Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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$250,000+$150 - $199 / hr250 - 999London, England
Services provided
MSQ DX is an Advertising company established in 1999. Their team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Brighton, England
Services provided
Natives Group is an Advertising company. They are located in Brighton, England and have midsize team. They specialize in Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$5,000+$100 - $149 / hr50 - 249Louisville, KY
Services provided
Launched in 1987, Scoppechio is a midsize Louisville, Kentucky-based Advertising company. Their services include Advertising and Public Relations.
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$5,000+$100 - $149 / hr50 - 249Levallois-Perret, France
Services provided
87seconds is an Advertising company. Founded in 2012, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Paris, France
Services provided
Biborg is an Advertising company. They are based in Paris, France, and their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Herzliya, Israel
Services provided
Mars Media Group is a Herzliya, Israel-based Advertising company. They offer Advertising and Email Marketing and were founded in 2005.
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UndisclosedUndisclosed50 - 249Glasgow, Scotland
Services provided
SpaceandPeople, an Advertising company, was launched in 2001. In Glasgow, Scotland, the team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed50 - 249London, England
Services provided
Forever Audio is an Advertising company. Launched in 2005, their team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Eden Prairie, MN
Services provided
Dealer Teamwork LLC is a midsize Advertising company located in Eden Prairie, Minnesota. Their services include Advertising and Email Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+< $25 / hr250 - 999Shenzhen Shi, China
Services provided
Sootoo Network is an Advertising company. In Shenzhen Shi, China, the firm offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Prague, Czech Republic
Services provided
Established in 2016, Clickaine is an Advertising and Affiliate Marketing company. The team offers Advertising and Affiliate Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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$1,000+< $25 / hr10 - 49
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Packaging Printing is an Advertising company. Located in Leicester, England, their small team focuses on Advertising and Direct Marketing. The company was founded in 2010.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
Founded in 2012, Wiki Expert Online is an Advertising and branding company. Their team provides Advertising and Branding.
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$250,000+$150 - $199 / hr50 - 249Charlotte, NC
Services provided
Luquire is a midsize Charlotte, North Carolina-based Advertising company. The team provides Advertising and Branding.
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$10,000+$200 - $300 / hr50 - 249Dubai, United Arab Emirates
Services provided
ArabyAds CTV, an Advertising company, is headquartered in Dubai, United Arab Emirates and Riyadh, Saudi Arabia. They focus on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
Someoddpilot is a Chicago, Illinois-based branding company. The team focuses on Branding and Advertising.
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$1,000+$25 - $49 / hrFreelancerBerlin, Germany
Services provided
See all 3 projectsWave Web Design specializes in web design and development, offering tailored branding, domain consultation, and hosting services. Their reviews highlight a strong understanding of client needs and budget constraints, with 100% positive feedback on their design elegance and effective communication. A notable 100% of reviewers emphasize their expertise and supportive client relationships.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
Established in 2010, Asia Sign BD is a print design company. Their team specializes in Print Design and Advertising.
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$5,000+$25 - $49 / hr10 - 49
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See all 4 projectsDigitlay is a versatile digital solutions company specializing in website and mobile application development, app optimization, and digital marketing services. Overall, the company has received positive feedback, with 100% of reviewers praising their project management capabilities and timely delivery. Clients appreciate Digitlay's culture fit, strong internal support, and attention to detail, although some suggest improvements in pricing and project scoping.
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$10,000+< $25 / hr10 - 49Arrah, India
Services provided
Headquartered in Arrah, India and Kanpur, India, Brain Behind Brand Media LLP is an Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
Services provided
ClickDealer is an Amsterdam, Netherlands-based Advertising company. Their services include Advertising and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Barranquilla, Colombia
Services provided
Ikonozu is a small branding firm established in 2006. Their services include Branding and Advertising.
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$5,000+$25 - $49 / hr10 - 49Patna, India
Services provided
See all 1 projectsEvolvCode Solutions is a comprehensive digital solutions provider specializing in Shopify development and digital marketing. The company received a 100% positive review rate, with clients particularly praising their timely delivery, clear communication, and skillful implementation of advanced functionalities. They demonstrated a significant impact by increasing a client's sales by 500% following a WordPress to Shopify migration.
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$5,000+$50 - $99 / hrFreelancerOttawa, Canada
Services provided
See all 1 projectsSavvy Cobra is a design agency specializing in stylizing business plans, pitch decks, and marketing materials. According to client reviews, 100% of feedback highlights their exceptional creativity, responsiveness, and commitment to high-quality results under tight deadlines. However, there is a suggestion to improve their comfort with AI design tools and templates for less custom tasks.
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$5,000+$25 - $49 / hr50 - 249Warszawa, Poland
Services provided
Valkea Media is an Advertising company established in 2000. The midsize team offers Advertising and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Edinburgh, Scotland
Services provided
Founded in 2016, PUNK Creative is an Advertising company. The team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249Noida, India
Services provided
Titota Global Exhibition is an Advertising and branding firm. The Noida, India-based agency was established in 2016. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
Established in 2022, Hawk Notch is an Advertising company. Based in Lahore Cantt, Pakistan, the team provides Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Chamblee, GA
Services provided
Creative Outhouse is a branding company. In Chamblee, Georgia, the company was launched in 2001. Their services include Branding and Content Marketing.
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Undisclosed$150 - $199 / hr2 - 9East Brisbane, Australia
Services provided
See all 2 projectsCreature is a design agency that specializes in branding, marketing, and software design. The company is praised for its high-quality design work, effective collaboration, and quick turnaround times, resulting in minimal change requests. Approximately 100% of reviews highlight positive feedback on their design quality and collaborative approach, with consistent recognition for setting high benchmarks in internal design standards.
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$5,000+Undisclosed10 - 49New York, NY
Services provided
MASSIVEMEDIA, an Advertising company, is located in New York, New York and Birmingham, Alabama. They focus on Advertising and Other Marketing.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsWelcome to Norman's Publishing, a leading publishing company with a rich history spanning three decades. We are dedicated to helping authors bring their stories to life and connect with readers
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$25,000+$150 - $199 / hr250 - 999Burbank, CA
Services provided
Midnight Oil is an Advertising company based in Burbank, California. Founded in 2004, the team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Services provided
Dailey Advertising is a social media marketing company. Their midsize team is in Los Angeles, California. Their services include Social Media Marketing and Advertising.
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$100,000+$150 - $199 / hr250 - 999Dallas, TX
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Hawkeye is an Advertising company. The Dallas, Texas-based agency was founded in 2020. Their team offers Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
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The PM Group is a small Advertising company in San Antonio, Texas. Their services include Advertising and Media Planning & Buying.
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$5,000+$100 - $149 / hr50 - 249Thousand Oaks, CA
Services provided
Launched in 2007, Ad Leverage is an Advertising company. The team provides Advertising and Pay Per Click and is located in Thousand Oaks, California.
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$5,000+$50 - $99 / hr250 - 999Boston, MA
Services provided
MMB is a Content Marketing company headquartered in Boston, Massachusetts and Iasi County, Romania. Their services include Content Marketing and Advertising.
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$5,000+$150 - $199 / hr250 - 999Chestertown, MD
Services provided
Launched in 1991, Benchworks is an Advertising company. The agency offers Advertising and Branding, and is midsize.
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$5,000+$100 - $149 / hr50 - 249Minato City, Japan
Services provided
Advertising company SivanS is based in Minato City, Japan. The team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Riyadh, Saudi Arabia
Services provided
Heights is a midsize Riyadh, Saudi Arabia-based Advertising company. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
Services provided
Archer Troy Publicidad S.A. De C.V. Is an Advertising company established in 2001. Their services include Advertising and Marketing Strategy.
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$250,000+< $25 / hr250 - 999Toronto, Canada
Services provided
Established in 2006, Kognitive is a midsize Toronto, Canada-based Advertising company. Their services include Advertising and Content Marketing.
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$5,000+$50 - $99 / hr250 - 999Guangzhou Shi, China
Services provided
Youmi is a midsize Advertising company headquartered in Guangzhou Shi, China. Their services include Advertising and Mobile & App Marketing.
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$1,000+$100 - $149 / hr10 - 49Tampa, FL
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Red Wall Marketing is an Advertising company. Founded in 2009, the firm is in Tampa, Florida and Miami, Florida. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Austin, TX
Services provided
Orange142 is an Advertising company. They specialize in Advertising and Email Marketing and are based in Austin, Texas.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Livewebindia is an Advertising company. The midsize -based team provides Advertising and Branding. The agency was launched in 2015.
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UndisclosedUndisclosed10 - 49Fayetteville, AR
Services provided
Modthink Marketing is an Advertising company. Their small team is headquartered in Fayetteville, Arkansas and provides Advertising and Content Marketing. The firm was launched in 2012.
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UndisclosedUndisclosed50 - 249McAllen, TX
Services provided
Headquartered in McAllen, Texas, Digital AIM Media is an Advertising company. Established in 2015, the team focuses on Advertising and Social Media Marketing.
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$10,000+$50 - $99 / hr250 - 999
Services provided
Vereigen Media, a midsize Advertising company, is headquartered in London, England and Austin, Texas. Their services include Advertising and Market Research.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Testimonial Advertising: How to Turn Customer Stories Into Sales
Testimonial advertising uses real customer stories and reviews to promote your brand. Discover popular types and how to put this content to work.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.