Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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EQuoto is an Advertising company. The agency is headquartered in Atlanta, Georgia. Their team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Shawnigan Lake, Canada
Services provided
DE Consulting is a SEO company in Shawnigan Lake, Canada. The team provides Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed10 - 49Snellville, GA
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BRANDOCK.CO is a pay per click company based in Snellville, Georgia and Holborn, England. Their services include Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Lincoln, NE
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Hometown Industries is a Market Research company. Based in Lincoln, Nebraska, the team specializes in Market Research and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bothell, WA
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Social media marketing company IgniteLocal is in Bothell, Washington. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Kassel, Germany
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Treatment ag is an Email Marketing company. Located in Kassel, Germany, the firm was established in 2015. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
AdRush Digital is a small San Francisco, California-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed10 - 49England , England
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Webcetera UK Ltd is an e-commerce development company. Located in England , England, the team offers E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Pasig, Philippines
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Fortify SEO, a social media marketing firm, is located in Pasig, Philippines. They offer Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Rank Science Inc. Is a SEO services firm founded in 2016. The team focuses on Search Engine Optimization and Pay Per Click and is based in San Francisco, California.
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UndisclosedUndisclosed10 - 49Chagrin Falls, OH
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38DigitalMarket, a SEO agency, was founded in 2016. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Jackson, MS
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Solucru is a small pay per click company located in Jackson, Mississippi and Cape Town, South Africa. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49Montclair, NJ
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Established in 2018, Safebet Marketing is a small SEO agency. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Established in 2008, RankTact UK is a SEO agency. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Mesa, AZ
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Rocket Local SEO Agency is a SEO agency. Their small team is headquartered in Mesa, Arizona. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Based in Minneapolis, Minnesota, Demand Quest, Inc. Is a small SEO company. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Rzeszów, Poland
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Launched in 2018, Sembot Sp. Z.o.o. Is a pay per click company. The small team offers Pay Per Click and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Plano, TX
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Established in 2001, Kash Data Consulting LLC is a SEO services firm. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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SEO.HELP is a SEO agency. They are located in Vancouver, Washington and have small team. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Burgos, Spain
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Established in 2017, CrackPPC is a social media marketing agency. Headquartered in Burgos, Spain, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Paris, France
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Rankwell is a Paris, France-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Austin, TX
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Motiliti Inc is an Austin, Texas-based SEO agency. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Riverside, CA
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EXtéres Corporation is a Riverside, California-based SEO services firm. Launched in 2007, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Stockholm, Sweden
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Beatly is an Advertising company. The small Stockholm, Sweden-based team specializes in Advertising and Social Media Marketing. The firm was established in 2015.
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UndisclosedUndisclosed10 - 49København, Denmark
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Social media marketing agency Online-Results A/S focuses on Social Media Marketing and Web Development. They are based in København, Denmark.
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UndisclosedUndisclosed10 - 49Melbourne, FL
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Astrado Marketing Group is a SEO services firm established in 2023. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Newcastle upon Tyne, England
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NORTH is a PR company. Founded in 2021, their team specializes in Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Guildford, England
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Session Media is a small Guildford, England-based SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsDownstreet Digital specializes in branding and digital identity creation, as evidenced by their work in designing logos, establishing brand consistency, and initiating social media presence. The reviews highlight their efficient project management and the seamless process they provide, offering good value for cost and delivering results promptly. Clients appreciate their professional approach and effective communication.
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$1,000+$100 - $149 / hr2 - 9Kerkira, Greece
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Five agendas, a small social media marketing firm, is headquartered in Kerkira, Greece. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9Delray Beach, FL
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Web design company AKŌYA COMPANY was established in 2010. The team offers Web Design and Corporate Photography and is located in Delray Beach, Florida.
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$1,000+< $25 / hr50 - 249
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See all 81 projectsSIPRANSH ECOMMGROWTH is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and Amazon PPC management. They consistently receive high praise for their technical expertise and personalized attention, with 100% of reviews highlighting their professionalism and communication skills. The agency is noted for delivering significant outcomes, such as increased visibility and sales, and is particularly recognized for their innovative approach to PPC campaigns.
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$5,000+$25 - $49 / hr50 - 249
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See all 1 projectsDesign Service Pro specializes in creating compelling ecommerce websites with a focus on visually appealing design, seamless navigation, and user-friendly interfaces. The overall feedback highlights their active customer service, transparent workflow, and effective communication, contributing to impressive results such as a significant increase in daily users and reduced cart abandonment rates.
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UndisclosedUndisclosed50 - 249Ahmedabad, India
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See all 1 projectsBRIM, a creative agency in Ahmedabad, has the perfect blend of creativity and innovative ideas. As we are coffee addicts, our creativity increases with the craving for coffee. At BRIM, we believe
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$1,000+< $25 / hr50 - 249Dubai, United Arab Emirates
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See all 1 projectsRankoOne specializes in SEO, website development, and social media management services. The reviews highlight their effective project management, notable on-time delivery, and responsiveness. Clients appreciated the alignment of company values, competitive pricing, and the overall value provided, indicating a positive experience with RankoOne's services.
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UndisclosedUndisclosed50 - 249Scranton, PA
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See all 1 projectsNet Driven offers services in website design and domain purchasing aimed at generating appointments for vehicle repair and tire sales companies. However, overall feedback indicates dissatisfaction with their services due to ineffective project management, poor communication, and lack of measurable outcomes, with clients expressing frustration over complex contractual obligations.
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Undisclosed$100 - $149 / hr50 - 249Houston, TX
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Web Designer Houston is a branding firm headquartered in Houston, Texas. They offer Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Sydney, Australia
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The Gruden Group, a social media marketing firm, specialize in Social Media Marketing and Advertising. They were established in 1994.
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$10,000+$100 - $149 / hr50 - 249Seattle, WA
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Social media marketing firm Sesame Communications focuses on Social Media Marketing and Search Engine Optimization. They were established in 1999.
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$1,000+$50 - $99 / hr50 - 249Thousand Oaks, CA
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Headquartered in Thousand Oaks, California, RANKGIANT is a Content Marketing company. They offer Content Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Stuttgart, Germany
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Midsize SEO company RegioHelden GmbH, is located in Stuttgart, Germany and Köln, Germany. The team provides Search Engine Optimization and Advertising.
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UndisclosedUndisclosed50 - 249Haltom City, TX
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Qualbe Marketing Group is an Advertising company. Based in Haltom City, Texas, the company was launched in 1997. Their team focuses on Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr50 - 249London, England
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Pay per click company Unique Digital is located in London, England. They specialize in Pay Per Click and Search Engine Optimization and were established in 1999.
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$5,000+$100 - $149 / hr50 - 249London, England
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Latitude Digital Marketing is a pay per click agency. Their team is headquartered in London, England and Warrington, England and offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Hamburg, Germany
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Eprofessional is an Advertising company. The Hamburg, Germany-based team provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249München, Germany
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Catbird Seat is a PR firm. Their midsize team is located in München, Germany. Their services include Public Relations and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Dortmund, Germany
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Vexeo is a public relations agency. They are headquartered in Dortmund, Germany and have midsize team. Their team specializes in Public Relations and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancer
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Gareth Bull is a PPC agency and SEO company. Located in London, England, the team specializes in Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249London, England
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Threepipe is a social media marketing company. They are headquartered in London, England. Their team provides Social Media Marketing and Pay Per Click.
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$10,000+$200 - $300 / hr50 - 249Indianapolis, IN
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Launched in 2006, Found Search Marketing is an Advertising company. The midsize team offers Advertising and Branding.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.