Wildish & Co.

BACKGROUND

Please describe your company and your position there.

I am the Founder of a new platform called Wonderoom which connects people to leaders, brands and causes creating positive change for a thriving people and planet.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co.?

I hired Wildish & Co. to design and develop the Wonderoom website, as well as refresh my branding in line with the new website.

What were your goals for this project?

An inspiring and beautiful website that powerfully engages our target audience.

SOLUTION

How did you select this vendor?

We were connected to Wildish & Co by both working at Second Home, a collaborative workspace in East London.

Describe the project in detail.

Once we had agreed on the scope of the project and our brand goals and target audience, the Wildish & Co team looked at ways to sharpen the branding, which they achieved quickly. From there, the team offered different creative routes and layouts for the website design, including colours and design/aesthetic styles. Once that was locked the team developed up the first draft of the website, and were responsive to ways to then refine and evolve that based on our business needs and style guide. We then got to a completed website ready for launch!

What was the team composition?

Sam Fresco was the account director and Jake Allnutt was the creative director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within two months of initial discussions, we had a fully completed new website which we have received very positive feedback on from our target audience and customers.

How effective was the workflow between your team and theirs?

The workflow between myself and the Wildish & Co team was very effective. We communicated easily and effectively via initial in person kick off sessions, video calls and email. I found the team to be very responsive to ideas and feedback, and they were also very helpful in answering technical questions along the way.

What did you find most impressive about this company?

I was impressed by their desire and willingness to deliver a great outcome for their clients! They're super creative while also being very client driven and responsive. They have a great energy and clearly really enjoy their work and their team collaboration. It made it a real pleasure to work with them and no ask was too small or too big. I felt really listened to, and they were gracious with their time, energy and creativity! I really feel that they go the extra mile for their clients and love to deliver great work!

Are there any areas for improvement?

No specific ideas for areas of improvement. I highly recommend them!

BACKGROUND

Please describe your company and your position there.

proquo ai is a brand management platform helping small and medium-sized businesses thrive in relationship marketing. Our SaaS product is designed to help brand managers manage their relationship with consumers. I’m the head of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co.?

We needed help with our entire corporate branding overhaul.

What were your goals for this project?

To take a very dated brand identity and bring it into the modern era. This included a name change, corporate brand identity change, and roll out. We wanted to achieve a brand identity that felt modern and attractive for young, ambitious small to medium-sized brand owners.

SOLUTION

How did you select this vendor?

They’ve been a partner of ours for several years now and were perfect for this job given how agile they work.

Describe the scope of their work in detail.

They created new product and brand iconography for our new services, including a relaunch of our website with new icons. Our trademark avatars are used across all of our HTML email signatures and business cards for more than 30 team members. They also worked on our corporate sales materials, including 2- and 3-page overviews of our new brand and product services.

What was the team composition?

I worked directly with, Steve (Founder, Wildish & Co.) who is amazing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were integral to ensuring our identity is fresh, consistent, and attractive. The new brand has been catching the eyes of our intended target; we’re not advertising the platform until September, but their work has been absolutely fundamental. People tell us every day how strong the brand is and how nice the website looks, while our avatars regularly get complimented too.

How effective was the workflow between your team and theirs?

Our ongoing relationship is smooth, quick, and highly effective. They’re attentive, helpful, and get the job done right the first time around.

What did you find most impressive about this company?

The responsiveness of their team. They were extremely quick and a delight to work with—Steve is always on top of his game and has a great sense of humor.

Are there any areas for improvement?

There’s nothing I can think of; we have a great relationship with Wildish & Co.

BACKGROUND

Introduce your business and what you do there.

I'm the director of a government software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildish & Co.?

We reached out to Wildish for help with a number of different projects, including branding, web design, and UX services. 

SOLUTION

What was the scope of their involvement?

Wildish has worked on about 3–4 projects, including one that involved building a bespoke website from scratch on WordPress. They've also worked on a complex global website on Drupal that they continue to maintain and fix bugs for.

For other projects, they've provided consultancy regarding visual brand design, working with our clients to help identify their mission, vision, values, positioning, and marketing strategy. They continue to work with us on mostly smaller projects involving branding work and building small to medium-scale websites. 

What is the team composition? 

I mostly work with Sam (Strategy Director, Wildish & Co.).

How did you come to work with Wildish & Co.?

I'd worked with one of Wildish's founders years ago at a different agency. Once he started his own company and I had a need for a branding partner, I knew they'd be a good fit. They're also competitively priced.

How much have you invested with them?

We've invested about £50,000–£60,000 (about $61,000–$73,000 USD).

What is the status of this engagement?

We've been working with them since around June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Wildish is a great, trusted partner that we're able to provide a steady stream of work to. While we can't speak for our clients, Wildish always delivers on time and meets milestones for each project we give them. They have a lot of knowledge and influence when it comes to creating marketing and content strategy. 

How did Wildish & Co. perform from a project management standpoint?

Wildish does a good job of looking out for each project from end to end. They're communicative and flexible when it comes to using our preferred project management toolkit. They have a good understanding of how we work, so there's no friction in our relationship with their developers.

What did you find most impressive about them?

They're a very creative team, capable of delivering exciting, punchy, and vibrant branding work. 

Are there any areas they could improve?

I understand that it's not in their core offering, but it would be helpful for us if they were able to offer a broader set of technology disciplines involving Python and Ruby on Rails, for example.

Do you have any advice for potential customers?

Generally speaking, I'd just recommend being heavily involved in the project inception phase. The better the brief they're provided with, the more they'll be able to understand project needs in order to deliver an excellent product. 

BACKGROUND

Please describe your company and your position there.

We are a specialist podcast production company, working for brands and businesses. I am the founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co.?

We bring Wildish & Co in for all our visual assets, including branding and design for iTunes, websites etc.

What were your goals for this project?

To create a brilliant and simple design for Shell's first podcast series. They were a new client for us, so it was a big deal.

SOLUTION

How did you select this vendor?

We have worked with Wildish & Co for many years and they are our go-to.

Describe the scope of their work in detail.

They designed the logo for the podcast which sits on all delivery platforms. They also designed social media assets including still images and moving animations.

What was the team composition?

Steve works for us directly and all correspondence comes through him

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The logos were an instant hit with the client, and any amends were answered perfectly. The podcast itself has been a huge success, and part of this is down to the visual design that makes it so striking. Shell have used it very extensively since.

How effective was the workflow between your team and theirs?

It's very easy and friendly. Responses are always very quick and feedback is clear.

What did you find most impressive about this company?

They have an eye for simple, yet smart design, which seems to capture the brief very quickly without ever having too many iterations. They are also very able to answer awkward or complex briefs.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and position.

I am the project lead of Spaace

Describe what your company does in a single sentence.

Commercial Real state marketplace for brokers, owners and companies looking to expand their business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wildish & Co. to accomplish?

• Naming
• Branding

SOLUTION

How did you find Wildish & Co.?

Referral

Why did you select Wildish & Co. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Wildishteam, designs and overall work ethicare blow all other studios out of the park.

How many teammates from Wildish & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wildish was hired to help with naming and overall branding development for our startup company. Deliverables included logos and icons, graphic elements, color palette, verbal ID, as well as out-of-home, social media frames and assets, merch, and print-out goods (business cards).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final delivery of the brand surpassed all client expectations and was measured/rated extremely high with the focus groups that it was tested on.we received above and beyond what we expected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The whole team at Wildish is extremely responsive and receptive to our needs, and every single step of the process was delivered exactly on the dates that were agreed.

What was your primary form of communication with Wildish & Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How well they’re able to understand their client needs, and translate them into impactfuland original designs. They have a highly streamlined process that ensures the whole creative process is cohesive, innovative, and, most importantly, impactful.

Are there any areas for improvement or something Wildish & Co. could have done differently?

The whole process was a joy. Could not have picked better partners to work with.

BACKGROUND

Please describe your company and position.

I am the Lead Designer/Producer of The Playground

Describe what your company does in a single sentence.

Design and produce concerts and special events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wildish & Co. to accomplish?

• brand development
• Website

SOLUTION

How did you find Wildish & Co.?

Online Search

Why did you select Wildish & Co. over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Wildish & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Logo, brand message, website development, color strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Beautiful branding!!! Perfect for the launch of our new company!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! They were extremely communicative and met all the goals efficiently

What was your primary form of communication with Wildish & Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to our brand identity was spot on.They were able to understand our company personality in one virtual meeting!

Are there any areas for improvement or something {provider_name} could have done differently?

None! We were very satisfied

BACKGROUND

Please describe your company and your position there.

We run education programmes, facilitate research and build community spaces for people who want to use their careers to solve the world's biggest problems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co., and what were your goals?

Naming the org, and branding

SOLUTION

How did you select this vendor?

Identified 20 branding orgs in the UK, shortlisted a few of the ones we felt were coolest, had calls with 5 of them, asked 3 to provide a proposal, selected Wildish based on this process

Describe the scope of their work in detail, including any steps and the final deliverables.

Final deliverable is a brand guidebook with a logo, icon, animations, brand verbal identity

How many people from the vendor's team worked with you, and what were their positions?

5

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brand handbook

Describe their project management style, including communication tools and timeliness.

Weekly video calls, slack comms

What did you find most impressive or unique about this company?

They were very organized. structured process, clear timelines, very professional

Are there any areas for improvement or something they could have done differently?

Name suggestions weren't great, and we ended up having to take responsibility for this

BACKGROUND

Introduce your business and what you do there.

I’m the head of design at Metaphor, a startup. We’re creating tooling for decentralized autonomous organizations, specifically for onboarding.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wildish & Co.?

It was the first product we’d launch. I’m a designer, and there was only so much time in a day. I focused on the UX side of things, thinking about the product, and going deep into details. However, I wanted someone that could come in and take on the brand side of the design to bring it to life so that I could take on that brand and incorporate it into a design system within the product.

SOLUTION

What was the scope of their involvement?

Initially, I verbally communicated where we were at and what I wanted. However, I relied on Wildish & Co. to also bring that process to us. We did a lot of process sessions where they dissected what we were about and what we were trying to accomplish. They helped bring that to life and did the background side of things.

We started by developing a brand story. We worked with a writer and did some sessions with each of the founders individually. Through that, they came back and presented what they’d learned and took that into a narrative to build a communication guide for our company.

The communication guide sequenced into the creative side. We then explored visual design, thinking about what the visual communication would look like. It included the whole brand, so it was everything from the brand book: the logo, typography, colors, iconography, and illustration.

What is the team composition?

We worked with the creative director, a designer, and a project manager, who we would check in week by week to share the updates.

How did you come to work with Wildish & Co.?

I found them online. I was browsing some websites where they showcased some work. We had something in mind regarding the style and agencies that might be good for Web3 because we wanted to push the direction further than today’s typical Facebook or Web2 brand direction. We were looking for something specific, and some of their previous work caught my eye, so I reached out to them.

How much have you invested in them?

We spent $50,000.

What is the status of this engagement?

The project lasted from January–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before our engagement, we didn’t have a way of communicating. We’d thought about the product detail, but they helped us present ourselves outwardly. Their process helped us align as a team because we hadn’t gone through many of those discussions. Every week, we unlayered another piece of understanding around what we were as a company and narrowed the narrative down. Wildish & Co. almost handhold us to make decisions; it was beneficial.

We’ve finished the project with them, but we haven’t shipped the product because it’s a lot more complex on the product side. I think we’ll be launching in June, but the company’s founders are really happy. Their work has enabled us to move faster because now we have a design in place, and we’ve embedded that into the product.

How did Wildish & Co.perform from a project management standpoint?

Project management and communication were good and consistent. There were no problems on that side. We had a good way of communicating, and there were regular check-ins.

What did you find most impressive about them?

Their creativity was their strongest point. We really liked the boldness in their design — it stands out in the space today. Although we expected it going in, they surpassed our expectations with what they delivered.

Are there any areas they could improve?

I wouldn’t say there was anything. I went into it with the mindset that they were there to deliver exploration and push us in terms of branding and visual creativity. That was what I wanted to get out of it, and I did.

Do you have any advice for potential customers?

Understand that it’s a partnership — you have to be able to guide the feedback process, and they’ll guide you into delivering ideas and creativity. You have to be as connected to the collaboration as much as you expect something to be delivered.

BACKGROUND

Please describe your company and your position there.

Co-Founder, co-Director, Oiffy (www.oiffy.com)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co.?

We first worked together on the poster and branding of our critically acclaimed, sold out West End show, Ernest Hemingway’s THE SUN ALSO RISES (www.fiestawestend.com). Our second collaboration was on NYET! - a Brexit UK Border Farce, a short satire starring Olivia Williams, which was acquired by Sky Arts.

What were your goals for this project?

The best design.

SOLUTION

How did you select this vendor?

Wildish is a legend.

Describe the project in detail.

Www.nyet.film

What was the team composition?

Wildish & Co. Mostly Wildish.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

See URL listed above.

How effective was the workflow between your team and theirs?

Very.

What did you find most impressive about this company?

They have too many impressive qualities to list. 

Are there any areas for improvement?

Sack racing world record.

BACKGROUND

Please describe your company and your position there.

Telecommunications company Digital Marketing Executive

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildish & Co.?

Designing artwork

What were your goals for this project?

New branding

SOLUTION

How did you select this vendor?

Recommendation

Describe the project in detail.

Designing new artwork

What was the team composition?

2 from the agency side

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Professional and fast response. They were flexible when we required additional artwork at short notice

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

Speed and quality

Are there any areas for improvement?

no