Exploration, information, and authenticity
Our creative planning process and approach are summed up in three words: Exploration, information, and authenticity. We dig for insights on both the brand and consumer sides. These insights help us build creative assets that speak to consumers with the levels of authenticity that are central to creating lasting relationships and strong brands. It is our belief that there is nothing more powerful in marketing and advertising than truths told boldly, creatively, and with real conviction.
It is our job to be optimists and to see opportunities in the challenges of business, and we never forget who we work for and why. Like explorers, artists, poets, and scientists, we examine the everyday with endlessly curious and exacting minds.
As a firm, we strive to always be curious, bold, and honest. We are an agency built by and for people who love creative explorations; who dare take chances; and who are like-minded in the desire to create great work, but who are different enough if their beliefs to create a wide range of thought. We love work, life, and work filled with life. And while our careers were forged helping Oakley grow into a billion dollar leader, we are not limited to action sports or any niche. In fact, we take the energy and excitement found in sports such as surfing, snowboarding, mountain biking, and more and apply them to all our work.