The Barber Shop Marketing

BACKGROUND

Please describe your company and position.

I am the Superintendent of Community Events of City of Richardson

Describe what your company does in a single sentence.

Municipality

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Barber Shop Marketing to accomplish?

• Create digital and print graphics for festivals
• Curate, plan and execute full marketing campaign for festivals

SOLUTION

How did you find The Barber Shop Marketing?

Referral

Why did you select The Barber Shop Marketing over others?

Company values aligned

How many teammates from The Barber Shop Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Barber Shop provided a fully comprehensive marketing campaign for the Wildflower! Arts & Music Festival. The team designed over 75 different deliverables from digital assets, to print material to social assets. As a team, they did market research to compile and present a full marketing plan that included media and marketing buys. They made connections with media partners to execute the marketing campaign, produced radio spots, and helped execute all buys. Additionally, they remained very attentive to how our marketing buys were responsive and made appropriate changes where needed. They facilitated print material and had all deliverables completed by each deadline. They were extremely attentive throughout the entire campaign leading up to the festival even checking in multiple times over the course of the weekend once the event was being executed. Post-festival, they prepared a full re-cap report that included all ROI reporting from each media buy. The information was delivered in a very detailed, professional manner! 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a ticketed festival, the measurement of success for the marketing campaign The Barber Shop created is overall ticket sales. Through the agency's efforts, our festival saw an increase of tickets from previous years by 20-30%. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Makenzie, our primary account manager, was very tentative to our needs and always responded quickly and remained on top of things! Additionally, owner Amy as well as other staff were pulled into the project as needed. The entire team was great to work with! 

What was your primary form of communication with The Barber Shop Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Barber Shop is truly a team effort, which is very much appreciated! As a client you truly feel like you have the support of everyone working on the project at any time. 

Are there any areas for improvement or something The Barber Shop Marketing could have done differently?

I have personally worked with The Barber Shop for over 8 years, and each year they continue to provide exceptional work. They continuously kept the client's best interests at the forefront when determining marketing buys and campaigns.

BACKGROUND

Please describe your company and position.

I am the Special Events & Theatre Director of Town of Addison

Describe what your company does in a single sentence.

The Town of Addison is an incorporated town in Dallas County, Texas.  Located to the immediate north of the city of Dallas, we have a population over over 16,000.  The Town is 4.4 sq miles and is home to over 200 restaurants.  While our population is only 16,000 the daytime popultion is estimated at ovre 120,000.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Barber Shop Marketing to accomplish?
Help to drive the Town as a destination by way of our annual events: Taste Addison, Addison Kaboom Town! and Addison Oktoberfest.

SOLUTION

How did you find The Barber Shop Marketing?

• Referral
• bid

Why did you select The Barber Shop Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Barber Shop Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Barber Shop provided marketing and advertising services to the Town of Addison, Texas.  The services were related to the special events produced by the Town of Addison, tourism and the Addison Conference and Theatre Centre.   Key deliverables: 

• Marketing strategy and project management for the Special Events & Theatre and Marketing & Tourism Departments
• All new creative concepts and implementation for special events including Taste Addison, Kaboom Town!, and Oktoberfest.
• All new creative concepts and implementation for tourism efforts and the Addison Conference and Theatre Centre
• Attend all event marketing team meetings as required by Addison.
• Regular status calls to review outstanding items.
• Track budget, schedule, and list of deliverables to ensure timely completion, review and submission.
• Consult on advertising and insertions.  
• Provide a written marketing report following each event or campaign no later than 20 days following each event.  Report shall include the following as a minimum:
• Marketing recap report
• Impressions and /or response rate for all media
• Update on marketing activity completed during the time period.
• Tracking success metrics identified in the marketing plan
• Success stories
• Suggestions for improvement
• Purchase/creation of photography and/or illustration for the event campaigns
• Copywriting
• Printing and production
• Graphic design and production 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impressions, metrics from the events (attendance, sales, consumer feedback), awards

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Barber Shop is incredibly responsive and works to be proactive vs reactive.  They bring new ideas ot the table and have a handle on the market to include trends and competition.  Timelines were not only met, but exceeded expectations time and time again.

What was your primary form of communication with The Barber Shop Marketing?

In-Person Meeting

What did you find most impressive or unique about this company?

Their ability to work alongside you to meet objectives.  Our organization experienced a year of drastic change and they not only embraced the change, but worked to change what they've always done to change with us.  Refreshing and certainly contributed to our success this past year.

Are there any areas for improvement or something The Barber Shop Marketing could have done differently?

The Barber Shop Marketing is TOP NOTCH!

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Abacus Plumbing, Air Conditioning & Electrical

Describe what your company does in a single sentence.

Residential plumbing, air conditioning, heating and electrical services including water treatment and whole-home generators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Barber Shop Marketing to accomplish?

• Increase brand recognition for multiple brands in Texas thru targeted TV and Radio media placement
• Create detailed weekly spend and performance reports that help keep us on track and accountable to our goals
• Increase demand for multiple products and service through social media campaigns
• Increase customer demand and loyalty programs through direct mail and email initiatives
• Help create long term plans to stay competitive within tight budget restrictions

SOLUTION

How did you find The Barber Shop Marketing?

• Referral
• Other

Why did you select The Barber Shop Marketing over others?

• Close to my geographic location
• Great culture fit
• Company values aligned
• Understanding of our Industry

How many teammates from The Barber Shop Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Annual media planning for branding including:

• Television, Radio, Social Media, Direct Mail and alternative digital options (including Broadcast, OTT, Streaming, Live Sports, Cable and Satellite) that align with advertising budgets and weekly, monthly, quarterly and annual goals designed around the seasonality of various products and services to a broad target market in growing and diverse metropolitan areas.
• Sustain and grow the brands awareness every year for continued new customer growth
• Support and sustain existing customer marketing efforts, of which, 70-80% of our revenue is generated from
• Stablize marketing costs during higher inflationary costs and out of control digital costs that are not keeping up with the need for demand

Tracking of Media Spend and Performance (of marketing and overall revenue goals)

• The Barber Shop has done an amazing job of keeping track of every dollar spent and how it relates to weekly revenue goals, including year over year performance metrics
• TBS has provided valuable insights and thus recommendations for what marketing tactics we should employ, and what media we should utilize.
• TBS continues to learn, analyze and assess our business activity, needs and goals and factors that into recommendations and decision making
• Every week we receive an updated report with comprehensive details about all of our weekly ad spend for all media types with all data availabe and summarized that can be provided or reported on to executive leadership at any given time

TBS executes and delivers on everything including:

• Creative (video, print, social, audio)
• Trafficking of all media based on recommendations and needs
• Accounting for every dollar spent
• Quarterly summary results including value-add and station by station performance
• Weekly calls to review and discuss current needs, trends, status of campaigns and upcoming changes
• Ability to support dynamic budgetary changes at a moments notice
• Working on our behalf with broadcast and all other third party vendors to get the best value for our dollars spent

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Year over year growth even during tough economic times (up to 30%+ or more in some years)

Growth in new add-on products and services rolled out creating new revenue streams in highly competitive markets that continue to grow

• Water Treatment
• Generators
• Drain Services

Definitive reporting that enables us to develop cohesive strategies for future planning

Creative efforts that have made our brand(s) stand out above the rest, even with less dollars to spend

Incredible growth from social media campaigns where many fail to see any results

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TBS goes above and beyond to support our rapidly changing, dynamic industry (company needs)

TBS turns around projects quickly and efficiently as needed

TBS does always delivers on time and with great precision and responsiveness

TBS provides realistic timelines for more extensive projects and more importantly helps keep marketing on track

What was your primary form of communication with The Barber Shop Marketing?

In-Person Meeting

What did you find most impressive or unique about this company?

The core values of The Barber Shop are enstilled in all the employees. From the president to the media planners, creative teams and even accounting. Every team member is fully committed to achieving success and providing a great customer experience, going way above and beyond for us. 

Are there any areas for improvement or something The Barber Shop Marketing could have done differently?

I can't think of anything.

BACKGROUND

Please describe your company and position.

I am the Owner of Guardian Roofing, Gutters, & Insulation

Describe what your company does in a single sentence.

Guardian Rooifng, Gutters, & Insulation is a top of house home service company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Barber Shop Marketing to accomplish?

• Revenue Growth
• Marktet Expansion
• Branding Strategy

SOLUTION

How did you find The Barber Shop Marketing?

Referral

Why did you select The Barber Shop Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from The Barber Shop Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our partnership with The Barber Shop has truly been a game-changer for Guardian Roofing, Gutters, & Insulation. Amy and the team at The Barber Shop worked closely with us to refine our branding and marketing strategy, ensuring our message resonates with homeowners across the Pacific Northwest for all the services we offer.

From expanding into new markets to creating engaging and memorable TV and radio ads, their team genuinely cares about every project. Thanks to their strategic approach, we’ve significantly expanded our reach, achieving impressive results. In 2024, we’re already seeing double-digit growth, which is impressive considering this year’s economic landscape. 

The Barber Shop’s team of professionals excels in both traditional and digital marketing, offering expertise across all mediums. I feel they are genuinely dedicated to helping us achieve our growth goals, as well as strengthening our marketing presence and our overall long-term vision for the company. 

We’re more confident than ever in expanding our impact across the Pacific Northwest, knowing we have a partner who shares in our success."

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

14.4% top line revenue growth

42% YOY Lead Volume increase

2x expected return in new market 

Launched exlusive product resulting in 2% overall growth in growth margin YOY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Barber Shop’s project management has been outstanding. They consistently delivered all project items on time, even when working with tight deadlines, Their team was proactive and highly responsive to our needs, often anticipating challenges before they arose and adjusting their approach accordingly.The Barber Shop went above and beyond to ensure that every aspect aligned with our goals. 

What was your primary form of communication with The Barber Shop Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

What’s most impressive about The Barber Shop team is their deep commitment to our success. I feel like they truly care about our team, our brand, and they genuinely understand the home service industry. They utilize real data and analytics to develop strategies, which gives me confidence in their recommendations. Everyone on Amy's team is dedicated to producing great results, showing a level of professionalism and passion that’s rare to find.

Are there any areas for improvement or something The Barber Shop Marketing could have done differently?

It's really tough to find areas for improvement for the Barber Shop Team to improve. They have such high standards that if there is a service related hiccup or areas for improvement they are aware and  work through internally because their culture is to exceeed their client's expectations.   The one area that woul help Guardian would be to spend more time on our analytics and reporting to know if I need to make changes or focus on certain content/blogs.  

BACKGROUND

Please describe your company and position.

I am the President of Mohr Air Conditioning

Describe what your company does in a single sentence.

We sell , service and install HVAC equipment for our residential customers 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Barber Shop Marketing to accomplish?

• To help us grow our business
• To create brand awareness

SOLUTION

How did you find The Barber Shop Marketing?

Referral

Why did you select The Barber Shop Marketing over others?

Referred to me

How many teammates from The Barber Shop Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired The Barber Shop to help us gow our business and increase our brand awareness. We have grown at least 20% each year with their help 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We grew our company each year and expanded our market share in the areas that we focused our attention to. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Barber Shop Marketing has been great at delivering all the items needed. They hold me accountable to getting them delieverables in a timely fashion.  Amy and team has alway responded to any of my needs. 

What was your primary form of communication with The Barber Shop Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

That I have a weekly meeting with the owner of the company and how productive and imformitive these meetings are for our company 

Are there any areas for improvement or something The Barber Shop Marketing could have done differently?

None that I know of 

BACKGROUND

Please describe your company and position.

I am the Vice President of Collectorpro Software Inc

Describe what your company does in a single sentence.

Software and services to banking, commercial insurance, and Lifestyle industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Barber Shop Marketing to accomplish?

• Brand Awareness
• Drive traffic to our website

SOLUTION

How did you find The Barber Shop Marketing?

Referral

Why did you select The Barber Shop Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from The Barber Shop Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Barber Shop Marketing completely revamped our branding, including:

New Colors

New Logos

New Updated website

End to end Social Media marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased traffic to our social media properties by 200%

Increased traffic to our website by 100%+

Increased leads and conversions dramatically

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellend project management.  Met or exceeded EVERY deliverable timeline.  

100% responsive (fast) to every inquiry and request. Never any issues here.

What was your primary form of communication with The Barber Shop Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Responsiveness to requests, quality of work, high level of creativity. They're a great team to work with.

Are there any areas for improvement or something The Barber Shop Marketing could have done differently?

None