PPC & E-Commerce Marketing for E-Commerce Company
- Ecommerce Marketing Pay Per Click
- Confidential
- May 2025 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They demonstrated a strong understanding of Amazon's ecosystem."
- eCommerce
- Houston, Texas
- 1-10 Employees
- Online Review
- Verified
amzexact provides PPC campaign management for an e-commerce company. The team has handled the client's Amazon listing and content optimization, and marketing support.
amzexact has helped the client achieve content and listing improvements, stabilized ACOS, and increased visibility for targeted keywords. The team has worked in phases, prioritized, and delivered within timelines. The team's Amazon platform knowledge, coordination, and work balance have stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Managing Director of an e-commerce company.
Describe what your company does in a single sentence.
Our company provides high-quality, compostable cups, lids, and cutlery made from plant-based and natural materials like CPLA and bagasse, designed for durability, heat resistance, and eco-friendly disposal.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire amzexact to accomplish?
- Product Content Optimization
- PPC Campaign Management
- Launch & Marketing Support
- Storefront and Brand Presence
SOLUTION
How did you find amzexact?
Online Search
Why did you select amzexact over others?
- Pricing fit our budget
- Good value for cost
- Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work – AMZExact (Malkeet) for our company
1. Amazon Listing & Content Optimization
Audit all current product listings for accuracy, keyword strength, and brand alignment.
Update titles, bullet points, product descriptions, and backend keywords to improve SEO and conversion rate.
Implement A+ Content enhancements, ensuring layout, text, and images match our company's brand guidelines and eco-friendly positioning.
Optimize product images and videos with accurate product details (size, material, compostability features).
Correct inconsistencies between product pages and packaging (e.g., color, materials, labeling).
Key Deliverables:
Fully updated listings for all SKUs in Amazon catalog.
Approved A+ Content for each product.
Revised images and videos uploaded to listings.
2. Amazon PPC Campaign Management
Create new Sponsored Products and Sponsored Brands campaigns for core and new SKUs.
Optimize existing campaigns by adjusting bids, keywords, and targeting to improve ACOS and ROI.
Implement negative keyword targeting to reduce wasted spend.
Conduct real-time ad testing to identify top-performing creatives and keyword sets.
Follow agreed ACOS and budget thresholds in all optimizations.
Key Deliverables:
Active, optimized PPC campaigns for all focus products.
Weekly PPC performance reports (ACOS, spend, conversions, CTR, impressions).
Monthly summary with recommendations for scaling or pausing campaigns.
3. Amazon Storefront & Brand Presentation
Redesign or update Amazon Storefront to align with our brand identity.
Ensure all sections (Home, Product Collections, About Us/Our Story) have up-to-date content and visuals.
Remove outdated creatives and replace them with approved assets.
Fix errors or missing updates promptly (e.g., “Our Story” corrections).
Key Deliverables:
Updated Amazon Storefront with cohesive branding.
Visual consistency across all product listings and Storefront sections.
4. Product Launch Preparation & Marketing Support
Collaborate with our creative team (e.g., Camilo Delgado) to integrate new videos and images into listings.
Assist in planning pre-launch, launch, and post-launch strategies for new SKUs.
Support promotional campaigns (discounts, coupons, sponsored ads) during launches.
Monitor launch-phase PPC and make rapid adjustments.
Key Deliverables:
Launch-ready listings with complete creative assets.
Launch campaign setup and performance tracking during first 30–60 days.
5. Performance Tracking, Communication & Reporting
Provide weekly reports on PPC, listings, and Storefront updates.
Maintain open communication for approvals, corrections, and new project phases.
Alert us to issues in sales performance, stock levels, or listing health.
Track and report on KPIs (ACOS, conversion rate, sales growth, campaign ROI).
Key Deliverables:
Weekly PPC and project status reports.
Monthly consolidated performance summary.
Action recommendations for the following period.
Summary of Key Deliverables
Listings & Content – Fully optimized listings (SEO, A+ Content, images, videos) for all SKUs.
PPC Campaigns – Active, optimized Sponsored Products/Brands ads with weekly and monthly reporting.
Storefront – Updated and cohesive brand presence on Amazon Storefront.
Launch Support – Ready-to-go listings, creatives, and ad campaigns for new product launches.
Reporting – Consistent weekly updates and strategic recommendations.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
1. Content & Listing Improvements
Listings fully updated for multiple SKUs (titles, bullet points, A+ content, images, backend keywords).
Storefront corrections completed, with only minor outstanding changes flagged (e.g., “Our Story” text).
Image and video integration for key products completed, aligning with brand guidelines.
Reduction in content errors and inconsistencies across Amazon listings.
2. PPC Campaign Performance
Weekly PPC optimization cycle established, with measurable bid adjustments, negative keyword implementation, and real-time ad tests.
Stabilized ACOS closer to agreed thresholds, reducing wasted ad spend.
Increased visibility for targeted keywords in Sponsored Products and Sponsored Brands campaigns.
Higher CTR on revised creatives and ad copy compared to baseline campaigns.
3. Brand Presentation
Storefront visual identity brought into alignment with our sustainability message.
Removal of outdated creatives that conflicted with eco-friendly positioning.
4. Launch Readiness
Prepared complete listing packages (A+ content, creatives, ads) for upcoming new product launches.
Established launch-phase PPC strategies ready for execution when new SKUs go live.
5. Process & Reporting
Standardized reporting template for weekly PPC review now in use.
Regular communication loops between Malkeet, creative partners, and our leadership, improving speed of approvals and corrections.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
1. Project Management Approach
Task Handling: Malkeet worked in phases—starting with listing audits and content corrections, then moving into PPC optimization and storefront updates.
Prioritization: Addressed urgent items (e.g., correcting Storefront errors, replacing incorrect images) before lower-priority tasks.
Communication: Maintained open channels via email and WhatsApp, often confirming instructions and sending follow-ups when clarification was needed.
2. Delivery Timeliness
On-time Delivery: Many updates, like initial listing corrections and PPC adjustments, were delivered within the agreed timelines.
Delays: Some tasks—particularly Storefront content updates (e.g., “Our Story” section)—took longer than planned, requiring reminders.
Launch Prep: Deliverables for upcoming product launches were generally completed ahead of schedule, ensuring readiness.
3. Responsiveness to Needs
Adaptability: Adjusted work based on Living Balance’s evolving priorities
Corrections: When errors or oversights were pointed out, Malkeet acted on them promptly (though occasionally after a follow-up reminder).
Flexibility: Incorporated last-minute content changes and campaign tweaks without pushback, particularly around key sales periods.
Overall:
Malkeet’s project management was structured enough to keep tasks moving, with a good level of responsiveness to our needs. While a few delays occurred, especially on non-urgent content corrections, core deliverables and launch-related tasks were completed in time to meet business objectives.
What was your primary form of communication with amzexact?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
1. Deep Amazon Platform Knowledge
They demonstrated a strong understanding of Amazon's ecosystem. Not just PPC mechanics, but also listing optimization, Storefront design, and how creative assets influence both organic ranking and ad performance.
2. Real-Time Adaptability
Malkeet could adjust PPC bids, negative keywords, and campaign targeting in real time based on performance data, which helped stabilize ACOS and improve ROI quickly.
3. Integration with Creative Teams
Instead of working in isolation, they actively coordinated with external content creators (e.g., Camilo Delgado) to ensure videos and images were optimized for Amazon before upload—a step many agencies overlook.
4. Balance of Strategic & Tactical Work
They didn’t just follow a fixed plan—they combined long-term strategy (SEO, brand positioning, launch planning) with short-term actions (correcting Storefront errors, integrating new creatives) to keep momentum.
Are there any areas for improvement or something amzexact could have done differently?
1. Timeliness & Follow-Through
While core launch tasks were completed on time, non-urgent content corrections (e.g., Storefront “Our Story” update) sometimes lingered past agreed deadlines and required reminders.
A more structured task tracking system with firm due dates could prevent these delays.
2. Consolidated Reporting
Weekly PPC reports were provided, but insights were sometimes scattered.
A single dashboard-style report covering listings, PPC, Storefront, and launch progress would make it easier for us to see the big picture.
3. Quality Control on First Pass
A few deliverables (images, Storefront content) needed rework because initial updates didn’t fully meet specifications.
More internal review before submission could reduce back-and-forth corrections.
Summary:
AMZExact’s expertise and adaptability are strong, but they could boost efficiency by tightening timelines, being more proactive in communication, centralizing reporting, and refining first-pass quality control.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
