was the best fit for us. Initiatially, we worked on brand identity. Wildish interviewed our key staff members and done some market research.

Next sprint was to work on the style. They gave us 3 broad style platforms to choose, and we once again, kept on narrowing down, until we had a winner. Then, we worked on the tone of voice. The final stage was the refinement and development of the assets. The finish line was the handover. Wildish & Co team has produced: brand guidelines, tone of voice, fragrance product visual style/approach and delivered multiple assets for us to use. Every guideline has been supplemented with various examples, do’s and don’ts as well as templates.

How many people from the vendor's team worked with you, and what were their positions?

Throughout our journey with Wildish, we've met quite a few members of their team, which was great. I have directly worked with Wildish & Co:

• Managing Director
• Design Director
• Creative Director
• Creative Project Manager
• Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of Wildish, the founders’ vision has been made a reality. We now have a unique brand image and identity that reflects what my company stands for. To those who have seen our new look- absolutely love it. We’re incredibly happy with the finished products.

Describe their project management style, including communication tools and timeliness.

We had weekly check in calls, sometimes more than once a week to get the project going and on track. Our project manager was INCREDIBLE. So I just wanted to say a huge shout out to Harm. The process was unbelievably clear as well as the communications. After every single meeting, we just couldn’t help but compliment Wildish on this. And to explain this differently, the founders are not particularly keen on having meetings, however, every single week they’re ecstatic to speak with Wildish. There’s no better proof than this to show their management and communication style being PHENOMENAL.

What did you find most impressive or unique about this company?

The team spirit and ethic, processes, creativity. Everything about Wildish from the start to the end was impressive. So much that we decided to keep on working with them on other projects.

Are there any areas for improvement or something they could have done differently?

Just keep doing what you're doing!

BACKGROUND

Please describe your company and your position there.

Cookable is a company, founded to bring live and interactive cookery teaching to the British public at scale.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co., and what were your goals?

The challenge was to create a brand that stood out in the food market, staying true to our rebellious and playful nature, whilst keeping the communications clear and simple.

SOLUTION

How did you select this vendor?

We spoke to a few branding agencies - Wildish & Co. stood out due to the comprehensive nature of their product, at a competitive price point.

Describe the scope of their work in detail, including any steps and the final deliverables.

Brand Guidelines, including strategy, name, logo, colour palette, fonts, tone of voice, and execution examples. We also created x3 promotional videos together as an additional deliverable.

How many people from the vendor's team worked with you, and what were their positions?

• Harm - Creative Project Manager
• Sam - Managing Director
• Jake - Creative Director
• Alisha - Creative Director
• Andy - Creative Producer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am writing this shortly after the project has been delivered, and as the brand is launching - so I don't have any tangible outcomes, yet. However, the brand continuously receives positive feedback. It is strong and stands out, and is a good platform to engage our audience with.

Describe their project management style, including communication tools and timeliness.

Great suite of tools to manage the project from start to finish. Weekly syncs are a great way of making sure we're all on the same page.

What did you find most impressive or unique about this company?

I think Wildish & Co.'s offer is good value, and I was particularly impressed by the open, fluid, and collaborative nature of our working relationship.

Are there any areas for improvement or something they could have done differently?

No, other than nitpicking, there were no meaningful things they could have done better. A good team, a strong but flexible process, and a positive & open working relationship delivered a brilliant product.

BACKGROUND

Please describe your company and your position there.

I am the founder of goolf, an app which exists to help golfers find their ideal golfing partners, based on personality, playing style and ability. We are building a pioneering all-inclusive community, for a new, exciting era of golf.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co., and what were your goals?

We are launching the product in the spring of 2022, and we wanted to build our branding from the ground up, starting from the why all the way to the customer facing branding. We wanted to create a brand which stood out from the golf industry norm, something which would be attractive to the new generation of would be golfers and existing ones too!

SOLUTION

How did you select this vendor?

Wildish instant stood out to me, they have a proven track record of cresting amazing brands, and especially in our case, making something which could be considered not massively 'cool', very cool!

Describe the scope of their work in detail, including any steps and the final deliverables.

We kicked off with a round of interviews with each member of our team, allowing non bias input, which ultimately carved the raw why and reason of goolf. They then dove headfirst into the project, exploring all the potential boundaries, and even joining myself golfing. to get a real and true understanding of what its all about. We moved into multiple connecting stages to refine and produce amazing deliverables for each stage of design.

How many people from the vendor's team worked with you, and what were their positions?

We had a fantastic dedicated account lead, who led the weekly meetings, and who was always on call for any quick, or lengthier, questions. We had access to various other members of the team who. were experts in their fields. One thing which stood out was the feeling of ownership of the brand, everyone was keen to be involved and offer ideas and insight which was very much welcomed on our side!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My vision maybe wasn't clear on paper, but it was totally understood by the team when we discussed it, and the. final product shows. The brand is totally unique in the golf space, matching the product, and we are thrilled with the initial feedback from various partners.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and sign offs, where we would outline next steps, and what we needed provide in order to progress. Communication was clear, always responded quickly over email. We were able to monitor progress over click up and deliverables were provided on Canva.

What did you find most impressive or unique about this company?

One thing which stood out was the feeling of ownership of the brand, everyone was keen to be involved and offered insights that were very much welcomed on our side!

Are there any areas for improvement or something they could have done differently?

To be honest, no...this exceeded our expectations from start to finish.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Get Ahead Mindset, a mental health application.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildish & Co.?

Our business had a basic branding that we did ourselves, and we were looking to expand our company, so we needed a professional look in branding and visual identity.

SOLUTION

What was the scope of their involvement?

Wildish & Co. did a complete visual and verbal rebranding for us. Their brand guidelines included positioning statements, brand story, logos, colors, photography guidelines, fonts, UI/UX guiding, and merchandising.

To jumpstart the project, we provided them with our business plan, and they conducted some interviews with us to dive into our needs and requirements. We also filled out online surveys and forms.

What is the team composition?

We worked with four members of their team, including Sam (Managing Director), a project manager, and a couple of designers.

How did you come to work with Wildish & Co.?

We researched online for branding agencies that focused on early-stage startups that could also align with our values. After speaking to several options, we chose Wildish & Co. because they seemed like the best fit for us.

How much have you invested in them?

We spent £20,000–£25,000 (approximately $27,000–$34,000 USD) with them.

What is the status of this engagement?

We worked together from October 2021–January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve shown their work to other branding agencies, and they provided really positive feedback. Overall, everyone thinks that it’s a massive improvement for our business and it looks professional.

How did Wildish & Co. perform from a project management standpoint?

They were very good with project management; I enjoyed their transparency throughout the partnership, which was possible thanks to the project management tool they used. In terms of communication, we used Google Meets, weekly calls, and emails to keep everyone updated with the process.

What did you find most impressive about them?

The most impressive thing about them is that they were able to understand our needs right away — thanks to that, they could provide fresh ideas that we didn’t think of, which is what we were looking for from a branding partner.

Are there any areas they could improve?

The verbal brand identity started a little slow, but we got there in the end, so it was nothing major. Other than that, I don’t think there’s anything they can improve on — we were delighted with their deliverables.

Do you have any advice for potential customers?

Share with them as many ideas as you can so they can understand your business. Also, treat them as an extension of your team and not as a separate agency.

BACKGROUND

Please describe your company and your position there.

I am the founder and creative director of a content creation agency specialised in immersive media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co., and what were your goals?

We need to refresh our brand and rebuild our website to keep pace with the market and our evolving services. It needed to look fresh and innovative. Wildish & Co impressed us with their creativity and approach.

SOLUTION

How did you select this vendor?

We researched around 30 agencies, and obtained quotes from about 6 of the best. We had interview-style calls with all of them.

Describe the scope of their work in detail, including any steps and the final deliverables.

They established a solid understanding of our brand and what we wanted its new evolution to achieve. Then looked at the competitive landscape and beyond for inspiration, references and opportunities to differentiate. They explored several creative directions and worked closely with us to refine the vision. Through a process of weekly catch-ups, at each of which they presented their latest thinking, we were able to quickly settle on a brand identity, which they quickly built out into supporting assets, guidelines and then translated into a set of fantastic web page designs.

How many people from the vendor's team worked with you, and what were their positions?

We had close communication with the 5 keys members of the Wildish & Co team, including: 2 Project Managers, Creative Director, Technology Lead and Strategy Director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brand is better than we'd hoped, and delivered more quickly than we'd expected. Wildish & Co went above and beyond throughout the process and have consistently overdelivered in terms of creative input and concrete outputs.

Describe their project management style, including communication tools and timeliness.

Highly efficient. We were impressed by their process framework from the start, and the weekly 'sync' meetings (which we quickly came to genuinely look forward to, and may borrow for our own process) maintained momentum. Their style felt professional and efficient throughout, but still a relaxed team who were a pleasure to work with. Follow-ups were always swift and complete, and we never had to chase for anything - not once.

What did you find most impressive or unique about this company?

Everything. From the personality of the team to the rigour of the process. And from the breadth of creativity to the willingness to absorb feedback and get their hands dirty when it came to the details.

Are there any areas for improvement or something they could have done differently?

I've thought about it and I genuinely can't fault them. Keep up the great work!