Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$10,000+$200 - $300 / hr50 - 249Indianapolis, IN
Services provided
Launched in 2006, Found Search Marketing is an Advertising company. The midsize team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Indian Trail, NC
Services provided
Launched in 2017, Websborough is a PPC company. The team focuses on Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+< $25 / hr50 - 249
Services provided
Headquartered in Gurgaon, India, IP Media - Software Development Company is a software development company. The team specializes in Custom Software Development and Web Development.
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$5,000+$100 - $149 / hr50 - 249Vilnius, Lithuania
Services provided
FCR Media Lietuva is a SEO agency. They specialize in Search Engine Optimization and Advertising and were established in 1993. The firm is headquartered in Vilnius, Lithuania.
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$100,000+$50 - $99 / hr50 - 249San Diego, CA
Services provided
Deck 7, Inc is an Advertising company. Established in 2015, the team offers Advertising and Search Engine Optimization. The firm is headquartered in San Diego, California.
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$1,000+$25 - $49 / hrFreelancerZaječar, Serbia
Services provided
SEO company Practical SEO is based in Zaječar, Serbia. The team offers Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249
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SEO agency Beyond Media Global Limited is in Hong Kong. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hrFreelancerLille, France
Services provided
David Groult is a pay per click agency and SEO agency. They are headquartered in Lille, France and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Bogotá, Colombia
Services provided
PAXZU Latam is a Digital Strategy company launched in 1998. The agency focuses on Digital Strategy and Email Marketing, and is midsize.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$5,000+< $25 / hr50 - 249Noida, India
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Kloudrac Softwares Private Limited is a custom software development firm founded in 2014. The agency provides Custom Software Development and E-Commerce Development, and is midsize.
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$1,000+$100 - $149 / hrFreelancer
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Based in Cincinnati, Ohio, E3 Local is a small pay per click company. Their services include Pay Per Click and Content Marketing.
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UndisclosedUndisclosedFreelancerJackson, WY
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Chadwick Content is a small Jackson, Wyoming-based PPC agency and SEO agency. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Waltham, MA
Services provided
Business.com is a Content Marketing company established in 1992. Their team focuses on Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Ħaż-Żebbuġ, Malta
Services provided
ICE Malta is a midsize Blockchain company. Launched in 2011, the team offers Blockchain and Digital Strategy.
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UndisclosedUndisclosed50 - 249Santa Barbara, CA
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Invoca, an Advertising company, is headquartered in Santa Barbara, California. The team offers Advertising and Call Center Services.
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$1,000+$50 - $99 / hr50 - 249Morley, England
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IDS Logic UK Ltd is a custom software development company. Headquartered in Morley, England, the company was launched in 2007. Their services include Custom Software Development and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Mansfield, England
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Boss Digital, a SEO services firm, was launched in 2016. The firm offers Search Engine Optimization and Web Design, and is midsize.
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UndisclosedUndisclosed50 - 249Manhattan Beach, CA
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Nativo Inc is an Advertising company. Located in Manhattan Beach, California, the agency specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Richardson, TX
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Launched in 2000, TNT Dental is a Logo company. The team provides Logo and Pay Per Click.
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UndisclosedUndisclosed50 - 249Warszawa, Poland
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Headquartered in Warszawa, Poland, Moja Firma is a midsize Accounting company. Their services include Accounting and Pay Per Click.
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UndisclosedUndisclosedFreelancerRotterdam, Netherlands
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Mark Verzijl Marketing is an Advertising and PPC company. The Rotterdam, Netherlands-based company was launched in 2017. Their services include Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Kakkanad, India
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Allianze Infosoft is a Market Research company based in Kakkanad, India and Miami, Florida. They specialize in Market Research and Web Design.
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UndisclosedUndisclosedFreelancerMálaga, Spain
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John Kramer Marketing is a Content Marketing company. They are in Málaga, Spain, and their services include Content Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Pasig, Philippines
Services provided
I4 Asia Incorporated is a software development firm. They provide Custom Software Development and Digital Strategy and were founded in 2003. The firm is based in Pasig, Philippines.
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$10,000+$50 - $99 / hr50 - 249Dubai, United Arab Emirates
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Seo Out Of The Box is an user experience design agency. Based in Dubai, United Arab Emirates, their midsize team focuses on UX/UI Design and Graphic Design. The firm was established in 2012.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
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Established in 2019, MassMan CyberGeeks Design Services - Digital Marketing Company in Dubai UAE is a Content Marketing company. The team focuses on Content Marketing and Conversion Optimization.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
Services provided
Nubis - The Performance Agency is an Affiliate Marketing company. Located in Amsterdam, Netherlands, the team focuses on Affiliate Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Albany, CA
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ESP WebZing, a custom software development company, was launched in 2001. They focuses on Custom Software Development and UX/UI Design.
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$5,000+$25 - $49 / hr50 - 249Riyadh, Saudi Arabia
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In Riyadh, Saudi Arabia and Lucknow, India, Skyview Smart Solutions is a midsize SEO company. Their services include Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed50 - 249Kozhikode, India
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Midsize data analytics company Mindster Dx, is based in Kozhikode, India. Their services include BI & big data consulting & SI and Business Consulting.
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$1,000+$25 - $49 / hr50 - 249Delhi, India
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RankSoldier International Pvt Ltd is a SEO agency located in Delhi, India. They provide Search Engine Optimization and Public Relations.
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$1,000+$25 - $49 / hr50 - 249
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Virtual Oplossing Pvt Ltd is an Advertising company headquartered in Newark, Colorado. They offer Advertising and Branding.
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UndisclosedUndisclosed50 - 249Shen Zhen Shi, China
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Suninway Web Design (Shen Zhen) Limited is a SEO company. Their team is headquartered in Shen Zhen Shi, China. The agency specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Nagpur, India
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Founded in 2016, The Lead Market is a Market Research company. Their services include Market Research and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Hanamkonda, India
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Social media marketing company SVAPPS SOFT SOLUTIONS PVT LTD was founded in 2012. The team offers Social Media Marketing and Mobile & App Marketing.
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$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
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Canada Web Services, a social media marketing company, was established in 2003. They provides Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hrFreelancerJaipur, India
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SEO company SEO Expert Jaipur is based in Jaipur, India. They specialize in Search Engine Optimization and Pay Per Click and were launched in 2021.
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$1,000+$25 - $49 / hr50 - 249Rawalpindi, Pakistan
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Software Craft is a Rawalpindi, Pakistan-based SEO agency. They offer Search Engine Optimization and Branding and were launched in 2014.
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UndisclosedUndisclosed50 - 249
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Ingenious Netsoft is a SEO company founded in 2010. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Small pay per click company EVOLV Digital, is in Boise, Idaho. Their services include Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr50 - 249Kolkata, India
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Hih7 Webtech P. Ltd. Is a web design company. Established in 2012, the agency is located in Kolkata, India. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerKöln, Germany
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VentureTime Marketing is a small PPC agency and Ecommerce Marketing company in Köln, Germany. Their services include Pay Per Click and Ecommerce Marketing.
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UndisclosedUndisclosed50 - 249Melbourne, Australia
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Webcentral is a SEO services firm. They are located in Melbourne, Australia and have midsize team. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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ZestGeek Solutions is a social media marketing firm. The company is headquartered in Sahibzada Ajit Singh Nagar, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Chicago, IL
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Established in 2011, UniSoftwares is a SEO services firm. The agency provides Search Engine Optimization and Pay Per Click, and is midsize.
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$1,000+$25 - $49 / hr50 - 249
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Logo Designs US is a branding firm. Their team is headquartered in DeKalb, Illinois and offers Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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Launched in 2007, PureCars is an Advertising company. The team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Campbell, CA
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Creative Logo Agency is a Logo company. The firm is located in Campbell, California. Their team provides Logo and Social Media Marketing.
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$5,000+Undisclosed50 - 249Noida, India
Services provided
De Box Global is a midsize Noida, India-based PPC agency. Their services include Pay Per Click and IT strategy consulting.
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$1,000+$25 - $49 / hr50 - 249
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Launched in 2015, Codeking, a midsize custom software development firm, is in Houston, Texas. Their services include Custom Software Development and Web Development.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.